Latest news with #StateBags
Fashion United
18-07-2025
- Entertainment
- Fashion United
Wrangler partners with State for back-to-school collection
Denim brand Wrangler has partnered with State Bags, a family bag brand, to launch a collection of bags. Launching in time for the back-to-school season, the Wrangler x State collection includes ten pieces. The collaboration underscores Wrangler's strategic focus on expanding its children's wear category, building on the momentum of recent partnerships with culturally renowned brands like Barbie and Hot Wheels. By aligning with State's playful, youth-oriented design sensibility, Wrangles aims to continue to translate its iconic Western heritage for a new generation. Wrangler x State collection Credits: Wrangler 'Wrangler's timeless style and heritage resonate deeply with families, and we are thrilled to extend that authentic spirit to young adventurers through this collaboration with State,' said John Meagher, Vice President of Global Brand Marketing at Wrangler, in a statement. 'This new collection is about more than just denim and bags; it's about providing kids with the coolest, freshest fits so they can show off their unique style and kick off the school year feeling confident and ready for anything.' Wrangler x State collection Credits: Wrangler The Wrangler x State collection sees State mix its signature design approach to Wrangler's iconic Western style, applying its youthful modern sensibility to the range. The ten-piece capsule includes boys' and girls' trucker jackets in 100 percent cotton denim, cut in a regular fit ideal for layering. Details on the jackets include classic 'W' stitching, dual chest and lower pockets, and a co-branded rubber patch at the hem, with sizes ranging from XS to XXL, suitable for ages 4 to 14. The collection also includes four versions of State's Kane backpack and four coordinating Rodgers lunchboxes, designed to fit neatly inside the backpack. Both items cater to school and everyday adventures. Wrangler x State collection Credits: Wrangler 'We're so excited to partner with Wrangler, an iconic brand we've long admired, to create a collection that celebrates individuality and self-expression,' said Jacq Tatelman, State Co-Founder, CEO, and Creative Director, in a statement. 'With a shared commitment to quality and empowering the next generation, we designed each piece to help kids feel confident, capable, and ready for whatever adventure comes next.' The Wrangler x State collection is now available on and with prices ranging from 49.99 to 149.99 US dollars.
Time of India
14-07-2025
- Business
- Time of India
Startup co-founder was afraid to be CEO; until she took over and sparked a 10x revenue boom
When Jacqueline Tatelman co-founded State Bags in 2013 with her husband Scot, she wasn't ready to call herself a CEO. The brand, built not just on fashion but on social impact—providing for American families in need—had passion at its heart, but not yet structure. So instead of stepping into the driver's seat, Tatelman took charge of product and creativity, trusting outside consultants and eventually a hired CEO to manage the business. For a while, that seemed to work. But when cracks started to show in the company's foundations—overreliance on wholesale partnerships, unmanageable budgets, and sluggish sales—Tatelman found herself watching the dream she helped build slide into instability. When the Crisis Hit, She Put On Her Bathrobe and Picked Up the Pieces By 2020, State Bags was in dire straits. The company's second CEO, a former CFO who had helped implement much-needed reforms, suddenly stepped down—right in the middle of a global pandemic. With no one left to steer the ship, Jacqueline stepped in, quite literally from her living room, to take control of the business. 'I spent all of COVID in my fuzzy bathrobe,' she told Inc., recalling how she hustled to keep production running in China and scraped together just enough to keep the lights on. The team was furloughed, the office shut down, and every dollar counted. 'If we had a $1,000 day, we were celebrating,' she said of those early moments. But that personal plunge into leadership changed everything. You Might Also Like: From Symbiosis MBA to HUL's new CEO: Priya Nair follows two golden rules in her career She Was Scared to Be CEO; But It Changed Everything Her decision to stay in command wasn't immediate. But after her back-to-school hustle paid off and a kids' luggage collection she designed pre-pandemic turned into a runaway hit, Tatelman realized something profound: she didn't just have to lead the company—she could. 'Right now, I am the person to lead us,' she said. 'I have all of the tools, and I have all of the determination. I am fully equipped to be our leader. I love being our leader.' And the numbers backed her up. Since she took over in 2020, State Bags has seen a tenfold increase in revenue—reaching eight figures and earning a spot at No. 1,198 on the Inc. 5000 list. In 2021, the company raised $2 million in seed funding, validating not just the product, but the person steering it. The Gut Knows Before the World Does Looking back, Jacqueline admits the only thing ever holding her back was fear. 'My intuition was always like, I should just step into this, but I'm too afraid,' she said. Today, her story is not just about building a successful brand—it's about reclaiming confidence, listening to your inner voice, and embracing leadership when the world least expects it. You Might Also Like: Mindtree founder Subroto Bagchi has donated hundreds of crores but a Re 1 SBI cheque is his 'biggest wealth of life' In the end, Tatelman's biggest business breakthrough came from what she once considered her biggest weakness. As she puts it: 'Listening to yourself, tapping into your gut, trusting yourself—it's so powerful.'
