Latest news with #SpringServe
Yahoo
21-05-2025
- Business
- Yahoo
Magnite, Inc. (MGNI) Teams Up with Amazon Publisher Services (APS) to Unlock New Streaming TV Opportunities
Magnite, Inc. (NASDAQ:MGNI) and Amazon Publisher Services (APS) announced on Monday that they will begin a deeper streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite's SpringServe. Magnite, Inc. (NASDAQ:MGNI) is an independent sell-side advertising company in the United States. Its platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory. A marketing manager examining a publisher's digital inventory on a laptop. The recently published "Gauge" report by Nielsen revealed streaming services (such as Amazon) continued to gain momentum in terms of viewership against traditional TV/cable platforms (44.3% market share and 45% respectively). This collaboration enables publishers to tap into premium and growing demand from Magnite on Amazon devices while expanding Magnite's access to streaming TV inventory through APS on Fire TV. Sean Buckley, President, Revenue at Magnite, added: 'By developing the custom integration, we're able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.' In 2016, MGNI and APS launched the Transparent Ad Marketplace. Later in 2024, MGNI became one of the first to join Amazon Ads' Certified Supply Exchange Program. Scott Siegler, Director of Amazon Publisher Services, spoke about the history of the two companies and this natural evolution: 'Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions'. While we acknowledge the potential of MGNT to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than MGNT and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: and Disclosure: None. Sign in to access your portfolio
Business Mayor
20-05-2025
- Business
- Business Mayor
Magnite Strikes CTV Deal With Amazon Publisher Services
Advertising tech company Magnite is working with Amazon Publisher Services to help more publishers sell connected TV ads. Through APS' Transparent Ad Marketplace and Magnite's SpringServe tools, the partnership will give publishers access to Magnite's supply-side demand that runs on Amazon devices. It'll also give Magnite access to more CTV inventory on Fire TV devices through APS. While many adtech companies work with APS to access Amazon's CTV inventory, this direct integration is unique because it allows Amazon to 'take a seat within their platform,' according to a Magnite spokesperson. Amazon made nearly $14 billion on its ad business in Q1 of 2025, effectively gobbling up the lion's share of dollars that advertisers are now spending with retail media networks. Magnite acquired CTV ad server and mediation platform SpringServe in 2021 for $31 million. In April, the company announced plans to merge SpringServe with Magnite Streaming, its ad exchange and SSP, turning them into a single unified product. For publishers including DirecTV that work with both Magnite and APS, the deal allows them to unify demand between the two with centralized reporting, Rose McGovern, head of programmatic and digital ad sales at DirecTV Advertising, said in a statement. The partnership will also make more CTV content on Amazon's Fire TV devices available to ad buyers through Magnite, said Sean Buckley, president of revenue at Magnite, in a statement. By integrating with Magnite, APS aims to 'bring incremental demand to publishers through interoperable solutions,' Scott Siegler, director of APS, said in a statement.
Broadcast Pro
19-05-2025
- Business
- Broadcast Pro
OSN partners with Magnite to launch addressable TV advertising
Magnite's SpringServe will manage ad delivery for MENA-based broadcaster. OSN has chosen Magnite, the independent sell-side advertising company, to power its new 'Advanced TV' advertising solution. This marks the first time OSN will offer addressable advertising across its set-top box (STB) linear broadcast and video-on-demand (VOD) inventory. Using Magnite's SpringServe video platform, targeted ads will now be delivered to OSN set-top boxes across the MENA region. By opening its premium linear and VOD content to addressable advertising, OSN enables brands to reach highly engaged, brand-conscious audiences with personalised, measurable campaigns. SpringServe's ad server equips OSN with advanced tools to manage and distribute ads that were traditionally limited to digital platforms, expanding advertiser access to OSN's direct-to-home households—audiences often difficult to reach through free-to-air TV or free streaming services. Hamid Davari, Director – Ad Sales at OSN, said: 'As the digital landscape evolves in MENA, buyers are increasingly focused on solutions to drive campaign efficiency. With our differentiated STB a mainstay in our overall strategy, it was important to us to find a partner who could help us meet the unique needs of buyers in this market and unlock the value of this inventory. Magnite stood out not only because of the caliber of their technology but also for their collaborative and solutions-oriented approach to meeting our business needs. We look forward to working with them to deliver more impactful and data-driven advertising experiences.' Leon Siotis, SVP, Business Development, International at Magnite, added: 'We're pleased to be working with OSN, a premier broadcaster in MENA, to help them unlock the full value of their inventory and bring previously untapped supply to advertisers. With programmatic expected to grow quickly in MENA over the next several years, we're committed to driving innovation and efficiency to bring value to publishers and buyers in the market.'
Campaign ME
12-05-2025
- Business
- Campaign ME
OSN, Magnite partner to power ‘Advanced TV' addressable advertising
OSN has announced that it has selected Magnite to power its 'Advanced TV,' addressable advertising across the network's STB linear broadcast and VOD inventory. The independent sell-side advertising company will manage the delivery of the advertising format to OSN set-top boxes across the region with its Magnite SpringServe video platform ad server. OSN claims its platform attracts highly engaged, brand-conscious audiences and that it aims to deliver brand experiences aligned with its premium content. 'As the digital landscape evolves in MENA, buyers are increasingly focused on solutions to drive campaign efficiency,' said Hamid Davari, Director – Ad Sales at OSN. Opening up access to OSNtv's linear and VOD inventory will allow advertisers to reach audiences with greater precision through the measurability of personalised campaigns. 'With our differentiated STB a mainstay in our overall strategy, it was important to us to find a partner who could help us meet the unique needs of buyers in this market and unlock the value of this inventory,' explained Davari. On choosing the company as an advertising partner he said, 'Magnite stood out not only because of the caliber of their technology but also for their collaborative and solutions-oriented approach to meeting our business needs. We look forward to working with them to deliver more impactful and data-driven advertising experiences.' Magnite's SpringServe aims to enable OSN with the tools to more seamlessly manage and distribute targeted ads that were previously only available in digital environments. 'We're pleased to be working with OSN, a premier broadcaster in MENA, to help them unlock the full value of their inventory and bring previously untapped supply to advertisers' said Leon Siotis, SVP, Business Development, International at Magnite. 'With programmatic expected to grow quickly in MENA over the next several years, we're committed to driving innovation and efficiency to bring value to publishers and buyers in the market.' This also aims to unlock access to OSN's highly sought-after direct-to-home households who are historically harder to reach on free-to-air TV or free streaming platforms.
Scoop
24-04-2025
- Business
- Scoop
Magnite Unveils Next Generation Of SpringServe, Combining Its Streaming Ad Server And SSP
Press Release – Magnite Developed for the needs of the worlds most advanced streaming clients, the unified platform streamlines buyers connection to 99% of US streaming supply, a dollar-weighted figure verified by Jounce Media in their March 2025 Supply Path Benchmarking Report. Entering Closed Beta, the New SpringServe Platform Reduces Layers Between Buyers and 99% of Streaming Supply Sydney, AUSTRALIA – April 24, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery. Developed for the needs of the world's most advanced streaming clients, the unified platform streamlines buyers' connection to 99% of US streaming supply, a dollar-weighted figure verified by Jounce Media in their March 2025 Supply Path Benchmarking Report. For media owners, the platform will unlock powerful tools for streamlined workflows and smarter yield optimisation. 'As the CTV space matures, there's a significant opportunity to enhance the advertising process for media owners and buyers,' said Sean Buckley, President, Revenue at Magnite. 'We're building this next generation of SpringServe specifically to help our clients and partners stay ahead of these emerging opportunities. By unifying the programmatic layer as a complementary step in the buying process, not only does it give buyers greater transparency, predictability, and control over their ad placements, but it lays the foundation for more effective monetisation and yield management for media owners.' 'Disney continues to expand our global streaming footprint in collaboration with Magnite—unlocking more premium inventory and making it even easier for advertisers to access our portfolio at scale,' said Jamie Power, SVP, Addressable Sales at Disney. 'Together, we're advancing a shared vision for innovation—one that prioritises automation, flexibility, and smarter tools to help our partners drive meaningful impact in the live streaming space.' 'Controlling demand sources and optimising ad placements in real time is essential to our strategy,' said Kelly McMahon, SVP of Operations at LG Ad Solutions. 'SpringServe gives us the power to orchestrate everything in one platform—balancing programmatic demand and direct deals more effectively, without compromising the viewer experience.' 'Working with valuable partners like Magnite has enabled Paramount to further optimise our programmatic demand sources, driving greater efficiency and performance while preserving a seamless viewing experience for our audiences,' said Christopher Owen, SVP, Partnerships at Paramount. 'Continued advancements in programmatic play a meaningful role in our ongoing success both as a company and as part of the broader industry.' 'Together with Magnite, we can create more opportunities for advertisers that offer platform transparency and flexibility across monetisation, demand access, and user experience optimisation,' said Jay Askinasi, SVP of Global Media Revenue and Growth at Roku. 'SpringServe connects us more directly with DSPs, streamlining operations and augmenting revenue potential. This is an approach we believe will help attract greater advertising investment into the CTV ecosystem.' 'Our long-standing partnership with Magnite has been instrumental in shaping our video monetisation strategy, and we're excited to partner with Magnite as they advance the SpringServe video platform,' said Jill Steinhauser, SVP Revenue Strategy and Operations, Warner Bros. Discovery. 'We're particularly looking forward to benefiting from the performance enhancements that enable faster ad loads and real-time pacing.' 'Magnite helps fuel the premium, open internet,' said Will Doherty, SVP of Inventory Development, The Trade Desk. 'Combined with tools like OpenPath, the next generation of SpringServe is accretive to advertisers and publishers and most importantly – so consumers can continue to enjoy the content we all love like CTV, journalism and more.' 'Magnite's unified SpringServe platform offers significant clarity and cohesion in the streaming TV marketplace,' said Susan Schiekofer, Chief Media Officer, GroupM US. 'By providing deeper insight into the supply path and stronger alignment with premium inventory at scale, it empowers us to make smarter, faster buying decisions and ultimately deliver better outcomes for our clients.' 'At OMG, we believe it's a core right for advertisers to control and know where their ads deliver,' said Ryan Eusanio, SVP of Video and Programmatic at Omnicom Media Group. 'Magnite's SpringServe video platform helps us give our clients more control of their premium video strategy and enables better curation and targeting for campaigns.' The SpringServe video platform provides CTV and OTT publishers with improved functionality including: Intelligent ad decisioning and dynamic mediation. Automated ad routing that dynamically directs ad traffic to the highest-performing channels to ensure efficient ad delivery. Centralised deal management to facilitate better visibility across direct and programmatic demand, including ClearLine deals. Integration of Magnite Access for easy access to first- and third-party data. A streamlined user interface and reporting for ad operations. For more information about the new SpringServe video platform, please visit .
