Latest news with #St-Germain
Forbes
21-05-2025
- Entertainment
- Forbes
Sophie Turner, St-Germain Reunite To Promote The Hugo Spritz
St-Germain's advertising campaign with actress Sophie Turner is extending for a second consecutive summer, as the elderflower liqueur brand continues to champion the Hugo spritz cocktail. The 'Sip Into Something Fresher' creative campaign featuring Turner will run on social channels including TikTok and Instagram and feature culinary content that showcases the actress developing her cooking skills. St-Germain says the campaign will run throughout the summer months. St-Germain says it extended the relationship with Turner because it was so pleased with the results from last year's campaign featuring the Game of Thrones and X-Men actress. The content starring Turner helped lift sales for St-Germain and generated 10 million views across TikTok, Instagram and other social channels. Google search volume for the St-Germain spritz and the Hugo spritz grew by 49% and 122%, respectively, in 2024 versus the prior-year period. 'We really felt there was another chapter to tell,' Emma Fox, global VP for St-Germain and Martini vermouth, tells me during a virtual interview. 'Everything just felt right: from her as a partner, to the momentum of the story….it just felt like a logical next step in our partnership together.' Most actors that appear in alcohol advertising campaigns tend to only be featured once before the brand moves onto a different campaign concept. But there are a few notable longer relationships between liquor brands and celebrities, including the years-long collaboration between Lagavulin Scotch whisky and Parks and Recreation actor Nick Offerman and Oscar-winning actor Matthew McConaughey's work with Wild Turkey bourbon. Fox, who was on set with Turner a few weeks ago, says that St-Germain saw 'a wonderful response from consumers, from Sophie's fan base, and they really, really enjoyed the whole kind of lighter, fresher outlook on life, the rom-com kind of creative that we played into.' St-Germain says it also helps that Turner is actually a genuine fan of the brand. 'I'm thrilled to continue my partnership with St-Germain, a brand that not only embodies my philosophy of embracing the lighter side of life, but also makes me look pretty good behind a bar,' says Turner in a statement. 'I'm excited to finally show off my bartending skills in this summer's sequel and, whilst I might not be a chef, when it comes to making the perfect drink, I've definitely found my signature – the St-Germain Hugo Spritz.' Most of the advertising focus will center on promoting the Hugo spritz, an elderflower liqueur-based cocktail that was created by Italian bartender Roland Gruber in 2005, two years before the debut of St-Germain. But St-Germain, which was acquired by liquor giant Bacardi in 2013, has been perhaps the biggest proponent of the cocktail that mixes elderflower liqueur with prosecco, sparkling water and mint sprig and lime wedge for garnish. 'We'll be pushing mainly through the spritz through the summer,' says Fox, who acknowledges that American consumers have enjoyed St-Germain in other ways, including featuring it in a margarita. 'We also know when consumers get the drink, get the bottle at home, they tend to start to experiment.' The brand's recent in-person activations have included an appearance at last year's Milan Design Show and on the drink menus of this year's Barcelona and Italian Open pro tennis tournaments in Europe. Throughout this summer, St-Germain will also be available at music and food festivals and appear in a riviera-inspired pop-up at Nordstrom's flagship New York City store and more than 200 other terraces across the U.S. 'We're starting to do more showing up in summer cultural moments,' says Fox.
Yahoo
21-05-2025
- Entertainment
- Yahoo
Sophie Turner Shows Off Bartending Skills While She Waits for a Mystery Date in New Video for St-Germain (Exclusive)
Sophie Turner has teamed up with St-Germain on a sequel to last year's short film for the brand It shows the actress preparing for a date by making St-German Hugo Spritzes Instead of cooking, she sets out a delivery meal on two plates and asks the viewer to "keep this between us" Sophie Turner is getting ready for someone special to arrive. The Game of Thrones star, 29, has teamed up with St-Germain once again for a rom-com-inspired video that encourages the audience to 'sip Into something fresher.' When the short film begins, Turner is 'somewhere in the South of France,' reclining under an umbrella when she's distracted by a series of texts on her phone. 'On my way. Can't wait to see you,' read the messages, followed by a red heart. 'He's on his way,' Turner announces, as she pulls down her sunglasses with a smile. 'Don't worry, I'm thoroughly prepared,' she then assures the viewer. The video then cuts to the actress in a kitchen as she tosses a lime in the air and catches it — but that doesn't mean she's about to prepare dinner for the visitor. 'Oh, you didn't think I was going to cook, did you?' she asks, before calling a delivery service and asking for 'something fresh and fast.' She's then seen opening a bottle of St-Germain and pouring the elderflower liqueur into a glass. When a man arrives with her order, she tells him it will go 'perfectly' with the St-German Hugo Spritzes she's making. After arranging the takeout dishes perfectly on plates, she makes one request. 'Let's keep this between us,' she says to the camera right before the doorbell rings, adding, 'Showtime.' Turner, who demonstrates how to make her cocktail of choice in a how-to video, opened up about why she wanted to collaborate with the brand in a statement shared with PEOPLE. 'I'm thrilled to continue my partnership with St-Germain, a brand that not only embodies my philosophy of embracing the lighter side of life, but also makes me look pretty good behind a bar,' Turner said. 'I'm excited to finally show off my bartending skills in this summer's sequel and, whist I might not be a chef, when it comes to making the perfect drink, I've definitely found my signature – the St-Germain Hugo Spritz.' Last year, Turner starred in another short film for the brand, also set in the South of France. The video saw Turner inviting viewers to follow her journey to find a summer love and telling a bartender, 'I'm looking for something different, fresh, fun.' Turner split from husband Joe Jonas in September 2023, and began dating Peregrine Pearson later that fall. However, she sparked breakup rumors last month, when fans noticed she unfollowed Pearson on Instagram. She then listed the qualities she was looking for, seemingly when it comes to a partner. 'It has to be bright, bubbly, the type that's welcome at any party. Sweet, but not too sweet,' Turner said. 'Am I asking too much or do you think I'll find it?' she asked the server, who responded, 'I think you already have.' The French bartender presented a cocktail that seems to be the perfect match. 'Someone catches on quickly. I love a St-Germain Hugo Spritz,' she said. 'Truly the whole package.' The popular cocktail contains a handful of simple ingredients: St-Germain elderflower liqueur (naturally), Martini prosecco, soda water and mint and lime for a garnish. Read the original article on People
Forbes
16-04-2025
- Entertainment
- Forbes
Best Liqueurs For Extraordinary Mother's Day Cocktails
Toast mom with a colorful and flavorful Mother's Day cocktail that whets her taste buds. A special cocktail made with a French or Italian liqueur can make any Mother's Day gathering more festive, whether you plan to meet for brunch, lunch, dinner, or just spend time together. The Aperol Spritz, a cocktail made with Aperol liqueur, Prosecco, and sparkling water, is among the most popular cocktails worldwide. However, unique cocktails can be made with other liqueurs to add spark to her special day. Each liqueur below can be mixed to create tasty, simple drinks with vibrant colors, low alcohol content, and often with festive bubbles. These cocktails are easy to prepare, light and refreshing, and versatile enough for any Mother's Day pairing. Of course, liqueurs aren't only for cocktails. They can be enjoyed sipped neat or poured over ice. Some moms might even appreciate an attractive bottle of liqueur as a gift to cherish the pleasant memories of the day. All are available from local stores or online retailers. Unlike a bottle of wine, liqueurs are poured more sparingly, so they tend to last longer. Juliette Liqueur is an artisanal peach-flavored liqueur. This relatively new peach liqueur is produced in small batches in southwest France near Bordeaux. It is made with a special variety of hand-picked, sweet, juicy heirloom peaches (Peches de Vigne) that can only be harvested in July. The Juliette Signature Cocktail is made with one ounce of Juliette Liqueur and five ounces of Brut Champagne. Color: Rose Glow St-Germain is a natural French liqueur made with fresh elderflowers handpicked in the spring in the Savoie region of France. Each elegant Art Deco-design bottle contains up to 1,000 blossoms and is numbered with the year the petals were collected. The St-Germain Spritz is the liqueur's most iconic cocktail. It is made with 1-½ ounces of St-Germain, two ounces of Prosecco, and two ounces of soda water. Garnish with a lemon peel. Kir cocktail in champagne flute made of cassis creme and white prosecco This elegant blackcurrant liqueur is produced in Dijon, France. Its deep berry color adds a sweet, fruity flavor to any cocktail. A Kir Royale mixes a splash of the liqueur with a flute filled with Champagne (approximately ⅕ Creme de Cassis to ⅘ Champagne (depending on taste). You can also make the drink with more affordable bubbly Prosecco or Cava. If still white wine is used, the cocktail is called a Kir. Garnish with a raspberry. Color: Dusky Pink or Blush Pink Italicus Calabrian Liqueur Dubbed 'The Drink of Kings,' Italicus was created in 2016 by iconic winemaker Giuseppe Gallo from an old family recipe that revives the forgotten Rosolio category. It is a clear but complex Calabrian (Italy) bergamot liqueur with citrus and bitter herbal notes that was first reintroduced at The Savoy in London. An Italicus Spritz is made with one part Italicus and two parts Prosecco, poured over ice in a wine glass. Garnish with three green olives. Color: Greenish or Aquamarine Bittersweet artisanal Savoia liqueur from Turin, Italy Crafted and bottled in a historical artisanal distillery in Turin (Italy), Savoia Americana is made with artemisia, bitter orange and gentian root alongside a complex blend of more than 20 hand-selected botanicals. It offers a balanced bittersweet taste with a refreshing finish. The Savoia Spritz is made with equal parts of Savoia Americano Rosso and dry Prosecco, poured over ice. Garnish with grapes. Color: Ruby Red Disaronno Amaretto Liqueur Celebrating its 500th anniversary, Disaronno Originale is a sweet, almond-tasting amaretto liqueur available in more than 160 countries. It is produced in Saronno, Lombardy (Italy), and craftsmen in Murano (Venice) created its faceted glass bottle. The Disarrono Fizz (also called a Disarrono Spritz) is made with 1.5 ounces of Disarrono, five ounces of Sparkling water, and a squeeze of fresh lemon juice. Garnish with lemon zest. Color: Rich Amber Disaronno almond velvet liqueur If she likes the taste of Disarrono Originale, she'll enjoy the smooth, velvety taste of Disaronno Velvet. Because it's so refreshing, it's particularly popular during the warm weather months. The Disaronno Velvet Batida is made with one part Velvet and one part Coconut water served over crushed ice. Color: Snow White Pallini Limoncello from Amalfi, Italy Pallini Limoncello is a natural liqueur crafted by the Pallini family since 1865. It is made from prized Amalfi lemons that are hand-picked and infused immediately to preserve their freshness and flavor. The liqueur is GMO-free, gluten-free, and Kosher. The Pallini Spritz is made with two parts Pallini Limoncello, three parts Prosecco, and one part sparkling water added to a large wine glass filled with ice. Garnish with an orange or lemon slice. Color: Lemon Yellow G.D. Vajra Barolo Chinato Not properly a liqueur, this Barolo Chinato is an aromatized wine produced by the Vajra family in Cuneo, a province in Piedmont (Italy). Barolo DOCG wine is infused with a secret recipe of spices and herbs. The practice of flavoring wine has a rich history from Egypt, Persia and ancient Rome. The wine is used as an ingredient in cocktails, including a classic Negroni, and it also makes a perfect digestive on its own or accompanied by dark chocolate. Color: Deep Red Pio Cesare Vermouth Pio Cesare, a fourth-generation winemaker in Piedmont (Italy), has reintroduced his family recipe from the 1950s to produce this aromatic wine. Made in small batches, it uses a mixture of 26 aromatic herbs, such as marjoram leaves, gentian roots, orange zest, and others, added to Pio Cesare's white whites. The recipe is completed with burnt sugar, giving Vermouth its light color and distinctive aroma and taste. The winemaker suggests drinking Pio Cesare Vermouth the old 'Piemontese Style,' sipping it with a slice of lemon zest. Color: Amber
BBC News
09-04-2025
- Sport
- BBC News
'We believe in Villa Park' - can Emery's men rescue tie?
Aston Villa manager Unai Emery says his team "believe in Villa Park" and the potential for home comforts to energise them, but can the Premier League side really stage a comeback to reach the Champions League semi-finals?Paris St-Germain hold a two-goal lead at the halfway stage of their quarter-final tie against Villa after a convincing 3-1 win in French champions will be heavy favourites to progress to the last four when the two meet again in Birmingham next Tuesday night (20:00 BST).But Villa are unbeaten in front of their own fans this season in the Champions League - even recording a home league phase win over six-time winners Bayern fact, the Premier League side have 11 wins and six draws from their past 17 home games in all competitions, a run which stretches back to last autumn."We will play at home next week and it will be a huge challenge for us, but we will feel strong at home with our supporters at Villa Park," said Emery."We believe in our supporters, we believe in Villa Park and that the players can get the best performance next week."Emery's players remain equally optimistic."The manager spoke in there and he said 'it is only half-time'," defender Matty Cash told BBC Radio 5 Live."At home we are really strong. We are more than capable to score two or three goals at home."Villa's goalscorer Morgan Rogers - who gave them the lead at the Parc des Princes - told TNT Sports: "There's loads of belief in the changing room."We have nothing to lose, nobody thought we'd win the tie in the first place. Why not just go for it?" 'Massively' in PSG's favour but job not done yet So, what chance do Villa have of hauling themselves back into this tie and even winning it?It should be noted that similar comebacks have been achieved teams have been exactly two goals down after an away leg in a knockout Champions League tie and managed to successfully turn things around at most recent to do that were Juventus, who lost 2-0 at Atletico Madrid in the 2018-19 last-16 stage but won their second leg St-Germain have twice surrendered two-goal leads at the halfway stage of a Champions League knockout tie - the most of any club. It occurred for them against Chelsea in 2013-14 and against Manchester United in PSG once surrendered a four-goal first-leg advantage against Barcelona, winning 4-0 at home but losing 6-1 at the Nou happened in 2016-17 when the French side were managed by Emery, and when PSG's current boss Luis Enrique was in charge of the comeback roles be reversed this time? The prospects look St-Germain have been formidable on the road this season, winning 15 of their past 17 away games in all Marquinhos and Presnel Kimpembe are the only two players from the PSG squad who were stunned by Barcelona eight years ago who are still at the England defender Stephen Warnock believes PSG's tie with Villa is "massively" in the French side's favour."In the first leg PSG were hoping to draw them out of defence and almost give them false hope by leaving spaces for them to attack into," Warnock told BBC Sport."Villa are going to have the same problem in the second leg too, especially with the score at 3-1."Now they will have to go at them, which opens up the game for PSG on the break. If Villa were 2-1 down they could stick with the way they played in the first half on Tuesday, knowing they can nick a goal and level the tie."Sensibly, those in the PSG camp have stressed the quarter-final is far from coach Luis Enrique told TNT Sports it will be "difficult" for his team at Villa Park, and goalscorer Khvicha Kvaratskhelia told BBC Radio 5 Live: "The job is not finished."
The Guardian
21-03-2025
- General
- The Guardian
Cocktail of the week: Oriole's route Napoleon – recipe
Both the infusion and cordial need to be made in advance, ideally at least a day ahead, and both make enough for eight serves. If you don't use them both up, the infusion is good in light aperitifs, spritzes and even cooking (for instance, for deglazing or for sauce), while the cordial is lovely in teas, drizzled over desserts or mixed with soda water for a refreshing non-alcoholic drink. Serves 1 For the infusion150ml dry vermouth – Noilly Prat, Dolin Dry or, for a sweeter alternative, Cocchi Americano 1g herbes de Provence For the cordial60ml tonic water 45ml ginger ale 2 chamomile teabags 45g apricot jam For the drink15ml fresh lemon juice 10ml caster sugar 35ml good gin – we use Hendrick's7½ml St-Germain elderflower liqueur 7½ml peach liqueur (we use RinQuinQuin), or peach brandy20ml herbes de Provence infusion (see above and method)20ml chamomile and apricot cordial (see above and method)1 cherry tomato, halved, to garnish 1 sprig curly parsley, to garnish A pinch of salt, to finish Put the vermouth and dried herbs in a clean jar, seal and leave to infuse for 24 hours. Strain into a clean jar, ideally through coffee filter paper, then store in the fridge, where it will keep for three or four weeks. For the cordial, put the tonic water and ginger ale in a small saucepan and heat to 70C. Take off the heat, drop in the teabags, leave to steep for five minutes, then lift out the tea. Add the jam to the pan, blitz to combine, then fine-strain into a clean jar or bottle. Leave to cool, seal and store in the fridge, where it will keep for two to three weeks. To build the drink, put the lemon juice in a shaker, add the sugar and stir to dissolve. Add all the liquids and a handful of ice, shake well, then strain into a rocks glass filled with fresh ice. Garnish with the cherry tomato halves and parsley, and finish with a pinch of salt on the cut side of the tomato halves. Samet Ali, bar director, Oriole, London WC2
