Latest news with #SpringServe
Business Wire
a day ago
- Business
- Business Wire
Anoki Named 'Best Overall CTV Solution Provider' in 2025 MarTech Breakthrough Awards
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Anoki, the pioneer in multimodal AI for Connected TV (CTV), today announced it has been named 'Best Overall CTV Solution Provider' in the 8th annual MarTech Breakthrough Awards, conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the world's most innovative marketing, sales, and advertising technology companies. The 2025 program attracted over 4,000 nominations from across the globe, with winners representing the most innovative solutions in the industry. This year's roster includes Adobe, HubSpot, Sprout Social, Cision, ZoomInfo, Optimizely, Sitecore, and other top technology leaders, alongside in-house martech innovations from companies such as Verizon and Capital One. Anoki earned this recognition for its flagship ContextIQ platform and interactive AI copilot, the industry's first end-to-end multimodal AI solution for scene-level contextual video intelligence in CTV. By simultaneously analyzing signals that include video, audio, dialogue, sentiment, and emotion, ContextIQ's multimodal AI contextual video intelligence enables advertisers to match their messages with precise moments in premium CTV content, ensuring brand suitability, boosting viewer engagement, and safeguarding privacy by focusing on content relevance rather than personal data. The interactive copilot puts campaign planning at advertisers' fingertips with brand suitability filters, customized scene recommendations, viewership forecasts, and previews of specific scenes where your ads can run. 'Anoki's platform represents a paradigm shift in how brands connect with audiences,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'In the evolving Connected TV landscape, Anoki stands apart through its application of agentic multimodal AI, fundamentally transforming the advertising experience for advertisers, viewers and publishers through contextual targeting at the scene-level – and at scale.' This latest honor follows a period of significant momentum for Anoki, including its integration with Magnite's SpringServe platform to bring scene-level targeting tools to market, and its planned collaboration with The Trade Desk's Ventura TV OS to power AI-native FAST experiences for OEM partners. These developments continue Anoki's mission to create a better CTV ecosystem for advertisers, publishers and viewers alike. 'Contextual intelligence creates a virtuous cycle where viewers see more relevant ads that respect their privacy, advertisers gain transparency and stronger performance, and content creators secure sustainable funding for quality programming,' said Raghu Kodige, CEO and Co-Founder of Anoki. 'Being named Best Overall CTV Solution Provider validates our mission and the real-world results we're driving for the CTV ecosystem.' Anoki's AI leadership is spearheaded by Susmita Ghose, Co-Founder and Head of AI, recently honored in the inaugural 100 Women in AI awards. 'With ContextIQ, we capture the full sensory context of every scene—from visuals and music to sentiment and dialogue—so ads are placed in the most meaningful moments,' Ghose said. 'It's how we ensure value without compromise for advertisers, publishers, and viewers alike.' The MarTech Breakthrough Awards celebrate excellence in categories spanning marketing automation, AdTech, SalesTech, analytics, content marketing, and more. Winners are selected for their innovation, performance, and impact on the global marketing technology landscape. About Anoki Anoki is a pioneering AI company revolutionizing the world of connected TV (CTV), from content discovery to advertising and engagement. Anoki empowers content partners, CTV platforms, and advertisers to connect with their target audiences with unparalleled precision for maximum impact. Our suite of innovative solutions – LiveTVx (AI-enhanced native FAST service), ContextIQ (AI-powered contextual CTV advertising), and AdMagic (GenAI for video ad creation and personalization) – harnesses the power of cutting-edge AI to deliver hyper-personalized viewing experiences that seamlessly integrate high-quality content and dynamically customized ads that resonate deeply with viewers. Learn more at About MarTech Breakthrough Part of Tech Breakthrough, MarTech Breakthrough is a leading market intelligence and recognition platform for global technology innovation and leadership, devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. Visit
Yahoo
11-06-2025
- Business
- Yahoo
MGNI Q1 Earnings Call: Product Innovation and Google Antitrust Developments Shape Outlook
Digital advertising platform Magnite (NASDAQ:MGNI) missed Wall Street's revenue expectations in Q1 CY2025 as sales rose 4.3% year on year to $155.8 million. Its non-GAAP profit of $0.12 per share was significantly above analysts' consensus estimates. Is now the time to buy MGNI? Find out in our full research report (it's free). Revenue: $155.8 million vs analyst estimates of $159.9 million (4.3% year-on-year growth, 2.6% miss) Adjusted EPS: $0.12 vs analyst estimates of $0.06 (significant beat) Adjusted EBITDA: $36.8 million vs analyst estimates of $30.43 million (23.6% margin, 20.9% beat) Operating Margin: -0.9%, up from -9.3% in the same quarter last year Market Capitalization: $2.46 billion Magnite's first quarter performance was influenced by continued expansion in connected TV (CTV) advertising and a rebound in its digital video (DV+) segment. Management credited growth to deeper partnerships with leading streaming platforms and the rollout of new programmatic tools. CEO Michael Barrett highlighted the launch of the next-generation SpringServe platform, describing it as a unified solution that streamlines premium ad buying and supply for both buyers and media owners. The quarter also benefited from increased live sports streaming and advancements in AI-powered audience curation, which improved the efficiency and targeting of campaigns across the platform. Looking ahead, Magnite's outlook is shaped by product investments, anticipated industry changes from the Google antitrust case, and macroeconomic uncertainty related to tariffs. Management emphasized that behavior or structural remedies arising from the court's ruling could quickly level the competitive landscape in digital advertising. CFO David Day noted that improvements in operational efficiency and ongoing investments in hybrid infrastructure are expected to drive margin expansion in future periods. While management remains cautious due to potential dampening in certain advertiser verticals, Barrett stated, 'We are highly encouraged by the Court's initial ruling on liability and believe it will be highly beneficial for the open Internet.' Management cited new product launches, deepening media partnerships, and industry developments as key drivers of quarterly results and future expectations. SpringServe platform launch: Magnite introduced the next generation of its SpringServe platform, integrating ad serving and programmatic capabilities to offer buyers more efficient access to inventory and publishers streamlined operations. This differentiation aims to strengthen Magnite's position as CTV ad budgets grow. CTV partnership growth: The company deepened relationships with major streaming platforms such as Roku, LG, Netflix, and Warner Bros. Discovery. Notably, Netflix expanded its programmatic advertising globally, with Magnite playing a central role in the ad stack, which management expects will significantly contribute to revenue. Live sports expansion: Live events remain a top priority, with Magnite's Livestream acceleration technology supporting nearly 20 partners. The NCAA basketball tournament and expansion into international sports, including FIFA+ and Champions League, were highlighted as drivers of increased ad spend. AI and curation investments: Magnite continued developing AI-driven tools for audience discovery and campaign optimization. The company's AI-powered audience discovery feature within its Curator product is gaining traction, and management anticipates further benefits from integrating generative AI and large language models (LLMs) into CTV inventory targeting. Google antitrust ruling: The recent court finding against Google for monopolistic practices in its ad server and exchange businesses presents a potential catalyst. Management estimates that even small increases in market share from Google could have an outsized impact on Magnite's revenue and margins, given the high incremental profitability of additional ad auction wins. Magnite's guidance is shaped by macroeconomic uncertainty, expected regulatory changes, and continued investment in CTV and AI capabilities. Regulatory impact from Google antitrust: Management believes that remedies resulting from the Google antitrust case—especially behavioral changes—could shift market share rapidly. Even a modest gain could significantly boost Magnite's revenue due to high operating leverage in its platform. CTV and live sports momentum: The company expects continued growth in CTV advertising, fueled by new product features, expanding partnerships with major streamers, and increasing ad budgets for live sports. The general availability of the new SpringServe platform is anticipated to further differentiate Magnite from competitors and attract more agency and publisher demand. Tariff and macro headwinds: Management remains cautious about potential softness in key advertiser verticals such as automotive, retail, and travel due to tariff-related economic uncertainty. While no material slowdown has materialized yet, guidance reflects the risk of a more challenging ad market environment in the second half of the year. In upcoming quarters, we will closely monitor (1) the adoption rate and client feedback on the new SpringServe platform, (2) any regulatory developments or early market share shifts stemming from the Google antitrust case, and (3) the resilience of CTV and live sports ad budgets amid ongoing macroeconomic and tariff-related uncertainty. Execution on AI-driven product enhancements will also be a key signpost for Magnite's competitive positioning. Magnite currently trades at a forward P/E ratio of 19.5×. Is the company at an inflection point that warrants a buy or sell? Find out in our full research report (it's free). The market surged in 2024 and reached record highs after Donald Trump's presidential victory in November, but questions about new economic policies are adding much uncertainty for 2025. While the crowd speculates what might happen next, we're homing in on the companies that can succeed regardless of the political or macroeconomic environment. Put yourself in the driver's seat and build a durable portfolio by checking out our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today. Sign in to access your portfolio
Yahoo
21-05-2025
- Business
- Yahoo
Magnite, Inc. (MGNI) Teams Up with Amazon Publisher Services (APS) to Unlock New Streaming TV Opportunities
Magnite, Inc. (NASDAQ:MGNI) and Amazon Publisher Services (APS) announced on Monday that they will begin a deeper streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite's SpringServe. Magnite, Inc. (NASDAQ:MGNI) is an independent sell-side advertising company in the United States. Its platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory. A marketing manager examining a publisher's digital inventory on a laptop. The recently published "Gauge" report by Nielsen revealed streaming services (such as Amazon) continued to gain momentum in terms of viewership against traditional TV/cable platforms (44.3% market share and 45% respectively). This collaboration enables publishers to tap into premium and growing demand from Magnite on Amazon devices while expanding Magnite's access to streaming TV inventory through APS on Fire TV. Sean Buckley, President, Revenue at Magnite, added: 'By developing the custom integration, we're able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.' In 2016, MGNI and APS launched the Transparent Ad Marketplace. Later in 2024, MGNI became one of the first to join Amazon Ads' Certified Supply Exchange Program. Scott Siegler, Director of Amazon Publisher Services, spoke about the history of the two companies and this natural evolution: 'Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions'. While we acknowledge the potential of MGNT to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than MGNT and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: and Disclosure: None. Sign in to access your portfolio
Business Mayor
20-05-2025
- Business
- Business Mayor
Magnite Strikes CTV Deal With Amazon Publisher Services
Advertising tech company Magnite is working with Amazon Publisher Services to help more publishers sell connected TV ads. Through APS' Transparent Ad Marketplace and Magnite's SpringServe tools, the partnership will give publishers access to Magnite's supply-side demand that runs on Amazon devices. It'll also give Magnite access to more CTV inventory on Fire TV devices through APS. While many adtech companies work with APS to access Amazon's CTV inventory, this direct integration is unique because it allows Amazon to 'take a seat within their platform,' according to a Magnite spokesperson. Amazon made nearly $14 billion on its ad business in Q1 of 2025, effectively gobbling up the lion's share of dollars that advertisers are now spending with retail media networks. Magnite acquired CTV ad server and mediation platform SpringServe in 2021 for $31 million. In April, the company announced plans to merge SpringServe with Magnite Streaming, its ad exchange and SSP, turning them into a single unified product. For publishers including DirecTV that work with both Magnite and APS, the deal allows them to unify demand between the two with centralized reporting, Rose McGovern, head of programmatic and digital ad sales at DirecTV Advertising, said in a statement. The partnership will also make more CTV content on Amazon's Fire TV devices available to ad buyers through Magnite, said Sean Buckley, president of revenue at Magnite, in a statement. By integrating with Magnite, APS aims to 'bring incremental demand to publishers through interoperable solutions,' Scott Siegler, director of APS, said in a statement.
Broadcast Pro
19-05-2025
- Business
- Broadcast Pro
OSN partners with Magnite to launch addressable TV advertising
Magnite's SpringServe will manage ad delivery for MENA-based broadcaster. OSN has chosen Magnite, the independent sell-side advertising company, to power its new 'Advanced TV' advertising solution. This marks the first time OSN will offer addressable advertising across its set-top box (STB) linear broadcast and video-on-demand (VOD) inventory. Using Magnite's SpringServe video platform, targeted ads will now be delivered to OSN set-top boxes across the MENA region. By opening its premium linear and VOD content to addressable advertising, OSN enables brands to reach highly engaged, brand-conscious audiences with personalised, measurable campaigns. SpringServe's ad server equips OSN with advanced tools to manage and distribute ads that were traditionally limited to digital platforms, expanding advertiser access to OSN's direct-to-home households—audiences often difficult to reach through free-to-air TV or free streaming services. Hamid Davari, Director – Ad Sales at OSN, said: 'As the digital landscape evolves in MENA, buyers are increasingly focused on solutions to drive campaign efficiency. With our differentiated STB a mainstay in our overall strategy, it was important to us to find a partner who could help us meet the unique needs of buyers in this market and unlock the value of this inventory. Magnite stood out not only because of the caliber of their technology but also for their collaborative and solutions-oriented approach to meeting our business needs. We look forward to working with them to deliver more impactful and data-driven advertising experiences.' Leon Siotis, SVP, Business Development, International at Magnite, added: 'We're pleased to be working with OSN, a premier broadcaster in MENA, to help them unlock the full value of their inventory and bring previously untapped supply to advertisers. With programmatic expected to grow quickly in MENA over the next several years, we're committed to driving innovation and efficiency to bring value to publishers and buyers in the market.'
