07-02-2025
- Business
- Wall Street Journal
Celebrities and Design Nuts Love This Luxury Store in Manhattan. You Can Shop It From Anywhere.
The New York City design firm Roman and Williams had a global portfolio of homes, hotels and restaurants under its belt when it opened its SoHo shop in 2017. Custom pieces always shaped its interiors, from the glamorous Boom Boom Room lounge atop the city's Standard Hotel to residences for the likes of Gwyneth Paltrow. The shop, Roman and Williams Guild, extended its wares' reach beyond its elite clientele. Design nuts soon converged on it.
Guided less by one style than a love of craft, history and nature, the Roman and Williams team uses a modern eye to nudge traditional forms into the here and now, explains Robin Standefer, who with husband Stephen Alesch founded the studio. 'None of the pieces speak too loudly,' said Standefer of their own designs as well as those on offer from artisans around the world.
