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Starbucks Stock (NASDAQ:SBUX) Notches Up on Niccol's Lengths to Return to Office
Starbucks Stock (NASDAQ:SBUX) Notches Up on Niccol's Lengths to Return to Office

Business Insider

timean hour ago

  • Business
  • Business Insider

Starbucks Stock (NASDAQ:SBUX) Notches Up on Niccol's Lengths to Return to Office

The return-to-office (RTO) mandate is sweeping through corporate America as it reconsiders the whole idea of letting employees work remotely. Why that was suddenly a problem is a point of debate that usually brings up expensive office park locations going woefully underused. But give coffee giant Starbucks' (SBUX) CEO Brian Niccol credit; he is going to some lengths to be part of the RTO push himself. That was enough for investors to put a little more into the stock, which increased fractionally in Wednesday afternoon's trading. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. We already heard, back on Monday, about the RTO mandate, complete with a one-time cash payout for those who just could not take the idea of going back to work at Starbucks' offices. But more recently, we heard about what Brian Niccol himself was doing in response to that RTO release. When Niccol was hired back in August, he was not required to relocate to Seattle, as most 'people leader' employees are. Starbucks offered help to set up an office near Niccol's home of Newport Beach, California, as well as the use of a corporate jet for commuting. But instead, Niccol bought a home in Seattle, and thus, physically shows up at the Starbucks offices on a fairly regular basis. Another Union Shop to Deal With Meanwhile, in Arizona, Starbucks has another union shop to deal with. The Ina and Oracle, Casas Adobes location has voted unanimously to become a union shop under the Starbucks Workers United banner. This brings the total of union Starbucks locations in Arizona to 11, and the total in Tucson to three. It also brings the total number to over 600 across 45 states. Starbucks, for its part, offered a statement that sounded something like support, but made clear it was already delivering solid results. Starbucks offered a statement saying it would '…continue to work together to make Starbucks the best job in retail. Hourly partners receive pay above industry average and best-in-class benefits, together worth an average of $30 per hour for those who work at least 20 hours per week.' Is Starbucks Stock a Good Buy? Turning to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 13 Buys, 11 Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 23.14% rally in its share price over the past year, the average SBUX price target of $95.64 per share implies 3.34% upside potential.

Starbucks finally reveals its ‘secret menu' with new app-exclusive drinks
Starbucks finally reveals its ‘secret menu' with new app-exclusive drinks

New York Post

time14 hours ago

  • Business
  • New York Post

Starbucks finally reveals its ‘secret menu' with new app-exclusive drinks

Advertisement Good news for coffee lovers: Starbucks is now lifting the veil on its 'secret menu,' and no memorization is needed. The company announced on Monday that secret menu drinks are currently accessible on the Starbucks mobile app. '[The] Starbucks 'secret menu' has been a thing for years, but today, it's official,' the announcement read. 'Beginning July 14, Starbucks Rewards members can find the top Starbucks drink customizations in the Starbucks app.' Advertisement Starbucks also reported that the 'secret' drink offerings will be updated periodically, providing variety to regular customers. The app allows Starbucks Rewards members 'to easily order the featured, popular drink customizations at participating stores,' the company said. The new beverages are now listed in the 'offers' tab of the app, where they can be ordered quickly and simply, the company noted. 5 Good news for coffee lovers: Starbucks is now lifting the veil on its 'secret menu,' and no memorization is needed. REUTERS Advertisement 'Just select the drink and it'll be added to the cart with all the customizations already populated for a seamless ordering experience,' the release advised. Below are the four unique drinks that Starbucks has released. 'Cookies On Top' Starbucks said this indulgent coffee is cold brew-based and targeted toward 'cookies and cream lovers.' 5 Starbucks said this indulgent coffee is cold brew-based and targeted toward 'cookies and cream lovers.' Starbucks Advertisement 'Order a cold brew with two pumps of vanilla syrup, vanilla sweet cream cold foam, and cookie crumble topping,' the company said. 'Dragonfruit Glow-Up' This secret refresher is based on a lemonade drink; it combines three different fruit flavors topped off with cold foam. 5 The 'Dragonfruit Glow-Up' is based on a lemonade drink; it combines three different fruit flavors topped off with cold foam. Starbucks 'Elevate the mango dragonfruit lemonade refresher by adding peach juice blend, then have it blended and topped with vanilla sweet cream cold foam,' the Starbucks website said. 'Lemon, Tea & Pearls' This new drink is Starbucks' ode to bubble tea. 5 'Lemon, Tea, and Pearls' is Starbucks' ode to bubble tea. Starbucks 'Black tea and lemonade make a perfect pair — add an extra pop of flavor with raspberry-flavored popping pearls to take it to the next level,' the Seattle-based chain advised. 'Just Add White Mocha' 5 'Put a spin on the brown sugar oatmilk shaken espresso by adding white chocolate mocha sauce and topping it with vanilla sweet cream cold foam,' Starbucks said for this new drink. Starbucks Advertisement This dessert-inspired drink is the fourth of the new secret recipes launched this summer. 'Put a spin on the brown sugar oatmilk shaken espresso by adding white chocolate mocha sauce and topping it with vanilla sweet cream cold foam,' Starbucks said.

Starbucks Pumpkin Spice Latte date keeps getting earlier. When might it come back for 2025?
Starbucks Pumpkin Spice Latte date keeps getting earlier. When might it come back for 2025?

Indianapolis Star

time2 days ago

  • Entertainment
  • Indianapolis Star

Starbucks Pumpkin Spice Latte date keeps getting earlier. When might it come back for 2025?

It's not quite time to pull out the sweaters. We're only halfway through July. Still, thoughts of the return of the Pumpkin Spice Latte start early in the year for hardcore Starbucks PSL fans. The drink was first introduced to Starbucks customers in 2003, according to the company, and has since become an iconic part of fall for many coffee drinkers. For the last 20 years, customers have eagerly awaited the return of the drink to Starbucks menus across the country, which usually happens at the end of August. While Starbucks has not officially announced the 2025 return date, USA TODAY looked back at when the drink became available in years past to see if we could make a guess. Here's an early look at when Starbucks' PSL might arrive this year. Here's when Starbucks has launched its fall menu, which includes the PSL, over the past seven years: Based on the trends above, the two most likely dates the Pumpkin Spice Latte will be available in 2025 are either Thursday, Aug. 21 or Tuesday, Aug. 26. The PSL is made with espresso and steamed milk with real pumpkin flavor, plus cinnamon, nutmeg and clove. The whipped cream topping also has pumpkin pie spices, the company says. You can order it hot, cold or blended. A typical Grande (16-ounce) PSL made with 2% milk, two espresso shots, milk foam and whipped cream has about 390 calories, 150 mg of caffeine and 14 grams of total fat.

Starbucks' secret menu is now official, and you could win $25,000 for submitting your own creation
Starbucks' secret menu is now official, and you could win $25,000 for submitting your own creation

Time Out

time2 days ago

  • Entertainment
  • Time Out

Starbucks' secret menu is now official, and you could win $25,000 for submitting your own creation

Secret menus—unofficial, creative combinations of standard menu options—have been a thing at many chains over the years, including Starbucks. Most remain secret, but Starbucks just pulled back the curtain by officially adding four "secret" drinks to their menu. Plus, they've launched a contest to find the next big drink and you could win big. Starting today, Starbucks is putting its most talked-about drink hacks front and center in the Starbucks app. The legendary 'secret menu' that's fueled Reddit threads and fan sites with the likes of Butterbeer Frappuccinos and Thin Mint Cold Brews is now officially endorsed. Rewards members can tap the "offers" tab in the app and find the first four creations, each already customized and ready to order with a single click. Here's what's in the inaugural lineup: Cookies on Top: Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam and a cookie crumble topping Lemon, Tea & Pearls: Black tea and lemonade with raspberry popping pearls Just Add White Mocha: Brown Sugar Oatmilk Shaken Espresso upgraded with White Chocolate Mocha Sauce and Vanilla Sweet Cream Cold Foam The move is inspired by Starbucks' Not-So-Secret Menu broadcast channel on Instagram, where creative mashups have been shared for months. Now, these viral drinks can finally be ordered easily, without awkwardly reciting the recipe at the counter. But Starbucks isn't stopping there. To celebrate, they're launching a contest to find their next big drink. From now through July 20, submit your dream drink customization via the secret menu contest page. Four finalists will snag $5,000 and see their drink featured in the app from August 18–25. The drink with the most fan votes on Starbucks' Instagram wins an extra $25,000.

After streamlining menu, Starbucks needs fans' help to liven it up
After streamlining menu, Starbucks needs fans' help to liven it up

Miami Herald

time2 days ago

  • Business
  • Miami Herald

After streamlining menu, Starbucks needs fans' help to liven it up

It looks like Starbucks' CEO Brian Niccol is backtracking a bit on his "simplifying the Starbucks menu" strategy. Last year, Niccol announced he would reduce the Starbucks menu by 30%, eliminating customization options and discontinuing multiple beverage items to bring the focus back on coffee as part of the chain's turnaround plan. Don't miss the move: Subscribe to TheStreet's free daily newsletter Starbucks has long had one of the most customizable menus in the business, with offerings that accommodate all dietary needs and preferences. The coffee giant has over 170,000 different ways to customize beverages, allowing customers to choose from a variety of syrups, drizzles, toppings, sweeteners, coffee and non-coffee bases, coffee types, crafting styles, and multiple dairy or non-dairy milk options. Related: Starbucks CEO announces major update on turnaround plan Starbucks' highly customizable menu has influenced fans to create imaginative drink orders, which eventually led to the emergence of a secret menu with beverages that continue to go viral on social media. Although Niccol has managed to make multiple changes to the Starbucks menu, social media's power is too massive to ignore, as it has helped the coffee chain stay relevant. Image source: Getty Images After years of fans playing around with Starbucks' (SBUX) customizable menu to create unique and creative beverages, the coffee giant has officially embraced the trend by launching the "secret menu" on its mobile app starting today. Related: Starbucks removes fan favorite item, customers are shocked This highly anticipated debut features a rotating selection of four drinks, all of which can be crafted by customizing beverages already available on the original menu. Here are the first four secret menu drinks: Cookies on Top can be crafted by ordering a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble Glow-Up can be ordered by selecting the Mango Dragonfruit Lemonade Refresher, adding peach juice blend, and topping it with Vanilla Sweet Cream Cold Tea & Pearls can be made by mixing Starbucks' iced black tea with lemonade and adding raspberry-flavored popping Add White Mocha can be crafted by ordering a Brown Sugar Oatmilk Shaken Espresso, adding White Chocolate Mocha Sauce, and topping it with Vanilla Sweet Cream Cold Foam. Starbucks fans are the pioneers of this custom beverage trend that has helped it become the recognizable brand it is today. To thank them for their loyalty and encourage consumer engagement, the coffee giant is launching a first-of-its-kind contest. Through July 20, customers can use the enhanced customization options in the Starbucks app to craft their own original beverage and submit it for a chance to be featured on the official secret menu. More Starbucks News: Starbucks considers massive change to its second-largest businessStarbucks executives to get huge bonus as baristas demand better payStarbucks unveils huge store updates amid turnaround plan Starbucks will hold a public vote on its Instagram, allowing fans to choose the top four finalists and creating more social media buzz. The finalists' drinks will be showcased on the secret menu from August 18 through 25. The three runner-ups will receive a $5,000 prize, and the first-place winner will receive $25,000. Fans can download the Starbucks app and click the "offers" tab to explore the secret menu drinks and learn more about the contest. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

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