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BetterHelp Joins Forces with Three WNBA Powerhouse Teams as Official Mental Health Partner
BetterHelp Joins Forces with Three WNBA Powerhouse Teams as Official Mental Health Partner

Business Wire

time2 days ago

  • Health
  • Business Wire

BetterHelp Joins Forces with Three WNBA Powerhouse Teams as Official Mental Health Partner

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- BetterHelp, the world's largest online therapy platform, today announced multi-year partnerships with the WNBA's 2024 Champion New York Liberty, Las Vegas Aces and Dallas Wings. Tipped off during Mental Health Awareness Month in May, the partnerships align BetterHelp with all three teams on mental health initiatives, and aim to drive critical conversations around the importance of mental wellness, especially among athletes. "The extraordinary rise of women's basketball is more than a sports story. This is a cultural movement reaching millions of passionate fans," said Sara Brooks, Chief Growth Officer at BetterHelp. "But with that spotlight comes pressure, and for elite athletes, peak performance isn't just physical – it's mental. Getting your head in the game means having the support to stay strong, focused, and resilient. BetterHelp's mission to champion mental well-being aligns perfectly with these teams' commitment to supporting their players on and off the court. Whether you're a professional athlete or someone navigating everyday challenges, we're here to remind you: everyone is better with help." The multi-year partnerships will come to life across various channels, including: Connecting teams with licensed therapists through BetterHelp's online platform In-arena experiences designed to promote mental health awareness Digital content series with athletes and coaches featuring raw mental health stories from the locker room to fuel honest and impactful dialogue In-person community events to engage both fans and the local communities to raise awareness around mental health in women's sports Educational tools and resources to empower the next generation of women athletes with mental health skills BetterHelp's official partnerships with the WNBA's New York Liberty, Las Vegas Aces, and Dallas Wings double down on BetterHelp's commitment to breaking down the barriers to mental health care for athletes. During March Madness, BetterHelp solidified its commitment to drive change among this community through its Stop the Madness campaign, which addressed online hate and provided free mental health resources for student-athletes, amplifying wellness conversations and connecting more people with professional support. This announcement represents another powerful step for BetterHelp over the past month to eradicate barriers to mental wellness across the globe: Released its first-ever State of Stigma survey, gathering insights from over 16,000 people across 23 countries to better understand the fears, beliefs, and cultural narratives that continue to hold people back from seeking help. The findings aim to break down barriers to care and ensure people worldwide receive the support they deserve. Expanded its commitment to increasing therapy access through impactful non-profit key partnerships with Six Shout UK, and Be Strong. These collaborations deliver free therapy to underserved communities, frontline mental health workers, and Gen Z students navigating today's challenges. In May, BetterHelp collectively donated over 2,700 months of free therapy. Tapped into the power of storytelling to normalize therapy and reduce stigma. Efforts included an integrated partnership with Peacock's Emerging Artist Series, 'People Like Me,' and the launch of BetterHelp's own podcast, Mind if We Talk?, which debuted with a candid conversation on overcoming imposter syndrome. For more information on these partnerships or to learn more about how to access professional, affordable, and tailored therapy, visit About BetterHelp: BetterHelp was founded in 2013 to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Today, it's the world's largest online therapy service – providing professional, affordable, and tailored therapy in a convenient online format. BetterHelp's network of 30,000 licensed therapists has helped millions of people worldwide take ownership of their mental health and work towards their personal goals. As the unmet need for mental health services persists, BetterHelp is committed to expanding access to therapy globally.

Q&A: Why UCLA's Kiki Rice says athlete mental health during March Madness isn't talked about enough
Q&A: Why UCLA's Kiki Rice says athlete mental health during March Madness isn't talked about enough

USA Today

time19-03-2025

  • Sport
  • USA Today

Q&A: Why UCLA's Kiki Rice says athlete mental health during March Madness isn't talked about enough

Q&A: Why UCLA's Kiki Rice says athlete mental health during March Madness isn't talked about enough UCLA Bruins guard Kiki Rice knows that when March Madness arrives, so does the pressure. Rice, who is in her third season with the Bruins, has earned several honors during her tenure, including Pac-12 All-Freshman Team, All-Pac-12 Team and All-Big Ten First Team. Still, Rice, her teammates and head coach Cori Close have one goal to conquer: a deep NCAA tournament run ending with a national championship. That's why Rice recently connected with BetterHelp during its "Stop the Madness" initiative. BetterHelp is raising awareness about the mental health challenges athletes face while empowering them to seek support without the barrier of stigma. The company also offers student-athletes, like Rice, a free month of therapy to help them manage pressures on and off the court. SURVIVOR POOL: Free to enter. $2,500 to win. Can you survive the madness? "It's [a] really important partnership for me, especially at this time of the year when all of us college basketball players are getting a lot of attention in the media and on TV and online and everything," Rice told For The Win. "And I think what a lot of people don't realize is that we're not just athletes. We're more than just people who go out there and perform on the court for your enjoyment and for you to watch for you guys to watch." Ahead of March Madness and the women's NCAA tournament, For The Win sat down with Rice to chat about how she manages her mental health as an athlete, why beating the USC Trojans in the Big Ten championship meant so much, and what moment from UCLA's stellar season lives rent-free in her mind. This interview has been condensed and edited for clarity. What sort of pressures do you face as an athlete? I think you can often see that, especially at this time of the year with the hate messages and all of that kind of stuff that we receive online, whether it's about not making the parlay or not scoring enough points ... People hate on us athletes for that ... I do think it's tough because as college athletes we have a lot of different pressures, and we not only put pressure on ourselves to compete ... but it's like to receive a ton of messages from random people consistently ― it's tough at times. Especially being a female athlete, and knowing that we receive more hate messages than our male counterparts, that's another tough, tough pill to swallow ... One in three high-profile female athletes receive abusive messages ... I honestly think that's unacceptable. What's something UCLA does as a team to stay grounded throughout the season? My team focuses a lot on ― "our circle of control" is what we call it. So, focusing on the things that we can control. So, we can't control outside media. We can't control press. We can't control stats or the refs or all that kind of stuff. But we can't control our effort, how we play, how good of a teammate we are ― our recovery ... At this point in the year, we just got to let them go because they're not helping us win and we all want to win at this point. What was going through your mind after you beat USC to win a Big Ten championship? Yeah, that was definitely one of the happiest moments as of recent, just because it's what I came here to to UCLA to do, and I wanted to bring championships here. I wanted to make it to a Final Four. I wanted to win a national championship. I wanted to win a conference championship. To kind of check off the first item on that bucket list ― it just meant so much to me because it's a step in the right direction and we worked so hard for this. And I've been so proud of the work that we've all put in... It felt like it was, "Okay, everything's finally coming together." Let's talk about your teammate, Lauren Betts. What makes her so special? I just think it's her ability to be so impactful on both ends of the floor. Obviously, you see her scoring, but I think the way that she defends, she just alters shots. She blocks shots. She makes other teams' forwards and guards not really want to be in the paint, not want to score in there... So, her ability to just change the game and really dominate teams' game plans in so many different ways is something that just makes me so grateful to have Lauren on our team. 'She's one of the reasons we're so successful': Kiki Rice on teammate Lauren Betts Kiki Rice reflects on Lauren Betts' impact at UCLA and her decision to stay and play another season with the Bruins. Sports Seriously Who are some other players you feel more people should be talking about heading into March Madness? I'd say Gabriela Jaquez. I think she's really just a glue player for our team. She does so many little things ... competes at the highest level, does whatever it takes to help us win. I think she's just someone who, you can't always tell on the stat sheet, but she's just so impactful in a lot of different ways. Across the country, who else deserves more shine? I would say Sonia Citron on Notre Dame is a player that I think is just so, so talented and really good. Obviously, Olivia Miles and Hannah [Hidalgo] on that team get a lot of attention, but I think Sonia is a really, really good player. What's one moment from this season or the last year that lives rent-free in your mind? I would say one moment that lives rent-free from this season would be after we won the Big Ten championship when Lauren [Betts] ran by the USC bench and put Trojans down at them. Yeah. That was pretty funny.

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