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Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year
Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year

Fashion Network

time29-05-2025

  • Business
  • Fashion Network

Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year

True to its word, sustainable baby/children's/women's lifestyle brand Newbie has continued the rollout of its UK store programme with Windsor, Berkshire, coming into play on 5 June. As announced earlier this month, it will be the Swedish Kappahl Group-owned brand's' ninth store store (including Bromley, south London, earlier this month) with another four launching in strategic locations across London and the UK for a total tally of 13 by year-end. Specifically, it opens in Windsor Yards, Windsor Royal Shopping Centre, with the 131 sq m space offering a complete wardrobe for children aged from newborn to eight years, featuring hand-drawn patterns and a soft colour palette 'inspired by nature with a clear focus on sustainability'. Its latest collection, Summer Fields, features strawberry prints and gingham checks in soft pink, yellow, and green, complete with ruffles, accessories, and matching outfits. It noted that all its collections are made of organic cotton and RWS-certified wool. Meanwhile, the additional Newbie Woman collection provides matching outfits for mothers and children, 'enhancing the brand's appeal to families', and the Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items. It said this ongoing expansion is part of the company's long-term growth strategy, where the focus is on a three-pillar approach of 'establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences'. Thomas Kusoffsky, VP at Newbie, said: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'

Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year
Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year

Fashion Network

time29-05-2025

  • Business
  • Fashion Network

Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year

True to its word, sustainable baby/children's/women's lifestyle brand Newbie has continued the rollout of its UK store programme with Windsor, Berkshire, coming into play on 5 June. As announced earlier this month, it will be the Swedish Kappahl Group-owned brand's' ninth store store (including Bromley, south London, earlier this month) with another four launching in strategic locations across London and the UK for a total tally of 13 by year-end. Specifically, it opens in Windsor Yards, Windsor Royal Shopping Centre, with the 131 sq m space offering a complete wardrobe for children aged from newborn to eight years, featuring hand-drawn patterns and a soft colour palette 'inspired by nature with a clear focus on sustainability'. Its latest collection, Summer Fields, features strawberry prints and gingham checks in soft pink, yellow, and green, complete with ruffles, accessories, and matching outfits. It noted that all its collections are made of organic cotton and RWS-certified wool. Meanwhile, the additional Newbie Woman collection provides matching outfits for mothers and children, 'enhancing the brand's appeal to families', and the Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items. It said this ongoing expansion is part of the company's long-term growth strategy, where the focus is on a three-pillar approach of 'establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences'. Thomas Kusoffsky, VP at Newbie, said: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'

Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year
Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year

Fashion Network

time29-05-2025

  • Business
  • Fashion Network

Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year

True to its word, sustainable baby/children's/women's lifestyle brand Newbie has continued the rollout of its UK store programme with Windsor, Berkshire, coming into play on 5 June. As announced earlier this month, it will be the Swedish Kappahl Group-owned brand's' ninth store store (including Bromley, south London, earlier this month) with another four launching in strategic locations across London and the UK for a total tally of 13 by year-end. Specifically, it opens in Windsor Yards, Windsor Royal Shopping Centre, with the 131 sq m space offering a complete wardrobe for children aged from newborn to eight years, featuring hand-drawn patterns and a soft colour palette 'inspired by nature with a clear focus on sustainability'. Its latest collection, Summer Fields, features strawberry prints and gingham checks in soft pink, yellow, and green, complete with ruffles, accessories, and matching outfits. It noted that all its collections are made of organic cotton and RWS-certified wool. Meanwhile, the additional Newbie Woman collection provides matching outfits for mothers and children, 'enhancing the brand's appeal to families', and the Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items. It said this ongoing expansion is part of the company's long-term growth strategy, where the focus is on a three-pillar approach of 'establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences'. Thomas Kusoffsky, VP at Newbie, said: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'

Newbie goes big on the UK with six more openings
Newbie goes big on the UK with six more openings

Fashion Network

time09-05-2025

  • Business
  • Fashion Network

Newbie goes big on the UK with six more openings

Kappahl Group's Newbie brand is continuing its 'ambitious' international growth, intensifying its presence in the UK with several new store openings planned for 2025. The Swedish babies/children/women's brand will increase the number of UK stores from seven to 13 this year, the first scheduled to open in The Glades shopping centre in Bromley, south London, on 22 May. This will be followed by a store opening in Windsor (5 June) and then four as-yet unnamed 'strategic locations across the London area'. These follow store openings in Canary Wharf, Brent Cross and Guilford in 2024. Kappahl Group said the expansion is part of the company's long-term growth strategy 'where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences'. It added that Newbie's success is 'built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style'. This month also sees the launch of new Summer Fields collection, which coincides with the new store opening. The collection features strawberry prints and gingham checks in soft pink, yellow, and green. In addition to children's clothing, Newbie also offers a Newbie Woman collection, providing matching outfits for mothers and children, 'enhancing the brand's appeal to families'. And the Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items that transform children's spaces into imaginative environments. Thomas Kusoffsky, vice-president at Newbie, said: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. 'The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe. At the beginning of 2025, we launched our online store in Germany.'

Newbie goes big on the UK with six more openings
Newbie goes big on the UK with six more openings

Fashion Network

time09-05-2025

  • Business
  • Fashion Network

Newbie goes big on the UK with six more openings

Kappahl Group's Newbie brand is continuing its 'ambitious' international growth, intensifying its presence in the UK with several new store openings planned for 2025. The Swedish babies/children/women's brand will increase the number of UK stores from seven to 13 this year, the first scheduled to open in The Glades shopping centre in Bromley, south London, on 22 May. This will be followed by a store opening in Windsor (5 June) and then four as-yet unnamed 'strategic locations across the London area'. These follow store openings in Canary Wharf, Brent Cross and Guilford in 2024. Kappahl Group said the expansion is part of the company's long-term growth strategy 'where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences'. It added that Newbie's success is 'built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style'. This month also sees the launch of new Summer Fields collection, which coincides with the new store opening. The collection features strawberry prints and gingham checks in soft pink, yellow, and green. In addition to children's clothing, Newbie also offers a Newbie Woman collection, providing matching outfits for mothers and children, 'enhancing the brand's appeal to families'. And the Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items that transform children's spaces into imaginative environments. Thomas Kusoffsky, vice-president at Newbie, said: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. 'The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe. At the beginning of 2025, we launched our online store in Germany.'

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