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San Francisco Chronicle
4 hours ago
- Sport
- San Francisco Chronicle
NFL teams will again stencil messages in the end zone, including 'End Racism' and 'Choose Love'
The NFL is continuing its on-field social justice messaging for a sixth straight season. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity.
18 hours ago
- Sport
NFL teams will again stencil messages in the end zone
The NFL is continuing its on-field social justice messaging for a sixth straight season. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity. ___
Yahoo
21 hours ago
- Politics
- Yahoo
NFL will continue featuring social justice messages including 'End Racism' in end zones
The social justice messages stenciled at the back of NFL end zones appeared as if they might be on their way out after the league did not use "End Racism" on the back line during last season's Super Bowl. However, the NFL will feature these messages again this season including "End Racism," along with 'Stop Hate,' 'Choose Love,' or 'Inspire Change" on one of the back lines. The opposite end zone in every NFL game will have the message "It Takes All of Us." Before Super Bowl LIX in February, the NFL's decision fueled speculation that removing the "End Racism" slogan from the rotation of messages was intended to appease President Donald Trump and his initiatives against diversity, equity and inclusion programs and policies in the federal government and higher education. Trump became the first sitting U.S. president to watch a Super Bowl in person, invited as a guest of New Orleans Saints owner Gayle Benson. Last season's Super Bowl featured "Choose Love" at the back of one end zone and "It Takes All of Us" in the other. Leading up to the game, NFL spokesman Brian McCarthy denied that the decision had anything to do with Trump. And when the story about the end zone stencils was originally reported by The Athletic, NFL commissioner Roger Goodell said he was "proud" of the league's efforts to promote diversity. 'We got into diversity efforts because we felt it was the right thing for the National Football League,' Goodell told The Athletic's Michael Silver. 'And we're going to continue those efforts, because we've not only convinced ourselves we've proven it to ourselves — it does make the NFL better.' "End Racism" will be on the back of one end zone for every one of the NFL's international games this season, with "It Takes All of Us" on the other back line. The defending Super Bowl champion Philadelphia Eagles will have "Choose Love" on one of their end zones when they open the season versus the Dallas Cowboys, the AP reports. However, the team will rotate all four of the social justice messages during the season. "End Racism" has been stenciled on NFL end zones since 2020 as part of the league's "Inspire Change" initiative, in which the four social justice messages (which initially included "Vote" in place of "Inspire Change") were featured in response to the protests throughout the country following the murder of George Floyd by a police officer in Minneapolis. "Choose Love" was added in 2022, resonating especially with the Buffalo Bills and their fans after a mass shooting at a Buffalo supermarket. In addition to the social justice messages along the end zone back lines, the NFL will also promote charitable campaigns including Salute to Service to honor the military community and Crucial Catch for cancer research in its end zones during select weeks through the season.
USA Today
a day ago
- Sport
- USA Today
NFL to continue social justice messaging stencils in end zones for 2025 season
The NFL's social justice messaging is here to stay. For the sixth straight season, all 32 teams will display one of four social justice messages in the end zone at each home game. Teams can pick from "End Racism," "Stop Hate," "Choose Love" or "Inspire Change," which is a new addition that replaces the "Vote" stencil from 2024. Those messages will appear at one end zone, while "It Takes All of Us" continues to be stenciled at the other. "We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them," Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. "For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. "This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity." All international games will feature "End Racism" and "It Takes All of Us" in the end zones. The Philadelphia Eagles have selected "Choose Love" as their season-opener message on Sept. 4 against the Dallas Cowboys and will rotate all four messages throughout the season. Once again, players can choose to feature one of the five messages on their helmets. According to the AP, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, benefiting communities in need since 2017. The Inspire Change initiative has supported over 650 nonprofits and 2,100 players and alums, providing matching grants focused on mentorship, workforce development and addressing food insecurity.
Daily Mail
a day ago
- Politics
- Daily Mail
NFL makes decision on anti-racism messaging for 2025 after controversially scrapping it for the Super Bowl
The NFL is continuing its on-field social justice messaging for a sixth straight season, despite opting to scrap its anti-racism campaign at the Super Bowl earlier this year. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' The decision comes after the league faced a backlash last season when it opted to scrap its 'End Racism' messaging for the first time since 2020 at the most recent Super Bowl, between the Chiefs and Eagles in New Orleans. NFL officials were forced to deny that the decision had anything to do with the presence of president Donald Trump in the stands for the game. Commissioner Roger Goodell also previously said that he doesn't believe the league's policies to promote diversity are in conflict with the Trump administration's efforts to ban diversity, equity and inclusion programs in the federal government. This season, the social justice messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on September 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity.
