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Gulf Business
04-08-2025
- Business
- Gulf Business
PIF-backed Adeera to manage Qiddiya City hotels in Saudi
A concept image of Qiddya City. (Source: Qiddya City) Qiddiya Investment Company has entered into a strategic partnership with Adeera Hospitality, the Public Investment Fund's (PIF) national hospitality company, to operate a portfolio of hotels across Qiddiya City. The collaboration aims to redefine the hospitality landscape in Saudi Arabia by delivering immersive, culturally-rooted experiences that align with Vision 2030's ambitions to diversify the economy through tourism and entertainment. Set to become the Kingdom's future capital of entertainment, sports, and culture, Qiddiya City is expected to welcome millions of visitors annually. The partnership with Adeera underscores the destination's commitment to embedding Saudi identity into every aspect of the guest journey—moving beyond conventional hospitality models. 'This partnership reflects Qiddiya's commitment to delivering exceptional experiences rooted in excellence, quality, and Saudi identity,' said Abdullah AlDawood, Managing Director of Qiddiya Investment Company. 'Adeera brings the depth, readiness, and Saudi-rooted identity needed to bring our hospitality vision to life. We are leveraging a national champion purpose-built to deliver authentic Saudi hospitality at scale.' Adeera CEO Stefan Leser highlighted the significance of the deal, saying: 'We are honored to be part of this landmark national project. This partnership sets the tone for what Adeera was built to do—to power Saudi Arabia's ambitious hospitality pipeline with living, breathing brands that embody the hospitable Saudi culture. We are not just managing hotels; we are showcasing what Saudi hospitality means on the world stage.' Read: The announcement also marks the public reveal of Adeera's distinct portfolio of Saudi-born hotel brands: Alia, an elevated Saudi luxury brand; Sama, a vibrant five-star contemporary lifestyle experience; and Noor, a mid-market concept focused on essential and efficient stays. Each brand is designed to reflect Saudi culture through modern design and global appeal, drawing inspiration from words found in the national anthem, adding cultural depth to Adeera's identity. The partnership aligns strategically under the PIF umbrella and supports the rollout of integrated tourism infrastructure at Qiddiya City. Among the major attractions slated to open are Six Flags Qiddiya and Aquarabia, the region's largest water park, solidifying Qiddiya's positioning as a global leisure destination.
Arabian Post
27-05-2025
- Business
- Arabian Post
Almosafer Secures Global Role in Saudi Hospitality Drive
Arabian Post Staff -Dubai Saudi Arabia's premier travel company, Almosafer, has been appointed the first global travel agency partner of Hotel Management Company Adeera, a firm backed by the Public Investment Fund . The partnership is designed to bolster the Kingdom's hospitality sector by integrating Adeera's hotel brands into Almosafer's expansive travel platforms, targeting both domestic and international travellers. This collaboration aligns with Saudi Arabia's Vision 2030, aiming to diversify the economy and enhance the tourism industry. By leveraging Almosafer's digital reach and Adeera's commitment to authentic Saudi hospitality, the alliance seeks to offer seamless booking experiences and promote the Kingdom's cultural heritage to a global audience. ADVERTISEMENT Muzzammil Ahussain, CEO of Almosafer, emphasized the significance of the partnership, stating, 'Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world.' He highlighted the goal of connecting travellers to the unique culture and heritage of Saudi Arabia through this initiative. Stefan Leser, CEO of Adeera, echoed this sentiment, noting, 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals.' He expressed confidence that the partnership with Almosafer would further connect tourists to authentic Saudi hospitality that reflects the Kingdom's unique culture. Adeera, established by the PIF, aims to develop and manage hotel brands that embody Saudi Arabia's rich hospitality traditions while adhering to global standards. The company focuses on creating homegrown hospitality brands and enhancing the capacity of the local sector through training and skills development programs in collaboration with international hospitality specialists. Almosafer, a part of Seera Group, operates a comprehensive travel platform catering to various sectors, including consumer, corporate, and government travel. The company's portfolio includes services for leisure and religious travel, offering a range of travel solutions from flight bookings to hotel reservations and local activities. The partnership between Almosafer and Adeera is expected to play a pivotal role in promoting Saudi Arabia as a premier travel destination. By integrating Adeera's hospitality offerings into Almosafer's platforms, the collaboration aims to provide travellers with access to top-tier Saudi Arabian hospitality experiences.
Tourism Breaking News
27-05-2025
- Business
- Tourism Breaking News
Almosafer appointed first global travel agency partner of The Hotel Management Company 'Adeera' to promote authentic Saudi Arabian hospitality
Post Views: 33 Almosafer entered into a partnership with Hotel Management Company 'Adeera' to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, 'As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.' Stefan Leser, CEO, Adeera: 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom.' A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise. Almosafer's extensive on-ground knowledge and digitally integrated platforms that offer a seamless booking experience across a range of travel services, from flight bookings to hotel reservations and local activities, make Saudi's leading travel company the perfect partner to further promote the offerings of Adeera to the world.
Syyaha
08-04-2025
- Business
- Syyaha
Adeera and Armah Sports Unite to Enhance Wellness and Fitness Experiences for Guests
Riyadh, April 8, 2025 – Hotel management company 'Adeera', a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties. Armah Sports having distinguished experience and have established multiple fitness chains since 1994, becoming the fitness center chain in Saudi Arabia and playing a part in shaping the industry. As part of the partnership, Armah Sports & Adeera will introduce cutting-edge wellness concepts tailored to Adeera's hospitality offerings. The collaboration will focus on designing and equipping premium, sustainability-driven wellness and fitness facilities, curating exclusive activations and services to enhance guest experiences, and ensuring seamless operational excellence in fitness facility management. Stefan Leser, CEO of Adeera, said: 'We believe luxury hospitality and guest wellbeing go hand in hand. True hospitality is a holistic experience, enabling our guests to prioritise their health and lifestyle seamlessly, even when they are away from home. With this agreement, Adeera and Armah Sports set the stage for a new era in hospitality, where fitness, wellness and sustainability come together for guests seeking balance, rejuvenation and world-class facilities.' Fahad Al Haqbani, CEO of Armah Sports, added: 'Our mission has always been to transform fitness and wellness spaces by integrating cutting-edge technology, sustainable practices and top-tier expertise. This partnership with Adeera will allow us to bring our industry-leading solutions into the heart of luxury hospitality.' Adeera aims to transform luxury hospitality in the Kingdom by blending the warmth and generosity of Saudi hospitality with the evolving preferences of modern travellers. As health-conscious and sustainable travel experiences continue to gain momentum, this collaboration offers a harmonised approach to wellness-focused hospitality. Armah Sports, a leader in sustainable fitness innovation, has pioneered eco-conscious fitness centres incorporating BMS solutions, LEED-certified green buildings and plastic-free environments, which aligns with Adeera's dedication to sustainability and excellence.
Zawya
14-03-2025
- Business
- Zawya
Adeera joins global hotel alliance, connecting global travelers to the heart of Saudi hospitality
Riyadh – The Hotel Management Company 'Adeera' a PIF company which is set to be Saudi Arabia's national hospitality champion has joined Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands. Through participation in the award-winning GHA DISCOVERY loyalty program, Adeera will connect with a global network of international travelers, offering exclusive experiences and benefits under its brand portfolio in the Kingdom of Saudi Arabia. This partnership represents a significant step in Adeera's mission to showcase the warmth and generosity of Saudi hospitality while expanding its international presence in the luxury travel market. GHA brings together a unique collection of 45 brands with more than 850 hotels across 100 countries serving 30 million members with GHA DISCOVERY, a multi-brand rewards programme. As part of GHA DISCOVERY, Adeera will offer future guests VIP recognition, exclusive member rates, DISCOVERY Dollars (D$) rewards and immersive local experiences. They will also enjoy exclusive member privileges and bespoke offers curated by Adeera hotels, opening a privileged gateway to the Kingdom and connecting them to an elite global travel community. Stefan Leser, CEO of Adeera, said: " At Adeera, our vision is to transform the way travelers experience hospitality by immersing them in the rich culture, traditions and warmth of Saudi Arabia. Through our membership in GHA, we will be opening the doors to travelers who seek authentic, curated experiences that create enriching moments and leave a lasting imprint on their journeys. Our efforts align with Saudi Arabia's Vision 2030, as we actively shape the future of the hospitality sector, its local talents and showcase the Kingdom's beauty and generosity to the world." Chris Hartley, CEO of Global Hotel Alliance, added: "Welcoming Adeera to our global network is an exciting step in strengthening GHA's footprint in the Middle East. With its transformative ambition and deep cultural roots, Adeera represents the future of hospitality in Saudi Arabia. We look forward to working together to connect our global travelers with the exceptional service and experiences that Adeera will offer." As Adeera embarks upon its rapid expansion across Saudi Arabia, this collaboration will accelerate the reach and reputation of Adeera with a large audience of regional and international travellers who will be excited to discover the rich cultural diversity of Saudi Arabia. About Adeera Hotel Management Company 'Adeera', Saudi Arabia's national hospitality champion, aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map. About GHA and GHA DISCOVERY: Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.
