6 days ago
- Business
- Fashion Value Chain
Sleepyhead's Purr-fect Couch for Cats and Pet Parents
Sleepyhead, the modern furniture and sleep solutions brand, has launched the Purr-fect Couch — India's first sofa designed for both humans and cats — in partnership with pet care brand Supertails. This limited-edition piece celebrates International Cat Day, merging Sleepyhead's expertise in human comfort with Supertails' insights into feline needs.
Available at an introductory price of INR 30,000 on and select Bengaluru stores, each purchase includes a complimentary 6-month supply of cat food from Supertails.
The design offers a blend of contemporary style and pet-focused functionality:
Play Cubbies : Two cosy spaces where cats can hide while staying close to their owners.
Scratch Pad : A dedicated scratching area to keep claws busy and furniture damage-free.
Changeable Catnip Toys: Two dangling toy balls for endless swatting, jumping, and playful hunting.
Ullas Vijay, Chief Marketing Officer, Duroflex Group, explained, 'For pet parents, cats get bored easily and most homes don't keep them engaged. Their favourite spots are often scattered — from a corner hideout to a separate scratching post. The Purr-fect Couch brings structure and shared comfort by blending our design expertise with Supertails' understanding of feline wellbeing.'
Vineet Khanna, Co-founder, Supertails, added, 'Indian pet parents are prioritising their pets' wellbeing more than ever, with the pet care market projected to touch Rs 1 lakh crore in the next decade. Collaborating with Sleepyhead allowed us to create a product that reflects this shift.'
Promoted across Sleepyhead's social channels, the launch targets the growing community of pet parents, aligning with the brand's unconventional design ethos. From the Pride Sofa under the 'Straight Isn't the Default' campaign to this cat-friendly innovation, Sleepyhead continues to design for modern living and meaningful connections between people and their pets.
