Latest news with #Stanford
Business Upturn
16 hours ago
- Business
- Business Upturn
Data Speaks Officially Launches to Redefine Marketing Measurement for the Digital Era
PORTLAND, OR, May 30, 2025 (GLOBE NEWSWIRE) — After a year of rigorous testing in private beta, officially launches to the public on May 15, bringing a new level of transparency and accuracy to the world of marketing attribution. Designed for modern brands navigating increasingly complex digital ecosystems, Data Speaks offers a unified, AI-powered platform that finally answers the question: 'What's really driving your sales?' Media mix modeling and incrementality testing platform Founded by a team of data scientists from Stanford and MIT alongside veteran marketers, Data Speaks is built to eliminate the guesswork surrounding campaign performance. Unlike platform-specific tools that provide a limited view, the platform unifies marketing data across every major channel like Meta, Google Ads, TikTok, Amazon, Shopify, and more to deliver a full-picture analysis of actual incremental revenue. Addressing the Core Problem: Incomplete and Misleading Data Today's marketers face a paradox. While data is more abundant than ever, it's also harder to trust. Legacy attribution models, often reliant on third-party cookies and click-based logic, fall short in capturing the true impact of omnichannel campaigns. This leads to a fragmented view of performance and misplaced budget decisions. 'Marketers are not short on data; they're short on clarity,' said Zeke Camusio, CEO and Founder of Data Speaks. 'We built this platform to change that. Our goal is to provide the kind of transparency and insight that empowers brands to invest with confidence, knowing exactly what's working and what's not.' Backed by advanced media mix modeling, incrementality experiments, first-party tracking, and AI analytics, the platform aims to deliver enterprise-level intelligence at a scale and cost accessible to growth-stage DTC brands and performance-driven agencies. What the Launch Includes The official public release of comes with a suite of robust capabilities designed to close attribution gaps and improve decision-making: Attribution Modeling: Understand how each touchpoint contributes to revenue. Incrementality Testing: Separate correlation from causation to determine actual lift. Privacy-Friendly First-Party Tracking: A future-proof solution that complies with evolving browser policies and user privacy standards. Ecommerce Analytics: Connect marketing outcomes to real business metrics across digital and retail. Strategic Consulting: Optional advisory services for teams seeking expert interpretation and support. These tools are aimed at helping brands stop relying on black-box attribution and start embracing evidence-based growth strategies. Why It Matters Now Recent industry data highlights the urgency for more accurate ecommerce attribution: 42% of conversions go untracked due to ad blockers and privacy settings. 38% fall outside limited attribution windows. 53% of conversions are claimed by multiple channels simultaneously. Only 61% of platform-attributed conversions are actually incremental. The result? Marketing teams are left guessing. This gap not only wastes budget but also obscures opportunities for scale. With Data Speaks, brands report a 35% improvement in ROAS, 10X better attribution accuracy, and 72% more conversions tracked, offering a compelling case for rethinking how performance is measured. Designed for the Marketer, Not the Algorithm While many analytics tools cater to data engineers, Data Speaks prioritizes usability for marketers. Its interface is intuitive, insights are visualized clearly, and reports are built to drive real-world actions. Whether managing a single brand or multiple clients, users can compare campaigns, forecast impact, and reallocate spend with clarity. The platform's flexibility also ensures it adapts to changing market dynamics and emerging channels, making it an ideal long-term partner for modern marketing teams. Built for the Future of Attribution In a landscape where digital marketing is evolving rapidly, staying ahead means moving beyond legacy systems. Data Speaks represents a shift toward measurable, meaningful outcomes supported by unbiased modeling and transparent data science. 'Brands deserve better than guesswork,' Camusio added. 'They deserve answers grounded in evidence, not assumptions. With Data Speaks, we're helping them reclaim control of their marketing strategy.' As adoption of AI analytics and first-party tracking accelerates, Data Speaks is positioned to be the go-to solution for brands that demand clarity in their performance metrics. About Data Speaks Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales. Founded by data scientists and seasoned marketers, the platform combines media mix modeling, incrementality testing, and AI analytics to offer an accurate, transparent view of marketing performance across every channel. Based in Portland, Oregon, Data Speaks supports ecommerce brands, agencies, and growth-stage businesses looking for smarter, more reliable insights without the complexity of enterprise tools. Learn more at Data Speaks – Marketing analytics and attribution platform Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
20 hours ago
- Business
- Yahoo
Data Speaks Officially Launches to Redefine Marketing Measurement for the Digital Era
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget PORTLAND, OR, May 30, 2025 (GLOBE NEWSWIRE) -- After a year of rigorous testing in private beta, officially launches to the public on May 15, bringing a new level of transparency and accuracy to the world of marketing attribution. Designed for modern brands navigating increasingly complex digital ecosystems, Data Speaks offers a unified, AI-powered platform that finally answers the question: 'What's really driving your sales?'Media mix modeling and incrementality testing platform Founded by a team of data scientists from Stanford and MIT alongside veteran marketers, Data Speaks is built to eliminate the guesswork surrounding campaign performance. Unlike platform-specific tools that provide a limited view, the platform unifies marketing data across every major channel like Meta, Google Ads, TikTok, Amazon, Shopify, and more to deliver a full-picture analysis of actual incremental marketers face a paradox. While data is more abundant than ever, it's also harder to trust. Legacy attribution models, often reliant on third-party cookies and click-based logic, fall short in capturing the true impact of omnichannel campaigns. This leads to a fragmented view of performance and misplaced budget decisions. 'Marketers are not short on data; they're short on clarity,' said Zeke Camusio, CEO and Founder of Data Speaks. 'We built this platform to change that. Our goal is to provide the kind of transparency and insight that empowers brands to invest with confidence, knowing exactly what's working and what's not.' Backed by advanced media mix modeling, incrementality experiments, first-party tracking, and AI analytics, the platform aims to deliver enterprise-level intelligence at a scale and cost accessible to growth-stage DTC brands and performance-driven agencies. What the Launch Includes The official public release of comes with a suite of robust capabilities designed to close attribution gaps and improve decision-making: Attribution Modeling: Understand how each touchpoint contributes to revenue. Incrementality Testing: Separate correlation from causation to determine actual lift. Privacy-Friendly First-Party Tracking: A future-proof solution that complies with evolving browser policies and user privacy standards. Ecommerce Analytics: Connect marketing outcomes to real business metrics across digital and retail. Strategic Consulting: Optional advisory services for teams seeking expert interpretation and support. These tools are aimed at helping brands stop relying on black-box attribution and start embracing evidence-based growth strategies. Why It Matters Now Recent industry data highlights the urgency for more accurate ecommerce attribution: 42% of conversions go untracked due to ad blockers and privacy settings. 38% fall outside limited attribution windows. 53% of conversions are claimed by multiple channels simultaneously. Only 61% of platform-attributed conversions are actually incremental. The result? Marketing teams are left guessing. This gap not only wastes budget but also obscures opportunities for scale. With Data Speaks, brands report a 35% improvement in ROAS, 10X better attribution accuracy, and 72% more conversions tracked, offering a compelling case for rethinking how performance is measured. Designed for the Marketer, Not the Algorithm While many analytics tools cater to data engineers, Data Speaks prioritizes usability for marketers. Its interface is intuitive, insights are visualized clearly, and reports are built to drive real-world actions. Whether managing a single brand or multiple clients, users can compare campaigns, forecast impact, and reallocate spend with clarity. The platform's flexibility also ensures it adapts to changing market dynamics and emerging channels, making it an ideal long-term partner for modern marketing teams. Built for the Future of Attribution In a landscape where digital marketing is evolving rapidly, staying ahead means moving beyond legacy systems. Data Speaks represents a shift toward measurable, meaningful outcomes supported by unbiased modeling and transparent data science. 'Brands deserve better than guesswork,' Camusio added. 'They deserve answers grounded in evidence, not assumptions. With Data Speaks, we're helping them reclaim control of their marketing strategy.' As adoption of AI analytics and first-party tracking accelerates, Data Speaks is positioned to be the go-to solution for brands that demand clarity in their performance metrics. About Data Speaks Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales. Founded by data scientists and seasoned marketers, the platform combines media mix modeling, incrementality testing, and AI analytics to offer an accurate, transparent view of marketing performance across every channel. Based in Portland, Oregon, Data Speaks supports ecommerce brands, agencies, and growth-stage businesses looking for smarter, more reliable insights without the complexity of enterprise tools. Learn more at Speaks - Marketing analytics and attribution platform CONTACT: Media Contact Company Name: Data Speaks Contact Person: Zeke Camusio Email: zeke@ Phone: 503-367-7561 Country: United States Website:
Yahoo
a day ago
- Business
- Yahoo
Data Speaks Officially Launches to Redefine Marketing Measurement for the Digital Era
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget PORTLAND, OR, May 30, 2025 (GLOBE NEWSWIRE) -- After a year of rigorous testing in private beta, officially launches to the public on May 15, bringing a new level of transparency and accuracy to the world of marketing attribution. Designed for modern brands navigating increasingly complex digital ecosystems, Data Speaks offers a unified, AI-powered platform that finally answers the question: 'What's really driving your sales?'Media mix modeling and incrementality testing platform Founded by a team of data scientists from Stanford and MIT alongside veteran marketers, Data Speaks is built to eliminate the guesswork surrounding campaign performance. Unlike platform-specific tools that provide a limited view, the platform unifies marketing data across every major channel like Meta, Google Ads, TikTok, Amazon, Shopify, and more to deliver a full-picture analysis of actual incremental marketers face a paradox. While data is more abundant than ever, it's also harder to trust. Legacy attribution models, often reliant on third-party cookies and click-based logic, fall short in capturing the true impact of omnichannel campaigns. This leads to a fragmented view of performance and misplaced budget decisions. 'Marketers are not short on data; they're short on clarity,' said Zeke Camusio, CEO and Founder of Data Speaks. 'We built this platform to change that. Our goal is to provide the kind of transparency and insight that empowers brands to invest with confidence, knowing exactly what's working and what's not.' Backed by advanced media mix modeling, incrementality experiments, first-party tracking, and AI analytics, the platform aims to deliver enterprise-level intelligence at a scale and cost accessible to growth-stage DTC brands and performance-driven agencies. What the Launch Includes The official public release of comes with a suite of robust capabilities designed to close attribution gaps and improve decision-making: Attribution Modeling: Understand how each touchpoint contributes to revenue. Incrementality Testing: Separate correlation from causation to determine actual lift. Privacy-Friendly First-Party Tracking: A future-proof solution that complies with evolving browser policies and user privacy standards. Ecommerce Analytics: Connect marketing outcomes to real business metrics across digital and retail. Strategic Consulting: Optional advisory services for teams seeking expert interpretation and support. These tools are aimed at helping brands stop relying on black-box attribution and start embracing evidence-based growth strategies. Why It Matters Now Recent industry data highlights the urgency for more accurate ecommerce attribution: 42% of conversions go untracked due to ad blockers and privacy settings. 38% fall outside limited attribution windows. 53% of conversions are claimed by multiple channels simultaneously. Only 61% of platform-attributed conversions are actually incremental. The result? Marketing teams are left guessing. This gap not only wastes budget but also obscures opportunities for scale. With Data Speaks, brands report a 35% improvement in ROAS, 10X better attribution accuracy, and 72% more conversions tracked, offering a compelling case for rethinking how performance is measured. Designed for the Marketer, Not the Algorithm While many analytics tools cater to data engineers, Data Speaks prioritizes usability for marketers. Its interface is intuitive, insights are visualized clearly, and reports are built to drive real-world actions. Whether managing a single brand or multiple clients, users can compare campaigns, forecast impact, and reallocate spend with clarity. The platform's flexibility also ensures it adapts to changing market dynamics and emerging channels, making it an ideal long-term partner for modern marketing teams. Built for the Future of Attribution In a landscape where digital marketing is evolving rapidly, staying ahead means moving beyond legacy systems. Data Speaks represents a shift toward measurable, meaningful outcomes supported by unbiased modeling and transparent data science. 'Brands deserve better than guesswork,' Camusio added. 'They deserve answers grounded in evidence, not assumptions. With Data Speaks, we're helping them reclaim control of their marketing strategy.' As adoption of AI analytics and first-party tracking accelerates, Data Speaks is positioned to be the go-to solution for brands that demand clarity in their performance metrics. About Data Speaks Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales. Founded by data scientists and seasoned marketers, the platform combines media mix modeling, incrementality testing, and AI analytics to offer an accurate, transparent view of marketing performance across every channel. Based in Portland, Oregon, Data Speaks supports ecommerce brands, agencies, and growth-stage businesses looking for smarter, more reliable insights without the complexity of enterprise tools. Learn more at Speaks - Marketing analytics and attribution platform CONTACT: Media Contact Company Name: Data Speaks Contact Person: Zeke Camusio Email: zeke@ Phone: 503-367-7561 Country: United States Website:
CNA
a day ago
- General
- CNA
The unexpected symptoms of OCD beyond hand-washing and light-switch rituals
When most people think of obsessive-compulsive disorder, they may picture behaviours they've seen on TV – like repetitive hand-washing, flicking light switches on and off and meticulously arranging small items over and over. But the disorder manifests in many other ways. Some patients obsess over thoughts that they might hurt someone, while others fixate on certain aspects of their personal relationships. The comedian Maria Bamford, for example, has called her OCD 'unwanted thoughts syndrome.' On The Late Show With Stephen Colbert, she shared a story about how she couldn't stop thinking horrific thoughts about her family members. On social media, people describe many types of obsessions and compulsions: ' Relationship OCD,' 'sexual orientation OCD' or 'emotional contamination OCD'. These aren't separate diagnoses, but rather they are different expressions of the same disorder – much like how people with phobias can suffer from different fears, said Dr Carolyn Rodriguez, an OCD expert and a professor of psychiatry and behavioural sciences at Stanford Medicine. Understanding these distinctions can help clinicians tailor a precise treatment plan, she added. And they're important for the public to grasp as well. Otherwise, people who experience the disorder might not even recognise they have it, Dr Rodriguez said. People who are fearful of harming others might think, 'Maybe I am a murderer,' she added. 'If I tell anybody these things, I'm going to be put in jail.' Here's what to know about the diverse ways that OCD shows up. FIRST, WHAT IS OCD? OCD involves a set of obsessions and compulsions that cause great distress and affect people's quality of life. Obsessions can include unwanted intrusive thoughts, images or urges that dominate the mind. Compulsions are the repetitive actions that people take in response to their obsessions to try to help themselves feel better. These OCD symptoms can be time consuming, lasting for at least an hour a day, according to the diagnostic manual used by mental health practitioners. If someone worries excessively that they will set the house on fire by accidentally leaving the stove on, for instance, they might check again and again to make sure the knobs are in the off position. About 2.3 per cent of American adults are estimated to have had OCD at some point in their lifetime, according to the National Institute of Mental Health. Women are more likely to receive a diagnosis than men are. More research is needed to further understand the origins of OCD, which is thought to have genetic and environmental causes. WHAT ARE THE DIFFERENT TYPES OF OCD? While all of those with the disorder have obsessions and compulsions, 'OCD across patients is almost never exactly the same,' said Jeremy Tyler, co-chief of ambulatory psychiatry at the Perelman School of Medicine at the University of Pennsylvania. People with OCD can differ in many ways, including whether or not they have tics (involuntary, repetitive movements or vocalisations). Patients also vary in their degree of 'insight,' which is their level of awareness of being ill, as well as in how they feel when their symptoms are triggered. Another way patients differ is in the content of their obsessions and compulsions. Concerns about contamination, a need for symmetry or order, forbidden or taboo thoughts and a fear of harming others or yourself are common themes, said Dr Helen Blair Simpson, a psychiatry professor and OCD researcher at Columbia University. The International OCD Foundation lists other themes as well, including sexual thoughts; fixations on relationships; worries that tie into responsibility, like being responsible for something terrible happening; or fears related to perfectionism, like showing excessive worry over making mistakes. Patients and therapists have labelled some of these themes in online forums, coining terms like 'symmetry and order OCD' and 'perfectionism OCD'. Creating names for different expressions of OCD may help sufferers feel less alone, Dr Rodriguez said. Often, more than one theme can be present at the same time, and the content of a person's obsession or compulsion can change over the course of the illness, the experts said. HOW IS OCD TREATED? OCD is typically treated with an antidepressant, exposure and response prevention therapy, or both. Therapy involves asking patients to experience their stress and anxiety without performing a compulsion in response. Therapists will also encourage patients to allow their obsessions to surface rather than continually try to push them away. It's particularly important for therapists to know someone's 'type' when carrying out exposure and response prevention therapy, because clinicians can then ensure that their patients are being exposed to the precise types of situations that typically stir up their obsessions, Dr Tyler noted. 'I eat food off the ground with people; I hold knives with people,' he said. It may sound 'wild,' he added, but in the process, patients learn that the thing they fear the most isn't likely to happen.
San Francisco Chronicle
a day ago
- Sport
- San Francisco Chronicle
US defender Naomi Girma returns to the USWNT after an eventful year
It's been an eventful year for defender Naomi Girma, who not only moved to a new country but also dealt with an injury before winning a pair of trophies with Chelsea. Now Girma is back with the U.S. national soccer team for the first time in 2025, looking to build off last year's Olympic success and lay the groundwork for the 2027 Women's World Cup. '(It's) just fun to be back in the environment together, and for me to get back in the swing of things, and keep building on what I was able to do with the team last year,' Girma said. The United States is set to play China on Saturday at Allianz Field in Saint Paul, Minnesota. The team then travels to St. Louis to face Jamaica on Tuesday. Girma was called into January camp with the national team, but left prematurely because of a calf injury. That same month, Girma became the first woman to command a $1 million transfer fee when she was acquired by Chelsea from the San Diego Wave for $1.1 million. She dealt with another calf injury she sustained in her debut with Chelsea, but recovered in time to help her team win the Women's Super League and the FA Cup. Girma said the move to Europe has been a rewarding experience. 'It was a big move for me, not just soccer-wise, life-wise, too. I think it was a big step out of my comfort zone," she said. "Leaving California, living somewhere different and playing in a different culture and country. I guess for myself, it's a new challenge and new test, and that's been really exciting.' During last year's Paris Olympics, U.S. coach Emma Hayes couldn't believe how good Girma was. 'I've never seen a player as good as her at a center back. She got everything: poise, composure, she defends, she anticipates, she leads,' Hayes said at the time. 'I mean, wow. Unbelievable.' Girma, a California native who played at Stanford, made her debut for the national team in 2022. That same year she was the No. 1 pick in the National Women's Soccer League draft by the San Diego Wave and won both the league's Rookie of the Year and Defender of the Year honors. She was the U.S. Soccer women's Player of the Year in 2023. Girma was key to the U.S. team's success at the Olympics. The United States won all six games, and the defense with Alyssa Naeher in goal allowed opponents only two goals over the course of the tournament. While she's just 24, Girma is now one of the more seasoned players with the national team and has taken on more of a leadership role as Hayes looks to develop younger players. 'She said she was excited to have me back, and just wanted me to focus on feeling good within the team, getting comfortable with playing with new people and just enjoy being back in (with the team),' Girma said about her first conversation with Hayes upon her return. 'I think the leadership and other things will come as we're playing in sessions and in games." The United States is currently missing several key contributors from last year's gold medal-winning squad. Sophia Wilson and Mallory Swanson are both on maternity leave. Trinity Rodman is dealing with a nagging back issue. Now a year into the role, Hayes has been expanding the pool of players with an eye toward the future. One newcomer on the roster for the two upcoming games is 32-year-old midfielder Lo'eau LaBonta, who could make her national team debut. ___
