Newbie set to open in Windsor shortly, expansion plan aims for 13 UK stores this year
True to its word, sustainable baby/children's/women's lifestyle brand Newbie has continued the rollout of its UK store programme with Windsor, Berkshire, coming into play on 5 June.
As announced earlier this month, it will be the Swedish Kappahl Group-owned brand's' ninth store store (including Bromley, south London, earlier this month) with another four launching in strategic locations across London and the UK for a total tally of 13 by year-end.
Specifically, it opens in Windsor Yards, Windsor Royal Shopping Centre, with the 131 sq m space offering a complete wardrobe for children aged from newborn to eight years, featuring hand-drawn patterns and a soft colour palette 'inspired by nature with a clear focus on sustainability'.
Its latest collection, Summer Fields, features strawberry prints and gingham checks in soft pink, yellow, and green, complete with ruffles, accessories, and matching outfits. It noted that all its collections are made of organic cotton and RWS-certified wool.
Meanwhile, the additional Newbie Woman collection provides matching outfits for mothers and children, 'enhancing the brand's appeal to families', and the Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items.
It said this ongoing expansion is part of the company's long-term growth strategy, where the focus is on a three-pillar approach of 'establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences'.
Thomas Kusoffsky, VP at Newbie, said: 'The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe.'
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