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Time of India
20-05-2025
- Business
- Time of India
Desire for "me time" with snacks has intensified: Mondelez
HighlightsThe Mondelez International State of Snacking Report 2024 reveals that 97 percent of Indian consumers associate snacks with nostalgia and joy, highlighting the emotional connection they have with snacking. A significant 70 percent of consumers reported an increase in snacking over the past year, with 99 percent likely to indulge in snacks as a reward or treat, emphasizing the importance of snacking in their daily lives. The report indicates a shift towards online snack purchasing, with 61 percent of consumers engaging in online buying, while 83 percent discover new snack possibilities in store aisles, showing the evolving landscape of snack consumption in India. Mondelez International has released the India-specific findings of its sixth annual State of Snacking Report , offering an in-depth look at the evolving role of snacking in the lives of Indian consumers. The report, globally unveiled earlier this year, delves into key themes such as the evergreen nature of snacking, mindful consumption , indulgent snacking , and snack curation . The report highlights that snacking continues to be deeply embedded in daily life, serving various purposes from fostering social connections to providing comfort and evoking childhood memories. A striking 97 per cent of Indians associate snacks with nostalgia and joy, while 88 per cent view them as a source of comfort or reward. Furthermore, 80 per cent confirmed they frequently snack or eat between meals to socialize, a trend that continues to strengthen year after year. Nitin Saini, Vice President – Marketing, Mondelez India, commented on the findings, stating, "The State of Snacking™ Report 2024 uncovers a fascinating shift in India's snacking habits, revealing the strong role of snacking as a ritual meeting emotional, physical and social needs.' Key Insights from the 2024 Report: The Evergreen Role of Snacking: A significant 70 per cent of consumers reported snacking more today than a year ago. The afternoon sees the most snacking activity at 75 per cent, followed by the morning at 50%. Loyalty to specific snacks and brands remains high, with 88 per cent of Indians sticking to their favorites for a long time. Indulgent Snacking in the Spotlight: Snacking as a reward or treat is almost universal, with 99% of Indians likely to indulge. For 84 per cent, snacking is one of the few indulgences they have in their hectic lives, underscoring its growing importance. A strong 85 per cent believe some snacks should simply be for enjoyment and satisfaction. Snack Curation and Commitment: While 65 per cent of consumers still source their snacks from neighborhood convenience stores, online buying is catching up quickly at 61 per cent. Store aisles continue to be a significant source of discovery, with 83 per cent of Indian consumers finding new snack possibilities there, a 5 per cent increase from 2023. Mindful Consumption and Lifestyle Changes: Indian consumers frequently turn to snacks to address a range of needs, from boosting moods to fueling their bodies and providing energy. The desire for "me time" with snacks has also intensified, reaching 87 and in 2024, up from 84 and in 2019. First launched in 2019 in collaboration with The Harris Poll, the State of Snacking report reinforces Mondelez International's dedication to shaping the future of snacking. Over six years, the study, which surveys thousands of consumers across 12 countries, has consistently shown a growing preference for snacks over traditional meals, highlighting their evolving and expanding role in daily consumption habits.
Yahoo
09-04-2025
- Business
- Yahoo
Mondelēz International State of Snacking Survey: Global Consumers Seek More Intentional Opportunities to Indulge
2024 State of Snacking Report Most consumers prioritize enjoying an indulgent snack over focusing on ingredients Consumers agree snacking is one of the few indulgences they have these days Younger generations snack to boost mood, find comfort, or manage stress CHICAGO, April 09, 2025 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today releases new findings on consumer attitudes toward indulgence from the sixth annual State of Snacking™ report, a global consumer trends study examining how consumers make snacking decisions. Overall, indulgence and treating remains at the fore of the snacking category, with most consumers snacking as a treat or reward. Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. The 2024 survey findings show snacking remains a cost-effective way for consumers to have a bit of satisfaction in their daily lives. This may explain why appetite for cookies and biscuits is rising with the percentage of global consumers who eat biscuits and/or cookies at least once per week increasing 5% in the last year. Emphasis on Enjoyment: When choosing an indulgent snack, 76% of consumers agree they would rather take time to enjoy it than focus on the ingredients. Taking A Moment: 81% of consumers agree they snack to find quiet moments to themselves – a 9% increase from the previous year. I Deserve a Treat: Consumers are seeking more occasions to indulge, with many focusing on indulgence to enhance overall emotional well-being. 80% agree they use snacks to treat themselves after a productive day. 'Indulgent snacking is the perfect expression of 'little treat culture' – a convenient and comforting escape from day-to-day routines,' said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. 'People see snacking as a well-deserved reward and way to unwind after a long day.' Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritizing consumer desires. Additional findings from the 2024 State of Snacking report are available for download at About Mondelēz InternationalMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on X at Contact: Desiree Battaglia (Media) Shep Dunlap (Investors) +1 847 943 4772 1-847-943-5454 news@ ir@ A photo accompanying this announcement is available at in to access your portfolio
