4 days ago
CREDAI's Super Chennai initiative launches website to showcase city's global potential
In the next step of the 'Super Chennai' initiative to rebrand Chennai as a global, future-ready city, a dedicated citizen-led website was launched here on Thursday.
Conceptualised to celebrate Chennai's strengths and promote its potential in diverse sectors, the website will showcase the city's identity and help people connect for opportunities, explore the vibrant landscape, and find real-time city updates. This will be the digital platform of 'Super Chennai', a movement that aims to position Chennai as one of the liveable and thriving global cities. It was launched by Confederation of Real Estate Developers' Associations of India (CREDAI) earlier this year.
Ranjeeth D. Rathod, managing director (MD), Super Chennai, said the website would enable citizens to explore Chennai under five key elements — 'Live, Visit, Work, Invest, and Innovate'. While targeting the Gen Z population, the website, which is part of the larger movement, will be a comprehensive storehouse of trends, opportunities, and events.
A campaign on 'Super Chennai' will begin on July 21, 2025, with a mix of outreach activities, including social media events, television, and hoardings. The initiative is open to collaborations with government agencies and various institutions, start-ups, and corporates to showcase Chennai as a vibrant hub, Mr. Rathod added.
Elaborating on the initiative, A. Mohamed Ali, president, CREDAI Chennai, said the campaign would present the best of Chennai, be it art, technology, entrepreneurship, or healthcare, to the world and accelerate these developments with community participation.
'Super Chennai' also announced its partnership with Pointcast, a United States-based company. Aditya Swaminathan, founding team member, Pointcast, said the technology combined geolocation with gestures for a search tool wherein users could point their mobile phone at a location to get real-time updates. Residents can also suggest new points of interest in Chennai through the soon-to-be-launched mobile application.
C.K. Kumaravel, co-founder, Naturals Salon and Spa, was presented with 'Super Chennai Icon of the Month' award at the event for his contribution towards women's entrepreneurship and inclusive growth.
