Latest news with #StayingInStep
Fashion Network
22-04-2025
- Entertainment
- Fashion Network
Harvey Nichols summer campaign continues virtual catwalk theme
has unveiled its summer campaign and referencing its earlier iteration this spring that used eye-catching illustrations to create a virtual catwalk, it's retained the idea of stepping forward with the new campaign entitled Staying In Step. 'Building on the creative stride established earlier this year', the campaign aims to bring the brand's distinctive SS25 illustrations to life in 'vibrant real-world scenes that celebrate movement, expression and relevance'. It was shot on the streets of London and 'captures the city's energy and distinctive atmosphere'. The focus, of course, is the season's standout pieces across womenswear, menswear, accessories and beauty, 'presented through high-impact edits that reflect Harvey Nichols' unmistakable point of view'. The retailer's creative director Kate Phelan said that 'summer 25 is all about setting the pace – capturing the energy of the season through bold style, creativity, and a strong sense of individuality. With our edit, we're not just showcasing the best of the season's fashion – we're creating a mood, a moment and a point of view that feels right for now.' The campaign will be seen via out-of-home placements across key London locations – from Notting Hill to Shoreditch – to 'ensure visibility in the heart of the city, while a digital rollout spans multiple platforms to connect with fashion-forward audiences wherever they are'. Digital screens in Harvey Nichols' windows will 'further amplify the experience, bringing the energy of summer to the in-store customer through vibrant animated visuals', as happened with the spring campaign illustrations.
Fashion Network
22-04-2025
- Entertainment
- Fashion Network
Harvey Nichols summer campaign continues virtual catwalk theme
Harvey Nichols has unveiled its summer campaign and referencing its earlier iteration this spring that used eye-catching illustrations to create a virtual catwalk, it's retained the idea of stepping forward with the new campaign entitled Staying In Step. 'Building on the creative stride established earlier this year', the campaign aims to bring the brand's distinctive SS25 illustrations to life in 'vibrant real-world scenes that celebrate movement, expression and relevance'. It was shot on the streets of London and 'captures the city's energy and distinctive atmosphere'. The focus, of course, is the season's standout pieces across womenswear, menswear, accessories and beauty, 'presented through high-impact edits that reflect Harvey Nichols' unmistakable point of view'. The retailer's creative director Kate Phelan said that 'summer 25 is all about setting the pace – capturing the energy of the season through bold style, creativity, and a strong sense of individuality. With our edit, we're not just showcasing the best of the season's fashion – we're creating a mood, a moment and a point of view that feels right for now.' The campaign will be seen via out-of-home placements across key London locations – from Notting Hill to Shoreditch – to 'ensure visibility in the heart of the city, while a digital rollout spans multiple platforms to connect with fashion-forward audiences wherever they are'. Digital screens in Harvey Nichols' windows will 'further amplify the experience, bringing the energy of summer to the in-store customer through vibrant animated visuals', as happened with the spring campaign illustrations.
Fashion Network
22-04-2025
- Entertainment
- Fashion Network
Harvey Nichols summer campaign continues virtual catwalk theme
has unveiled its summer campaign and referencing its earlier iteration this spring that used eye-catching illustrations to create a virtual catwalk, it's retained the idea of stepping forward with the new campaign entitled Staying In Step. 'Building on the creative stride established earlier this year', the campaign aims to bring the brand's distinctive SS25 illustrations to life in 'vibrant real-world scenes that celebrate movement, expression and relevance'. It was shot on the streets of London and 'captures the city's energy and distinctive atmosphere'. The focus, of course, is the season's standout pieces across womenswear, menswear, accessories and beauty, 'presented through high-impact edits that reflect Harvey Nichols' unmistakable point of view'. The retailer's creative director Kate Phelan said that 'summer 25 is all about setting the pace – capturing the energy of the season through bold style, creativity, and a strong sense of individuality. With our edit, we're not just showcasing the best of the season's fashion – we're creating a mood, a moment and a point of view that feels right for now.' The campaign will be seen via out-of-home placements across key London locations – from Notting Hill to Shoreditch – to 'ensure visibility in the heart of the city, while a digital rollout spans multiple platforms to connect with fashion-forward audiences wherever they are'. Digital screens in Harvey Nichols' windows will 'further amplify the experience, bringing the energy of summer to the in-store customer through vibrant animated visuals', as happened with the spring campaign illustrations.
