25-04-2025
Doggie Jams draws thousands to Downtown Greenville for annual concert
GREENVILLE, N.C. (WNCT)- A busy weekend in Greenville started with the 12th-annual Doggie Jams concert hosted in the heart of Downtown Greenville by restaurant favorite, Sup Dogs.
The event was headlined by grammy award winning artist, 2 Chainz and DJ group, Cheat Codes.
Doggie Jams returns to Greenville for 12th year.
Event preparations started the morning of Friday, Apr. 25, with stage set-up, sound check, and Sup Dogs staff members helping to stock drink stations along Five Points Plaza. Last year the event attracted thousands of people into the parking lot, and organizer Bret Oliverio says he expects the same number, if not more at this year's event. The twelve years of tradition started from one idea, from none other than Oliverio's brother.
'I mean, my little brother started this in 2010, I believe, and it started out just like 25 people out here in a parking lot,' Bret Oliverio said. 'So, you know, I knew I wanted to sort of turn this into a mainstream music event. So, it's tough because every year you sort of have to keep topping yourself. And, you know, people expect a great show and we're ready and excited and we're lucky that you and all these new graduates in the community support it and support us.'
Sup Dogs hosts the annual event each year, attracting artists like DJ Diesel, also known as Shaquille O'neal, as well as Lil John in past concerts. Some of the event proceeds also benefit the Downtown Greenville Partnership, which will benefit all the local businesses in the area.
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