Latest news with #SudhinMathur
Hans India
3 days ago
- Hans India
Xiaomi India Launches Eco-Village Initiative in Partnership with BharatCares
Xiaomi India today announced the launch of its Eco-Village initiative, a flagship rural development program aimed at fostering long-term sustainability through community-driven, technology-enabled transformation. The initiative, launched in collaboration with Shri Mahakal Education and Charitable Trust (BharatCares), will begin with pilot projects in two villages: K. Palasandra in Tumakuru, and Sonnenahalli near Bengaluru. With this program, Xiaomi India is extending its innovation-led philosophy beyond devices and into the heart of communities, addressing core developmental issues around environment, infrastructure, and livelihoods. The Eco-Village initiative focuses on five integrated areas: renewable energy, water conservation, waste management, plantation and sustainable agriculture. These efforts are closely aligned with the United Nations Sustainable Development Goals, including clean water and sanitation, zero hunger, affordable and clean energy, and responsible consumption and production. The project will introduce a range of technology-backed solutions tailored for rural settings. These include solar panel installations at community learning centers, rooftop rainwater harvesting systems, battery-powered waste collection vehicles, and drip irrigation systems to support efficient farming practices. Each intervention will be tracked using real-time dashboards and mobile feedback tools, ensuring continuous monitoring, accountability, and improvement. To formally commence the program, Xiaomi India and BharatCares hosted foundation stone-laying ceremonies on 4th, and 5th August across the two locations. These events will kick off the construction of solid waste management centers, rejuvenation of neglected water bodies, and extensive plantation drives. Residents will be introduced to the initiative's long-term vision, with participation from Xiaomi India representatives, BharatCares teams, and local officials. Speaking on the occasion, Sudhin Mathur, Chief Operating Officer, Xiaomi India, said, "At Xiaomi India, we have always believed that innovation should serve a larger purpose. The Eco-Village initiative reflects our long-term commitment to India by using our engineering mindset to address real on-ground challenges. This program represents a step toward building stronger, more resilient communities that grow alongside India's progress." Varun Madan, Chief People Officer, Xiaomi India, added, "The Eco-Village initiative reflects the very core of Xiaomi India's values: taking ownership, co-creating with purpose, and driving meaningful outcomes. By working together with local communities, this project stands as a testament to what can be achieved when we combine compassion with a results-driven mindset. It is a step towards a more inclusive, sustainable, and human-centric future." Bhomik Shah, Managing Trustee of BharatCares stated "This initiative stands as a testament to our unwavering commitment to building a greener, healthier future by empowering communities with innovative solutions, fostering harmony between progress and the planet, and laying the foundation for resilient, self-sustaining habitats for generations to come." The two pilot villages were chosen for their proximity to growing urban centers and their shared challenges such as water scarcity, insufficient waste infrastructure, and limited access to sustainable agricultural practices. Each village has a population of between 4,000 and 8,500 residents and demonstrates potential to evolve into a replicable model for rural sustainability. A third project site in Salarpur Kalan, Noida will also be launched in the coming month, expanding the initiative's reach and impact. With this initiative, Xiaomi India continues to deepen its role as a long-term partner in India's development story, turning innovation into action an d purpose into measurable progress.
Hans India
4 days ago
- Business
- Hans India
Xiaomi India Unveils New Identity and Logo for Redmi Series, Reinforces Commitment to a New Generation of Users
Xiaomi India today announced the unveiling of a refreshed identity for Redmi, marking a pivotal step in the brand's evolution. The new visual identity, including an updated logo, reflects Redmi's journey over the past 11 years in India and its commitment to a new generation that is more resilient, ambitious, and ready to shape its own future. Since entering the Indian market in 2014, Xiaomi has been at the forefront of making technology accessible to millions. With over 220 million Redmi devices sold in India and more than 1.1 Billion Redmi smartphones shipped globally, the brand has consistently delivered high-performance products that empower everyday users. Redmi has become synonymous with innovation that is rooted in trust, value, and long-term relevance. Sudhin Mathur, Chief Operating Officer at Xiaomi India, said,"Redmi has always stood for making the impossible possible. Over the past decade, we were often the first smartphone for millions of Indians. Their trust and feedback shaped our path. Today, those users have grown, and so have we. The new Redmi identity reflects this shared evolution. Young India is bold yet grounded, ambitious yet self-aware. We are not leaving behind who we were, but becoming who our users need us to be. This rebranding is a tribute to the resilience, clarity, and progress we see in our community every day. As our users grow, we grow. As they dream bigger, we continue to build for them." The refreshed identity is more than just a visual change. It signals a deeper shift in how Redmi understands and serves India's evolving user base. The new look represents a brand growing alongside young India, mirroring a generation that is no longer defined just by dreams, but by the maturity and determination to realize them. Over the years, Redmi has consistently introduced category-defining devices that have reshaped the smartphone landscape in India. From the iconic Redmi Note 4 that became a symbol of performance and reliability, to the Redmi Note 10 series that redefined expectations in the mid-range segment, Redmi has continually pushed boundaries. The Redmi 12 5G and Redmi 13 5G brought next-gen connectivity to the mainstream, playing a key role in accelerating 5G adoption across the country. Most recently, the Redmi Note 14 5G Series strengthened this legacy, reflecting the deep trust and loyalty the brand continues to inspire among millions of users. With the launch of Redmi 15 on 19th August 2025, Xiaomi India will mark the beginning of a new chapter for the brand, one that reflects its renewed identity and long-term vision.
Time of India
4 days ago
- Business
- Time of India
Xiaomi India unveils new identity and logo for Redmi series
Xiaomi India has announced the unveiling of a refreshed identity for Redmi, marking a pivotal step in the brand's evolution. The new visual identity , including an updated logo, reflects Redmi's journey over the past 11 years in India and its commitment to a new generation that is more resilient, ambitious, and ready to shape its own future. Since entering the Indian market in 2014, Xiaomi has been at the forefront of making technology accessible to millions. Sudhin Mathur , chief operating officer at Xiaomi India, said,"The new Redmi identity reflects this shared evolution. Young India is bold yet grounded, ambitious yet self-aware. We are not leaving behind who we were, but becoming who our users need us to be. This rebranding is a tribute to the resilience, clarity, and progress we see in our community every day. As our users grow, we grow. As they dream bigger, we continue to build for them." The refreshed identity is more than just a visual change. It signals a deeper shift in how Redmi understands and serves India's evolving user base. The new look represents a brand growing alongside young India, mirroring a generation that is no longer defined just by dreams, but by the maturity and determination to realize them. With the launch of Redmi 15 on 19th August 2025, Xiaomi India will mark the beginning of a new chapter for the brand, one that reflects its renewed identity and long-term vision, the press note shared with ETBrandEquity stated.
Mint
22-04-2025
- Business
- Mint
Xiaomi India shifts focus to premium smartphones to boost sales, profit
New Delhi: Chinese consumer electronics brand Xiaomi is charting a new course in a challenging Indian smartphone market, prioritizing revenue and profitability by aggressively targeting the mid-to-premium segment of mobile handsets priced above ₹ 20,000. This strategic pivot by the company reflects evolving consumer preferences for higher-end features, Xiaomi India chief operating officer Sudhin Mathur told Mint in an interview. The company aims to differentiate itself through software, improving user experience for its smartphones and bring advanced artificial intelligence ( AI ) capabilities to more affordable price points, Mathur said. Also read: Bhavish Aggarwal curbs ambition, seeks to raise $300mn for AI venture Krutrim 'We have had the number one position. But in businesses, numbers are not as important as revenue and profitability. From the previous years, the larger direction was probably to be at number one. Now with the changing preferences of consumers towards mid-to-premium, our strategy is shifting more towards that as we still need to build brand saliency there," Mathur said, adding that estimates suggest 2025 would be flat for the smartphone industry's volume growth. Xiaomi's move to target the over ₹ 20,000 smartphone segment assumes significance as the company once led India's smartphone market for nearly five years from 2017 to 2022, purely on high-volume sales in the budget segment. The company, however, is now seeing some weakness in its volume market share due to increased competition and challenges for brand presence in offline retail, analysts said. Tarun Pathak, research director at Counterpoint India, said, 'For Xiaomi, the majority of sales come from the mass market (sub- ₹ 15,000). To focus on premium segment, they need to work on the offline retail point of sales and improve their brand messaging, which they have done well recently." According to Pathak, the strategy of focusing on products with higher average selling price (ASP) worked well for Xiaomi in China and improved its retail image, which also came from the launch of its electric vehicle SUV. In India, however, the company will have strong competition as many brands are banking on the premiumization strategy, in which companies sell higher-priced, feature-loaded products. Also read: Don't waste your money: These are the best Android tablets you can get in India right now Even as Xiaomi focuses more on premium offerings, it will continue to have product presence across the price ranges starting at ₹ 6,500, Mathur said. In FY24, Xiaomi Technology India's revenue fell 3.3% year-on-year to ₹ 25,816 crore, whereas its net profit rose 21% to ₹ 288 crore, according to data sourced from business intelligence firm Tofler. In 2021, Xiaomi had a 24% market share in volume terms, which fell to 17% in 2024, according to estimates from Counterpoint India. In the January-March quarter, the company's share is estimated to have fallen to 12%, according to Counterpoint. A few years ago, a cluttered portfolio of smartphones was also leading to a pile-up of inventory and lower sales for Xiaomi, hurting its market share. 'In 2022, we had around 28 products in the portfolio and now we have 10, which is almost one-third. We have fewer but more impactful and better products now, which follows the innovation across price segments," Mathur said. In India, Xiaomi makes smartphones, smart TVs, smartwatches and audio products through contract manufacturing partners such as Dixon Technologies, BYD , Optiemus Electronics and DBG. According to Mathur, 99% of Xiaomi's smartphones and 100% of its TV sets are being made in India. 'Our local manufacturing strategy is moving in the right direction and as we continue to launch new products, we will try and ensure that they are locally produced," Mathur said, adding that the company does not have any plans to export the products from India as of now and the focus of local manufacturing remains on serving the domestic demand only. The company on Monday launched its first locally manufactured smartwatch, the Redmi Watch Move, in the country. The smartwatch, priced at ₹ 1,999, is being manufactured at Optiemus's factory in Noida, thereby saving a 22% import tax through local manufacturing, Mathur said. Also read: Uttar Pradesh aims to triple exports by 2030: Bold vision or too ambitious? When asked about the possibility of participation in the newly introduced components incentive scheme, Mathur said, 'We are still evaluating, we will see what the options and opportunities are. Currently, 35% of the non-PCB (printed circuit board) bill of material (BOM)—cables, chargers, plastics, etc., is locally sourced." For brands like Xiaomi, local manufacturing and sourcing of components also helps in cost reduction. The company will continue its model of local manufacturing via electronic manufacturing services (EMS) providers. 'There is a pricing benefit that you get (with localization), and we pass it off to the end customer," Mathur said. Last month, the government launched a ₹ 22,919 crore, or $2.7 billion, scheme that will offer incentives of up to 10% of turnover and up to 25% of capital expenditure in setting up electronics components manufacturing in the country.
