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Associated Press

Treez Launches Digital Wallet Loyalty Platform

SAN FRANCISCO--(BUSINESS WIRE)--Aug 4, 2025-- Treez, the leading enterprise commerce platform powering over $5 billion in annualized transactions, today announced the launch of Treez Loyalty, a digital wallet-based customer engagement platform developed in partnership with Sticky Cards. The new solution overcomes barriers with traditional SMS carrier restrictions and low mobile application adoption, enabling cannabis retailers a direct and cost-effective way to drive repeat business and build stronger customer engagement. Customer Loyalty at the Center of Growth Retailers are under growing pressure to keep customers coming back. Rising acquisition costs and limited marketing options make customer retention one of the few levers retailers can reliably control. Strict industry advertising rules add to the challenge, leaving operators looking for more direct, cost‑effective ways to build loyalty. 'Cannabis retailers have been forced to operate with one hand tied behind their backs when it comes to customer engagement,' said John Yang, CEO and Co-Founder of Treez. 'Treez Loyalty fundamentally changes the game by delivering enterprise marketing capabilities through a friction-free digital wallet experience. Treez Loyalty gives retailers modern tools to compete and grow in an increasingly sophisticated market.' A Smarter Loyalty Platform Treez Loyalty leverages Apple Wallet, Google Wallet, and a Progressive Web App to deliver: Compelling Economics for Retailers Pilot programs are already delivering measurable ROI: Part of a Growing Platform This launch reinforces Treez's market position as the enterprise platform of choice for high-volume cannabis retailers. Treez continues to expand its integrated suite of solutions, including: Together, these solutions give high volume retailers an integrated operating experience. Availability Treez Loyalty will begin rolling out to select enterprise retailers this quarter. It will be available as both a standalone product and as part of Treez's comprehensive retail platform. About Treez Treez is the leading enterprise commerce platform for cannabis retail, providing integrated point of sale, ecommerce, payments, and analytics solutions to the industry's highest-volume operators. Backed by leading software and fintech investors including Long Ridge Equity Partners, Kayne Partners, Synchrony, and Intrinsic, Treez is headquartered in San Francisco. For more information, visit View source version on CONTACT: Lorretta Gasper Wind Rose Communications for Treez [email protected] 404-216-0643 KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: SOFTWARE NATURAL RESOURCES SPECIALTY TECHNOLOGY CONSUMER CANNABIS OTHER CONSUMER RETAIL SOURCE: Treez Copyright Business Wire 2025. PUB: 08/04/2025 10:23 AM/DISC: 08/04/2025 10:23 AM