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The movie marketing mania
The movie marketing mania

The Hindu

time29-05-2025

  • Entertainment
  • The Hindu

The movie marketing mania

I met Kamal Haasan for an interview last Friday in Chennai for his much-awaited movie, Thug Life. The next day, he was at Sri Sai Ram College along with the entire team for the film's audio launch. On Sunday, he was present at the finals of a popular musical reality contest, Vijay's Super Singer Junior 10. In between these two big music events, I decided to watch an IPL match. Sure enough, Mr. Haasan was there on TV too, at a special programme hosted by Star Sports Tamil featuring the Thug Life team. 'I enjoy talking. It's a learning experience for me, because only when I talk, people get an opportunity to correct me,' he told me, when I pointed out his hectic travel schedule for the film's promotions. It is hard to escape the film and its team, as Thug Life's PR game has been on an overdrive in the last few weeks. I'm sure even die-hard fans of Mani Ratnam and Mr. Haasan are tired of it. At the same time, it is also heartening to watch a 70-year-old Haasan croon old melodies with a little girl, or shake a leg to a fast-paced number on stage. The world has changed a lot over the last 20 years when I began as a rookie reporter. I remember attending the launch of Mr. Haasan's Mumbai Xpress. The invite to the event was quirky: it was printed on a fake ₹500 currency note. The title read 'Raajkamal Bank of India' — a reference to both the Reserve Bank of India and his production house, Raajkamal Productions. The line below said: 'I promise entertainment for the entire family'. Before the age of mobile phones and social media, information about a film or album was scarce, so film-makers went all out to market their films in person. Some adopted traditional ways of promoting their films, such as through newspaper advertisements, while some were others were more innovative. Promotional material used to be a collector's delight. Cassettes in the 1990s gave us a quick peek into what to expect: the audio cassette of Shankar's Jeans, with music by A.R. Rahman, was packed in denim in 1998. I remember walking into a neighbourhood shop to buy a special edition audio cassette of Laysa Laysa in 2003. Priced at ₹10 at a time when cassettes cost around ₹50, it had just two versions of the title song in its Side A and Side B, serving as a curtain-raiser for the album composed by Harris Jayaraj. In contrast, today's audio invites arrive as WhatsApp notifications. Over time, promotions became more and more geared towards grabbing eyeballs. I remember the buzz surrounding the launch of Madraspattinam in 2010 — the invite featured old maps of Madras and old currency, and the venue of the event, Chennai Trade Centre, was transformed into the Madras of the 1940s, replete with soldiers and people marching along shouting slogans. Actors too have various promotion styles. While Rajinikanth did not personally promote Kabali, the 2016 film was a massive hit in terms of promotions. Mr. Rajinikanth's face was everywhere, from billboards to aircraft. Parthiban has always been the most wacky. Attendees to his Iravin Nizhal audio launch in 2022 were greeted with a mouth organ, while the invite to Teenz (2024) came with a large ruler and pen. On the other hand, actors such as Ajith and Nayanthara stay away from promotions. Today's launches are aimed at digital audiences. 'Singles' and 'hook steps' rule the roost. Unlike earlier, people unfortunately seldom wait for an entire album with songs in different genres to drop. Songs themselves are chopped up in films given our dwindling attention spans. The goal seems to be to come up with a catchy line and a distinctive dance that will go 'viral' on Instagram. So much so that the team of Thug Life had a 'Thugfluencers' event in Chennai recently, and reels of Mr. Haasan flooded Instagram feeds. Is there any place where Kamal Haasan, aka Vinveli Nayagan (Space Hero), is not present? srinivasa.r@

Super Singer Junior 10: Kamal Haasan's duet with Sri Varshini steals the show
Super Singer Junior 10: Kamal Haasan's duet with Sri Varshini steals the show

Time of India

time28-05-2025

  • Entertainment
  • Time of India

Super Singer Junior 10: Kamal Haasan's duet with Sri Varshini steals the show

The grand finale of Super Singer Junior 10 unfolded in a heartwarming spectacle of music, talent, and emotion as young prodigy Gayathri was crowned the winner of the season. The much-anticipated event was filled with memorable moments, but one that truly stole the spotlight was a surprise duet featuring Sri Varshini and the iconic Kamal Haasan . In a breathtaking performance, finalist Sri Varshini captivated the audience with her soulful rendition, earning widespread applause for her vocal brilliance. Impressed by her dedication and talent, chief guest Kamal Haasan joined her on stage for a stunning performance of the timeless hit 'Kanmani Anbodu' from the film Guna. Their duet created a magical atmosphere, leaving the audience and fellow contestants in awe. The evening was not just about breathtaking performances, but also about celebrating young talent. Nasreen was declared the first runner-up, impressing with her powerful classical delivery and stage presence. Meanwhile, Aadya and Sarasruthi shared the second runner-up title, both winning hearts with their unique styles and emotive singing. The finale was a fitting culmination to a season that showcased exceptional junior talent, guided by seasoned judges and celebrated guests. With emotional moments, stellar performances, and a surprise from Ulaganayagan himself, the Super Singer Junior 10 grand finale will surely be remembered as one of the most iconic in the show's history.

Meet 11-year-old Super Singer Junior winner Gayathri who won Rs 60 lakh villa and her father played music at temples
Meet 11-year-old Super Singer Junior winner Gayathri who won Rs 60 lakh villa and her father played music at temples

Pink Villa

time26-05-2025

  • Entertainment
  • Pink Villa

Meet 11-year-old Super Singer Junior winner Gayathri who won Rs 60 lakh villa and her father played music at temples

Super Singer Junior Season 10 wrapped up the competition recently with 11-year-old Gayathri bagging the winner title. As the young lady makes history, Kamal Haasan and AR Rahman presented the trophy and awarded her a villa worth Rs 60 lakh. The Tamil celebrities presented the keys to her villa themselves, with Vijay TV unveiling the celebratory moments through their social media handle. With the series of pictures, the handle penned, 'And the title goes to… OUR WINNER.#Gayathri.' Gayathri presented with Super Singer Junior 10 winner title As she bagged the trophy, Gayathri became emotional and said, 'I still can't believe this moment is real. This victory belongs to my parents, my mentors, and everyone who supported me. I've learned so much during this journey, and this platform has given me memories that will last a lifetime.' Interestingly, Gayathri hails from a family of musicians with her father used to playing music at temples. Her forefather, tracing back to six generations in her family, is said to be musically inclined. With Gayathri bagging the winner title, contestant Nasreen, another 11-year-old girl, was announced as the first runner-up. She was also awarded a cash prize of Rs 10 lakh as the 2nd runner-up; Aadya and Sarasruthi were given Rs 5 lakh each. Another finalist, Lynet, also received a cash prize of Rs 3 lakh. While the internet was mostly filled with celebratory words for Gayathri, some netizens were also saddened by the results and mostly favored contestant Sarasruthi to have won. Super Singer Junior Season 10 has been running on Vijay Television from November 16, 2024, and concluded on May 25, 2025. Starting off the reality show with 21 contestants, the programme featured children between 6 and 15 exhibiting their skills in singing. Apart from Vijay TV, the show is available for streaming on the OTT platform, JioHotstar. With anchors like Ma Ka Pa Anand, Priyanka Deshpande, Angelin, and Lakshmi Priya (post Priyanka's exit) hosting the show this season, the panel of judges included veteran playback singers KS Chithra, Mano, and music composer D Imman. Making the finale night a memorable occasion, Kamal Haasan, who had arrived for promotions of his film Thug Life, sang the song Kanmani Anbodu (Gunaa) and Jinguachaa (Thug Life) with 5-year-old Sri Varshini at the event. Coming to Thug Life, the upcoming film is a gangster action venture featuring Kamal Haasan and Silambarasan TR in the lead roles. The film, directed by Mani Ratnam, features the tale of Rangaraya Sakthivel Naicker, a gangster who adopts a young boy, Amaran, from Mumbai, indicating their destinies to be intertwined. Years later, the now ageing gangster is presumed to be dead, with suspicions leading to his foster son. Filled with rage, Sakthivel seeks vengeance upon his adopted son, taking the film down a rabbit hole of conflict. Aside from Haasan and STR, the film has Trisha Krishnan, Abhirami, Aishwarya Lekshmi, Ashok Selvan, Joju George, and more in key roles. The film is slated to release in theaters on June 5, 2025.

Super Singer Junior 10 winner Gayathri wins trophy from AR Rahman and Kamal Haasan, luxurious villa worth Rs 60 lakh
Super Singer Junior 10 winner Gayathri wins trophy from AR Rahman and Kamal Haasan, luxurious villa worth Rs 60 lakh

Indian Express

time26-05-2025

  • Entertainment
  • Indian Express

Super Singer Junior 10 winner Gayathri wins trophy from AR Rahman and Kamal Haasan, luxurious villa worth Rs 60 lakh

The winner of the Tamil music reality series Super Singer Junior 10 was finally announced on Sunday. The 11-year-old singer Gayathri lifted the trophy, while Nasreen, also aged 11, was named the first runner-up. The winner was presented the trophy by none other than Kamal Haasan and AR Rahman, who were the chief guests on the singing reality show. They were on the show to promote their upcoming film Thug Life, which is directed by Mani Ratnam. As part of the winning amount, Gayathri was presented with the key to a luxurious villa worth Rs 60 lakh. She received the keys from Kamal Haasan and AR Rahman. Take a look: A post shared by Vijay Television (@vijaytelevision) Gayathri's singing won hearts throughout the show. She comes from a musical family — her father and forefathers have played musical instruments at temples. She got emotional after being announced the winner of the show. Gayathri said, 'I still can't believe this moment is real. This victory belongs to my parents, my mentors, and everyone who supported me. I've learned so much during this journey, and this platform has given me memories that will last a lifetime.' Nasreen, who was named the first runner-up, took home a cash prize of Rs 10 lakh. Aadya and Sarasruthi were announced as the second runners-up and were awarded Rs 5 lakh each. Another finalist, Lynet, received a cash prize of Rs 3 lakh. The grand finale featured a special moment when five-year-old Sri Varshini performed the hit songs 'Kanmani Anbodu' and 'Jinguchaa' along with Kamal Haasan. Their performance had the audience and judges cheering for them, making it one of the most memorable moments of the night. Super Singer Junior 10 was judged by singers Mano, KS Chithra, and music director Imman. The show was hosted by Ma Ka Pa Anand and Priyanka Deshpande, and it aired on Vijay Television and JioHotstar.

Gayathri Takes Home Super Singer Junior 10 Title And Villa Worth Rs 60 Lakh
Gayathri Takes Home Super Singer Junior 10 Title And Villa Worth Rs 60 Lakh

News18

time26-05-2025

  • Entertainment
  • News18

Gayathri Takes Home Super Singer Junior 10 Title And Villa Worth Rs 60 Lakh

Last Updated: Kamal Haasan announced Gayathri as the winner of Super Singer Junior 10, while Nasreen was first runner up. The final episode of Super Singer Junior 10 was a night filled with music and excitement, as the young singing sensation Gayathri won the competition. The night became even more special as Kamal Haasan and AR Rahman joined the celebration. The Vikram star announced Gayathri as the winner, while Nasreen was named the first runner up. Aadya and Sarasruthi both earned the third place spot. Gayathri stood out throughout the season with her amazing talent, which left both the judges and the viewers impressed. Along with the winner's trophy, Gayathri also received the key to a beautiful villa worth Rs 60 Lakh. Meanwhile, other finalists were also rewarded for their hard work and amazing performances throughout the season. Nasreen, who came in second place, was awarded a cash prize of Rs 10 Lakh. Aadya and Sarasruthi each got Rs 5 lakh as prize money. Another finalist, Lynet, took home Rs 3 Lakh. Gayathri is a trained singer, who belongs to a family with a strong music background. Her father and ancestors have played musical instruments at temples for many years. Winning Super Singer Junior 10 was a very emotional moment for her, as she couldn't hold back her tears and her family was also touched by her win. Gayathri said, 'I still can't believe this moment is real. This victory belongs to my parents, my mentors, and everyone who supported me. I've learned so much during this journey, and this platform has given me memories that will last a lifetime." Amidst the energetic atmosphere, Kamal Haasan entertained the audience by dancing to his famous song Yen Jodi Manjakuruvi, which was sung by finalist Lynet. Another contestant, Sri Varshini, paid tribute to Haasan's long and successful journey in films by singing two well known songs, Kanmani Anbodu and Jinguchaa. Singer Junior 10 was judged by well known singers Mano, KS Chithra and music director Imman. The show was hosted by Ma Ka Pa Anand and Priyanka Deshpande, who kept the audience entertained throughout the season. First Published:

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