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Campaign ME
16-05-2025
- Entertainment
- Campaign ME
Do premium screens deliver premium results?
While premium cinema screens deliver powerful audience engagement year-round, something truly exceptional happens during GCC's hottest months. As temperatures soar past 45°C, premium cinema environments dramatically amplify their appeal, creating an unparalleled opportunity to connect with the region's most valuable consumers when their attention is most focused and receptive. Beyond impressions: The attention economy Let's be honest about what's happening in advertising today. We're drowning in impressions but starving for attention. When was the last time you truly watched a pre-roll ad without reaching for the skip button? How often does your audience scroll past social media ads in milliseconds? Now compare that with cinema – where audiences have not only paid to be present but have committed their undivided attention to the big screen. According to our campaign measurement platform, a typical summer season (ranging from May-August) packed with major tentpoles delivers on average more than 15 million admissions across our circuit – which is simply put, 'Super Bowl-like impressions' week after week. But unlike fragmented channels, cinema delivers these impressions with something increasingly rare: guaranteed attention in a premium environment. What drives this exceptional attention quality? The psychological context: cinema audiences are in a receptive state, having chosen to invest both time and money in the experience. This isn't passive consumption – it's active engagement with content they've specifically selected and anticipated. The premium paradox Here's the disconnect that continues to baffle: Brands invest heavily in creating premium products because they understand consumers willingly pay more for quality. Their entire business model depends on this premium positioning. Yet these same brands – often guided by their and their media agencies' focus on cost efficiency metrics – hesitate to apply this premium philosophy to their media choices. Marketers and agencies excel at optimising for CPMs, reach and performance, but sometimes lose sight of the environment where their carefully crafted messages should appear. They market luxury products through discount media channels, creating a fundamental disconnect between brand promise and brand experience. You wouldn't showcase your flagship product in a bargain basement environment. So why risk your premium brand's reputation by prioritising cheap impressions over quality engagement? This is where forward-thinking marketers and agencies are beginning to shift the conversation from efficiency to effectiveness. Our Val Morgan Brand Fame study settled this debate with hard numbers: cinema increases marketing effectiveness by 20 per cent over digital alone and by 13 per cent over combined TV and digital strategies – transformative impact that fundamentally changes ROI calculations. The perfect alignment The GCC climate creates a perfect alignment of factors that savvy marketers are already leveraging: The scorching temperatures drive affluent audiences indoors, with premium malls becoming social hubs for the region's most valuable consumers. Unlike Western markets where warm months mean outdoor activities, our reverse seasonal pattern concentrates high-value audiences in climate-controlled environments. Meanwhile, the film industry schedules its most anticipated releases during this period. This year's summer lineup – 'Mission: Impossible – The Final Reckoning,' 'F1,' 'Jurassic World Rebirth,' 'Superman,' and Arabic productions such as 'Ahmed w Ahmed' – creates appointment viewing for exactly the affluent audiences that most brands struggle to reach effectively. Looking forward: quality as strategy As we approach summer 2025, the post-pandemic shift toward experiential consumption continues to accelerate. Luxury and experience cinema formats are seeing double-digit growth across the region as audiences seek premium experiences worth leaving home for. The choice for brands is increasingly clear: continue chasing the vanishing promise of cheap reach, or invest in environments where audience attention isn't just hoped for – it's guaranteed. In today's fragmented media world, reach will never be your problem. We're all drowning in available impressions. What matters is creating moments that resonate, connect, and drive real business results. It's not about doing more. It's about doing better. And in the GCC, nothing delivers quality engagement quite like cinema. By Ahmed Ramadan, Regional Sales Director, Motivate Val Morgan Cinema Advertising
USA Today
14-04-2025
- Entertainment
- USA Today
Where is WrestleMania 41? WWE takes two-day, star-studded event to Las Vegas
Where is WrestleMania 41? WWE takes two-day, star-studded event to Las Vegas Show Caption Hide Caption John Cena, Cody Rhodes headline Wrestlemania 41 in Las Vegas Jordan Mendoza breaks down all the exciting matches to expect from Wrestlemania 41 in Las Vegas. It's WrestleMania 41 week, and the wrestling world is setting its eyes on Sin City. We are now just days away from WWE's grand event, and the heat is rising for the two-day spectacle. Aside from the star-studded matches, WrestleMania has become a Super Bowl-like event, bringing wrestling fans around the world to one location to soak in all the experiences offered in the city and other events happening in the lead-up to festivities. It will be no different this year as WWE will hold its event in one of the top tourist cities in the United States. With the countdown to WrestleMania almost done, here's what to know about where WrestleMania 41 is. When is WrestleMania 41? WrestleMania 41 will be held April 19-20. Where is WrestleMania 41? WrestleMania 41 will take place at Allegiant Stadium in Las Vegas. Home of the NFL's Las Vegas Raiders, it will be the first WrestleMania at the stadium, and the first one to take place in the city since WrestleMania 9 in 1993. WWE events in Las Vegas WrestleMania won't be the only thing happening in Las Vegas this weekend as WWE will have several events taking place near the city's iconic strip: SmackDown: Friday, April 18 at T-Mobile Arena Friday, April 18 at T-Mobile Arena Hall of Fame Ceremony: Friday, April 18 at Fontainebleau Las Vegas hotel Friday, April 18 at Fontainebleau Las Vegas hotel NXT Stand and Deliver: Saturday, April 19 at T-Mobile Arena Saturday, April 19 at T-Mobile Arena The Roast of WrestleMania: Sunday, April 20 at Fontainebleau Las Vegas hotel Sunday, April 20 at Fontainebleau Las Vegas hotel Raw: Monday, April 21 at T-Mobile Arena Monday, April 21 at T-Mobile Arena NXT: Tuesday, April 22 at Fontainebleau Las Vegas hotel When was Allegiant Stadium built? Construction on Allegiant Stadium began in 2017, and the stadium was completed in 2020. It is the newest stadium in the NFL. Allegiant Stadium WrestleMania 41 capacity Allegiant Stadium isn't a massive stadium. It has a capacity of 65,000 for football games − one of the smallest in the NFL. The WrestleMania stage will reduce the capacity with sections of seats blocked off, but it will be made up with floor and ringside seats. The capacity for WrestleMania 41 hasn't been announced, but past attendance figures for the event could help estimate the crowd for each night. Last year's WrestleMania was held at Lincoln Financial Field in Philadelphia, which has a normal capacity of 67,594. Each night of WrestleMania 40 had attendance just over 70,000. Using last year as a starting point, the capacity for each night of WrestleMania 41 could be approximately 68,000.
Yahoo
21-02-2025
- Yahoo
Bourbon Street attack victim memorial to be moved
NEW ORLEANS (WGNO) — With the influx of tourists on Bourbon Street for Carnival, the city is moving the memorial to the victims of the New Year's Day Bourbon Street terrorist attack. City of New Orleans preparing for Super Bowl-like approach to Mardi Gras Officials say It's going to be moved to the Presbytère next to St. Louis Cathedral. According to Mayor LaToya Cantrell, the victims' families are aware of the move. Additionally, the city will place a marker at the site of the who, when LSU baseball plays in 2025 regular season Former Kentucky AG Daniel Cameron launches Senate bid Could Los Angeles become the rattiest city in the United States? Bourbon Street attack victim memorial to be moved Man indicted in 2022 Xavier University murder case Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
