Latest news with #Stirista
Forbes
6 days ago
- Business
- Forbes
Why Founders Must Hold Marketing To A Higher Standard
Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven performance marketing solutions provider's global growth. Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that. They lean on campaigns that look smart, agencies that sound strategic and metrics that feel important—but often none of it adds up to actual outcomes. Marketing should be about performance, not perception. It's about obsessing over data—not just impressions and click-through rates. It means tracking impact at every stage of the funnel, asking questions, learning what's working and what's not, and adjusting. This kind of marketing is the result of a mindset shift—one that has to start with leadership. Too often, founders delay making this shift until growth stalls or budgets tighten. By then, marketing has already drifted off course. The earlier you demand accountability, the easier it is to fix. Too many founders fall into the trap of thinking marketing is for someone else to worry about, and that it's about colors and copy and taglines and top 40-style videos. But marketing doesn't just build the brand. It builds the business. And if your marketing isn't doing that, it's failing. Here's how to shift your thinking: • Stop confusing activity with effectiveness. A flood of impressions and social engagement might feel like traction. But unless those campaigns are moving leads through the funnel and generating sales, they're just noise. • Stop measuring the wrong things. There's a time and place for top-of-funnel visibility. But if you don't know how those efforts convert downstream, you're flying blind. Ask for attribution. Push for conversion metrics. Get curious about what's actually working. • Stop holding marketing to a different standard. If your sales team had a bad quarter, you'd get in the weeds. But when a marketing campaign flops, most founders don't blink. That doesn't make sense. Your internal marketers, outside agencies and media partners should all be able to connect what they're doing to the pipeline or revenue. If they can't? Push harder. • Start asking better questions. Many founders know marketing is important—they just haven't been exposed to performance-driven marketing before. That's okay. You don't need to become a marketer. You just need to expect more from marketing. And that starts with clarity. Founders often rely on metrics that don't mean much—or worse, distract from what does. Just because a campaign was creative doesn't mean it was successful. Just because a deck looked good doesn't mean it drove results. Just because your chief marketing officer says, 'It's hard to measure brand,' doesn't mean you shouldn't try. Marketing is a business function. It should be treated like one. Be clear about what you expect. Build marketing key performance indicators into your executive dashboards. Look at weekly or monthly numbers. Ask what's driving them. Push your team to know. Smart marketing drives action. Period. New tools and platforms come and go. Channels shift. Buyer expectations change. What doesn't change is the need for measurable value—and that starts at the top. If you want better marketing, lead like you expect it. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Business Upturn
19-05-2025
- Business
- Business Upturn
Stirista Recognized Among 2025's Fastest-Growing Asian American-Owned Businesses
By GlobeNewswire Published on May 19, 2025, 19:00 IST SAN ANTONIO, TX, May 19, 2025 (GLOBE NEWSWIRE) — Stirista, a leading provider of data-driven marketing solutions, has been named to the U.S. Pan Asian American Chamber of Commerce Education Foundation (USPAACC) 2025 Fast 100 list. The award, now in its 40th year, recognizes the fastest-growing Asian American-owned businesses in the country. This marks Stirista's fourth time on the list since 2020, highlighting the company's continued momentum under the leadership of CEO and founder Ajay Gupta. Stirista's growth has been fueled by increasing demand for its end-to-end marketing platform and strategic acquisitions that have strengthened its capabilities across data, email, and digital. We're honored to be recognized again by USPAACC,' said Ajay Gupta, CEO and founder of Stirista. 'This award isn't just about how fast we've grown. It reflects the broader impact Asian American-owned businesses are having across the economy. I'm proud that Stirista continues to be part of that story. As a first-generation immigrant who came to the U.S. in the late 1990s without ever having used a computer, I'm both fascinated and proud of how Stirista continues to lead by blending technologies across the marketing ecosystem and delivering exceptional results for our clients.' The Fast 100 Award honors Asian American-owned companies that have demonstrated revenue growth, resilience, and industry leadership. Stirista is proud to be recognized as part of this year's 40th anniversary class. To learn how Stirista helps brands connect with the right audiences and deliver measurable results across channels, visit # # # About Stirista Stirista is a data-driven marketing technology provider that combines authoritative identity data with omnichannel execution. Through its proprietary audience data, ESP, and DSP, Stirista helps brands acquire and retain customers with precision and speed. The company's transparent reporting and results analysis help clients eliminate wasted spend and improve performance across digital, email, and media channels. About USPAACC The U.S. Pan Asian American Chamber of Commerce Education Foundation (USPAACC), established in 1984, is the most established and effective national nonprofit, nonpartisan organization representing Pan Asian American businesses. Its Fast 100 Awards honor businesses that demonstrate innovation, growth, and resilience. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Associated Press
19-05-2025
- Business
- Associated Press
Stirista Recognized Among 2025's Fastest-Growing Asian American-Owned Businesses
SAN ANTONIO, TX, May 19, 2025 (GLOBE NEWSWIRE) -- Stirista, a leading provider of data-driven marketing solutions, has been named to the U.S. Pan Asian American Chamber of Commerce Education Foundation (USPAACC) 2025 Fast 100 list. The award, now in its 40th year, recognizes the fastest-growing Asian American-owned businesses in the country. This marks Stirista's fourth time on the list since 2020, highlighting the company's continued momentum under the leadership of CEO and founder Ajay Gupta. Stirista's growth has been fueled by increasing demand for its end-to-end marketing platform and strategic acquisitions that have strengthened its capabilities across data, email, and digital. We're honored to be recognized again by USPAACC,' said Ajay Gupta, CEO and founder of Stirista. 'This award isn't just about how fast we've grown. It reflects the broader impact Asian American-owned businesses are having across the economy. I'm proud that Stirista continues to be part of that story. As a first-generation immigrant who came to the U.S. in the late 1990s without ever having used a computer, I'm both fascinated and proud of how Stirista continues to lead by blending technologies across the marketing ecosystem and delivering exceptional results for our clients.' The Fast 100 Award honors Asian American-owned companies that have demonstrated revenue growth, resilience, and industry leadership. Stirista is proud to be recognized as part of this year's 40th anniversary class. To learn how Stirista helps brands connect with the right audiences and deliver measurable results across channels, visit # # # About Stirista Stirista is a data-driven marketing technology provider that combines authoritative identity data with omnichannel execution. Through its proprietary audience data, ESP, and DSP, Stirista helps brands acquire and retain customers with precision and speed. The company's transparent reporting and results analysis help clients eliminate wasted spend and improve performance across digital, email, and media channels. About USPAACC The U.S. Pan Asian American Chamber of Commerce Education Foundation (USPAACC), established in 1984, is the most established and effective national nonprofit, nonpartisan organization representing Pan Asian American businesses. Its Fast 100 Awards honor businesses that demonstrate innovation, growth, and resilience. Gene Cyranski Stirista 312-952-0181 [email protected]
