Latest news with #StarcoBrands
Yahoo
08-07-2025
- Entertainment
- Yahoo
Leah Kateb Joins Skylar to Usher in a New, Elevated Era for the California-Inspired Fragrance Brand
Love Island Alum, and Fragrance Aficionado, Assumes Role of Brand's "Refounder" and Chief Creative Officer LOS ANGELES, July 8, 2025 /PRNewswire/ -- Skylar, the cult-favorite California clean fragrance brand, proudly announces Leah Kateb as its new Chief Creative Officer and "Refounder". In this newly created role, Kateb will embed herself in the company, helping lead Skylar's brand evolution–from scent development and storytelling to brand vision and partnerships–as the company enters a more elevated, sophisticated chapter. Widely recognized as the breakthrough star of Peacock's Love Island USA, Leah Kateb has quickly become a force in the beauty, fashion, and lifestyle space. With a distinctive eye for style and an authentic voice that resonates with a wide audience, Kateb has carved out a unique space at the intersection of influence and entrepreneurship. She brings with her a powerful network, a strong creative sensibility, and a deep love for fragrance as a form of self expression. Kateb first spotlighted Skylar's Vanilla Sky fragrance in her now-viral shower routine video–an organic moment that immediately caught the attention of both the brand and its community. That authentic connection sparked deeper conversations and ultimately led to her appointment as Chief Creative Officer, where she will help shape the brand's future and bring a fresh, elevated perspective. "Vanilla Sky by Skylar was my secret weapon, warm, cozy, a little flirty. People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy, and completely me. So when they called, it just made sense. Now I get to help reimagine a brand I genuinely love, from the inside out. We're making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal and it's going to smell so good," said Kateb. Behind the scenes, Kateb has already been working closely with the Skylar team on new scent development and a full brand refresh–ushering in a Skylar that feels more sophisticated, expressive, and aligned with the evolving identity of the brand and its community. "To know Leah is to love her. Her innate sense of style, passion for fragrance, and rigorous work ethic make her an incredible match for Skylar. We couldn't be more excited to officially welcome her to the Skylar family," said Ross Sklar, CEO Starco Brands (parent company of Skylar). For more information, visit or follow along @Skylar on Instagram and TikTok. About Skylar Skylar, a Starco Brands (OTCQB : STCB) company, is redefining fragrance with sophisticated scents that are effortlessly California. Inspired by the natural beauty, creativity, and laid-back luxury of its Los Angeles home, Skylar blends innovative perfumery with West Coast sensibility—creating elevated, unforgettable fragrances designed to move with you from day to night, city to coast. Originally founded in 2017 as a pioneer in clean fragrance, 2025 ushers in a bold new chapter for the brand with LA-native Leah Kateb joining Skylar as its "Refounder" and Chief Creative Officer. With Kateb at the helm, the brand has embraced its roots more than ever—celebrating West Coast confidence, trend-setting individuality, and pushing the bounds of fragrance with adventurous new scents. The brand's full scent portfolio delights fans at stores nationwide, including Sephora, Macy's, Nordstrom, and Anthropologie. Skylar's full lineup, as well as its cult-favorite Scent Club, can also be found on its website - Skylar is proudly vegan, cruelty-free, hypoallergenic, and safe for sensitive skin. About Starco Brands Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world's only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange. Visit for more information. About Leah Kateb Leah Kateb has emerged as the undeniable breakout star of Love Island USA Season 6, captivating audiences and dominating the conversation like no one before her. With her unapologetic authenticity and electric charisma, Kateb has sparked one of the biggest social media surges in the show's history, cementing her status as a cultural force. As a trailblazer, Leah has carved out her own lane across media and business. From her signature vintage style that made her a verified trendsetter to her rise as a powerhouse entrepreneur, Kateb continues to evolve, elevate, and expand her empire. Leah continues to rewrite the rules and redefine what's possible across industries. Media Contact: Reade NormanCLD PRReade@ View original content to download multimedia: SOURCE Skylar Sign in to access your portfolio
Associated Press
27-06-2025
- Entertainment
- Associated Press
WHIPSHOTS® UNVEILS DECADENT NEW CHOCOLATE FLAVOR
In celebration, the brand teams up with iconic NYC restaurant Serendipity3 for a summer-long 'Whipshop' pop-up experience Starco Brands (OTCQB:STCB) LOS ANGELES, CA, UNITED STATES, June 27, 2025 / / -- Just in time to heat things up, Starco Brands (OTCQB: STCB) has announced that Whipshots, the alcohol-infused whipped cream brand co-founded with global superstar Cardi B, is turning up the indulgence with its most crave-worthy flavor to date: Chocolate. Rich, smooth, and irresistibly luscious, Chocolate Whipshots is a celebration of decadence. Combining premium vodka with velvety chocolate flavor, this new addition brings a bold, boozy twist to everything from cocktails and coffee to desserts and late-night cravings. 'Chocolate is sexy, rich, and everything you want—it's giving dessert, it's giving decadent, it's giving delicious,' said Cardi B. 'You know I had to do it big for this one—this flavor is a whole moment.' To celebrate the launch, the brand is partnering with iconic NYC restaurant Serendipity3 on its first 'Whipshop' dubbed 'Cardi's Chocolate Shop' in both their Times Square and Upper East Side locations. Fans will be able to order specially created cocktails or purchase a can of Whipshots to take home. The effort kicked off with a private party in the Times Square location, hosted by Cardi herself (launch party IMAGES ). 'This is more than just a flavor launch—it's a celebration of indulgence,' said David Dreyer, Chief Marketing Officer, Whipshots. 'Chocolate Whipshots is our most over-the-top flavor yet, and creating a 'Whipshop' inside the legendary Serendipity3 is the cherry (and whipped cream) on top! We couldn't ask for better partners to help us launch our newest flavor.' 'Chocolate is the number one ingredient at Serendipity3 and creating new menu items using Chocolate Whipshots has been a fun and delicious endeavor! Cardi's vibrant energy and playful spirit is the cherry on the cake!' said Chef Joe Calderone, Creative Director of Serendipity3. Whipshots, the viral, shelf-stable whipped cream with 10% ABV, adds Chocolate to its bold flavor lineup alongside Vanilla, Mocha, Caramel, and Strawberry—continuing its mission to shake up spirits and desserts with Cardi-level flair. Launch Date: June 26, 2025 Availability: Select retailers nationwide and (beginning 7/1) About Whipshots® Developed by Starco Brands with partner Cardi B, Whipshots® is a first-of-its-kind alcoholic whipped cream (10% Alc./Vol) that launched in 2021. Shelf-stable and versatile, it's earned Silver, Gold, and Double Gold medals from top competitions including the New York World Spirits Competition, SIP Awards, and Beverage Dynamics' Growth Brand Awards. About Starco Brands: Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world's only alcohol-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. About Serendipity 3: Serendipity 3 is a whimsical New York institution, now with a dazzling new Times Square location, where vintage charm meets 2025 flair—complete with handmade glass mosaics and giant purple chandeliers. Since 1954, it's been a beloved destination for locals, celebrities, and sweet-toothed travelers, known for its over-the-top desserts (like the iconic Frrrozen Hot Chocolate), playful energy, and fantastical comfort food—from glittering truffle fries to Guinness World Record–holding creations. More than a restaurant, Serendipity 3 is a storybook escape where joy is always on the menu. CONTACT: [email protected] Walker Drawas Walker Drawas email us here Visit us on social media: LinkedIn Instagram TikTok X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
18-04-2025
- Business
- Yahoo
Starco Brands Announces Fourth Quarter and Full Year 2024 Results and Business Update
Fiscal Year 2024 Gross Revenue of Approximately $73.0 Million and Net Revenue of $58.7 Million Company Reached Profitability Threshold on an Adjusted EBITDA Basis Reduced Fourth Quarter 2024 Operating Expenses by 61% and Annual Operating Expenses by 25%, Excluding Non-Cash Expenses Distribution Growth and New Roll Outs Pave the Way for Expansion and EBITDA Growth in Fiscal Year 2025 SANTA MONICA, Calif., April 18, 2025--(BUSINESS WIRE)--Starco Brands, Inc. (the "Company" or "Starco Brands") (OTCQB: STCB), developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, is providing a business update in conjunction with the filing of its form 10-K for the full year ended December 31, 2024. Management Comments Starco Brands Chairman & CEO Ross Sklar said: "Our fourth quarter capped off a transformative year as we deepened our acquisitions integrations and streamlined headcount, logistics and marketing costs, positioning ourselves for profit and further scale. What began as a vision for a unified operational platform has materialized into tangible results and a streamlined machine. With this optimization, the Company expanded retail distribution channels, launched new products, and implemented a financial plan that allows us to turn our inventory with better predictability and quicker. The groundwork we've methodically laid out over this past year has established a robust foundation that drastically lowered our fixed costs that is already creating liquidity and is now driving our next phase of growth." Mr. Sklar continued, "We are strongly positioned in 2025 and for 2026 to capitalize on these accomplishments through our robust new product pipeline and targeted distribution expansion. Along with our US based manufacturing partners and with the operational integration work behind us, we've established the infrastructure necessary to support topline growth that delivers improved margins and free cash." Fourth Quarter of 2024 Financial Results Reported net revenue for the fourth quarter of 2024 was $12.1 million, compared to $18.5 million in the fourth quarter of 2023. A large portion of this year-over-year decline was due to year-end one-time reconciliations of balance sheet accounts. While demand remained, the additional decrease in reported net revenue was driven by supply chain pressure and out of stocks predominantly impacting e-commerce sales. Furthermore, we experienced lower retail volumes due to a large retailer merging an entire set in ready-to-drink meal replacement category at a key retailer. Lower Whipshots sales also contributed to the year-over-year decline due to higher inventory stocking orders in the prior year period combined with lower alcohol sales nationally causing distributors to reduce their 2025 inventory plans. These decreases were partially offset by continued growth for the Winona Popcorn Spray line and Art of Sport, our men's personal care and nutraceutical line. Gross profit was $1.8 million for the fourth quarter of 2024, compared to $5.7 million in the fourth quarter of 2023. A portion of the decline was also the result of one-time balance sheet reconciliations, as well as slightly lower revenue, but more attributable to an unfavorable product mix weighted toward lower-margin products. Marketing, General and Administrative expenses were $4.8 million, or 40% of reported net revenue in the fourth of 2024, compared to $6.9 million, or 37% of reported net revenue in the fourth quarter of 2023. Compensation expense was $1.8 million in the fourth quarter of 2024, compared to $10.6 million in the fourth quarter of 2023. Professional fees were $0.8 million in the fourth quarter of 2024, compared to $1.7 million in the fourth quarter of 2023. The decrease in operating expenses reflects successful integrations, benefits from our shared services platform and operational efficiency initiatives, which have enabled us to identify and remove approximately $3.0 million in cost optimization opportunities across the organization allowing free cash generation. Reported unadjusted net profit for the fourth quarter of 2024 was $4.8 million, compared to a net loss of $41.1 million in the fourth quarter of 2023. Contributing to this net gain were non-cash items such as a $26.2 million gain for fair value share adjustment and a $14.3 million expense for goodwill impairment. Fiscal Year 2024 Financial Results Reported net revenue for the full year of 2024 was $58.7 million, compared to $63.6 million for the full year of 2023, primarily due to unavoidable periods of out of stocks on key items that has been rectified. Gross profit was $20.9 million for the full year of 2024, compared to $26.0 million for the full year of 2023. Marketing, General and Administrative expenses for the full year of 2024 decreased to $18.9 million, or 32% of reported net revenue, compared to $19.8 million, or 31% of reported net revenue for the full year of 2023. Compensation expense was $9.0 million for the full year of 2024, compared to $15.9 million for the full year of 2023. Professional fees were $3.5 million for the full year of 2024, compared to $5.9 million for the full year of 2023. Reported unadjusted net loss for the full year of 2024 was $17.3 million, as compared to net loss of $46.4 million for the full year of 2023. Non-GAAP Adjusted EBITDA Adjusted EBITDA, which is net loss adjusted for stock-based compensation, gain on disposal of property and equipment, one-time expenses that the Company reasonable believes will not gain on settlements, interest and other expense, net, depreciation of property and equipment, amortization of intangible assets, (recovery) provision for doubtful accounts, and provision for income taxes and certain other items that impact the periods presented. Adjusted EBITDA is provided so that investors have the same financial data that management uses to assess the Company's operating results with the belief that it will assist the investment community in properly assessing the ongoing performance of the Company for the periods being reported and future periods. The presentation of this additional information is not meant to be considered a substitute for measures prepared in accordance with U.S. GAAP. Because Adjusted EBITDA excludes some, but not all, items that affect net income (loss) and is defined differently by different companies, our definition of Adjusted EBITDA may not be comparable to similarly titled measures of other companies. For reconciliation of GAAP Net Income (loss) to Adjusted EBITDA, see our reports we file from time-to-time with the SEC, which are available to read at Adjusted EBITDA was approximately $1.3 million for the full year of 2024, compared to approximately $6.2 million for the full year of 2023. Adjusted EBITDA is a non-GAAP financial measure. See the supplementary schedules in this press release for a reconciliation thereof to the most directly comparable GAAP measure. Net Income (17,334,549.00 ) Interest expense 961,588.00 Other expense (income) 1,966,320.84 Depreciation & Amortization 2,847,001.12 Fair value share adjustment loss (gain) (10,544,263.00 ) Goodwill Impairment 14,327,871.00 Stock Compensation 1,733,167.76 Non-Recurring Expenses 4,823,474.17 One-Time Integration Expenses 2,555,094.45 Adjusted EBITDA 1,335,705.34 Balance Sheet As of December 31, 2024, the Company had approximately $1.2 million of cash, and approximately $8.2 million of inventory on its balance sheet compared to $1.8 million of cash, and approximately $10.7 million of inventory on its balance sheet as of December 31, 2023. Full Year 2024 Segment Review Starco Brands: Starco Brands' segment includes AOS, Whipshots and Winona Popcorn Spray. Segment gross revenues of $12.1 million for the full year of 2024, compared to $16.3 million for the full year of 2023. Segment gross profit of $6.8 million for the full year of 2024, compared to $12.4 million for the full year of 2023. The decline in gross profit dollars and percent in this segment was driven by the mix impact of lower revenue from higher margin Whipshots offset by the increase in revenue from Winona. Whipshots revenue declined as a result of inventory stocking orders in the prior year period. Winona revenue increased due to distribution adds at Walmart and other retailers and increased velocity on shelf. Skylar: Segment gross revenues of $10.5 million for the full year of 2024, compared to $10.7 million for the full year of 2023. Segment gross profit of $6.2 million for the full year of 2024, compared to $6.1 million for the full year of 2023. Soylent: Segment gross revenues of $36.1 million for the full year of 2024, compared to $36.7 million for the full year of 2023. Segment gross profit of $7.8 million for 2024, compared to $7.4 million for the full year of 2023. The Company does not report results for Soylent for the full year of 2023 as Soylent was not a subsidiary of the Company until the acquisition of Soylent on February 15, 2023. Forward-Looking Statements Any statements in this press release about the Company's future expectations, plans and prospects, including statements about our financing strategy, future operations, future financial position and results, market growth, new product launches and product growth, total revenue, as well as other statements containing the words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "project," "should," "target," "will," or "would" and similar expressions, constitute forward-looking statements within the meaning of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. The Company may not achieve the plans, intentions or expectations disclosed in the Company's forward-looking statements, and you should not place undue reliance on the Company's forward-looking statements. All forward-looking statements are subject to assumptions, risks and uncertainties that may change at any time. Therefore, readers are cautioned that actual results could differ materially from those expressed in forward-looking statements. The Company undertakes no obligation to update any forward-looking statements as a result of new information, future developments or otherwise, except as expressly required by law. This cautionary statement entirely qualifies all forward-looking statements in this document. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward- looking statements the Company make as a result of a variety of risks and uncertainties, including risks related to the Company's estimates regarding the potential market opportunity for the Company's current and future products and services, the impact of the COVID-19 pandemic, the competitive nature of the industries in which we conduct our business, general business and economic conditions, our ability to acquire suitable businesses, our ability to successfully launch new products and seize market share, the Company's expectations regarding the Company's sales, expenses, gross margins and other results of operations, and the other risks and uncertainties described in the "Risk Factors" sections of the Company's public filings with the Securities and Exchange Commission on Form 10-K for the year ended December 31, 2023. Copies of our SEC filings are available on our website at In addition, the forward-looking statements included in this press release represent the Company's views as of the date hereof. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date after the date hereof. About Starco Brands Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world's only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit for more information. View source version on Contacts Investor Relations John Deirdre Sign in to access your portfolio
