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Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale
Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale

Business Wire

time2 days ago

  • Business
  • Business Wire

Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale

DALLAS--(BUSINESS WIRE)--Monetate, the leading AI-driven personalization platform, today announced it has acquired SiteSpect, a leader in A/B testing, to drive next-generation digital experience optimization. This acquisition accelerates Monetate's vision to deliver intelligent, intentional, and individualized experiences at scale, powered by agentic AI and backed by the industry's most advanced, enterprise-grade infrastructure. 'This is not a retrofit, it's a reinvention. We're bringing together two complementary technologies and teams to create a future-proof solution that will determine where digital experience optimization is going—instead of where it's been.' Share The combination of Monetate's real-time personalization and SiteSpect's zero-flicker testing will yield an industry-first solution for enterprise-grade personalization, testing, and optimization. For the first time, global ecommerce and digital experience leaders can access unified client-side and server-side experimentation with full personalization capabilities in a single solution, designed for scalability and regulatory compliance. Monetate is now the only enterprise solution that can guide organizations through every stage of their digital experience journey with confidence, clarity, and creativity, according to Monetate CEO Steve Maher. "We're building the future of experience orchestration," said Maher. "With the combined strengths of Monetate and SiteSpect, we are tripling our combined engineering capacity while boosting the performance of our strategy consulting teams. This means faster innovation, more strategic guidance, and greater value for every customer, without compromising what makes each platform exceptional. It's not just a leap forward for us; it's an inflection point for the entire industry, and a huge win for our customers." Monetate, a highly profitable, well-capitalized company, growing at over 30% annually, and backed by leading public and private investors with over $400 billion in assets under management, supports thousands of global blue-chip customers. The addition of SiteSpect's patented technology, deep experience in private cloud and on-premise deployments, and enterprise-grade security, including HIPAA-ready and fully PCI-compliant solutions, will allow Monetate to expand into highly regulated sectors such as healthcare and financial services. A Next-Generation Digital Optimization Platform This acquisition yields a best-in-class solution for brands seeking a true enterprise-grade approach to experimentation and personalization. Existing customers will benefit from accelerated development, deeper expertise, and seamless support, while new customers gain immediate access to a powerful, AI-native platform purpose-built for scale and security. Highlights of the unified solution include: Hyper-Personalization at Scale – Every interaction shaped by real-time behavioral, contextual, and historical signals, powered by agentic AI and advanced product recommendations Zero Flicker Experimentation – Client-side agility meets server-side power with latency-free, performance-grade testing AI-Native Architecture – Designed from the ground up for transparency, security, and explainability; ideal for regulated industries Mobile-Optimized Personalization – Tailored experiences delivered with speed, relevance, and consistency across every device Omnichannel Reach – Seamless personalization across web, mobile, email, in-store, and customer care Security-First, Enterprise-Grade – HIPAA-ready and fully GDPR and PCI compliant; built to exceed global standards for data protection 'This is not a retrofit—it's a reinvention,' said Maher. 'We're bringing together two complementary technologies and teams to create a future-proof solution that will determine where digital experience optimization is going—instead of where it's been.' To learn more about this new chapter, visit Monetate, the leading AI-driven personalization solution, delivers intelligent, intentional, and individualized digital experiences at scale, powered by agentic AI and backed by the industry's most advanced, enterprise-grade infrastructure. Ecommerce and digital experience leaders rely on Monetate for next-generation digital experience optimization.

Monetate Appoints Steve Maher as CEO to Accelerate AI-Driven Innovation and Global Expansion
Monetate Appoints Steve Maher as CEO to Accelerate AI-Driven Innovation and Global Expansion

Yahoo

time13-02-2025

  • Business
  • Yahoo

Monetate Appoints Steve Maher as CEO to Accelerate AI-Driven Innovation and Global Expansion

Seasoned executive to steer next phase of growth, leveraging AI and innovation to redefine search, discovery, and personalized commerce experiences DALLAS, February 13, 2025--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between ecommerce brands and their global customers, today announced the appointment of Steve Maher as its new Chief Executive Officer. Maher, a proven leader in scaling AI-driven customer experience platforms, joins Monetate as the company accelerates its evolution into AI-fueled search, discovery, and dynamic merchandising solutions. With over 20 years of enterprise technology leadership, Maher has a track record of driving hyper-growth through geographic, vertical, and product expansion. Prior to Monetate, Maher led organizations at growth-stage companies and Fortune 500 firms. His expertise aligns with Monetate's ambitious vision to transform how companies leverage AI and natural language processing (NLP) to deliver intuitive, personalized customer journeys. "Monetate sits at the intersection of AI innovation and commerce, with unmatched potential to help brands turn data into dynamic, profitable customer experiences," said Maher. "I'm energized to lead this next chapter, where we'll deepen our investments in AI-driven tools like Personalized Search, while expanding into new markets and verticals. Our goal is simple - to help brands understand and serve their customers better at every step of their journey." Maher's appointment follows a milestone year for Monetate in 2024, marked by the launch of its AI-powered Site Search and Category Pages products. These solutions harness machine learning, NLP, and Large Language Models (LLMs) to interpret shopper intent, curate hyper-relevant product collections, and optimize discovery—driving measurable gains in conversion and revenue for global clients. "Steve's strategic vision and operational excellence make him the ideal leader to scale Monetate's impact," said George Kanuck, Chief Revenue Officer at Monetate. "His proven track record of driving global expansion and deep understanding of AI-driven customer experiences positions us perfectly to accelerate our growth and continue delivering innovative solutions." For more information about this news, please visit Monetate's website. About Monetate Monetate helps organizations make ecommerce personal and profitable. It helps merchandising, marketing, and technical teams deliver category-defining customer experiences that influence over $230 billion in revenue annually. More of the top 1,000 retailers than any other vendor use Monetate's AI-powered merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies like Lufthansa Group deliver shopper-centric content, product recommendations, and experiences powered by Monetate's unique blend of machine learning and natural language processing that analyze real-time and historical data, intent, and meaning. Learn more at View source version on Contacts Gabe (469) 310-0845 Sign in to access your portfolio

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