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Red Hat Announces Enhancements To Global Partner Program
Red Hat Announces Enhancements To Global Partner Program

Channel Post MEA

time24-07-2025

  • Business
  • Channel Post MEA

Red Hat Announces Enhancements To Global Partner Program

Red Hat has announced the latest enhancements to its global partner engagement experience. These updates underscore Red Hat's ongoing transformation efforts to provide greater simplicity, choice and flexibility for its valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why the company is continuously refining its global partner engagement experience with an ecosystem-driven approach to IT modernization. Red Hat's transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' Red Hat encourages partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content : Add your brand and message to turnkey activities to make the story yours. : Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking : Detailed dashboards provide insights into activities, performance, leads, and more. : Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library: The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement The ongoing transformation of Red Hat's global partner engagement experience is a testament to Red Hat's commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, Red Hat is providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance Red Hat's rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.

Red Hat boosts partner engagement with program updates and new Partner Demand Center
Red Hat boosts partner engagement with program updates and new Partner Demand Center

Web Release

time24-07-2025

  • Business
  • Web Release

Red Hat boosts partner engagement with program updates and new Partner Demand Center

Building on our commitment to simplify, empower and grow with our partners, Red Hat is excited to announce the latest enhancements to our global partner engagement experience. These updates underscore our ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content : Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking : Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library : The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.

Red Hat boosts partner engagement with program updates and new Partner Demand Center
Red Hat boosts partner engagement with program updates and new Partner Demand Center

Mid East Info

time23-07-2025

  • Business
  • Mid East Info

Red Hat boosts partner engagement with program updates and new Partner Demand Center

Building on our commitment to simplify, empower and grow with our partners, Red Hat is excited to announce the latest enhancements to our global partner engagement experience. These updates underscore our ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners: Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center: The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content: Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library : The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement: The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners. Learn more: Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account manager, or contact partner support for further information on these updates and to understand their current standing and eligibility requirements. Additionally, more details on updated rebates and incentives can be found in the Red Hat Content Center. Finally, if you are a partner and have not done so already, please complete the refreshed Red Hat Partner Engagement Experience Foundations course. This course outlines the critical elements of Red Hat's partner program.

Red Hat boosts partner engagement with program updates and new Partner Demand Center
Red Hat boosts partner engagement with program updates and new Partner Demand Center

Zawya

time23-07-2025

  • Business
  • Zawya

Red Hat boosts partner engagement with program updates and new Partner Demand Center

Building on our commitment to simplify, empower and grow with our partners, Red Hat is excited to announce the latest enhancements to our global partner engagement experience. These updates underscore our ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as "Red Hat Specialized Partner - Mission Critical Automation" or "Red Hat Specialized Partner - AI Platform." We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content: Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library: The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners. Learn more Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account manager, or contact partner support for further information on these updates and to understand their current standing and eligibility requirements. Additionally, more details on updated rebates and incentives can be found in the Red Hat Content Center. Finally, if you are a partner and have not done so already, please complete the refreshed Red Hat Partner Engagement Experience Foundations course. This course outlines the critical elements of Red Hat's partner program. For further information, please contact: Orient Planet Group (OPG) Email: media@ Website:

Red Hat expands partner support for Enterprise Linux 10 release
Red Hat expands partner support for Enterprise Linux 10 release

Techday NZ

time21-05-2025

  • Business
  • Techday NZ

Red Hat expands partner support for Enterprise Linux 10 release

Red Hat has announced support from its partner ecosystem for Red Hat Enterprise Linux 10, expanding capabilities for hybrid cloud and artificial intelligence workloads. The latest offering from Red Hat is positioned to enable organisations to manage skills needs, reduce inconsistencies, and improve application development speed. Red Hat Enterprise Linux 10 is backed by a catalogue of thousands of certified partner solutions and applications, with coverage in areas including artificial intelligence, networking, and security. The operating system now extends across all major public cloud providers, following collaborations with Amazon Web Services, Google Cloud, and Microsoft Azure. This development delivers cloud offerings tailored to each hyperscaler environment. Red Hat Enterprise Linux 10 introduces a fully-supported image mode, which provides independent software vendors, independent hardware vendors, and original equipment manufacturers with a container-native method for rapidly building, deploying, and managing the operating system. This approach is designed to help partners accelerate their time to market and reduce development costs for solutions across on-premises, hybrid, and edge environments. To further support partners, Red Hat is offering partner-validated products within the Red Hat Ecosystem Catalog. These products are tested by partners themselves to confirm software and hardware compatibility with Red Hat Enterprise Linux 10. This initiative brings hundreds of certified cloud instances, software, and hardware platforms to the market for use with the operating system. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success at Red Hat, commented, "Red Hat Enterprise Linux remains the backbone of hybrid cloud innovation, and our growing partner ecosystem continues to be the catalyst for maximizing the power of Linux across on-premises, cloud and edge environments. With the innovations delivered in Red Hat Enterprise Linux 10, our partners bring critical capabilities, optimisations and expertise that allow organisations to meet the dynamic demands of AI, security and intelligent operations in the hybrid cloud." Several key technology partners shared their perspectives on the release. Raghu Nambiar, Corporate Vice President, Data Center Ecosystems and Solutions at AMD, stated, "Our collaboration with Red Hat has been pivotal in pushing the boundaries of enterprise computing. AMD EPYC CPUs and AMD Instinct GPUs are engineered to support the advanced capabilities of Red Hat Enterprise Linux 10, enabling exceptional performance and scalability for AI, cloud, and edge workloads. We're excited to work together, creating a seamless and robust solution that empowers organisations to innovate faster and drive their business forward." Craig Connors, Vice President and Chief Technology Officer, Cisco Security Business Group, highlighted the deployment advantages, saying, "With image mode for Red Hat Enterprise Linux 10 running on Cisco UCS X-Series managed through Cisco Intersight, customers can build a single trusted Red Hat Enterprise Linux image and roll it out securely from core datacenters to thousands of edge locations. Early adopters are cutting OS deployment times while meeting zero-trust mandates through hardware-rooted Secure Boot and SBOM attestation. Cisco and Red Hat together give enterprises a faster, safer runway for AI-driven, container-native workloads wherever they need to run." Lauren Engebretson, Director, Compute Solutions and Enablement at HPE, underlined the solution's role at the edge, saying, "In today's race to harness AI and scale at the edge, IT organisations face a critical challenge: transforming vast data streams into instant action wherever they reside. HPE servers certified on Red Hat Enterprise Linux 10 deliver the breakthrough solution—providing not just a reliable foundation, but intelligent infrastructure that dramatically accelerates insights and response times. This powerhouse combination unlocks value across hybrid cloud environments, turning even your most remote IT into your most valuable competitive assets. The future belongs to those who can make decisions at the speed of opportunity. HPE and Red Hat help ensure you're first to seize it." Hillery Hunter, Chief Technology Officer, IBM Infrastructure, said, "In order for enterprises to unlock their unique data with AI, they must deliberately design an AI and data stack built for enterprise scale, trust, and performance from the ground up, and that starts with Linux. IBM Cloud's open platform approach, now with support for Red Hat Enterprise Linux 10, enables clients to build and scale robust capabilities for enterprise transformation, including AI and data applications." Mark Skarpness, Vice President, System Software Engineering, Intel, said, "Whether it's enabling workloads at the edge or propelling AI use cases, organisations require a consistent and versatile operating system to give them the flexibility and choice needed to be successful. Intel hardware accelerators and CPUs supported on Red Hat Enterprise Linux 10 help organisations fast-track innovation on a more reliable foundation, optimised for performance and security." Scott Tease, Vice President and General Manager, Infrastructure Solutions Product Group, Lenovo, commented, "As a leading provider of Red Hat Enterprise Linux 10 certified systems, Lenovo is delivering adaptable, open source IT infrastructure that helps customers accelerate digital transformation, reduce spending and mitigate complexity through automation. With Red Hat, Lenovo offers a full, open hybrid cloud portfolio that provides customers with the right solution for today's distributed workloads and tomorrow's evolving requirements, empowering them to change the economics of the data center and grow with confidence." John Fanelli, Vice President, Enterprise Software, NVIDIA, stated, "NVIDIA and Red Hat share a long history of collaboration to bring the world's most advanced technologies to enterprises through open platforms. Full-stack NVIDIA accelerated computing and software, paired with Red Hat Enterprise Linux 10 and supported in the NVIDIA Enterprise AI reference design, provides enterprises with a powerful foundation for leveraging AI to transform data into insights, and insights into action." Koji Higashitani, Senior Manager, Mobile Solutions Business Division, Panasonic Connect, said, "For the most demanding remote environments, reliability and security are paramount to safeguard sensitive data and meet the stringent requirements of industries such as the federal and defence sectors. Certifying Panasonic TOUGHBOOK devices on Red Hat Enterprise Linux 10 delivers enhanced flexibility and security with durable devices on a trusted, resilient operating system foundation, meeting the highest standards of security and performance." John Ronco, Senior Vice President, Product, SiFive, commented, "SiFive is committed to providing organisations with open, flexible and scalable RISC-V solutions and we are collaborating with Red Hat to bring the power of Red Hat Enterprise Linux 10 to the RISC-V community. The Red Hat Enterprise Linux 10 developer preview on the SiFive HiFive PremierTM P550 is designed to streamline and accelerate RISC-V innovation for the next generation of enterprise and AI applications."

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