Latest news with #Sting
NDTV
2 days ago
- Entertainment
- NDTV
Sting Energy Becomes Official Energy Drink Partner Of Formula 1, Inspired By Engine Sound
In a surprising and creative twist, Sting Energy has joined Formula 1 as its Official Energy Drink Partner, marking a unique entry into the world of high-speed motorsport. Unlike traditional sponsorships, this collaboration was born from a viral audio moment and has now evolved into a global campaign that will engage fans across 21 races through immersive activations, co-branded products, and digital turning point came on May 23, 2025, when global DJ Armin van Buuren posted a video highlighting how an F1 engine's sound closely resembled 'Sting.' What started as an audio curiosity quickly turned into a cultural moment that caught the attention of fans and the F1 community. View this post on Instagram A post shared by Sting Energy Global (@sting_global) Andita Pandey, VP Marketing at PepsiCo, described it as 'sonic alignment' — an organic blend of culture and adrenaline. 'This wasn't just about launching a campaign. It was about discovering what fans already felt,' she said. Formula 1's Commercial Partnerships Director, Jonny Haworth, added that the collaboration goes beyond branding and financial matters. 'It's a celebration of emotion, energy, and the power of sound.' With this partnership between F1 and Sting, Sting Energy is now set to amplify fan experiences both on and off the track — with speed, sound, and style. (Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Time of India
3 days ago
- Entertainment
- Time of India
The iconic AEW legend Sting shares incredible news about his family
Image via AEW The wrestling veteran Sting shared some beautiful news regarding his family recently. Sting has been one of the most recognized figures in the history of professional wrestling. The Franchise of WCW has carved out a remarkable in-ring career that spanned over three decades. He took the final bow from in-ring competition last year and is now spending his life outside the squared circle. Recently, The Icon shared some good news about his family life, which has brought immense happiness to him and the other members of his clan. Sting's family announced the arrival of a new family member to their clan In a recent tweet on X, Sting announced that he is set to become a grandfather. His son, Garrett Borden, and his wife are set to become parents to a beautiful baby. The former WCW Champion tweeted, "Old Man Sting is one happy grandpa!" This comes as great news for him and his family to get set and welcome the next generation to the world. Sting's illustrious legacy will add a new member later this year. The Icon has been a renowned superstar in the industry who started coming to prominence in his career in World Championship Wrestling back in the 1990s. He started out as a colorful surfer character and made an impact upon winning his first WCW World Heavyweight Championship from none other than The Nature Boy, Ric Flair. In his later years, Sting transitioned into his famous Black and White crow character which became highly popular. Following WCW's closure in 2001, he wrestled for other promotions like TNA Wrestling before finally making his debut in WWE in 2014. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng CFDs với mức chênh lệch giá thấp nhất IC Markets Đăng ký Undo He was a part of the company until 2016 before announcing his first retirement. However, The Vigilante came out of it and made his debut for All Elite Wrestling in 2020. He was an occasional performer and top attraction for the company, mainly being paired with Darby Allin. After a spectacular four-year tenure, Sting retired for good last year at the AEW Revolution pay-per-view. With Sting's family set to grow this year, it will be great to see him embrace the blessing of being a grandfather. Also read: A Twist of Fate: How John Cena nearly missed his WWE destiny Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.
Hindustan Times
3 days ago
- Automotive
- Hindustan Times
The sound of speed: Sting energy, a PepsiCo energy drink, hits the track with Formula 1
Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration, racing from the track to screens worldwide. A post shared by Sting Energy Global (@sting_global) In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer Armin van Buuren posted a video unveiling a surprising discovery – the sound of 'Stinggg' echoing through the roar of an F1 engine. While isolating audio layers from a race recording, Armin noticed an uncanny resemblance between the engine's pitch and the sonic builds in his music. The post piqued global curiosity, as fans, creators, and even F1 icons joined the conversation. And with that, Sting Energy surfaced. Not as a familiar face in Formula 1, but as a bold new force ready to make its mark. Joining the wave of excitement were 2025 F2 Monaco Grand Prix winner Kush Maini, Formula 1 legend Jenson Button, global auto enthusiast Alex Hirschi (SuperCar Blondie) and Indian F1 racer and motorsport enthusiast Karun Chandhok, who amplified the moment with energized reactions – captivated by the sonic connection between Sting Energy and the roar of Formula 1. Their involvement added credibility to what many had dismissed as coincidence, showing it was something much more deliberate. Without any official announcement or clear branding, people started to wonder quietly: could Sting Energy have been part of Formula 1 all along? The frenzy reached its peak at the Monaco Grand Prix, where F1 fans and influencers from around the world were seen recording the races, reacting in real-time as Sting Energy's now unmistakable sonic signature revealed itself within the raw, high-octane roar of the track. Making the discovery, world-renowned DJ and record producer, Armin van Buuren said, "As a longtime F1 fan, I was revisiting some engine sounds in the studio when one frequency stood out, it almost sounded like 'Sting.' At first, I thought it was a coincidence, but the more I listened, the more melodic it became. It's a great reminder that inspiration can come from the most unexpected places – even a car racing down the track." Jenson Button, 2009 F1 World Champion driver, added, 'I've spent my entire life around Formula 1 – from the garage to the podium, and everywhere in between – and I thought I'd experienced every nuance the sport had to offer. But, when Armin played that engine clip and pointed out what he heard, I was genuinely surprised. I played it back and... There it was. 'Sting.' Clear as day. It's strange, but also kind of brilliant – how something so familiar can hide in plain sight for so long. Once you hear it, you can't ignore it.' Commenting on the roar, Vandita Pandey, VP Marketing at PepsiCo, International Beverages, Energy, said, 'Sometimes the most powerful brand moments aren't manufactured – they're discovered. This wasn't just about launching a campaign; it was about listening to culture and amplifying what fans already felt. This partnership is more than regular sponsorship, it's sonic alignment. Sting Energy didn't just join Formula 1, it revealed it had always been there, embedded in the thrill, hidden in the sound; and now, the world knows. The brand officially takes its place on track with a future of vigorous fan experiences ahead.' Jonny Haworth, Director of Commercial Partnerships, Formula 1, said, 'Formula 1 has always been about more than just speed - it's about emotion, energy, and the sensory experience that comes with every race. This partnership with Sting Energy taps into that energy in a fresh, creative way. It's a celebration of the power of sound, and how culture and sport continue to collide in exciting new ways.' With this partnership, Sting Energy will now supercharge fan experiences across 21 races– through immersive brand experiences, co-branded products, on-pack promotions, and digital storytelling. Breaking away from the traditional sponsorship route, Sting Energy approached this collaboration in a way only it can – by tapping into the power of sound. In a sport where audio is emotion, physics, and adrenaline all at once, Sting Energy transformed a shared sensory experience into an unmissable brand moment. As part of the partnership, Sting Energy will now supercharge fan experiences across 21 races - through immersive brand activations, co-branded products, on-pack promotions, and digital storytelling. PepsiCo, today, announced the groundbreaking multi-year global partnership with Sting Energy as the Official Energy Drink of Formula 1.
Time of India
4 days ago
- Entertainment
- Time of India
How to complete Tainted Grail The Fall of Avalon Confrontation Looks Like Hope Bee quest
(Image via Awaken Realms) Avalon's shadows hide some fractured alliances and amazing quests. Confrontation Looks Like Hope Bee is one such quest that weaves a tale of betrayal between the vengeful queen and the rogue protector. The quest demands some sharp combat skills and even sharper choices, pitting the players against moral ambiguity and swarming enemies. While the path might seem clear, here, every step holds some secrets and consequences. Here is how to navigate the quest and bring the feud to an end, claiming the reward. Start the quest and confront Broc in Tainted Grail The Fall of Avalon Tainted Grail - Confrontation Looks Like Hope Bee Quest Guide (Amazing Armor Reward) Start by heading to the wooden bridge in Horns of the South's northern part. Broc is the key figure in the conflict, and he will be waiting right there. Engage in the dialogues and select the options that continue to revolve around Queen Bee for uncovering the bitter history of both. After the conversation ends, cross the bridge and then go northward. The trail of glowing flowers would guide you towards the mysterious area with the stone pillars. While you approach, the swarm of hostile bees will attack you. Ensure that you defeat them, and the Queen Bee's servant will appear. He will hand you an invitation to meet her. Meet Queen Bee to uncover the truth Travel far northwest and find Ghost of Broc Meala near a fast-travel point. There, as you speak to the ghost, it will trigger the cutscene and transport you to the lair of Queen Bee. She will reveal the past betrayal of Broc—who was once her protector, but he later abandoned the hive and left her vengeful. Queen Bee will task you for killing Broc and settling the score. Accept the request, and the final confrontation will be sent in motion. Then, return to the wooden bridge where Broc will be waiting for you. The fierce battle with him will begin. Defeat him and then loot all his remains. Later, report back to Queen Bee and claim the reward—Sting, the poison-inflicting weapon. Explore your choices and its consequences in Tainted Grail The Fall of Avalon Every decision you make in Tainted Grail: The Fall of Avalon carries weight. Slay Broc or spare him; the choice will influence future interactions, though the wrath of Queen Bee leaves very little room for mercy. The dark tone of the quest reflects the overarching themes of moral ambiguity and sacrifice in the game. Complete the mission, and you will get not just some powerful loot but also Avalon's fractured world and deepened lore. Whether you choose to side with vengeance or wish to question the motives of Queen Bee, the outcome will reshape the journey through the haunting Arthurian lore Tainted Grail The Fall of Avalon. Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.
Mid East Info
4 days ago
- Business
- Mid East Info
PEPSICO ANNOUNCES WORLDWIDE OFFICIAL PARTNERSHIP WITH FORMULA 1 - Middle East Business News and Information
PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport May, 2025 – PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest growing sport with three of PepsiCo's powerhouse brands: Sting Energy, Gatorade, and Doritos. Each brand will be brought to life with the partnership as the deal connects the high-energy excitement of Formula 1 with PepsiCo's passion for creating unforgettable fan experiences around the world. With Formula 1's cumulative global audience of 1.6 billion viewers and an active fan base of 826 million, this partnership establishes a powerful platform for PepsiCo to engage with consumers across the 21 countries on the racing calendar, and more than 200 territories through broadcast. As an Official Partner of Formula 1, PepsiCo has secured comprehensive rights, including: TV-visible trackside advertising; Fan Zone activation opportunities at 21 races; tickets and hospitality experiences; exclusive marketing rights for featured brands; and exclusive track pouring and product supply rights, across global race venues. The deal also includes an official partnership with F1 Sprint, which has proven to be hugely popular among fans with TV viewership on Sprint weekends on average 10% greater than a non-Sprint weekend. As part of its long-standing commitment to empowering women in sport, PepsiCo will also extend its involvement to F1 Academy, with more details to be shared in the coming weeks. PepsiCo will be creating memorable fan engagement programs that include meaningful food and drink experiences beyond just the race venues through exciting on-pack promotions, digital experiences, and unique content that will bring Formula 1 to an even wider audience. This partnership includes opportunities, such as immersive brand experiences in Formula 1 Fan Zones, and rights for limited edition, co-branded products. Sting Energy: Official Energy Drink of Formula 1 Sting Energy is set to electrify F1 fans around the globe with a surge of energy to the partnership. Its distinctive proposition lies in delivering the taste and refreshment of a soft drink, combined with the functional boost of an energy drink, all at an accessible price point. This winning combination has strongly resonated with consumers who live to make the most of every moment. As PepsiCo's flagship energy brand, and one of the fastest-growing energy drinks globally, Sting Energy has experienced explosive growth over the past five years. It now ranks #1 or #2 in market share across key markets, where it has been launched, including India, Pakistan, Egypt, Morocco, Myanmar, Sri Lanka, and Vietnam. With Sting currently available in 34 markets, this partnership presents a significant opportunity for the continued global expansion of Sting and Formula 1. In a sport like Formula 1, where fans obsess over every detail, Sting Energy is tapping into the most iconic element of the experience — the sound. Teaming up with world-renowned DJ Armin van Buuren, Sting Energy playfully unveiled its unexpected connection to Formula 1 through a fun fan discovery – the distinct sound of 'Stinggg' has always existed within the roar of an F1 engine. What began as a playful studio experiment quickly ignited global buzz, sparking a wave of excitement among racing, music, and sports fans alike. The unexpected sonic crossover drove a viral conversation and set the stage for Sting's bold, immersive fan experiences — powered by the disruptive energy of sound. Gatorade: Official Sports Drink of Formula 1 Gatorade will serve as the Official Sports Drink of Formula 1, as well as an Official Partner of F1 Sprint. A format defined by pure racing action, Gatorade provides the perfect partner between the F1 Sprint series and a brand that is widely associated with high performance and athletic success. This sponsorship includes at-event hydration, on site branding, such as track signage, broadcast graphics and interview backdrops throughout Sprint weekends. Gatorade's Sprint sponsorship will begin later this year, giving fans an early taste of this partnership. Doritos: Official Savory Snack Partner for F1 As the Official Savory Snack Partner of Formula 1, Doritos – the boldest snack – joins forces with the boldest sport. This partnership will bring the unmistakable flavor of Doritos to F1 fans around the world, delivering exciting culinary experiences through Doritos Loaded at race locations and beyond. With global activation rights, Doritos is set to turn up the flavor on and off the track. 'This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences,' said Eugene Willemsen, Chief Executive Officer, International Beverages, PepsiCo. 'Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands – particularly Sting Energy – on the world stage. Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence.' Stefano Domenicali, President & CEO of Formula 1, said: 'Today is a moment to celebrate the partnership between two iconic and historic global brands — a sparkling union that will bring together tradition and innovation, generating excitement, entertainment, and unforgettable experiences for our fans and customers around the world. 'PepsiCo will tap into the unique potential of Formula 1 as a global platform to connect with new audiences, and we will benefit from their energy, their extraordinary products, and their loyal community. 'With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey.' About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, and Quake. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. About Formula 1® Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
