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TIME100 Most Influential Company G42 Partners with Tenet for Comprehensive Brand Rollout and Landmark Supercharged Event
Award-winning global design, branding and growth marketing agency Tenet spearheads comprehensive brand rollout for global AI leader G42, marking a major milestone with the spectacular Supercharged 2025 event that showcased the historic US-UAE AI Campus announcement.
Abu Dhabi, UAE — July 01, 2025 – Tenet, a globally recognized branding and growth marketing agency, today announced a major milestone in its comprehensive brand rollout partnership with G42, the UAE-based artificial intelligence powerhouse recently named to TIME's prestigious 100 Most Influential Companies of 2025.
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The partnership reached a defining moment with the flawlessly executed Supercharged 2025 event on June 25 at ADNEC, Abu Dhabi, where G42 convened its global ecosystem to explore the most urgent questions and boldest possibilities of the AI-enabled world.
Elevating a Global AI Leader's Brand on the World Stage
As artificial intelligence reshapes the global economy and society, G42 has emerged as a defining force in responsible AI development. The company's inclusion in the TIME100 Most Influential Companies list recognizes its pivotal role in advancing AI infrastructure globally, including the groundbreaking US-UAE AI Campus—a 5-gigawatt facility spanning 10 square miles in Abu Dhabi, unveiled in the presence of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and US President Donald Trump.
Shantanu Pandey, Founder and CEO of Tenet, reflected on the partnership's significance: 'Working with a TIME100 company that's literally building the future of AI infrastructure is both a privilege and a responsibility. G42's vision to power responsible, inclusive AI for humanity required a comprehensive visual language and brand experience that could match the scale of their ambitions. From the smallest digital asset to the grand environmental design of Supercharged, every element needed to reinforce their position as a global AI leader.'
From Strategic Vision to Spectacular Execution
Tenet was entrusted with executing G42's comprehensive brand rollout across every conceivable touchpoint. This ongoing initiative encompasses:
Complete visual identity implementation across physical and digital environments
Digital asset creation for internal and external communications
Environmental design and sophisticated wayfinding systems
Event visual ecosystem design for Supercharged 2025
Brand design elements spanning from corporate communications to experiential touchpoints
The Supercharged event served as the perfect platform to showcase G42's most significant achievements, including their partnerships with OpenAI, Oracle, NVIDIA, SoftBank Group, and Cisco for the Stargate UAE project – a next-generation AI infrastructure cluster that will provide best-in-class infrastructure and nation-scale compute capabilities.
Where Visionary Content Meets Flawless Visual Execution
Supercharged 2025 wasn't just another tech conference – it was a demonstration of how strategic design thinking can amplify the most important conversations of our time. The event featured:
Virtual keynote by OpenAI CEO Sam Altman on the future of artificial intelligence and global collaboration
High-level participation from technology leaders including Microsoft's Vice President
Immersive showcases from G42's portfolio companies spanning molecular biology to space exploration
Panels exploring critical domains including energy transitions, healthcare breakthroughs, sovereign cloud infrastructure, AI governance, and digital trust
Introduction of G42's 'Intelligence Grid' concept powering responsible AI development
Every visual element – from immersive wall designs to sophisticated stage backdrops – worked in harmony to create an environment where groundbreaking ideas could unfold naturally.
The production quality was stunning, but more importantly, it was purposeful, reinforcing G42's commitment to building a better future through artificial intelligence.
'What made Supercharged extraordinary wasn't just the scale of announcements or the caliber of speakers—it was the collaborative spirit that permeated every aspect,' added Shantanu Pandey. 'The visual design worked seamlessly with the content, the technology served the message, and every detail reinforced G42's commitment to inventing a better everyday through AI.'
Also published on Medium.
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