Latest news with #StateofInfluencerMarketingReport
Yahoo
12-02-2025
- Business
- Yahoo
Collabstr Unveils the 2025 State of Influencer Marketing Report: Trends, Insights, and Predictions for the Creator Economy
VANCOUVER, BC, Feb. 12, 2025 /PRNewswire/ -- Collabstr, a trusted leader in the influencer marketing space, has released its much-anticipated 2025 State of Influencer Marketing Report, leveraging first-party data from over 40,000 advertisers and 100,000 creators. The report highlights the trends, statistics, and shifts shaping influencer marketing, user-generated content (UGC), and the creator economy. Key findings reveal a rapidly evolving industry: Market Growth: Influencer marketing is projected to grow 12.12%, reaching $22.2 billion by the end of 2025. Creator Economy Expansion: The global creator economy is forecasted to soar from $191 billion in 2025 to $528.39 billion by 2030, with a CAGR of 22.5%. UGC Boom: The number of UGC creators surged 93% year-over-year, underscoring the rising demand for authentic, relatable content. Platform Shifts: TikTok and Instagram dominate influencer campaigns, accounting for 83% of brand collaborations in 2024. Gender Pay Disparities: Male influencers earn 40% more per collaboration than their female counterparts despite women holding 70% of the influencer market. "This year's report underscores how rapidly the creator economy is maturing," said [Your Executive's Name], [Your Title] at Collabstr. "Brands are prioritizing authentic content and strategic collaborations to engage increasingly savvy audiences. This shift creates opportunities and challenges brands to innovate in an ever-changing landscape." Emerging Trends: AI, UGC, and the Rise of Micro-Influencers The report delves into how AI is reshaping influencer marketing, from virtual influencers to AI-driven campaign management. Additionally, the rise of micro-influencers and UGC continues to make campaigns more accessible and cost-effective for brands of all sizes. TikTok's increasing millennial adoption highlights its potential as a lucrative advertising channel for brands targeting older, more affluent demographics. Meanwhile, UGC campaigns now account for 15% of all influencer collaborations, reflecting a growing preference for non-branded, user-centric content. Access the Full Report The 2025 State of Influencer Marketing Report is available to view at About Collabstr Collabstr is a leading influencer marketing platform, connecting brands with creators to execute data-driven, impactful campaigns. Learn more at Press Contact For media inquiries or additional information, please contact Kyle Dulay at hello@ View original content to download multimedia: SOURCE Collabstr Sign in to access your portfolio
Associated Press
29-01-2025
- Business
- Associated Press
Linqia Standardizes Creator Measurement with the Launch of Creator Intelligence
To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 / / -- Linqia, the premier influencer marketing agency for the world's leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence is a breakthrough feature that scores creators based on a custom weighted group of a brand's specific KPI's, addressing two of the most significant challenges brands face: measuring influencer ROI and identifying the right creators. According to Linqia's latest State of Influencer Marketing Report, determining the ROI of influencer campaigns (53%) and selecting the right influencers (43%) are the top two challenges marketers face when it comes to their influencer investments. Tracking influencer performance has always been uniquely difficult for brands as it requires looking at a myriad of performance indicators that often don't relate directly to one another. Creator Intelligence unifies all this data, offering a comprehensive view of organic and paid results. This includes quantitative metrics like engagement rate, view through rate, click through rate, and ROAS, as well as important qualitative indicators like ease of collaboration and quality of content. The data is also weighted to the brand's needs, creating a personalized scoring system that reflects each individual brand's priorities. Many brands have historically compared influencer performance based on singular factors like engagement rate, which by nature skews the data given some creators come into a campaign with higher engagement rates than others. Factoring in a myriad of metrics paints a more comprehensive picture of the total impact a creator has for the brand. Applying weights to each metric also adds a layer of customization and personalization, as some brands value certain metrics more than others. A creator may perform well from a view rate perspective, but be difficult to work with and not have the quality of content that a brand is looking for. Creator Intelligence allows brands to choose the KPIs that are most important to them, and customize the weighting of each metric so that the final score is fully representative of the total value of each creator to the brand. 'Stack ranking the performance of every influencer a brand works with, and having an apples to apples data comparison, is a uniquely valuable toolset,' said Daniel Schotland, Chief Operating Officer of Linqia. 'It not only allows for better measurement of how influencers performed on the campaign, it also offers a blueprint for the type of creators a brand should work with in the future.' Linqia says that understanding the attributes of creators who achieve top scores allows brands to then find others with similar attributes, thus increasing the likelihood of success on future collaborations. This reduces guesswork and improves campaign performance. 'We're really excited to test this new feature, as we're always looking for ways to make smarter, data-back decisions in marketing,' says Peter Wynkoop, EVP of Sales & Marketing at La Tourangelle. 'Creator Intelligence has the ability to streamline creator measurement, reduce inefficiencies, and help increase the likelihood of successful partnerships on future campaigns.' Creator Intelligence is part of Linqia's Resonate technology platform, which uses AI to identify influencers, streamline influencer campaign management, and measure influencer performance. The company announced a slew of AI innovations and creator networks in 2024, and says Creator Intelligence is one of several announcements they will be making in 2025. To learn more about Linqia's Creator Intelligence scoring, reach out at [email protected]. About Linqia Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled partner that handles campaigns for the world's leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns. Founded in 2012, Linqia has worked with over 650 leading national brands, including Clorox, McDonald's, Anheuser-Busch, GM, and Bayer. For more information, visit YouTube Legal Disclaimer:
