Latest news with #SuperheroProject
Malaysian Reserve
a day ago
- Business
- Malaysian Reserve
GOODBY SILVERSTEIN & PARTNERS TAKES HOME "BEST OF SHOW" AT THE 2025 AAF AMERICAN ADVERTISING AWARDS
'The Other Hand' for Cheetos Wins Best of Show; Work From BYU AdLab for Crayola Captures Best of Show in the Student Competition WASHINGTON, June 7, 2025 /PRNewswire/ — A campaign from Goodby Silverstein & Partners for Cheetos ('The Other Hand') was named 'Best of Show' at the 2025 American Advertising Awards, sponsored by AAF. The winner was announced at a Gala Awards Ceremony as part of AAF's ADMERICA annual conference held in Pittsburgh, PA. The event was hosted by Nina Parker, the Emmy-nominated television personality. Work from BYU AdLab for Crayola ('Ink Up, Wash Out') was named 'Best of Show' winner in the Student portion of the competition. The American Advertising Awards are widely acknowledged as the largest and most representative competition of its kind. Campaigns need to advance through both local and regional levels of the three-tier competition before they can become eligible for the national prize. In all, just 51 Gold ADDYs were awarded among Professionals. 'Competition in the ADDYs gives us a chance to see how we stack up against the best in the business,' said Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO who served as the first-ever Competition Chair for this Year's American Advertising Awards. 'It's exciting to measure our work against the industry's top talents and learn from what others are doing. It pushes us all to elevate our game.' He added, 'I'm thrilled to see so much exceptional work being recognized through the ADDYs. Celebrating these achievements not only highlights our creativity but also reinforces the impact of effective advertising on our clients' success.' 'The Other Hand' campaign notes how '99% of people eat Cheetos with their dominant hand. Using your other hand? It's a Cheetos thing.' It's the second time in the past three years that work for Cheetos from Goodby Silverstein & Partners has taken home 'Best of Show.' In addition to the overall 'Bests of Show,' other notable campaigns recognized at this year's American Advertising Awards included: Special Judges Awards were presented to Rise and Shine & Partners for 'Supercuts Real Dumb Coupon' for Regis Corporation; Goodby Silverstein & Partners for 'Ask Dali' for the Dali Museum; and BBDO Worldwide for 'Tail Orchestra' for Pedigree Three Mosaic ADDYs for work that exemplifies a spirit of diversity and inclusion were presented to Whiskey Design for its 'Artisan Remix Can Series' for Vine Street Brewing; Cannonball, for the 'Superhero Project' for Superhero Project; and Harris Media Company for 'When We Got the Call' for the LifeCenter Organ Donor Network You can view these Special Awards, along with all of the winning work, at Summing up, Beresford-Hill said, 'Congratulations to all the winners of this year's ADDY Awards! Your creativity and hard work exemplify the best of our industry. You've set the bar high for all of us!' ABOUT AAF The AAF's Board of Directors guides and oversees the Federation's signature events and initiatives, including the Advertising Hall of Fame, Advertising Hall of Achievement, American Advertising Awards, Advertising Day on the Hill, Most Promising Multicultural Students Program, and HBCUs for Advertising – all serving the Federation's 35,000+ professional members nationwide, 4,000+ students and educators, and more than 60+ corporate members spanning media and tech companies, advertisers and agencies. Established in 1905, the American Advertising Federation (AAF), acts as 'The Unifying Voice for Advertising.' Visit
Yahoo
a day ago
- Business
- Yahoo
GOODBY SILVERSTEIN & PARTNERS TAKES HOME "BEST OF SHOW" AT THE 2025 AAF AMERICAN ADVERTISING AWARDS
"The Other Hand" for Cheetos Wins Best of Show; Work From BYU AdLab for Crayola Captures Best of Show in the Student Competition WASHINGTON, June 7, 2025 /PRNewswire/ -- A campaign from Goodby Silverstein & Partners for Cheetos ("The Other Hand") was named "Best of Show" at the 2025 American Advertising Awards, sponsored by AAF. The winner was announced at a Gala Awards Ceremony as part of AAF's ADMERICA annual conference held in Pittsburgh, PA. The event was hosted by Nina Parker, the Emmy-nominated television personality. Work from BYU AdLab for Crayola ("Ink Up, Wash Out") was named "Best of Show" winner in the Student portion of the competition. The American Advertising Awards are widely acknowledged as the largest and most representative competition of its kind. Campaigns need to advance through both local and regional levels of the three-tier competition before they can become eligible for the national prize. In all, just 51 Gold ADDYs were awarded among Professionals. "Competition in the ADDYs gives us a chance to see how we stack up against the best in the business," said Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO who served as the first-ever Competition Chair for this Year's American Advertising Awards. "It's exciting to measure our work against the industry's top talents and learn from what others are doing. It pushes us all to elevate our game." He added, "I'm thrilled to see so much exceptional work being recognized through the ADDYs. Celebrating these achievements not only highlights our creativity but also reinforces the impact of effective advertising on our clients' success." "The Other Hand" campaign notes how "99% of people eat Cheetos with their dominant hand. Using your other hand? It's a Cheetos thing." It's the second time in the past three years that work for Cheetos from Goodby Silverstein & Partners has taken home "Best of Show." In addition to the overall "Bests of Show," other notable campaigns recognized at this year's American Advertising Awards included: Special Judges Awards were presented to Rise and Shine & Partners for "Supercuts Real Dumb Coupon" for Regis Corporation; Goodby Silverstein & Partners for "Ask Dali" for the Dali Museum; and BBDO Worldwide for "Tail Orchestra" for Pedigree Three Mosaic ADDYs for work that exemplifies a spirit of diversity and inclusion were presented to Whiskey Design for its "Artisan Remix Can Series" for Vine Street Brewing; Cannonball, for the "Superhero Project" for Superhero Project; and Harris Media Company for "When We Got the Call" for the LifeCenter Organ Donor Network You can view these Special Awards, along with all of the winning work, at Summing up, Beresford-Hill said, "Congratulations to all the winners of this year's ADDY Awards! Your creativity and hard work exemplify the best of our industry. You've set the bar high for all of us!" ABOUT AAF The AAF's Board of Directors guides and oversees the Federation's signature events and initiatives, including the Advertising Hall of Fame, Advertising Hall of Achievement, American Advertising Awards, Advertising Day on the Hill, Most Promising Multicultural Students Program, and HBCUs for Advertising – all serving the Federation's 35,000+ professional members nationwide, 4,000+ students and educators, and more than 60+ corporate members spanning media and tech companies, advertisers and agencies. Established in 1905, the American Advertising Federation (AAF), acts as "The Unifying Voice for Advertising." Visit View original content to download multimedia: SOURCE American Advertising Federation Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
CBS News
24-03-2025
- Health
- CBS News
Superhero Project helps families with babies in NICU a "lifeline" to always have eye on them
The Superhero Project is connecting families with babies in Neonatal Intensive Care Units with AngelEye cameras, so when the families can't be in the NICU, they can always have eyes on their babies. One Bucks County family knows how important NICU cameras can be, and they're now helping to raise awareness for the nonprofit, which began as a local initiative and has since grown into a national organization touching lives across the country. John is the baby Lauren Walsh is grateful to have. "John was so critical when he was born that they didn't even lift him over the sheet for me to see him," Walson said. "So, I saw him just being wheeled out of the operating room." John was born prematurely at 32 weeks and weighed only 1 pound, 15 ounces. "It was terrifying," Walsh said. Johh spent 61 days in the NICU at Pennsylvania Hospital. "You're always thinking about him," father Robert Walsh said. "You're always wondering how he's doing, how he's progressing." John's parents weren't able to be with him all the time in the NICU, but they were able to watch him. "I was able to see John on that camera before I actually met him in person," Lauren Walsh said. "That was so amazing for me because not being able to see my baby for 24 hours. It's probably the hardest thing I've ever done." It's called AngelEye CameraSystem , a technology that allows parents to see their babies remotely through their cellphones or laptops. "It was extremely comforting because there was not a time that I didn't have John right here on my phone that I could see him," Robert Walsh said. The baby is 9 months old now and home in Bucks County, and with the family who is grateful to have been able to stay connected when he was hospitalized. "I had that camera on all the time," Lauren Walsh said. "There was no time that my phone was not on that camera, and it was a lifeline for me." The Superhero Project, the main charity of the Philadelphia Building Trades, provides the lifeline. In tribute to the project, John's siblings dress up like superheroes. "You would never know that he's a baby that has faced as many challenges as he had," Lauren Walsh said. "He is the happiest. I mean, you will never find a baby that laughs more than John." Lauren Walsh's grandfather was one of the founders of the Superhero Project, which started 38 years ago. The All-Star Labor Classic , which supports the nonprofit, is coming up in April.
