Latest news with #SunCruiser
Yahoo
29-04-2025
- Business
- Yahoo
Boston Beer Co. faces $20-30M in extra costs due to tariffs
This article first appeared in the Boston Business Journal. Boston Beer Co., the maker of Samuel Adams beer, Truly hard seltzer and other drinks, says the extra costs due to tariffs this year will be between $20 million and $30 million. The big driver of those costs is the aluminum Boston Beer Co. uses for its cans. 'In terms of tariffs, we're still identifying what is actual policy and what is posturing and what looks like a long negotiation,' said CEO Michael Spillane on an earnings call last week. 'So we're being very thoughtful and very focused internally on, if we need solutions, we have them ready. We're assessing the marketplace to see what kind of pricing tolerance there would be and we're constantly looking at findings internally.' The challenges with potential tariffs come on top of negative market trends in beer and other alcoholic beverages. Hard seltzer sales were down 5% for the first quarter of 2025, and beer sales were weaker than expected. Chairman Jim Koch called today's slow decline in beer consumption 'the new normal' amid consumers' health considerations and competing markets such as cannabis. Boston Beer Co. has adjusted to the market challenges in part by turning to drinks with higher alcohol content. That includes Twisted Tea Extreme, which was launched in 2023, and Truly Unruly, which came to the market last year. However, Angry Orchard continues to lead the hard cider segment, with 40% market share, according to the company. Spillane said he expects Truly Unruly 'to be a key contributor in improving the trajectory of the Truly brand.' He also touted the performance of vodka-based hard tea Sun Cruiser, which began its national distribution early this year. Baystate Health completes cuts with 43 layoffs There are no more Bertucci's restaurants in this region of Massachusetts Boston-area French restaurant closes Brookline location after 10 years Wahlburgers shutters its Lynnfield location after 10 years Boston built America's innovation engine. Now it's under attack by Trump Read the original article on MassLive.
Miami Herald
29-04-2025
- Business
- Miami Herald
Boston Beer Company bets big on boozy lemonade
Wine and beer haven't quite gone bust, but sales have declined in the last couple of years. Other adult-beverage categories have taken a sip out of some of the sales, but Americans are also drinking less, and there has been a shift to mocktails and non-alcoholic beer, which account for part of the drop. Uncarbonated canned cocktails, part of the ready-to-drink (RTD) category, are one bright spot in the adult-beverage category. Don't miss the move: Subscribe to TheStreet's free daily newsletter According to data company Circana, vodka-infused teas and lemonade grew 332% in 2024, which may be why brands like Anheuser-Busch and Coca-Cola's Red Tree Beverages have jumped in with both feet. Anheuser-Busch sells Cutwater Spirits, Nutryl, and Phorm Energy, while Red Tree Beverages has Jack Daniel's Coca-Cola, Simply Spiked Lemonade, and Topo-Chico Margarita Hard Seltzer. Related: Costco's craft brewery collab is the best deal around Now Boston Beer Company (SAM) is expanding its offerings, too. Boston Beer Company, parent company to Sam Adams Lager, is no stranger to this category, since the company also owns Truly and Twisted Tea. These malt-liquor beverages have been top sellers for years. Image Source: Getty Images Though alcohol sales in general are down in the U.S. - around 1% in 2024 compared to 2023, according to the Distilled Spirits Council of the United States - some categories are growing, including RTD. More Food News: McDonald's, Starbucks targeted by rival fast-food chain's takeoverPopular retailer unveils affordable line with unexpected brandOreo celebrates 113th birthday bringing back fan favorite The global RTD market was estimated to be around $3.2 billion in 2024, and is expected to experience a compound annual growth rate (CAGR) of around 15% from 2025 to 2030, according to market-research company Grandview Research. The company's 2024 "Ready-to-Drink Cocktails Market Size Share & Trends Analysis" offered an in-depth look at the category. Related: Coca-Cola makes controversial move to win customers Sales of those two RTD brands have reportedly softened, but the brewer launched its vodka-infused Sun Cruiser Iced Tea last year and has been pleased enough with sales that it decided to expand the line. The ready-to-drink Sun Cruiser Iced Tea & Vodka just earned the title of "Best Alcoholic Beverage" at the Bar & Restaurant Expo in Las Vegas, and now Boston Beer Company is expanding the line. "In just the first year, Sun Cruiser has been able drive impressive growth and become a go-to choice for drinkers looking for a high-quality, spirits-based option that pairs best with fun under the sun," said Senior Brand Director at Sun Cruiser Erica Taylor. The additional flavors are Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade & Iced Tea. The Sun Cruisers line will be available in 45 states. The drinks have a 4.5% ABV, 1 gram of sugar and 100 calories. At Total Wine, the 8-pack is currently $17.99. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Associated Press
17-04-2025
- Business
- Associated Press
Sun Cruiser Squeezes More Sunshine into its Lineup with New Lemonade & Vodka Flavors
BOSTON, April 17, 2025 (GLOBE NEWSWIRE) -- Just over one year after the launch of Sun Cruiser Iced Tea & Vodka, the fast-growing, spirits-based brand from The Boston Beer Company is adding NEW Sun Cruiser Lemonade & Vodka – a four-flavor lineup of smooth, deliciously refreshing lemonades made with real fruit and premium vodka. Bright, balanced, and easy to enjoy, Sun Cruiser Lemonade & Vodka is crafted for carefree hangs, anytime sipping and old school outdoor fun, wherever the sunshine takes you. The new line-up features four refreshing flavors: Landing at a time when the premium ready-to-drink (RTD) category is seeing unprecedented growth, Sun Cruiser Lemonade & Vodka meets drinkers' demands for full-flavor, spirits-based options with light, easy-to-drink profiles. As the #1 new RTD brand family of 2024, Sun Cruiser is off to a hot start. Currently holding the #1 fastest-moving vodka iced tea 8-pack in its Classic Iced Tea style **, and recently awarded Best Alcoholic Beverage at the Bar & Restaurant Expo in Las Vegas, Sun Cruiser is proving to be a fast fan-favorite. 'In just the first year, Sun Cruiser has been able drive impressive growth and become a go-to choice for drinkers looking for a high-quality, spirits-based option that pairs best with fun under the sun,' said Erica Taylor, senior brand director for Sun Cruiser. 'Expanding our lineup to bring even more flavor to fans, Sun Cruiser's Lemonades are balanced, bright and about to be in your frequent rotation this summer.' Coming in at just 100 calories, 1g of sugar per 12 oz. serving, 4.5% ABV, and made with no bubbles, Sun Cruiser is an easy choice for any summer moment – from beach days to concerts to ballgames. Now available in 45 states and sold in an 8-count variety pack, fans can easily sample all four lemonade flavors. Whether you're reaching for something new or sticking with the brand's Classic Iced Tea & Vodka, Sun Cruiser is more than something to sip – it's your laidback companion for those moments of spontaneous fun and adventure. Crack one open, kick back and let the good times cruise. For more information about Sun Cruiser Iced Tea & Vodka or Sun Cruiser Lemonade & Vodka, visit To find Sun Cruiser at a retailer near you, check out the brand's product finder. About Sun Cruiser Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At 4.5% ABV and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors. For more information, follow along on social @DrinkSunCruiser and visit us at About The Boston Beer Company The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative 'beyond beer' products. The Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York and Ohio. For more information, please visit our website at which includes links to our respective brand websites. ### Media Contact: Elizabeth Walter [email protected] *CY 2024 Total US MULO + Conv + Circana Liquor Markets **L13wk Total US MULO + Conv + Circana Liquor Markets Attachments Taylor Jette Sun Cruiser Iced Tea & Vodka [email protected]
Yahoo
03-04-2025
- Entertainment
- Yahoo
The Boston Beer Company and AEG Presents Announce Strategic Live Music Partnership
Multiyear Partnership to Bring Premium, Ready-to-Drink Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea and Angry Orchard Hard Cider to Nearly 30 Iconic AEG Presents Music Venues and Festivals Nationwide BOSTON, April 03, 2025 (GLOBE NEWSWIRE) -- The Boston Beer Company has joined forces with AEG Presents, a global leader in live entertainment, to bring its portfolio of brands—headlined by Sun Cruiser Iced Tea & Vodka and also including Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider—to the heart of the live music experience. The multiyear partnership, brokered by AEG Presents Global Partnerships, will see The Boston Beer Company activate its flagship brands across nearly 30 AEG Presents music venues nationwide, including Brooklyn Steel (NY), Resorts World Theatre (Las Vegas), and Roadrunner (Boston) as well as multiple festivals from coast to coast, including Electric Forest in Rothbury, Michigan, and the New Orleans Jazz & Heritage Festival (New Orleans). As the first major music partnership for Sun Cruiser, coming just one year after its debut, this partnership will help the fast-growing spirits-based iced tea establish itself as a go-to choice for music lovers. The brand and its lineup of flavors—Classic Iced Tea, Lemonade + Iced Tea, Raspberry, and Peach—will be prominently featured across AEG Presents' iconic venues and festivals. Fans of legal drinking age can elevate their concert-going experience through on-site activities such as product sampling, exclusive giveaways, limited-edition merchandise, and more.* "Sun Cruiser is all about bringing drinkers that nostalgic, summertime feeling all year long, and there's no better place to let the good times cruise than live music events,' said Erica Taylor, senior brand director for Sun Cruiser. 'We want to be where our drinkers are, and we know they love live music, so this is our way of helping them savor every moment of their experience at AEG Presents' concerts and festivals.' Made with real iced tea, real vodka and natural flavors, Sun Cruiser delivers a smooth sip with no bubbles, 4.5% ABV, 100 calories and just 1 gram of sugar per 12oz. serving, making it an easy sipping experience, perfect for a festival weekend or concert night. "Boston Beer's products represent the perfect blend of quality and innovation that we seek in our strategic partnerships,' said Bret Heiman, SVP, Global Partnerships at AEG Presents. 'Their fresh approach and standout offerings will enhance the fan experience across our extensive network of venues and festivals, creating memorable moments that extend far beyond the stage.' The brand-new partnership underscores The Boston Beer Company's commitment to the live music space and sets the foundation for future growth as well as expanded activations across the AEG Presents portfolio. For more information on The Boston Beer Company and its brands, please visit To find Sun Cruiser Iced Tea & Vodka near you, check out the brand's product finder. For more on AEG Presents, visit About The Boston Beer Company: The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. The Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our brands include household names like Angry Orchard Hard Cider, Dogfish Head, Hard Mountain Dew, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at which includes links to our respective brand websites. About Sun Cruiser Iced Tea & Vodka: Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka is made with real brewed tea and premium vodka for a perfect choice to sip and share. At 4.5% ABV and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors. For more information, follow along on social @DrinkSunCruiser and visit us at About AEG Presents: Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across five continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, Rock En Seine and All Points East — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as Justin Bieber, Zach Bryan, Sabrina Carpenter, Kenny Chesney, Luke Combs, Celine Dion, Elton John, Carin León, Paul McCartney, The Rolling Stones, Ed Sheeran, Taylor Swift, and Tyler, The Creator, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as The Bowery Presents, Cárdenas Marketing Network, Concerts West, Frontier Touring, Goldenvoice, Marshall Arts, MCT Agentur, Messina Touring Group, PromoWest Productions, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at About AEG: Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships. And Ticketing, through its ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs festival, rodeos and family events. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at *Subject to state legalities; experiences may differ by venue. CONTACT: Kasey Barrow Boston Beer Company 443-945-5355 Dennis Dennehy AEG Presents ddennehy@ Sam Johnson AEG Presents sjohnson@ Shannon Donnelly AEG Global Partnerships in to access your portfolio
Yahoo
27-03-2025
- Business
- Yahoo
Coca-Cola business in Europe target of EU antitrust raid, Bloomberg reports
Coca-Cola's (KO) European business was among unidentified targets of EU antitrust raids that occurred earlier in March, Bloomberg's Samuel Stolton reports, citing people familiar with the probe. On March 10, the European Commission said it was carrying out inspections at the premises of businesses active in the non-alcoholic beverages space in several member states, though declined to mention the names of the companies examined, the author notes. Easily identify stocks' risks and opportunities. Discover stocks' market position with detailed competitor analyses. Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See today's best-performing stocks on TipRanks >> Read More on KO: Disclaimer & DisclosureReport an Issue Deloitte, PwC, KPMG launch attack on IRS over treatment of Coca-Cola, FT says Citi Cheers Samuel Adams Parent Boston Beer Stock (NYSE:SAM) Ahead of Sun Cruiser Launch Citi names Keurig Dr Pepper top pick in beverages, personal care Coca-Cola's Resilience and Strategic Edge: A Buy Rating Amid Market Challenges M&A News: PepsiCo (NASDAQ:PEP) Gains on Closing Poppi Purchase Sign in to access your portfolio
