Latest news with #SubaruCanada
Cision Canada
2 days ago
- Automotive
- Cision Canada
SUBARU CANADA HAS BEST MAY EVER Français
Subaru retails 7,101 units in May Forester and Crosstrek have best-ever May MISSISSAUGA, ON, June 12, 2025 /CNW/ - Subaru Canada, Inc. (SCI), recorded its best May ever with 7,101 units sold during the month. This accounts for an 18.5 per cent increase over May 2024 and a year-to-date sales increase of 13.6 per cent over the same time last year, with 33,997 models sold. The red-hot Crosstrek saw its best May ever with 3,109 models sold. The Crosstrek remains a Canadian favourite with its right-size and unparalleled capability in its class. The Crosstrek has sold 14,154 units so far in 2025. The family-friendly Forester continues its impressive performance for 2025, also recording its best-ever May with 2,085 models sold. Year-to-date Forester sales are currently 46.9 per cent above the same time last year. "Our award-winning models continue to resonate with Canadians," said SCI Chairman, President and CEO Tomohiro Kubota. "We will continue with our dedication to safety, dependability, and reliability across our entire lineup." About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly-owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on X.
Cision Canada
07-05-2025
- Automotive
- Cision Canada
SUBARU CANADA RECORDS BEST-EVER SALES MONTH Français
New single-month sales record set Subaru retails 8,711 units in April Forester and Crosstrek have best-ever month MISSISSAUGA, ON, May 7, 2025 /CNW/ - Subaru Canada, Inc., (SCI), finished April with a best-ever month for the brand, as it retailed 8,711 units. This figure beat out the previous best set recently in March 2025 with 7,397 units sold that month. These results account for a 40.3 per cent increase over April 2024 and a year-to-date sales increase of 12.4 per cent over the same time last year, with 26,896 models sold. The Forester continues to impress, recording its best-ever sales month with 2,536 units sold. An IIHS Top Safety Pick, the Forester remains the ultimate family SUV with plenty of trim choices, as a new e-BOXER Hybrid trim was recently added to the nameplate. The Crosstrek saw its best month ever with 3,948 models sold. This beat out the previous record set in October 2023 by 964 units. The Crosstrek remains a Canadian favourite and is also set to receive an e-BOXER Hybrid trim later this year. "We see an incredible month of sales thanks to our amazing dealer network," said SCI Chairman, President and CEO Tomohiro Kubota. "Their dedication to customer service and offering the best sales experience cannot be understated." About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly-owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on X. SOURCE Subaru Canada Inc.
Daily Mail
26-04-2025
- Automotive
- Daily Mail
Japanese car giant moves manufacturing out of US in tariff twist
President Donald Trump's tariffs just cost America a chunk of Canadian business. Subaru, which sold 68,043 cars in Canada in 2024, is reshuffling its supply chain in response to escalating car trade scuffles. The company sold over 17,700 American-built vehicles in Canada last year, making up 26 percent of its 2024 sales. But the Japanese automaker's Canadian division will slash US imports to just 10 percent by the 2026 model year, representing thousands of cars and millions of dollars lost. The biggest impact will be on the American-built Outback. The popular car will no longer ship north after 2026. Instead, it will feature a 'made in Japan' badge. Subaru Canada's CEO, Tomohiro Kubota, said the move will 'minimize the impact of the counter surtax,' according to Automotive News Canada. For Subaru, it's cheaper to build and ship cars out of Japan than deal with the political whiplash of US trade policy. The Japan-based manufacturer already has plants in its home country, where its supplied Canadian dealerships with high-selling Crosstrek and Forester SUVs. Subaru didn't say if the adjustment will facilitate any production or job changes in Indiana. Previously, the company said the plant will begin assembling the Forester, one of its American best-sellers, later this year. It's unclear if any of those units will end up crossing the border. At the heart of Subaru's shift is a 25 percent import tax that Trump imposed earlier this year on vehicles from nearly every country, including Canada. Lawmakers in Ottawa snapped back with retaliatory tariffs of its own, hitting US-built cars with duties up to 25 percent. Multiple car companies have been caught in the middle. For decades, the US and Canada have enjoyed free trade agreements allowing products to flow over the borders. American companies, including Stellantis and Ford, built giant factories in Canada, while international automakers built US plants and shipped products up north. Trump's tariffs effectively ripped up the agreements, including the USMCA agreement he renegotiated and signed during his first administration. The President has consistently said that his trade policies will force automakers to build their vehicles in the US. So far, his tariffs have had a mixed response from automakers. Stellantis attributed a 900-job layoff to the tariffs, Honda announced that the Civic Hybrid will have a final assembly plant in the US, and GM said its ramping up production of its high-priced, American-made pickups. Volvo also discontinued the S90 sedan from the US market. Multiple US automaker executives told that American trade wars, combined with Trump's tariff waffling, have made them unsure about how to even set a price for their products.
Daily Mail
25-04-2025
- Automotive
- Daily Mail
Massive blow to Trump as Japanese car giant moves manufacturing OUT of US in tariff twist
President Donald Trump's tariffs just cost America a chunk of Canadian business. Subaru, which sold 68,043 cars in Canada in 2024, is reshuffling its supply chain in response to escalating car trade scuffles. The company sold over 17,700 American-built vehicles in Canada last year, making up 26 percent of its 2024 sales. But the Japanese automaker's Canadian division will slash US imports to just 10 percent by the 2026 model year, representing thousands of cars and millions of dollars lost. The biggest impact will be on the American-built Outback. The popular car will no longer ship north after 2026. Instead, it will feature a 'made in Japan' badge. Subaru Canada's CEO, Tomohiro Kubota, said the move will 'minimize the impact of the counter surtax,' according to Automotive News Canada. For Subaru, it's cheaper to build and ship cars out of Japan than deal with the political whiplash of US trade policy. The Japan-based manufacturer already has plants in its home country, where its supplied Canadian dealerships with high-selling Crosstrek and Forester SUVs. Subaru didn't say if the adjustment will facilitate any production or job changes in Indiana. Previously, the company said the plant will begin assembling the Forester, one of its American best-sellers, later this year. It's unclear if any of those units will end up crossing the border. At this year's New York International Auto Show, the company's CEO, Atsushi Osaki, said the brand is committed to staying in the US market. 'We are dedicated to offering our American customers a wide range of options to meet their evolving needs,' Osaki said. Subaru declined to comment on this story. At the heart of Subaru's shift is a 25 percent import tax that Trump imposed earlier this year on vehicles from nearly every country, including Canada. The Outback is built in Indiana - the company may shift its production in response to the tariffs Lawmakers in Ottawa snapped back with retaliatory tariffs of its own, hitting US-built cars with duties up to 25 percent. Multiple car companies have been caught in the middle. For decades, the US and Canada have enjoyed free trade agreements allowing products to flow over the borders. American companies, including Stellantis and Ford, built giant factories in Canada, while international automakers built US plants and shipped products up north. Trump's tariffs effectively ripped up the agreements, including the USMCA agreement he renegotiated and signed during his first administration. The President has consistently said that his trade policies will force automakers to build their vehicles in the US. So far, his tariffs have had a mixed response from automakers. Stellantis attributed a 900-job layoff to the tariffs, Honda announced that the Civic Hybrid will have a final assembly plant in the US, and GM said its ramping up production of its high-priced, American-made pickups. Volvo also discontinued the S90 sedan from the US market.
Malaysian Reserve
21-04-2025
- Automotive
- Malaysian Reserve
Subaru Canada Announces Strategic Partnership with Safe-Guard to Enhance Vehicle Protection Programs
Multi-Year Collaboration Set to Revolutionize Customer Protection Solutions Starting June 2025 TORONTO, April 21, 2025 /CNW/ — Subaru Canada, Inc. and Safe-Guard Products International, LLC, the industry's leading Platform provider of private label protection products for the automotive, RV, marine, and powersports industries, today announced a landmark multi-year partnership aimed at enhancing and expanding Subaru's comprehensive vehicle protection offerings across Canada. The strategic collaboration will see Safe-Guard assume administration of the Subaru Protection Plan (SPP) portfolio that includes Subaru Canada's existing protection programs and products, marking a significant evolution in Subaru's commitment to customer service excellence. The partnership will commence with a phased rollout beginning June 1, 2025. 'This partnership represents a significant milestone in our ongoing commitment to delivering exceptional value and peace of mind to our customers,' said Floyd Jones, vice president of sales at Subaru Canada, Inc. 'Our collaboration with Safe-Guard serves as a testament to our dedication to enhancing our customers' experience, providing them with heightened security and confidence on every journey.' The initial phase of the program, launching June 1, 2025, will encompass Safe-Guard assuming responsibility of key Subaru Protection Plan programs, including Vehicle Service Contracts, Certified Pre-Owned programs, and Prepaid Maintenance plans, ensuring streamlined support for Subaru Canada's dealer network and customers. A second phase, scheduled for late 2025, will show Safe-Guard expanding its administration to include Ancillary Protection Products, including Tire & Wheel protection. 'We are proud to partner with Subaru Canada,' said Michel Archambault, general manager of Safe-Guard Canada. 'Their trust in our expertise highlights the strong relationship between our companies. The unwavering consumer and dealer loyalty towards Subaru is a remarkable foundation upon which we will continue to innovate and elevate customer experiences.' 'Our alliance with Subaru Canada is more than a partnership; it's a mutual commitment to redefining standards in customer protection,' said David Pryor, chief executive officer of Safe-Guard Products. 'We are devoted to crafting protection solutions that not only meet but exceed the evolving needs of Subaru's discerning customers, ensuring they remain confident and protected at every turn.' The collaboration ensures Subaru customers will have access to an expanded suite of protection solutions tailored to their evolving needs, reinforcing the brand's dedication to customer satisfaction and long-term vehicle care. About Safe-Guard Products CanadaFounded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit for more information. About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on X.
