Latest news with #Superman-themed
Yahoo
16-05-2025
- Entertainment
- Yahoo
Jayson Tatum's ‘Superman' Ad Ends $500K Run After Achilles Injury
Boston Celtics superstar Jayson Tatum's Achilles rupture forced a quick Hollywood pivot. An ad promoting the July 11 release of Superman made its debut last week starring the 27-year-old All-NBA player, who rips away a button-down shirt to reveal a red and yellow S on his chest after the titular hero takes the day off and numerous voices ask, 'Who's going to sub in for Superman?' Advertisement More from A follow-up spot explains Clark Kent was shirking his duties to watch the NBA playoffs. The commercials were already receiving mixed reactions online, given they landed as Boston faced a 2-0 deficit in a second-round series with the New York Knicks. Now, they're gone. The campaign has been indefinitely suspended following Tatum's long-term injury, according to a person familiar with the decision. From its first appearance on May 5 until its last running during an Around the Horn airing on ESPNEWS Wednesday, the ad received 37 million impressions across 185 showings for an estimated media value of $495,000, according to iSpot. Advertisement Movie-hoops crossovers have become a common tentpole of the NBA playoffs as they lead into summer blockbuster season, though Tatum's injury exposes the risks of tying the ads to a single star. It's not uncommon for such spots to be pulled following serious injuries. On Wednesday, Warner Bros. Discovery released a new Superman trailer for the movie as part of the company's annual to pitch to advertisers. That spot—which ran during Inside the NBA on TNT later that day—will likely carry a heavy load over the coming weeks. Superhero movies reportedly cost up to $200 million to create, with marketing spends extending beyond $100 million as well. Warner Bros. Discovery head David Zaslav 'has really rallied the entire company behind Superman for this summer,' DC Studios co-chairman Peter Safran told The Hollywood Reporter earlier this year. WBD declined to comment. Tatum's representatives did not respond to a request for comment by press time. Tatum's WBD tie-up included cooperation from Nike, which produced a pair of Superman-themed kicks for Tatum to wear at the beginning of his playoffs run. Advertisement His injury will likely limit his ascent among the NBA's highest paid players as well. He earned roughly $14 million in endorsements in 2024, according to Sportico's calculations, good for 11th among NBA players and 14th among all American athletes. Tatum will still earn $54.1 million from the Celtics next season, though he has previously said that he saves the entirety of his NBA contract proceeds while spending only what he brings in off-the-court, as part of a deal with his mother. Beyond Nike, Tatum has been seen representing Gatorade, Google, and Subway. Now it appears someone else will have to fill Superman's shoes, both on the court and on the promotional tour. Best of Sign up for Sportico's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Miami Herald
09-05-2025
- Entertainment
- Miami Herald
Iconic fast-food chain adds line of nostalgic new items
Everyone has a show or character they were obsessed with as a child, so much so that every time they see it, they get a nostalgic feeling that brings back many great memories. Fast food also plays a significant role in many people's childhoods. Chains have often capitalized on nostalgia by using it as a marketing strategy to evoke a sense of comfort and familiarity among consumers. And partnerships are at the forefront of that success. Don't miss the move: Subscribe to TheStreet's free daily newsletter From McDonald's (MCD) to Burger King (QSR) to Wendy's (WEN) , all have launched multiple partnerships with the most beloved TV characters and franchises to attract preestablished fan bases. This strategy promotes brand awareness and consumer engagement to boost growth. Related: McDonald's menu adds experimental new items fans will love Although Dairy Queen is now known as an international fast-food chain with over 7,700 restaurants across 20 countries, it began as a humble ice cream shop in 1940 in Joliet, Illinois. Image source:There's no doubt Dairy Queen is a master at its craft, as it has grown rapidly since its founding. However, the chain took 45 years to launch its most iconic menu item. Dairy Queen introduced the Blizzard in 1985, which quickly became the chain's most popular item and a staple at all its locations. This iconic creation is made with soft-serve ice cream blended with various flavors and mix-ins, such as cookies, brownies, cakes, candy, and fruit. Related: Another fast-food burger chain is quietly closing locations Over the years, Dairy Queen has added various Blizzard options, including launching seasonal flavors, making flavor core-filled Blizzards a permanent category, and unveiling multiple partnerships. Like its rivals, this fast-food chain has begun implementing the nostalgia tactic to keep up with evolving consumer trends, better compete with other chains, and promote its brand. However, its latest limited-time menu additions might be its best yet and will have all superhero fans running to their nearest location. In honor of the new Superman film set to premiere nationally in theaters July 11, 2025, Dairy Queen unveiled an entire Superman-themed menu with a new Blizzard and two value meal deals, as reported by @Markie_devo on Instagram. The Superman Meal Deal includes a cheeseburger, fries, a soft drink, and a sundae, all for only $7. The best part is that for $2 more, customers can swap their sundae for a small Blizzard. With all the available options, choosing just one Blizzard might be difficult; however, Dairy Queen launched the new Superman Blizzard to make the decision less challenging. This new sweet treat blends soft serve ice cream with cake batter flavor, sugar cookie dough, and colorful sprinkles. More Food News: Forget Starbucks, these coffee chains are stealing consumersPopular pizza chain closed dozens of restaurants globallyAnother fast-food burger chain is quietly closing locations If you aren't much of a burger fan, the fast-food chain is also launching a Superman Sauced & Tossed Buffalo w/Drink meal. This meal includes chicken strips tossed in buffalo sauce, served with Texas toast, fries, a dipping sauce of choice, and a drink. There's no mention about the meal's price, but it's advertised as a combo, which usually costs less than ordering the items separately. Starting May 26, customers can order the limited-time menu items at participating Dairy Queen restaurants nationwide. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Time of India
09-05-2025
- Entertainment
- Time of India
Jayson Tatum's Superman campaign launches amid Boston Celtics' struggle in the Playoffs
Jayson Tatum. Image via: DC Studios It was the worst of times, as some fans called out the timing of the Boston Celtics standout Jayson Tatum 's Superman campaign release. Tatum's classic appearance wearing a black suit complemented with a white shirt and a black tie with a sunglass to go with the costume, could not suppress the playoff worries that Celtics fans have. Undoubtedly, the timing of the commercial couldn't be any weirder. Jayson Tatum appears in DC's Superman commercial Boston Celtics forward Jayson Tatum has officially entered superhero territory. Operation Sindoor Conflict widens, India targets Lahore, Pindi, Karachi after foiling multiple Pakistani attacks Army foils Pakistan's attempts to send swarm drones across LoC Operation Sindoor: Several airports in India closed - check full list As part of a collaboration with DC Studios , Tatum stars in a playful, high-energy docuseries-style campaign promoting Superman, the upcoming blockbuster film by James Gunn . The campaign blends NBA playoff buzz with big-screen anticipation, offering fans a behind-the-scenes look at how one of basketball's biggest stars channels the Man of Steel both on and off the court. While the Celtics were reeling from a tough Game 2 loss to the New York Knicks, Tatum's 'Superman' ad hit the airwaves. In particular, the timing raised more than a few eyebrows. Boston had blown a 20-point lead for the second straight game, and Tatum struggled under pressure, scoring only 13 points while committing a costly turnover in the game's final moments. Just a day later, the new spot dropped, drawing mixed reactions online. But what is Jayson Tatum's campaign actually about? A day off for Superman— Enter Jayson Tatum. The docuseries-style promo centers on a question: What happens when Superman needs a break? That's when Tatum, portrayed as a mild-mannered Midwesterner with hidden powers, steps in. The commercial highlights the similarities between the Celtics star and Clark Kent, from their shared small-town roots to their 'looks great in glasses' appeal. It's clever, charming, and surprisingly self-aware, offering a more human side of Tatum while tapping into the massive cultural pull of the Superman franchise. The ad shows a smart cross-promotional move from DC Studios with the ambition to make the highly anticipated James Gunn movie a blockbuster. By linking up with an NBA All-Star during the playoffs, the campaign lands right at the center of two of the biggest entertainment spheres— basketball and blockbuster cinema. Before the ad hit national TV, Tatum gave fans a sneak peek of his Superman connection through a bold fashion statement. For Game 1, he walked through the arena tunnel carrying a striking pair of custom Superman-themed Tatum 3 sneakers. Designed by sneaker artist Mache, the shoes featured a vibrant blue-and-red color scheme, detailed accents, and the iconic Superman logo. The artist shared his work on Instagram, writing, 'Had the great opportunity to create a special pair of custom #superman themed Tatum 3s for @jaytatum0.' The sneakers made waves on social media, becoming an instant hit among fans and sneakerheads alike. Though Boston lost that game, the shoes themselves were a slam dunk in terms of branding and visibility. Not all heroes wear capes… or win every night. As the Celtics aim to regroup for Game 3 at Madison Square Garden, Tatum's performance will be closely watched. The Superman campaign may have come at a tricky time, but its bold creativity shows that the NBA star is willing to take risks, both on the court and on the screen. Also Read: Anthony Edwards shakes off injury scare, returns to lead Minnesota Timberwolves in Game 2 vs Golden State Warriors The Superman film hits theaters July 11, 2025. Tatum is set to handle the pressure of being Boston's own Man of Steel.
Express Tribune
05-05-2025
- Entertainment
- Express Tribune
New Superman skin is coming to Fortnite soon!
Fortnite fans, get ready to fly — quite literally. The Man of Steel is making a much-anticipated return to Epic Games' hit battle royale, and it looks like it's timed perfectly with the upcoming Superman movie release. According to reliable leakers ShiinaBR and FNBRintel, a brand-new Superman skin is in the works and expected to drop around the film's theatrical debut on July 11th. It's been some time since Epic Games last introduced Superman-themed content in Fortnite. Back in 2021, players could suit up in Clark Kent's classic red-and-blue outfit, or even don the slick black 'shadow' design. This time, though, the skin is expected to take cues from James Gunn's new DC Universe, offering a fresh visual inspired by the cinematic reboot. Alongside the new look, leakers are also hinting at a powerful mythic ability that will let players 'turn into Superman.' What exactly that means remains unclear, but speculation suggests it could grant players temporary invincibility or some other god-tier perk. While Gunn hasn't revealed specific details, he previously teased that 'fans could expect to see designs based on the DCU in games like Fortnite.' Superman, being the first movie in the revamped universe, seems like a natural frontrunner. The subtle updates to Clark Kent's suit in the film should offer just enough difference to justify the new skin for even the most seasoned collectors. Earlier this year, ShiinaBR explained why Fortnite had seen fewer DC skins recently. The answer? MultiVersus. Warner Bros. had been focusing heavily on that game, putting collaborations like Fortnite on the back burner. But with WB ending support for MultiVersus, the studio is now shifting focus — or as the leaker put it, a plan was initiated to 'double down' on collaborations with live-service games like Fortnite. The change in strategy could be big news for DC fans. Gunn's new Superman film will also introduce characters like Guy Gardner, Hawkgirl, and Mr. Terrific, none of whom have ever appeared in Fortnite. If the film performs well at the box office, it might open the door to skins for these lesser-known heroes as well. There may never be a better opportunity. However, Epic Games hasn't made any official announcement yet, and with more than two months until the movie hits theaters, fans will have to wait a little longer for confirmation. In the meantime, Marvel fans can also get hyped: Fantastic Four: First Steps is dropping just two weeks after Superman, and Epic usually rolls out Marvel skins alongside Disney's film releases. So whether you're Team DC or Team Marvel, July is shaping up to be an epic month in Fortnite.
