Latest news with #SunilKumaran
Hans India
17 hours ago
- Business
- Hans India
BIG FM is now India's largest radio network with 67 stations
New Delhi: BIG FM, now India's largest radio network, has strengthened its presence by adding 9 new stations, growing its reach to 67 stations across the nation. With this milestone, BIG now stands as India's largest single brand radio network, offering unmatched reach and deeper connection with audiences across the length and breadth of the country. The new stations are in the states of Punjab, Haryana, Uttar Pradesh and Uttarakhand; and will be operational in the next 6-9 months. With this expansion, BIG now has a dominant presence in Hindi speaking markets of Northern and Central India with 34 stations along with a market leadership position in many states reinforcing its hyperlocal strength and deep regional connect. Sahil Mangla, Chairman, Sapphire Media Limited, shared, 'We at BIG are continuously thriving to become India's leading player in the audio entertainment sector with a deep focus on original content, audiences, hyperlocal reach and connect, tech and AI integration. With every milestone, the responsibility to create a positive impact grows. Becoming India's largest radio network is both an achievement and a commitment towards audiences and advertisers. We look forward to doing a lot of amazing work in the future after the successful launch of BIG LIVE and BIG OOH.' Adding to it, Sunil Kumaran, CEO, BIG FM, said, 'At BIG, our growth is guided by our philosophy of 'Dhun Badal Ke Toh Dekho,' where we focus on building deeper relationships with listeners and our advertisers.
Business Standard
2 days ago
- Business
- Business Standard
BIG FM is Now India's Largest Radio Network with 67 Stations Across the Country
NewsVoir Mumbai (Maharashtra) [India], August 20: BIG FM, now India's largest radio network, has strengthened its presence by adding 9 new stations, growing its reach to 67 stations across the nation. With this milestone, BIG now stands as India's largest single brand radio network, offering unmatched reach and deeper connection with audiences across the length and breadth of the country. The new stations are in the states of Punjab, Haryana, Uttar Pradesh and Uttarakhand; and will be operational in the next 6-9 months. With this expansion, BIG now has a dominant presence in Hindi speaking markets of Northern and Central India with 34 stations along with a market leadership position in many states reinforcing its hyperlocal strength and deep regional connect. Sahil Mangla, Chairman, Sapphire Media Limited, shared, "We at BIG are continuously thriving to become India's leading player in the audio entertainment sector with a deep focus on original content, audiences, hyperlocal reach and connect, tech and AI integration. With every milestone, the responsibility to create a positive impact grows. Becoming India's largest radio network is both an achievement and a commitment towards audiences and advertisers. We look forward to doing a lot of amazing work in the future after the successful launch of BIG LIVE and BIG OOH." Adding to it, Sunil Kumaran, CEO, BIG FM, said, "At BIG, our growth is guided by our philosophy of 'Dhun Badal Ke Toh Dekho,' where we focus on building deeper relationships with listeners and our advertisers. With the addition of these new stations, we are also expanding and strengthening our teams across regions, ensuring that we are well-equipped to deliver on our vision. This expansion enables us to create content and opportunities that truly resonate with diverse communities, while building a robust network for our partners and audiences alike. We are looking forward to seeing more bright minds joining BIG soon."
News18
2 days ago
- Business
- News18
BIG FM is Now Indias Largest Radio Network with 67 Stations Across the Country
Agency: PTI The newly acquired 9 stations are in the states of Punjab, Haryana, Uttar Pradesh and Uttarakhand which will be operational in the next 6 months Mumbai, Maharashtra, India (NewsVoir) Image: BIG FM, now India's largest radio network, has strengthened its presence by adding 9 new stations, growing its reach to 67 stations across the nation. With this milestone, BIG now stands as India's largest single brand radio network, offering unmatched reach and deeper connection with audiences across the length and breadth of the country. The new stations are in the states of Punjab, Haryana, Uttar Pradesh and Uttarakhand; and will be operational in the next 6-9 months. With this expansion, BIG now has a dominant presence in Hindi speaking markets of Northern and Central India with 34 stations along with a market leadership position in many states reinforcing its hyperlocal strength and deep regional connect. Sahil Mangla, Chairman, Sapphire Media Limited, shared, 'We at BIG are continuously thriving to become India's leading player in the audio entertainment sector with a deep focus on original content, audiences, hyperlocal reach and connect, tech and AI integration. With every milestone, the responsibility to create a positive impact grows. Becoming India's largest radio network is both an achievement and a commitment towards audiences and advertisers. We look forward to doing a lot of amazing work in the future after the successful launch of BIG LIVE and BIG OOH." Adding to it, Sunil Kumaran, CEO, BIG FM, said, 'At BIG, our growth is guided by our philosophy of 'Dhun Badal Ke Toh Dekho,' where we focus on building deeper relationships with listeners and our advertisers. With the addition of these new stations, we are also expanding and strengthening our teams across regions, ensuring that we are well-equipped to deliver on our vision. This expansion enables us to create content and opportunities that truly resonate with diverse communities, while building a robust network for our partners and audiences alike. We are looking forward to seeing more bright minds joining BIG soon." With 67 stations and an ever-expanding reach, BIG FM continues to set benchmarks in the radio industry, reinforcing its position as a trusted network that connects people, culture and brands across India. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). PTI PWR view comments First Published: August 20, 2025, 15:00 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
Fashion Value Chain
2 days ago
- Business
- Fashion Value Chain
BIG FM is Now India's Largest Radio Network with 67 Stations Across the Country
BIG FM, now India's largest radio network, has strengthened its presence by adding 9 new stations, growing its reach to 67 stations across the nation. With this milestone, BIG now stands as India's largest single brand radio network, offering unmatched reach and deeper connection with audiences across the length and breadth of the country. The new stations are in the states of Punjab, Haryana, Uttar Pradesh and Uttarakhand; and will be operational in the next 6-9 months. With this expansion, BIG now has a dominant presence in Hindi speaking markets of Northern and Central India with 34 stations along with a market leadership position in many states reinforcing its hyperlocal strength and deep regional connect. Sahil Mangla, Chairman, Sapphire Media Limited, shared, 'We at BIG are continuously thriving to become India's leading player in the audio entertainment sector with a deep focus on original content, audiences, hyperlocal reach and connect, tech and AI integration. With every milestone, the responsibility to create a positive impact grows. Becoming India's largest radio network is both an achievement and a commitment towards audiences and advertisers. We look forward to doing a lot of amazing work in the future after the successful launch of BIG LIVE and BIG OOH.' Adding to it, Sunil Kumaran, CEO, BIG FM, said, 'At BIG, our growth is guided by our philosophy of 'Dhun Badal Ke Toh Dekho,' where we focus on building deeper relationships with listeners and our advertisers. With the addition of these new stations, we are also expanding and strengthening our teams across regions, ensuring that we are well-equipped to deliver on our vision. This expansion enables us to create content and opportunities that truly resonate with diverse communities, while building a robust network for our partners and audiences alike. We are looking forward to seeing more bright minds joining BIG soon.' With 67 stations and an ever-expanding reach, BIG FM continues to set benchmarks in the radio industry, reinforcing its position as a trusted network that connects people, culture and brands across India.
Time of India
08-08-2025
- Business
- Time of India
The New Media Landscape: TV, CTV, and viewer attention
Dear Readers, The media and entertainment sector is navigating a critical period of transition. The industry is grappling with profound shifts in technology and audience behavior, marked by cautious spending from advertisers. The following three stories highlight a strategic realignment across the board, from ad budgets to a renewed focus on capturing attention in a fragmented digital world. Let's dive in: TV ad volumes decline 10% in H1 2025 amidst cautious spending Television advertising volumes in India decreased by 10 percent in the first half of 2025 compared to the same period last year, according to a TAM AdEx report. The decline reflects a period of strategic recalibration in advertiser spending patterns, with brands shifting their media mix. Read more.. Why you should care: The decline indicates cautious spending and a shift in media mix, driven by changing consumer habits and economic factors. CTV gains ground as advertisers shift budgets from traditional TV Advertisers are moving a growing portion of their budgets from traditional television to Connected TV (CTV) . The rise of affordable smart TVs and increasing broadband access has accelerated this shift in India. Unlike traditional TV, which relies on broad audience ratings, CTV offers advertisers the precision of digital platforms, allowing them to target specific audiences and measure campaign performance with greater accuracy. Click here to find out.. Why you should care: The shift to CTV enables a data-driven approach to media planning . Advertisers can achieve precision targeting and real-time optimisation, which leads to more effective campaign performance. Navigating the New Gaze: What waning attention means for brands in India A recent study indicates that brands in India face a significant challenge in capturing the attention of Gen Z, a demographic with a projected $2 trillion spending power by 2035. The report highlights that human attention is now the most powerful predictor of business growth. Traditional metrics such as view-through rates are no longer sufficient, as Gen Z pays 34% less attention to ads on traditional social platforms. Read more.. Why you should care: Marketers must adopt an attention-based measurement strategy. Success requires creative execution with immersive formats and a multi-platform presence to engage audiences effectively. More from this week Disney cuts projected loss from its stake in JioStar to $200 million for FY25 India's PVR Inox loss more than halves as 'F1', other hits draw moviegoers Omnicom-IPG: Marriage of equals or playing chess? JioStar bags exclusive US Open broadcast rights for 5 years Big FM elevates Sunil Kumaran as CEO That's all for this week's Media & Entertainment roundup. We hope the insights on shifting ad budgets, the growth of CTV, and the new demands of audience attention help you navigate the industry's changes. What trends are shaping your strategy? Let us know on LinkedIn and tag @ETBrandEquity to share your thoughts. Until next time, Team ETBrandEquity
