Latest news with #StephenWilhite
Web Release
19-05-2025
- Health
- Web Release
New AURAK research calls for wider awareness of Enteroviruses in Arabian Gulf
In a ground-breaking study, researchers at the American University of Ras Al Khaimah (AURAK) have highlighted the significant impact of enterovirus infections on public health in the Gulf region, particularly among children, through analysis of reports of cases in the Gulf Cooperation Council (GCC) area. The research investigated the characteristics of enterovirus and the mechanisms by which this virus infection leads to disease. In addition, it presented major diagnostic tools employed in enterovirus detection. Enterovirus and rhinovirus, also known as the common cold virus, belong to the same family of viruses that are a major cause of respiratory infections, particularly in children. The number of reported cases of enterovirus varies annually across Arabian Gulf countries. However, the reported cases demonstrate that enteroviral infections are highly common in children with serious illnesses such as brain inflammation or meningitis. Prof. Stephen Wilhite, Senior Vice President of Academic Affairs and Student Success and Provost at AURAK, said: 'Enteroviruses are known in this region to triggering major illnesses, but not much research has been done in this field. I complement AURAK researchers for venturing into this critical area and providing pointers to health authorities on how to combat these viruses that have the potential to develop into a major health concern.' The study is published in the peer-reviewed journal Viruses, a publication that serves as an advanced forum for studies of viruses. Two AURAK biotechnology students, Mohammed Ayyub and Joshua George Thomas, co-authored the study, supervised by Dr. Rawad Hodeify, Associate Professor of Medical Biotechnology and Department Chair at AURAK. Dr. Rawad Hodeify, Associate Professor – Medical Biotechnology, said: 'Our study demonstrates that enterovirus infections in the Arabian Gulf countries have been associated with a wide array of diseases, ranging from mild symptoms to severe and life-threatening conditions, especially in infants and children. Reported cases demonstrate epidemic potential of the virus. We hope our insights are helpful to policymakers, healthcare providers, and other stakeholders in Arabian Gulf states working to battle viral infections.' According to Dr. Hodeify, in the presence of a normal immune system, most enterovirus infections are associated with mild or no symptoms. Some children can develop more serious symptoms such as difficulty breathing, inflammation of eyes, and gastrointestinal complications such as nausea, vomiting, diarrhea, fever and mouth sores a rash on the hands and feet. In advanced stages, infection with enterovirus can cause inflammation of the brain and spinal cord tissue leading to permanent damage in the brain and nerves which can lead to paralysis or death. As enterovirus infections being asymptomatic or mildly symptomatic, these diseases may be unnoticed till more serious symptoms develop. The study provides an overview of various sensitive detection methods that can be used to ensure accurate identification of the virus. Based on the findings, the AURAK study provides several recommendations. First, communities, schools, and nurseries, should be educated on the signs, symptoms, and prevention of enteroviral infections. Second, policymakers, public health organizations, and governments should invest in additional infrastructure and real-time surveillance to identify and respond to viral outbreaks more quickly. Third, funding agencies and governments should increase funding for research at all levels including basic and translational research and vaccine development. Fourth, hospitals and testing centers should invest in sensitive, rapid diagnostic tools to detect enteroviruses early and accurately. Finally, healthcare facilities and public health organizations should implement better data sharing systems to identify and control outbreaks, monitor disease trends, and save lives.
Gulf News
06-05-2025
- Business
- Gulf News
Gulf News Edufair Dubai 2025 spotlights Ras Al Khaimah's academic appeal
The eighth edition of Gulf News Edufair, set to take place from May 9 to 11 at the H Hotel on Sheikh Zayed Road in Dubai, will spotlight higher education opportunities in Ras Al Khaimah. As a platform that consistently promotes the UAE as a leading destination for higher education, Edufair brings together top universities across the country to help students explore academic pathways within the UAE. This year, the spotlight is on Ras Al Khaimah, which has emerged as a key hub for higher education for students in the UAE and neighboring countries. With seamless connectivity to Dubai, Sharjah and Abu Dhabi and a growing range of residential and lifestyle options, the emirate offers a compelling environment for academic and personal growth. Several higher education institutions from Ras Al Khaimah will participate as exhibitors, presenting a wide array of accredited programmes across disciplines. University representatives will be available to provide insights into admission processes, tuition structures, scholarships, and internship opportunities. The focus remains on future-ready degrees aligned with industry needs and global standards. Among the institutions showcasing their programmes at the event is RAK Medical and Health Sciences University (RAKMHSU), which offers a comprehensive portfolio of career-focused medical and healthcare degrees. Explore healthcare degrees at RAKMHSU RAKMHSU offers undergraduate and postgraduate programmes including the Doctor of Medicine (MD), Bachelor of Dental Surgery (BDS), Bachelor of Pharmacy, and Bachelor of Science degrees in Nursing and Midwifery. RAKMHSU's programmes are fully accredited by the UAE Ministry of Education's CAA and several international bodies. The university was also recently awarded a five-star rating in the QS Stars international rating system, making it the first medical university in the UAE to receive such recognition. Industry-relevant degrees at AURAK Also participating at Edufair is the American University of Ras Al Khaimah (AURAK), a sought-after institution for higher studies offering degrees across disciplines such as engineering, business, media, computer science, biotechnology and social science. 'In the next five years, fields like Artificial Intelligence, Renewable Energy, Psychology, and Business Analytics will dominate the job market,' says Dr. Stephen Wilhite, Provost of AURAK. 'At the American University of Ras Al Khaimah (AURAK), we continuously adapt our curricula to meet these evolving demands. This adaptation of curricula is achieved through multiple initiatives such as partnering with industry experts and aligning our programmes with global trends.' He adds, 'Choosing a programme isn't just about what's trending, it's about finding your purpose and gaining the tools to thrive in a fast-changing world.' New to Edufair, Jaipur National University Ras Al Khaimah Campus will showcase a suite of new-age, career-oriented programmes in fields aligned with the UAE's future workforce needs. Find out about the newly opened Jaipur National University Ras Al Khaimah Campus 'At Edufair, we're excited to showcase new-age programmes built for tomorrow's careers,' says Aishwarya Bakshi, CEO, Jaipur National University Ras Al Khaimah Campus. 'Our degrees in FinTech & Digital Banking, Digital Marketing, AI & Machine Learning, Cybersecurity, and Hospitality Management are designed to match the growing job opportunities in the UAE and beyond.' 'These aren't just courses – they're career launchpads,' she adds. 'The UAE is becoming a global hub for tech, innovation, and tourism – our graduates will be ready to lead in all three.' Career-focused courses at University of West London, RAK Branch Campus Another prominent exhibitor, the University of West London, RAK Branch Campus, strategically located in the RAKEZ Academic Zone, will showcase a wide array of career-focused undergraduate and postgraduate programmes designed to reflect the latest trends in business, finance, and computing. Some of its top courses include BA (Hons) in accounting and finance and business studies; BSc (Hons) in computer science and cybersecurity and postgraduate courses in business administration, cybersecurity, and artificial intelligence. "Edufair provides a unique platform for students and parents to engage directly with thought leaders in education. At UWL RAK, we've seen firsthand how informed decision-making can shape student success," says Sajesh Nambiar, Head of Student Recruitment & Admissions, University of West London – RAK Branch Campus. "Our presence at Edufair allows us to share our strong UK academic foundation, industry-focused programmes, and global career pathways. We welcome prospective students and parents to visit our stand, attend our sessions, and discover how UWL RAK supports ambitious learners in becoming future-ready professionals." The current edition of Edufair features over 40 universities and higher education services providers from the UAE and abroad.
Web Release
16-04-2025
- Business
- Web Release
AURAK'S Mass Communication Bachelor Program Molds New-Age Professionals in Digital Media and Public Relations
By Editor_wr On Apr 16, 2025 The challenge of countering misinformation, false narratives based on hidden agendas, and sponsored news is being met by public-spirited universities through intensive programs that train graduates in the intricacies of producing responsible and ethical content across platforms. The American University of Ras Al Khaimah (AURAK) is one of the institutions deeply concerned about the alarming rise in 'tailored' news or planted stories that are wreaking havoc worldwide, especially on social media platforms. AURAK, listed among Top 500 Universities in the 2025 QS World University Rankings and thus occupying the sixth position among UAE universities, has developed a Bachelor of Arts in Mass Communication focused on communication theory, media law and ethics, journalism, advertising, public relations, and digital media. Through various experiences, including internships and research projects, the program allows students to apply their skills and gain real-world experience in the field. Prof. Stephen Wilhite, Senior Vice President of Academic Affairs and Student Success and Provost at AURAK, says: 'The meteoric rise of social media has underlined the need for molding mass communication professionals grounded in ethical and objective content creation. Mass communication professionals are needed to filter, curate, and present information in ways that are clear, accurate, and engaging. To meet the growing demand for well-rounded responsible professionals, we have tailored our program to equip students with proficiency in research skills, the use of technology and media, critical thinking, creativity, and analytical abilities.' Prof. Hariclea Zengos, Dean of School of Arts & Sciences at AURAK, adds: 'The evolving landscape of mass communication demands that universities are in alignment with the changing trends while designing programs. Our Bachelor of Mass Communication takes into account emerging trends in content creation and distribution, as well as the need for integrity in content generation. We ensure that students get a 360-degree perspective of the mass communication industry, and that they adhere to journalistic standards, fact-check information, and avoid sensationalism.' The four-year Bachelor of Arts in Mass Communication offers concentrations in Digital Media or Public Relations, two of the most critical areas in today's exploding media universe. The global Digital Media market size, estimated at USD 832.99 billion in 2023, is expected to grow at a CAGR (Compound Annual Growth Rate) of 12.8% from 2024 to 2030, driven by strong demand for digital media content across different sectors, such as business, medicine, education, finance, and others. The growing popularity of social media advertising and location-based video content has been a significant driver of the digital media market's growth. The Public Relations market is forecast to reach $214.9 billion by 2030, at a CAGR of 10.5% during 2024-2030, fueled by galloping demand for reputation management from major brands, politicians, public figures, NGOs, hospitals, etc. AURAK's Mass Communication program places media literacy and news literacy at the core of its curriculum. Students are trained not only to produce content but to critically evaluate information, understand media ethics, and apply fact-checking strategies. Through courses such as Media Law and Ethics, News Writing and Reporting, and Advanced Digital Media, students engage with real-world scenarios where they navigate misinformation, disinformation, and ethical dilemmas. The program also introduces students to data journalism and the use of AI tools to analyze and interpret information responsibly. This integrated approach ensures that graduates are not only capable of creating compelling content but are also equipped to defend against misinformation and contribute to a more informed society. Graduates of the AURAK Bachelor of Mass Communication can pursue diverse careers in mass communication and media-related fields, including journalism, public relations, advertising, digital media, broadcasting, and more. They can find jobs in traditional news outlets, online media organizations, government agencies, non-profit organizations, or the corporate world. Next Post Salik To Launch Automatic Parking At 18 Dubai Locations Comments are closed.
Zawya
15-04-2025
- Business
- Zawya
AURAK'S Mass Communication Bachelor Program molds new-age professionals in digital media and public relations
RAS AL KHAIMAH, UAE: The challenge of countering misinformation, false narratives based on hidden agendas, and sponsored news is being met by public-spirited universities through intensive programs that train graduates in the intricacies of producing responsible and ethical content across platforms. The American University of Ras Al Khaimah (AURAK) is one of the institutions deeply concerned about the alarming rise in 'tailored' news or planted stories that are wreaking havoc worldwide, especially on social media platforms. AURAK, listed among Top 500 Universities in the 2025 QS World University Rankings and thus occupying the sixth position among UAE universities, has developed a Bachelor of Arts in Mass Communication focused on communication theory, media law and ethics, journalism, advertising, public relations, and digital media. Through various experiences, including internships and research projects, the program allows students to apply their skills and gain real-world experience in the field. Prof. Stephen Wilhite, Senior Vice President of Academic Affairs and Student Success and Provost at AURAK, says: 'The meteoric rise of social media has underlined the need for molding mass communication professionals grounded in ethical and objective content creation. Mass communication professionals are needed to filter, curate, and present information in ways that are clear, accurate, and engaging. To meet the growing demand for well-rounded responsible professionals, we have tailored our program to equip students with proficiency in research skills, the use of technology and media, critical thinking, creativity, and analytical abilities.' Prof. Hariclea Zengos, Dean of School of Arts & Sciences at AURAK, adds: 'The evolving landscape of mass communication demands that universities are in alignment with the changing trends while designing programs. Our Bachelor of Mass Communication takes into account emerging trends in content creation and distribution, as well as the need for integrity in content generation. We ensure that students get a 360-degree perspective of the mass communication industry, and that they adhere to journalistic standards, fact-check information, and avoid sensationalism.' The four-year Bachelor of Arts in Mass Communication offers concentrations in Digital Media or Public Relations, two of the most critical areas in today's exploding media universe. The global Digital Media market size, estimated at USD 832.99 billion in 2023, is expected to grow at a CAGR (Compound Annual Growth Rate) of 12.8% from 2024 to 2030, driven by strong demand for digital media content across different sectors, such as business, medicine, education, finance, and others. The growing popularity of social media advertising and location-based video content has been a significant driver of the digital media market's growth. The Public Relations market is forecast to reach $214.9 billion by 2030, at a CAGR of 10.5% during 2024-2030, fueled by galloping demand for reputation management from major brands, politicians, public figures, NGOs, hospitals, etc. AURAK's Mass Communication program places media literacy and news literacy at the core of its curriculum. Students are trained not only to produce content but to critically evaluate information, understand media ethics, and apply fact-checking strategies. Through courses such as Media Law and Ethics, News Writing and Reporting, and Advanced Digital Media, students engage with real-world scenarios where they navigate misinformation, disinformation, and ethical dilemmas. The program also introduces students to data journalism and the use of AI tools to analyze and interpret information responsibly. This integrated approach ensures that graduates are not only capable of creating compelling content but are also equipped to defend against misinformation and contribute to a more informed society. Graduates of the AURAK Bachelor of Mass Communication can pursue diverse careers in mass communication and media-related fields, including journalism, public relations, advertising, digital media, broadcasting, and more. They can find jobs in traditional news outlets, online media organizations, government agencies, non-profit organizations, or the corporate world. About the American University of Ras Al Khaimah The American University of Ras Al Khaimah (AURAK), located in the United Arab Emirates, is a non-profit, public university that offers a comprehensive set of accredited and internationally recognized undergraduate and postgraduate programs. With a focus on holistic education and practical knowledge, AURAK prepares students to become global citizens who are innovators in their respective fields. Through partnerships with top global universities and organizations, AURAK provides students unparalleled opportunities to gain international exposure and experience. This press release is issued on behalf of the American University of Ras Al Khaimah (AURAK) by Communicate Gulf FZE, SRTI Park, Sharjah, UAE. For media queries, please contact PR Consultant Anthony D'Silva Email: anthony@
Web Release
17-03-2025
- Business
- Web Release
Use of Large Language Models (LLMs) can boost AI-driven innovation in startups, reveals AURAK research
New applied research by the American University of Ras Al Khaimah (AURAK) has revealed that the use of Large Language Models (LLMs) can dramatically accelerate growth and productivity of startups – offering multiple benefits, such as automation of tasks, improved decision-making, and enhanced customer experience through AI-driven marketing, CRM, and financial forecasting tools. The research entitled 'Integrating Large Language Models into Entrepreneurial Ventures' was conducted by Dr. Tahseen Anwer Arshi, Associate Provost for Research and Sustainability, and Director of the Center for Innovation and Entrepreneurship, AURAK. The study provides actionable insights into the benefits of integrating LLMs into entrepreneurial activities, demonstrating the potential to empower and grow startups in areas like ideation, creativity, new product development, innovation, customer engagement, and service personalization. Prof. Stephen Wilhite, Senior Vice President of Academic Affairs and Student Success and Provost at AURAK, says: 'LLMs are critical to accelerating growth and speeding up processes in enterprises large and small. They push entrepreneurs toward peak performance due to the increased productivity resulting from automating of tasks. Our research delves into how LLMs empower entrepreneurs to harness automation smartly, leaving them to devote themselves to more complex tasks that can only be performed by humans.' Dr. Tahseen Anwer Arshi explains: 'The use of LLMs in entrepreneurship is still developing, with few case studies available. However, promising examples include AI-based content generation start-ups using GPT-4 for marketing and software companies using LLMs for real-time coding. Our study demonstrates that LLMs enhance product innovation by automating tasks and facilitating rapid prototyping. They allow innovation teams to quickly create user interface descriptions, technical documentation, and wireframes, leading to faster stakeholder feedback and supporting agility in start-ups.' Recent advancements have improved LLM technology further, moving beyond traditional transformer architectures to include innovations such as mixture-of-experts architectures and advanced quantization techniques (4-bit, 8-bit) that reduce memory usage while maintaining performance. Additionally, start-ups are employing hybrid deployment strategies combining edge computing with cloud-based model sharding for better resource efficiency. The study recommends enhanced AI literacy among entrepreneurs through wider exposure to chatbots, recommendation algorithms and AI-powered analytics. Entrepreneurs should also be provided with hands-on opportunities with no-code AI tools like ChatGPT, Google AutoML, and Zapier AI. Such learning can be facilitated through AI hackathons, mentorship programs, and start-up accelerators. AI peer networks can be created through entrepreneur communities, LinkedIn groups, and local meetups. The research paper was first presented at the International Conference on Business Management, Entrepreneurship & Circular Economy in November 2024. It is currently in the process of being released in Advances in Science, Technology and Engineering, published by Springer Nature. The research carries great significance for businesses, since LLMs are widely hailed as key business drivers worldwide. Researchers at the International Institute for Management Development have termed LLMs a 'technological tsunami' about to 'reshape the global economic landscape'; while researchers at McKinsey estimate generative AI could add the equivalent of $2.6 to $4.4 trillion of value to the world economy annually.
