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YouTube TV Reportedly Luring Back NFL Sunday Ticket Users With Big Discounts
YouTube TV Reportedly Luring Back NFL Sunday Ticket Users With Big Discounts

Yahoo

time18-07-2025

  • Business
  • Yahoo

YouTube TV Reportedly Luring Back NFL Sunday Ticket Users With Big Discounts

The NFL regular season kicks off in September, but according to a Reddit post, spotted by 9to5Google, YouTube TV is already offering some former Sunday Ticket subscribers a chance to return before Aug. 7 and save up to $96 annually. An NFL Sunday Ticket gets you access to regular season Sunday afternoon (Eastern Time) out-of-market games, alongside games not shown nationally or on your local area broadcasts. When you add it on top of a YouTube TV subscription, which starts at $82.99 a month, you also get access to most pre-season and post-season games. Reddit You can purchase the Sunday Ticket as a standalone subscription or as an add-on for the base YouTube TV plan, and prices for the upcoming season were announced last month. For returning subscribers, with the YouTube TV base plan, a Sunday Ticket Season Pass would cost $31.50 per month or $378 annually. Without the base plan, it would be $40 per month and $480 annually. Last year's pricing was in the same range. Given the high costs, customers often cancel their Sunday Ticket subscription when their team is eliminated from the tournament or when the season ends in February. With the next season approaching, it appears as though YouTube is trying to win them back with discounts. However, the newly reported offers aren't the same for all users. At least three commenters on the Reddit thread stated that they had received emails offering a $48 annual discount, while a few others agreed with the original poster's $96. With the maximum discount, the annual Sunday Ticket pass would cost a returning YouTube TV subscriber $282. For a non-YouTube TV subscriber, the maximum discount brings the price down to $324. We have reached out to Google for clarification on these discounts and will update this story if we receive a response. For new subscribers, the offers are straightforward and slightly better than those for returning customers. Whether you get the Sunday Ticket season pass with a YouTube TV base plan or without it, you'll pay $23 per month or $276 for the year.

YouTube's NFL coverage winning over Gen Z viewers, claims CEO Neal Mohan
YouTube's NFL coverage winning over Gen Z viewers, claims CEO Neal Mohan

Time of India

time23-06-2025

  • Entertainment
  • Time of India

YouTube's NFL coverage winning over Gen Z viewers, claims CEO Neal Mohan

Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel YouTube's NFL coverage is proving to be a hit with Gen Z viewers, according to CEO Neal Mohan . Speaking about the platform's growing role in sports streaming, Mohan said broadcasting NFL games on YouTube is helping the league connect with a younger, digital-first highlights, livestreams, and exclusive content tailored for mobile consumption, the NFL's presence on YouTube has become a key part of its outreach noted that Gen Z fans are engaging with the sport in new ways - through shorts, creator reactions, and interactive content - making YouTube an essential bridge between the league and its next generation of a recent conversation with Ankler Media founder Janice Min, Mohan said that the NFL's presence on YouTube enables games to exist alongside a wide array of creator-driven sports content - the very type of material that younger audiences actively seek out on the platform."We actually aged down the NFL's audience on our platform," claimed YouTube secured the rights to NFL Sunday Ticket , it didn't just make the service more accessible to those previously limited by DirecTV - it also created a gateway to a younger Sunday Ticket remains a premium subscription mainly appealing to die-hard fans, YouTube's broader platform reach offers the NFL a chance to engage new CEO further highlighted that the upcoming Week One matchup between the Chiefs and Chargers in Sao Paulo, Brazil, set to stream for free globally on September 5, marks a major milestone. By removing paywalls and broadcasting to a worldwide audience, the NFL hopes to draw in a fresh, younger fan base.

Streaming the NFL on YouTube is helping the league connect with Gen Z, says platform's CEO
Streaming the NFL on YouTube is helping the league connect with Gen Z, says platform's CEO

Time of India

time23-06-2025

  • Entertainment
  • Time of India

Streaming the NFL on YouTube is helping the league connect with Gen Z, says platform's CEO

When stepped into the NFL arena with its acquisition of Sunday Ticket rights, it didn't just streamline access for fans who had long struggled with DirecTV's exclusivity. It reshaped the landscape of how football is consumed—especially by younger viewers who are more plugged into creator-driven digital platforms than traditional TV broadcasts. Tired of too many ads? go ad free now YouTube CEO says NFL scored big with 'Sunday Ticket' as younger fans flock to the platform YouTube CEO Neal Mohan revealed in a recent conversation with Ankler Media founder Janice Min that the NFL's partnership with YouTube has already made a tangible impact on the league's demographics. 'We actually aged down the NFL's audience on our platform,' Mohan shared. He emphasized that this strategic move allowed the league's live games to sit 'alongside all of this other amazing creator-first sports content' that draws younger eyes to YouTube every day. It's no secret that Sunday Ticket is a premium subscription meant for serious fans. However, YouTube's real game-changer lies in its efforts to break the paywall barrier and reach a broader, global audience. A prime example is their upcoming stream of the Week One clash between the Kansas City Chiefs and Los Angeles Chargers in São Paulo, Brazil. The match, scheduled for September 5, will be broadcast for free to YouTube's massive global user base—opening the NFL's doors to millions who may never have tuned in otherwise. 'That sort of was the flywheel that we were betting on, that I was betting on, and that we've seen happen in Sunday Ticket,' Mohan explained. 'It gave me conviction then to sort of double down and do this for live game as well.' This shift isn't merely a broadcasting strategy—it's a cultural alignment. Young sports fans today don't just watch games; they engage with creators, highlight clips, and commentary in the digital space. Tired of too many ads? go ad free now Mohan shared a personal insight: his 17-year-old son, a 'sports nut,' consumes nearly all his sports content through his favorite YouTubers. 'Everything that he watches is through the lens of his favorite YouTubers and sports creators. And the NFL recognized that,' Mohan said. By meeting Gen Z and millennial viewers where they are—on YouTube—the NFL is taking its content beyond the traditional sidelines. It's now embedded in the digital conversation, living among reaction videos, highlight reels, and creator fandoms. And with 2 billion users visiting YouTube daily, the league's first major free international stream may just be the start of something transformative—not just for the NFL, but for the future of live sports consumption across the globe. Also Read:

Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says
Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says

Yahoo

time20-06-2025

  • Entertainment
  • Yahoo

Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says

When YouTube became a major NFL TV partner with its acquisition of the Sunday Ticket rights, it did more than just make Sunday Ticket more convenient for viewers who couldn't get DirecTV. It also opened the NFL up to younger viewers. That's the word from YouTube CEO Neal Mohan, who said the company 'aged down' the NFL's audience, according to Sports Business Journal. Advertisement Mohan told that the NFL's partnership with YouTube allows NFL games to 'live alongside all of this other amazing creator-first sports content,' which a younger audience goes to YouTube to see. Sunday Ticket is an expensive subscription, so few people would buy it without already being big NFL fans. But Mohan said that when YouTube shows the Week One Chiefs-Chargers game in Brazil on September 5 for free to the whole world, it will be a major step toward helping the league attract a significant new audience — and a significantly younger audience.

Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says
Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says

NBC Sports

time20-06-2025

  • Entertainment
  • NBC Sports

Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says

When YouTube became a major NFL TV partner with its acquisition of the Sunday Ticket rights, it did more than just make Sunday Ticket more convenient for viewers who couldn't get DirecTV. It also opened the NFL up to younger viewers. That's the word from YouTube CEO Neal Mohan, who said the company 'aged down' the NFL's audience, according to Sports Business Journal. Mohan told that the NFL's partnership with YouTube allows NFL games to 'live alongside all of this other amazing creator-first sports content,' which a younger audience goes to YouTube to see. Sunday Ticket is an expensive subscription, so few people would buy it without already being big NFL fans. But Mohan said that when YouTube shows the Week One Chiefs-Chargers game in Brazil on September 5 for free to the whole world, it will be a major step toward helping the league attract a significant new audience — and a significantly younger audience.

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