Latest news with #Strava
Yahoo
4 hours ago
- Business
- Yahoo
NNOXX Announces Launch of Performance Readiness Score, Expands With New Integrations
SEATTLE, WA / / June 3, 2025 / NNOXX has announced the launch of its proprietary Performance Readiness Score, which provides users with a real-time health overview. In addition, NNOXX has expanded its ecosystem with new integrations from leading platforms such as Strava, Garmin, Oura, and Peloton. By introducing a groundbreaking biological standard through real-time muscle oxygenation and nitric oxide levels, NNOXX is transforming fitness measurement. This innovative platform provides personalized, precision-based insights not available with other fitness trackers and wearables. Precision Measurement for Enhanced Fitness NNOXX's Performance Readiness Score offers users an exercise readiness score that provides an immediate understanding of their body's preparedness for exercise or recovery. The score is derived from direct physiological data rather than estimations. As an Oura, Garmin, Peloton, and Strava integration wearable, these connections enable users to combine detailed muscle and vascular performance data with their existing fitness tools, improving insights and training results. The (Real) Science Behind NNOXX Conventional metrics often rely on population-based algorithms, lack precision across various activities and individuals, and fail to measure real-time physiological adaptation at the tissue level. Exercise enthusiasts usually lack certainty about the effectiveness of their workouts, their body's responses, and adequate recovery time. NNOXX is revolutionizing exercise measurement by providing real-time psychological insights through its muscle oxygen sensor. It focuses on real-time SmO₂ monitoring and bioactive nitric oxide (NO) insights, two important indicators of the body's response to exercise. It's All Optics Their wearable fitness device and accompanying platform utilize a novel optical technology that penetrates deeper into tissue to assess local vascular and hematological responses, including measuring hemoglobin desaturation during exercise, oxygenating blood flow, and nitric oxide-driven vasodilation-all key factors influencing performance, adaptation, and recovery. As a result, NNOXX's Performance Readiness Score can almost instantaneously assess an individual's body response to a workout or recovery between sessions, a vital shift from estimating effort to directly measuring effectiveness. Key Differences From Traditional Wearables: The first wearable to non-invasively measure bioactive nitric oxide (NO), a vital molecule for oxygen delivery and vascular health. Provides real-time, local data from working muscle tissue, unlike inferred heart rate or motion data. Offers highly individualized insights without relying on general population statistics or assumptions about age, weight, or fitness level. Integrates easily with platforms like Strava, Peloton, and training software to provide context for performance outcomes. To enhance user experience, the NNOXX platform will soon offer 24/7 live sales and support on its website through a new partnership with Remark, guaranteeing quicker access to product information and purchasing assistance, reinforcing NNOXX's commitment to bridging the measurement gap between fitness and health. Designed for Success The NNOXX platform is specially designed for: Athletes and coaches seeking optimized training, threshold tracking, and faster recovery monitoring. Clinical professionals in rehabilitation and cardiovascular health require non-invasive, actionable metrics. Fitness enthusiasts interested in biohacking performance tools who are eager to track progress and refine performance with science-backed precision. Anyone interested in next-generation fitness wearables or fitness performance technology. Redefining Fitness Through Individual Biology NNOXX is more than just a device: it's a new language for measuring exercise grounded in actual biology rather than estimations. NNOXX's mission is to empower everyone, from elite athletes to patients in recovery, to train more effectively, recover more quickly, and gain an unprecedented understanding of their bodies. About NNOXX NNOXX is a fitness company that offers innovative products that allow users to know how effective and efficient their workouts are. The wearable devices offer lab-quality data while offering personalized coaching and expert guidance. For updates, visit the NNOXX Blog or follow their latest innovations at LinkedIn, Facebook, Instagram, and YouTube. Contact Information Company: NNOXXEmail: pr@ Seattle, Washington SOURCE: NNOXX View the original press release on ACCESS Newswire
Fast Company
8 hours ago
- Health
- Fast Company
This viral app lets users upload fake workouts to Strava
'Believe nothing. not even people's runs,' a viral post on X reads. The accompanying video shows a program that maps running or cycling routes, which users can then upload to online exercise-tracking platforms like Strava and Maprunner—all without ever lacing up their shoes. 'Insane, I hate it and I love it. great work,' the X user added. The website, called Fake My Run, is described by its developer Arthur Bouffard, 26, in a recent interview with The New York Times, as 'truly a milestone in lazy technology innovation.' On the site, users can draw or choose a route on a map, set a pace, date, and start time, and even input heart rate data. They then add a name and description before downloading a fake workout summary—for just $0.42 per file. If this sounds insane, that's exactly the point. 'It's like cheating at solitaire,' one X user put it. But Bouffard, a runner himself, created Fake My Run after growing disillusioned with the evolving culture of the sport. 'Running used to be a very personal sport that was mainly practised to challenge yourself, to improve your physical and mental health, to stay in shape, to compete with others, to discover new parts of the world, etc,' he explained in a post on X. 'In the last couple of years, I've seen running increasingly shift towards becoming a social status and way of signalling a lifestyle.' Running is booming. The number of people in running clubs has risen by 25% in the U.S. over the past five years, according to Running USA. Some now list marathon times on their résumés. These days, if you didn't post your 5km PB on Instagram or Strava, did it even happen? Would you still run a marathon if the catch was that you could never mention it or post about it? Even more extreme, Bouffard says, are the so-called Strava mules—people paid $10–20 to log fake runs for others seeking virtual praise without any of the sweat. ''Like social media though, running posts can be faked. Which is in part why I made Fake My Run. As a way to challenge the culture shift around running,' Bouffard continued. Although Bouffard insists the app is intended purely for entertainment and educational purposes, the fitness platforms it satirizes aren't amused. A spokesperson for Strava told the Times the company has 'already taken steps to delete activities and ban accounts that have used Fake My Run.' Since launching, the site has attracted more than 200,000 visitors, and around 500 have purchased tokens to generate fake runs. So, next time your Strava rival shaves 10 minutes off their personal best—maybe take it with a pinch of salt.
Yahoo
12 hours ago
- Health
- Yahoo
Smoothie King Launches New Run-Thru Concept to Celebrate Global Running Day and New Distinction as Official Smoothie of the TCS New York City Marathon
Global Running Day celebrations also include TCS NYC Marathon Bib Giveaway with Strava and free Watermelon Smoothies to refuel at Smoothie King locations nationwide DALLAS, June 3, 2025 /PRNewswire/ -- In celebration of Global Running Day on June 4th, Smoothie King—the world's leading purpose-driven smoothie brand, on a mission to inspire healthy and active lifestyles—is going the extra mile, quite literally. With the unveiling of a multi-faceted initiative featuring a blend of hydration, innovation, and new partnerships, Smoothie King is showing its dedication to holistic health and wellness — and more specifically, the running community, through new strategic partnerships. Smoothie King is now the first-ever Official Smoothie of the legendary TCS New York City Marathon, and is working with Strava, the app for active people, to bring the partnership to life. The brand is also testing a first-of-its-kind Run-Thru concept, making it easier than ever for runners to refuel post-run or workout while on the go. To celebrate, Smoothie King guests can enjoy a free Watermelon Hydration Smoothie nationwide on June 4, perfect for recharging. Introducing the "Run-Thru" Window: A New Way to Refuel on the GoTo kick off Global Running Day, Smoothie King is testing a brand-new restaurant concept, the Run-Thru. A fresh take on the traditional drive-thru, the Smoothie King Run-Thru window is a limited-time experience that invites runners to jog up and order their post-run smoothie on foot. The concept, which will be available exclusively on June 4 at 1325 E. Belt Line Rd in Richardson, TX, is designed to support the brand's core guests of runners, athletes, and holistic health and wellness-minded individuals, by making it easier to hydrate and recover right after a workout. Official Smoothie of the TCS New York City Marathon & Smoothie King Challenge on Strava Smoothie King is proud to partner with the nonprofit New York Road Runners (NYRR) to be the Official Smoothie of the 2025 TCS New York City Marathon, the best day of the year in New York City and one of the most inclusive and accessible sporting events in the world. On race day in November, the brand is bringing the spirit to the sidelines with an official Smoothie King Cheer Zone, located steps from its Brooklyn store. As part of the celebration, Smoothie King will also extend a special offer to all race participants and volunteers, bringing an extra boost of energy and encouragement to the event. The 2025 TCS New York City Marathon, one of 60 annual adult and youth races produced by New York Road Runners, will take place Sunday, November 2, drawing more than 50,000 athletes from around the world and two million spectators along the course. New York Road Runners launched Global Running Day in 2016. "Every first Sunday in November, the TCS New York City Marathon unites the global community, bringing together tens of thousands of athletes and millions of spectators and fans," said Christine Burke, Chief Commercial Officer, New York Road Runners. "New York Road Runners is excited to welcome Smoothie King as the first-ever Official Smoothie of the TCS New York City Marathon, helping fuel the spirit and energy of race-day and making the best day of the year in New York City even better." Additionally, Smoothie King is partnering with Strava, the app for active people, and will be hosting a variety of challenges and running segments throughout the year. Beginning now, Smoothie King and Strava are running The Smoothie King Challenge, giving runners across the country the chance to win exclusive prizes, including free smoothies and three limited-entry bibs for the 2025 TCS New York City Marathon. Participants can join the challenge on the Strava app or website within the Groups tab, under Challenges. The challenge will run from June 1 to June 30 with winners selected at random by Smoothie King. All selected participants must have completed The Smoothie King Challenge. With about two to three percent of the more than 200,000 applications for the 2025 TCS New York City Marathon drawing accepted, this challenge offers runners a rare opportunity to secure a spot in one of the world's most iconic races. Refuel with Complimentary Watermelon Hydration Smoothie Smoothie King just launched its new Hydration category designed to help guests recover, stay energized, and beat the summer heat. Made with coconut water and packed with electrolytes, this new category aligns with Smoothie King's Clean Blends commitment and its industry leading 'No No List' of over 75 ingredients it refuses to use, including artificial flavors, colors, and high fructose corn syrup. To celebrate the launch, guests can enjoy a free Watermelon Hydration Smoothie at Smoothie King locations nationwide on Global Running Day, June 4th. "As a brand that is committed to supporting holistic healthy active lifestyles, Smoothie King is proud to show up for runners in a meaningful and dynamic way this Global Running Day," said Claudia Schaefer, Chief Marketing Officer of Smoothie King. "From the Run-Thru to the new hydration smoothie and national partnerships, Smoothie King is reaffirming its commitment to helping guests achieve their health and active lifestyle goals. Whether you're gearing up for a marathon or just out for a quick jog, we're here to fuel your journey." To learn more about Smoothie King's Run-Thru activation or to join the Smoothie King Challenge, visit About Smoothie King Franchises, Inc. Smoothie King, the original U.S. smoothie franchise—founded in 1973—is a privately held, Dallas-based company with over 1,200 stores nationwide. The brand is committed to its mission to inspire people to live a healthy and active lifestyle focused on providing nutritious, great-tasting smoothies with whole fruits and organic vegetables while removing artificial flavors, colors and preservatives from all smoothies. The majority of Smoothie King's smoothies contain zero grams of added sugar. In April 2023, Smoothie King launched Smoothie Bowls, topped with whole fresh fruit and premium Purely Elizabeth™ granola, made with wholesome ingredients, non-GMO fruits and packed with flavor and nutrients. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements and more. Repeatedly recognized as a top franchise opportunity, Smoothie King was recently ranked #11 in Entrepreneur's 2024 Top Brands for Multi-Unit Owners, selected as one of the 16 Best Restaurant Franchising Deals for 2024 by QSR Magazine, and recognized in QSR Magazine's QSR 50 ranking as one of the Top 50 Fast-Food Chains by Sales. The brand was also featured in the top 100 of Technomic's annual America's Favorite Chains data, which resulted in ranking #8 in Nation's Restaurant News' "America's Favorite Chains" list, an analysis of Technomic's data. About New York Road Runners (NYRR): A New York City-based nonprofit, New York Road Runners' vision is to build healthier lives and stronger communities through the transformative power of running – serving nearly a half a million people annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world's premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 50,000 runners—from the world's best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit About StravaStrava is the app for active people. With over 150 million athletes in more than 185 countries, it's more than tracking workouts—it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit for more information. ContactsALISON BROD MARKETING + COMMUNICATIONSsmoothieking@ View original content to download multimedia: SOURCE Smoothie King Sign in to access your portfolio
Toronto Sun
a day ago
- Lifestyle
- Toronto Sun
FELINE FRISKY? Local rescue issues latest cat-themed fitness challenge
Toronto Cat Rescue wants walkers, joggers and runners to create a route in the shape of a cat for their latest fitness challenge. Photo by Toronto Cat Rescue Fancy a jog like a cat? How about in the actual shape of a feline? Toronto Cat Rescue's latest Feline Fitness Challenge has arrived for the summer and you can win some cool prizes when you walk, run or jog your next route in the shape of a cat. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account All you have to do is follow Toronto Cat Rescue on GPS tracking app Strava, track your most creative cat route map and then send a screenshot of your cat map and Strava account name to TCS via a direct message to enter. The challenge is on until June 30. To kick off the campaign, the rescue has partnered with viral GPS artist Duncan McCabe, the Toronto-based runner behind the viral GPS dancing stick figure. McCabe designed and completed a cat-shaped route that spanned more than 6 km in under 34 minutes, weaving through iconic neighbourhoods such as The Annex and Casa Loma. RECOMMENDED VIDEO 'It was an incredibly fun and rewarding run,' said McCabe in a statement. 'Knowing this challenge helps raise awareness for rescue cats made it even more meaningful.' This advertisement has not loaded yet, but your article continues below. The challenge is ongoing until the end of June. 'Toronto is full of creative and compassionate people,' Nalini Ramroop, executive director of Toronto Cat Rescue, said in a statement. 'This campaign is a fun way to bring those qualities together while helping the city's most vulnerable cats. Every step taken helps us in our ultimate goal to provide safe and loving homes for cats in need.' For more information, visit Read More Toronto Maple Leafs Olympics Toronto Maple Leafs Celebrity Toronto Raptors
AU Financial Review
5 days ago
- Entertainment
- AU Financial Review
‘Fake My Run' is exactly what it sounds like
By his own admission, Arthur Bouffard has always enjoyed dabbling in a healthy bit of mischief that blurs the lines between technology and reality. He found his sweet spot when he unveiled his latest project this month. Bouffard, 26, built a website called Fake My Run, which he described as 'truly a milestone in lazy technology innovation'. And it is exactly as advertised: a site that houses a program that produces, in exacting detail, complete with mapped routes, fraudulent runs that users can upload to online exercise-tracking services like Strava.
