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Coca-Cola celebrating Independence Day with ‘Share a Coke with Pakistan' campaign
Coca-Cola celebrating Independence Day with ‘Share a Coke with Pakistan' campaign

Business Recorder

time5 days ago

  • Business
  • Business Recorder

Coca-Cola celebrating Independence Day with ‘Share a Coke with Pakistan' campaign

ISLAMABAD: Coca-Cola Pakistan is celebrating the country's Independence Day by integrating its iconic 'Share A Coke' campaign with Pakistan's rich cultural motifs. 'Share a Coke with Pakistan' features beautifully designed floats and carts, offering fans Independence Day-themed bottles and eye-catching billboards across the country adorned with traditional icons. Sunay Sanl, General Manager of Coca Cola İçecek (CCI), Turkish bottling partner of Coca-Cola Pakistan, said, 'For decades, Coca-Cola Beverages Pakistan has been woven into the very fabric of this nation, connecting deeply with its culture, people, and economy. 'Share a Coke with Pakistan' campaign celebrates this enduring bond that transcends business. With thousands of Pakistanis integral to every level of the Coca-Cola System's value chain, this partnership embodies the profound friendship between Pakistan and Türkiye. Through Coca Cola İçecek's comprehensive bottling, distribution, and retail network, we don't just serve refreshment – we continue our journey as a cherished part of Pakistani households and a living symbol of Turkish-Pakistani friendship.' Sami Wahid, General Manager of Coca-Cola Pakistan, expressed his excitement about the campaign, saying, 'Six years after independence, in 1953, Coca-Cola Pakistan became a part of this nation and has since been present on all major occasions, including Independence Day celebrations. From Coke Studio, which brought Pakistan's music scene to the global center stage, to our partnerships with sports events such as FIFA and the ICC Champions Trophy that every young Pakistani passionately follows, we continue to celebrate 72 years of connection with this land of incredible beauty, history, and potential.' 'Share a Coke with Pakistan' builds on this legacy by incorporating block-printed ajrak patterns of Sindh, colourful embroidery from various regions, flamboyant truck art that is a hallmark of Pakistani roads, delicate floral and geometric designs of Mughal miniature paintings, and the stunning blue pottery from Multan and Hala. It is a testament to the beautiful journey that Coca-Cola and Pakistan are on together. Copyright Business Recorder, 2025

Turkish CCI announces new funding for ‘Restoring River Ravi Project'
Turkish CCI announces new funding for ‘Restoring River Ravi Project'

Business Recorder

time24-05-2025

  • Business
  • Business Recorder

Turkish CCI announces new funding for ‘Restoring River Ravi Project'

LAHORE: In a step towards water sustainability, Coca-Cola Içecek (CCI) Pakistan announced its new funding for Restoring River Ravi Project, during a stakeholder strategy session. As part of its broader sustainability commitment, CCI Pakistan has pledged to achieve water neutrality by 2030. The Restoring River Ravi Project reflects this ambition, focusing on scalable and community-driven water replenishment initiatives in Lahore and Faisalabad. 'This project is not only about infrastructure—it is about long-term impact, collaboration, and responsibility,' said Sunay Sanl, General Manager CCI Pakistan. 'We are proud to bring this vision to life in partnership with WWF and local institutions. Our goal is to create measurable change by restoring water sources and strengthening our commitment to the communities we serve.' A seasoned professional with international experience in Türkiye, Kazakhstan, and Tajikistan, Sanl, who is of Turkish origin, brings a global sustainability outlook to CCI's work. The session was attended by representatives of CCI, The Coca-Cola Pakistan, and WWF, which is the implementing partner of Restoring River Ravi Project. The session highlighted CCI's water stewardship strategy including investments in rainwater harvesting, groundwater recharge wells, floating wetland systems, and awareness campaigns like 'Fix the Leak'. CCI Pakistan has previously invested USD 120,000 in water replenishment initiatives for the Ravi Basin, with a current capacity of 100 million liters and expansion underway in Faisalabad. The Restoring River Ravi Project underscores CCI's commitment to environmental responsibility, sustainable development, and inclusive growth. Copyright Business Recorder, 2025

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