Latest news with #Spykar
Time of India
26-07-2025
- Business
- Time of India
Spykar charts cautious growth, bets on ‘Made in India' strength amid rising fast fashion competition
New Delhi: Denim and casualwear brand Spykar posted a 6-7% growth in FY25, in line with its conservative plan for the year, as it chose to focus on internal efficiencies over aggressive expansion, said Sanjay Vakharia , Co-founder and CEO of Spykar Lifestyle , in an exclusive interaction with ETRetail. 'There was no push for growth last year. It was a course correction year for us. Despite that, we grew 6-7% over the previous year,' said Vakharia. The brand stayed cautious in light of subdued consumer sentiment and avoided inventory overbuilds. Instead, it invested in back-end stability and retail discipline positioning itself for stronger, more sustainable growth ahead. Spykar doubles down on Made-in-India supply chain With trade realignments and tariffs in focus globally, Vakharia underscored Spykar's 100% India-based manufacturing and sourcing model, calling it both a strategic and value-driven choice. 'We are proudly and completely made in India . Our entire supply chain including yarns, fabrics, accessories, embellishments is domestically sourced. There's no dependency on imports,' he said. He added that recent policy shifts and tighter scrutiny on Bangladesh-made products may benefit Indian manufacturers in the long run by reducing unfair cost advantages. 'Bangladesh gave Indian manufacturers a tough time due to ultra-low labour costs. The government's move to check these products was long overdue and will level the playing field,' he noted. India-first playbook: 500+ towns, 160+ own stores While global giants like Zara, H&M and Uniqlo are expanding in India's metros, Spykar sees opportunity in its wider reach across 500+ towns, including 160 exclusive brand outlets. 'Most international brands are still focused on the top 20 cities. We are already present in 160 cities through our stores and in over 500 cities via trade networks,' said Vakharia. 'That gives us a big first-world advantage. There's huge headroom in the next 350 cities.' Competing with fast fashion — but on quality, not price Spykar welcomes the rise of homegrown fast fashion players, but is firm about not joining the race to the bottom. 'The first casualty in cheap fashion is quality. Indian consumers may love a good deal, but they are extremely value-conscious,' said Vakharia. 'It's not about buying cheap — it's about getting the right product at the right price.' He believes newer fast fashion brands are helping bring unorganised consumers into formal fashion, which eventually benefits established brands like Spykar by creating aspirational upgrade pathways. At the product level, Spykar is investing heavily in customised fits for Indian body types, trend-driven collections, and a sharp price-to-quality balance that appeals across demographics. Looking ahead With cotton prices stabilising and global headwinds potentially favouring India's apparel sector, Vakharia is optimistic but measured. 'The more stable the environment, the easier it is to plan. We hope the current momentum holds,' he said. As the market polarises between hyper-value and premium segments, Spykar is betting on fit, quality, and trust to stand its ground — not just against global brands, but also against the rising tide of domestic fast fashion players.
Indian Express
03-07-2025
- Entertainment
- Indian Express
Vidyut Jammwal says he works out enough to relish everything he eats: ‘What's the point of looking good if you…'
From Kalaripayattu and conch blowing to yoga and agility training — name it, and Vidyut Jammwal has likely mastered it. So, naturally, we asked him about his famously intense workout regimen and his lifelong commitment to healthy living, which he describes as a 'human duty'. In an exclusive interaction with the Force actor opened up about what fitness really means to him, why his diet is never restrictive, the truth about fitness myths, and how he approaches both style and stardom. Read the edited excerpts below: Vidyut Jammwal: Fitness, to me, is a human duty –– an obligation to awaken and use every cell in the body. It's not just about discipline; it's about transforming yourself into a finely-tuned being, ready to perform at your happiest. And it's the only kind of 'reboot' where you come back even more powerful. Vidyut Jammwal: Simple yet not easy. I just show up and do what I've committed to, in line with how I envision my best self. No frills, just consistency. Vidyut Jammwal: I work out enough to relish everything I eat. For me, it's all about balance. What's the point of looking good if you can't celebrate with your tastebuds? A post shared by Vidyut Jammwal (@mevidyutjammwal) Vidyut Jammwal: That there's one universal 'best' way to do it. The truth is, the 'best' form of fitness is the one that works for you personally. It's all about finding your own path Vidyut Jammwal: It's not just about looking sharp. I think my style reflects my personality — authentic and confident. I dress in a way that feels like me. A good pair of jeans, like the ones from Spykar's Chico line, just fit right and carry that effortless attitude I relate to. Vidyut Jammwal: Honestly, something hypothetical: an outfit that magically adapts to every situation. I wouldn't want to wear the same thing daily unless it's a superhero suit. Vidyut Jammwal: For a casual catch-up with friends, I'll pair my jeans with a graphic tee and sneakers. For a date, it's jeans with a crisp button-down shirt and loafers, maybe a blazer. For a weekend vibe, I pair them with a comfy hoodie or a gunjii and a cap. Vidyut Jammwal: It can be hectic, sure. But my mental health care is rooted in the discipline of Indian martial arts. It's a trained skill focusing on mindfulness, balance, and inner strength, which helps me stay centered. Vidyut Jammwal: I enjoy social media, but my real passion lies in research and study. I invest more time in learning and exploring new ideas than scrolling through feeds. It's more fulfilling and keeps me inspired.
Business Upturn
21-06-2025
- Business
- Business Upturn
GroomYourGram: The Profit-First Influencer Agency Rewriting India's Marketing Playbook
In a space often defined by vanity metrics and unpredictability, GroomYourGram has emerged as a refreshingly grounded and profitable force in influencer marketing. Founded five years ago, this Mumbai-based agency has worked with over 300 brands and powered more than 1,000 campaigns—ranging from beauty and skincare to automobile and finance. With a team of 32 operating out of its Lokhandwala office, GroomYourGram delivers not only scale but results. A core strength lies in its unparalleled access to India's creator economy. With a curated community of over 400,000 influencers and 10,000+ active campaign participants monthly, GroomYourGram helps brands like Juicy Chemistry, Tira Beauty, Pilgrim, and Dot & Key craft meaningful narratives. On the corporate front, the agency has driven HDFC Bank's LinkedIn growth strategy and supported pharma giants such as Cipla Health and Glenmark in awareness initiatives. From pioneering Instagram Reels marketing to being among the top 4 agencies for Moj, GroomYourGram has always anticipated trends before they broke mainstream. It has led campaigns with celebrities like Kiara Advani, Janhvi Kapoor, and Ranveer Singh for brands including Mercedes-Benz, Renault, Skoda Kylak, Pepe Jeans, Snitch, and Spykar. Spearheaded by Palak Tannaa, who commands a LinkedIn audience of over 62,000 professionals, the team combines creative ingenuity with data intelligence. Despite multiple investment offers, the agency continues to be self-funded—prioritizing vision over valuation. As a brand that has been profitable since Day One, GroomYourGram exemplifies what happens when influence meets intention. What sets the agency apart is its refusal to follow a one-size-fits-all strategy. Each campaign is customized—whether it's for a youth-centric fashion brand like Freakins or a global skincare label entering Tier II cities. Their campaigns aren't just viral—they're valuable. The agency's model blends strategy with scale. In a world saturated by content, it doesn't just amplify messages—it aligns them with audiences that matter. Fashion clients like Libas, Spykar, and Pepe Jeans see tailored influencer-led storytelling campaigns that go beyond 'likes' and drive brand lift. Healthcare and pharma clients get compliance-ready creativity, while finance brands benefit from thought leadership-led influencer models. Internally, the company operates like a startup but performs like an enterprise. Its operational agility allows quick campaign turnaround, while its in-house tech stack and talent pipeline ensure scalability without compromise. The company is in the process of rolling out an AI-powered influencer analytics tool to further help brands measure ROI and sentiment in real time. With its finger firmly on the cultural pulse, GroomYourGram is not just building campaigns—it's building a new marketing DNA for India's digital-first brands. As brands in India increasingly seek partners who can combine storytelling, performance, and trust, GroomYourGram is becoming the agency of choice—not just for creators and companies, but for the future of digital India. For Business Upturn readers who track growth-focused stories and high-ROI ventures, this isn't just about numbers. It's about sustainable scale, high-value execution, and the future of profitable digital innovation. FOR MORE INFORMATION: Ahmedabad Plane Crash
Hindustan Times
19-06-2025
- Lifestyle
- Hindustan Times
Men's shirts under ₹799: Top 8 stylish picks to steal the spotlight; Look sharp for less
Good style doesn't need to cost a fortune, especially when you've got dapper shirts under ₹799 in your cart. If you're dressing for a big meeting, casual Friday, or a cute café date, these shirts bring the fit, finesse, and freshness you need—without the splurge. From sharp checks to breezy cotton solids, bold prints to boardroom classics—this curated edit has all the must-haves from brands like Peter England, Spykar, Park Avenue, and JACK & JONES. Grab your favourites now before they're gone! This solid slim-fit shirt is that clean-slate essential you can style up or down. The 100% cotton construction keeps it comfy while the slim fit keeps things slick. Monday meeting or weekend movie, this one does both. Styling tip: Pair with tapered jeans and brown loafers for an effortless smart-casual vibe. Checks that mean business. This cotton-rich formal shirt from Peter England brings a tailored look that works from 9 to 5 and beyond. It's sharp, fuss-free, and made with Wonder Fabric to keep wrinkles in check. Styling tip: Wear it with navy trousers, a black belt, and lace-up shoes for boardroom polish. Checks meet class in this semi-cutaway collar shirt by Park Avenue. Pure cotton ensures comfort all day, and the slim silhouette makes it perfect for layering under blazers or cardigans. Styling tip: Match it with khaki chinos and a leather watch for a sharp, everyday look. For days you want to keep it clean and classic; this solid slim-fit shirt is the OG. With its cotton-rich fabric, it's breathable, reliable, and perfect for work, interviews, or family dinners. Styling tip: Add a charcoal blazer and formal shoes for a power look that still feels light. This one's the definition of easygoing charm. With its comfy cotton fabric and sleek solid hue, it's perfect for laid-back events that still require a touch of finesse. Styling tip: Team with distressed jeans and sneakers for a boy-next-door weekend edit. Who said bold can't be budget? This satin-finish Spykar shirt in a rich green hue adds a luxe touch to your evenings out. Great for parties, dates, or when you just want to switch things up. Styling tip: Pair with black slim-fit pants and Chelsea boots for a sleek after-dark look. Florals for men? Groundbreaking and flattering. This 100% cotton ditsy print shirt adds a fun twist to your closet while keeping it breathable and wearable. Styling tip: Cuff the sleeves, throw on beige chinos, and wear with white sneakers for summer charm. Minimal, modern, and made for repeat wear—this JACK & JONES piece brings effortless European flair to your rotation. Clean lines, comfy cotton, and a slim fit? Yes, please. Styling tip: Layer it open over a white tee with blue jeans and high-tops for casual cool. A pop of personality never hurt anybody. This ditsy printed shirt from Peter England keeps things playful without going OTT. The slim fit and breathable fabric make it a weekday-to-weekend wonder. Styling tip: Button it up for office charm or wear open over a vest for vacation vibes. Who says great shirts need great budgets? With styles under 799, you're getting premium fabric, flattering fits, and brand credibility all for less. If you're dressing up or keeping it chill, these picks make looking good a breeze (and a steal). Denim on a budget: Top 8 stylish jeans under ₹1299; From Levi's to Spykar Amazon sale: Min 50% off on cotton kurta sets with dupatta; Top 8 picks Raincoats for men: Top 8 reliable rainwear from top brands like Clownfit, Zeel and more Yes! Most are 100% cotton or cotton-rich, ensuring breathability and comfort. Most users find them true to size. Refer to the brand-specific size chart for accuracy. Follow wash care instructions. Cotton might shrink slightly, but quality brands pre-shrink or blend fabrics to avoid that. Absolutely—many of them are ideal for office, interviews, and business casual settings. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Fashion Value Chain
04-06-2025
- Business
- Fashion Value Chain
Spykar Unveils ‘Chico'—A Bold Denim Fit for Indian Men
Spykar has launched its latest denim innovation, Chico—a bold, confident fit crafted for India's style-savvy, modern man. Combining comfort with a sharp silhouette, Chico Fit offers a mid-rise waist, relaxed hips, and a straight-leg cut that hits right at the ankle for a tailored look, no alterations needed. Engineered for versatility and built to flatter, Chico moves effortlessly from party nights to weekend outings. Its clean structure and premium finish make it a standout for men who want their fashion to reflect confidence and individuality. With Chico, Spykar captures the energy of today's expressive generation, reinforcing its identity as a homegrown, denim-first brand that aligns global style with Indian sensibilities. Available at: Spykar stores, and leading fashion e-commerce platforms.
