Latest news with #SulimanS.OlayanSchoolofBusiness
Web Release
17-04-2025
- Business
- Web Release
Red Academy Expands Impact at AUB: Memac Ogilvy Equips Students with Future-Ready Communication Skills
News Business and Economics By Editor_wr On Apr 17, 2025 Memac Ogilvy, the leading creative agency in the Middle East and North Africa (MENA) region, successfully concluded the third edition of its Red Academy program at the American University of Beirut (AUB), bringing together 80 students from the Suliman S. Olayan School of Business (OSB) for hands-on training with top industry leaders. Building on the success of previous programs, this year's initiative featured a series of three in-depth workshops led by Memac Ogilvy's industry experts, culminating in a final presentation day judged by a professional panel. The program, which ran from April 7-16, engaged participants in progressively challenging assignments designed to bridge classroom theory with real-world application. Over three intensive sessions, participants explored critical aspects of modern communications, including 'The Power of Copy,' 'Using Data and Creativity to Deliver Impactful Customer Experiences,' and 'The Rise of the Attention Economy & the Value of Impact.' Each session provided participants with practical knowledge and hands-on experience to prepare them for careers in the rapidly evolving communications landscape. The program featured experts from Memac Ogilvy, including Christian Safi, Creative Director for Lebanon/KSA; Hazem El Zayat, Chief Experience Officer for MENA; and Mario Morbi, Chief Strategy Officer for MENA, who shared their expertise and guided students through real-world communications challenges. Commenting on the successful partnership, Samer Abboud, Memac Ogilvy's Regional Chief Growth Officer for MENA, said: 'Our communications industry continues to be a vital pillar in Lebanon's economy, driving innovation, job creation, and international recognition for Lebanese talent. Through the Red Academy, we're bridging the critical gap between academic theory and professional practice, equipping students with practical skills for today's digital landscape. Our commitment is to develop talent who can navigate complex business challenges and drive growth. Despite regional challenges, we remain invested in preparing these future marketing leaders who will strengthen Lebanon's position in the global communications arena.' Echoing a similar sentiment, Dr. Yusuf Sidani, Dean of the Suliman S. Olayan School of Business, stated: 'This has been an engaging and valuable initiative—one that many OSB students have actively taken part in over the past two years. The fact that The Red Academy is returning for a third edition is a strong testament to the impact it's had and the value it continues to bring to our students. By blending creative insight with real-world application, this partnership offers a unique learning experience that aligns well with our mission to transform business thinking and prepare future leaders.' Following the final presentations on April 16, top-performing students were awarded internships with Memac Ogilvy's Advertising, Public Relations, and Social Media departments, providing them with further opportunities to develop their professional skills. The Red Academy program continues to reflect Memac Ogilvy and AUB's shared vision of fostering talent development and preparing students for successful careers in an increasingly competitive and dynamic industry. Comments are closed.
Web Release
10-03-2025
- Business
- Web Release
AUB Launches Policy Paper on the Integration of Sustainability and ESG Practices into Corporate Governance
The Rami F. Makhzoumi Corporate Governance Initiative at the Suliman S. Olayan School of Business (OSB), the American University of Beirut (AUB), launched a policy paper focused on integrating sustainability into corporate governance. The event brought together public officials, business leaders, and experts, marking the beginning of an important dialogue on how environmental, social, and governance (ESG) principles are reshaping corporate and governmental structures to create long-term value and address pressing environmental and social challenges. The meeting emphasized the urgent need for businesses and governments to adopt a more holistic approach to governance by embedding ESG principles at the core of their operations. Discussions centered on how these strategies can mitigate environmental risks, address social issues, and enhance transparency and accountability in governance structures. A New Era in Corporate Governance Dr. Yusuf Sidani, dean of the Suliman S. Olayan School of Business, spoke at the event, emphasizing the role of higher education in preparing future leaders to address pressing environmental and social challenges. He stated, 'The policy paper outlines the strategic efforts underway in Lebanon to incorporate ESG principles into both corporate and public policies. It addresses public-sector governance and its relationship with corporate governance in the private sector, focusing on improving effectiveness, fostering transparency, and ensuring accountability across both sectors.' Sidani also highlighted the importance of Business Schools for Climate Leadership (BS4CL), a network of institutions committed to advancing climate action and sustainability in business education. 'This initiative aligns with the broader goals of the policy paper to drive sustainable practices across Lebanon and the region.' The conversation that followed centered on how to align governance structures in public and private sectors to address pressing environmental and social challenges. The notion of sustainability was framed not merely as an add-on, but as a core principle capable of shaping organizational strategies. Building on this, Nada Naufal, director of the Rami F. Makhzoumi Corporate Governance Initiative and co-author of the policy paper, reminded the audience of why this moment mattered. 'Today's launch is more than just the introduction of this work; it is a call to action. We all share the responsibility to shape our governance systems, both corporate and governmental, to serve the needs of our society and our planet for generations to come. A long-term vision drives sustainable growth and can benefit both our communities and the financial bottom line. One does not have to be at the expense of the other.' She added that the aim is to create long-term value that strengthens businesses while also serving the greater good of society. 'At its core, it is simply about doing good business.' Working Together Across Public and Private Sectors to Reform Corporate Governance for a Sustainable Future The policy paper touches on Lebanon's efforts to embed sustainability and ESG principles into public and corporate frameworks. Dr. Simon Kachar, co-author of the paper, lecturer in political science, and founding director of the Good Governance and Citizenship Observatory at AUB, emphasized the importance of long-term vision and accountability in governance. He stated, 'Good governance has become essential in discussions on accountability, management structures, and stakeholder interests across sectors. To drive reform, improve performance, reduce scandals, and restore public trust, one way to strengthen governance is by aligning managerial incentives with long-term organizational goals, rather than prioritizing short-term financial metrics.' Expanding on this, Me. Mohamed Alem, co-author of the policy paper and founder and senior partner at Alem & Associates, offering a practical perspective. He pointed out, 'What's at stake today is not just an environmental or governance issue; it is a fundamental economic challenge that, if understood correctly, can become an economic opportunity'. He highlighted that governance is not merely an ideological or regulatory concern—it is fundamentally linked to real-world economic outcomes. He further noted, 'Governance is directly tied to capital. Investors want to see clear, transparent governance before committing funds. It is no longer just a local issue—it is now part of the global legal framework that affects us all.' The Path Forward: A Turning Point in Global and Regional Governance May Makhzoumi, whose generous support has been instrumental to the initiative's impact, echoed the need for collaborative action. 'We are at a critical time where everybody needs to work together,' she remarked. 'Decision-makers, lawmakers, and the government need to take action. I hope the necessary steps will be taken and that these issues will be treated with the seriousness they deserve.' Dr. Nasser Yassin, former minister of environment, also weighed in on Lebanon's progress, highlighting the leadership shown by some private companies in disclosing their emissions. He pointed out, 'We have a base when it comes to transparency, but as rightly put in the policy, we need to do more. Financing remains one of the most significant challenges in the drive toward decarbonization.' Yassin stated that while Lebanon has made strides, there's still much to be done. He explained, 'To move towards achieving decarbonization, good and credible ways of reporting are necessary,' and this process, he noted, needs to be embraced more fully by companies. The policy paper offers foundation and guidance for companies and organizations that are still at the beginning of their journey or for those who may have started but have yet to fully mature in their approach. Dr. Gladys Honein, a scholar-activist and community health initiative lead with SAIL for Change at AUB, highlighted the growing public health risks tied to climate change, such as the rise of infections and diseases like leishmaniasis, which are exacerbated by climate change. She emphasized that the environment is a critical determinant of public health and recommended stronger health policies to manage waste in hospitals and primary healthcare settings, noting, as one example, that dentistry is a significant polluter. While some progress has been made with waste segregation and recycling, these efforts are insufficient and need to be strengthened to protect public health and the environment. Dr. Mohamad Abou Haidar, director general of the Ministry of Economy and Trade, emphasized the urgent need to strengthen governance, warning that this opportunity may be the last. He echoed the concerns of the international community regarding how trust can be restored in the public sector. Abou Haidar emphasized that credibility is essential, serving as a stamp of quality assurance that attracts foreign direct investment (FDIs). He further highlighted that strong, transparent governance systems are essential not only for economic growth but also for improving healthcare outcomes through policies that address public well-being, especially given the growing health risks associated by climate change. Abou Haidar also spoke about the steps the ministry has taken in this direction, such as creating incentives for green startups and SMEs, developing ESG-friendly trade agreements, and encouraging circular economy practices. He added that the ministry's digitalization of services has been instrumental in improving transparency, reducing bureaucracy, and supporting sustainability. Chantal Akl, director general of the Ministry of Industry, reinforced the need for a comprehensive approach, pointing out that awareness and knowledge in the industrial sector are currently limited to less than 25 percent, mostly concentrated in Mount Lebanon, with insufficient national-level awareness. This concern aligns with the broader conversation about the need for systemic change. Dr. Maya Nehme, director of the Lebanese Reforestation Initiative (LRI) and member of the Lebanese Private Sector Network, where she leads its environmental division, emphasized that climate change is a major, undeniable risk that can no longer be overlooked. She stressed that it is unacceptable for companies to have risk assessments that do not account for climate-related risks. While the private sector is making strides in addressing these challenges, more action is needed, acknowledging that the work ahead is challenging and will take time. The discussions highlighted that this moment in history goes beyond an environmental debate. As Alem put it, 'This is no longer a debate about how much we care for the environment; it is an existential issue impacting industries, services, and tourism. The transition to where we want everybody to be is not that far. We must actively engage in this work.' As business leaders, public officials, and experts gathered, the focus was clear: integrating environmental, social, and governance practices is no longer optional. It has become an international imperative. The paper recommends that countries and businesses alike must now navigate global legal frameworks that demand sustainable practices, positioning them to lead the way in decisions that ensure long-term success, environmental resilience, and societal impact.
Web Release
07-03-2025
- Business
- Web Release
AUB Launches Career Readiness Program and Honors the Legacy of Sana A. El-Hajj
The Suliman S. Olayan School of Business (OSB) at the American University of Beirut (AUB) celebrated a momentous occasion with the official launch of the Career Readiness Program (CRP). The event not only marked the commencement of the 2024-25 CRP cycle but also honored the enduring legacy of Sana A. El-Hajj, the program's founding director, and introduced the Sana A. El-Hajj Career Readiness Program Merit Scholarships. The gathering brought together AUB leadership, industry pioneers, faculty members, corporate partners, and ambitious students, all united in their enthusiasm for this transformative initiative. The event featured inspiring speeches from industry leaders, heartfelt student testimonials, and the presentation of course completion certificates and awards. CRP Director Elie Majdalani commenced the event with a moment of silence in memory of Sana El-Hajj, followed by a moving tribute video produced by OSB in her honor. Dr. Fadlo Khuri, president of AUB, delivered the ceremony's opening address. He said, 'This is a fitting tribute to Sana El-Hajj's extraordinary contributions to AUB. Above all, she valued mentorship, and it is our privilege to launch the Sana El-Hajj Career Readiness Program Merit Scholarship.' He added, 'This initiative underscores our dedication to empowering students and shaping their futures. The scholarship will inspire a new generation to follow in her footsteps—to strive for excellence, serve their communities, and give back in meaningful ways. This is an investment in our collective future.' Dr. Yusuf Sidani, dean of OSB, spoke about Sana El-Hajj as the visionary founder of the Career Readiness Program and provided a historical overview of the program's inception and evolution. 'CRP represents a unique partnership between employers seeking talented, well-rounded individuals and students aspiring to excel in their careers. It is an innovative and bold academic initiative that seamlessly integrates academic learning with practical, hands-on work experience. CRP offers a transformative journey of experiential learning, personal growth, and professional development.' Nayla Ibrahim, daughter of the late Sana El-Hajj, delivered an emotional speech, celebrating her mother's remarkable legacy and contributions. She spoke of her unwavering commitment to empowering students, her passion for education, and the profound impact she had on countless lives. 'My mother believed that the greatest investment one can make is in the youth. She dedicated her life to nurturing not only her own children but also the young minds at AUB. It fills us with immense pride to see her legacy honored through the CRP, which will undoubtedly pave the way for a brighter future for generations of scholars.' Dr. Victor Araman, associate dean for programs, paid tribute to El-Hajj by celebrating the themes of 'learning and success,' which were central to her vision. Dr. Araman underscored the importance of integrating corporate experience into the learning process, highlighted the remarkable achievements of the program's first cohort, and outlined the program's objectives and schedule. He concluded by inviting companies and students to apply and join this unique journey. The event also featured tributes from key industry partners, who shared insights on the importance of career readiness and workforce preparedness. President of the Lebanese Private Sector Network (LPSN) Rima Freiji delivered a moving speech, accompanied by a one-minute video honoring El-Hajj's contributions to education and career development. 'Sana was more than a board member—she was a driving force and a true believer. She poured her heart into this program, making it a steppingstone for young talents.' Sabine Doumit, partner at Ernst & Young and an AUB alumna, reflected on the longstanding partnership between Ernst & Young and AUB. She spoke of El-Hajj's profound impact on students and professionals alike, emphasizing her dedication to bridging the gap between academia and the corporate world. Doumit reaffirmed Ernst & Young's commitment to supporting the program and continuing Sana El-Hajj's legacy of mentorship and professional development. Talent Acquisition Team Leader at Azadea Faten Mouawad reflected on El-Hajj's passion and dedication to CRP. 'Her unwavering commitment and enthusiasm left a lasting impression on all of us. Sana El-Hajj's efforts created opportunities for both students and businesses, and her legacy will continue to inspire and guide this program for years to come.' The event included the distribution of course completion certificates to all CRP participants. It also featured testimonies of four CRP students, who shared their experiences and insights. These students—Lamis Komeiha, Sadek Sadek, Saad Melhem, and Mia El Maalouf—were also recognized with the Best CO-OP Performance Awards, each valued at $800. Their exceptional performance, dedication, and contributions during their CO-OP internships stand as a testament to the transformative impact of the Career Readiness Program in shaping well-rounded professionals. About the OSB Career Readiness Program (CRP): The OSB Career Readiness Program (CRP) is an innovative and bold academic initiative that seamlessly integrates students' studies with valuable, remunerated work experience. Designed for BBA students, CRP fosters a committed partnership between the Suliman S. Olayan School of Business at AUB, employers seeking well-rounded and skilled talent, and students eager to gain a unique work-integrated learning experience. CRP offers a transformative journey of experiential learning, personal growth, and professional development. For more information about the OSB Career Readiness Program, please contact [email protected] or visit the CRP website.
National News
04-03-2025
- Business
- National News
AUB celebrates 125 years of Business Education
NNA - The American University of Beirut (AUB) marked the 125th anniversary of its business school—the Suliman S. Olayan School of Business (OSB)—with a celebratory event attended by AUB and OSB leadership, faculty, alumni, students, and public figures. The event commenced with a welcome speech by Dr. Fadlo Khuri, AUB president, who highlighted the history of AUB's business school and its role in setting the standard for business education in the region. Dr. Khuri emphasized the school's dedication to excellence despite the challenges faced in its surrounding environment. "This history is shaped not necessarily by following trends, but by setting new standards in excellence, adaptability, and impact," Khuri said. Following the president's address, Dr. Yusuf Sidani, OSB dean, further reinforced the school's unwavering commitment to excellence and innovation. He reflected on how the institution's past serves as a foundation for its future, emphasizing that learning from history is not about dwelling on the past but about using it as a catalyst for entrepreneurship and forward-thinking strategies. Sidani highlighted how OSB continues to evolve, embracing change while staying true to its mission of shaping the next generation of business leaders. "Our history is our future – Innovative. Entrepreneurial. Forward-Looking," said Sidani. During the event, the audience was introduced to the OSB 125 project, which aims to honor the school's legacy and its vision for the future. Attendees watched a specially curated video showcasing the founding years of OSB, providing insight into the visionaries who laid its foundation. This was followed by an informative presentation by the OSB history team, led by Dr. Makram Rabah, assistant professor in AUB's History Department at the Faculty of Arts and Science, who is heading the project; Researcher Charles Al-Hayek, who is managing the project; along with a team of three AUB students. The presentation showcased a variety of historical artifacts tracing the school's origins. The presentation delved into the first recorded mention of the school, the contributions of its founding fathers, and the pivotal moments that shaped its evolution over the last 125 years. After the presentation, a trivia game was held to test participating students' knowledge of the business school's history. Participants competed in a lively and educational challenge, with the winners receiving gift cards as a token of appreciation. This event marked the beginning of a year-long campaign that will feature a series of initiatives dedicated to celebrating the Suliman S. Olayan School of Business milestone anniversary. To stay updated with the latest 125th anniversary news and upcoming activities, visit this link:
