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Business Standard

How language streaming services Hoichoi, Aha shake up entertainment market

The numbers seem small. In 2024, streaming video generated ₹35,600 crore in advertising and pay revenues from 125 million subscribers, according to Media Partners Asia premium Listen to This Article Eken Babu is an unlikely detective. The rotund, balding character was created in 1991 by the late author Sujan Dasgupta for Bengali magazine Anandamela. Eken Babu became a web series on Hoichoi, a Bengali streaming service, in 2018. The show is now in its eighth season. Eken Babu's popularity prompted Hoichoi's parent, SVF Entertainment, a major studio and distributor based in Kolkata, to produce a film featuring the character in 2022. This May saw the release of the third film in the franchise, Eken: Benaras e Bibhishika. Hoichoi, a subscription-based service, which launched in 2017, now makes a small profit Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper