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Fashion United
a day ago
- Business
- Fashion United
Düsseldorf Fashion Days: New beginnings, established practices and the question of courage
Over the weekend, Düsseldorf was once again dominated by fashion. Summer temperatures provided a fitting backdrop for the collections of the upcoming spring/summer 2026 season at Düsseldorf Fashion Days. However, alongside light silhouettes and cheerful colours, one theme particularly characterised the event: "Courage as a Must-Have". At the start of the trade fair, organisers at Supreme Women & Men shared this sentiment in an interview with FashionUnited, as an attitude that should carry the trade through challenging times. In a market that has barely recovered from the after-effects of the coronavirus pandemic and continues to struggle with consumer reticence, uncertainty, and structural change, courage is needed more than ever. But how great is the willingness to make courageous decisions when the trade has been operating in a state of emergency for years? And how is this reflected in the spring/summer 2026 season? Positive trade fair atmosphere despite difficult figures An impression of this can be gained not only on the exhibition floors, but also on the journey between the venues. In one of the shuttle buses taking visitors from the Supreme location on Kaiserswerther Straße through the city, a guest dryly remarked that the atmosphere was noticeably better than the business figures of many retailers would have suggested beforehand. This is not a matter of course, especially in the traditionally rather reserved German market. In fact, Supreme Düsseldorf is proving to be one of the few remaining fixed points for exchange between industry and trade this season. The trade fair no longer functions solely as a pure order platform, but increasingly as a meeting place for dialogue, orientation, and new impulses. Numerous exhibitors reported solid visitor frequency on the first two days. Around 3,000 guests were counted from Friday to Sunday. It was not just about ordering, but also about intensive probing, personal networking, and professional exchange. The need for direct encounters remains high, even if here and there the desire is voiced to rely more on spontaneous walk-in customers instead of strictly appointment-based conversations. Nevertheless, the will to connect is palpable, as is the willingness to invest more heavily in personal relationships and continuous dialogue. One example of this willingness is the presence of the Dutch brand Fabienne Chapot, whose sales team used Supreme as a platform to specifically make new contacts and deepen existing relationships. "We deliberately opted for a double presence, with a compact stand at the trade fair as an emotional anchor point and a nearby showroom for the complete collection and the concrete orders," explained Fabienne Chapot representative Tina Kopp. The response was positive, even if the trade fair as a whole was quieter than expected. "For us, the effort was worth it, especially because new customers found their way to us." The hand-painted prints and the loving details of the collection were particularly appreciated. Aspects that, according to Kopp, could be conveyed convincingly, especially in personal conversations. The price-performance ratio also met with little resistance. "The mood at the trade fair was surprisingly positive overall," she summarised. Supreme positions itself as a gateway to trade "Determination is required. From the trade, from the brands, but also from us as organisers," said Supreme CEO Aline Müller-Schade in an interview with FashionUnited. This determination is also evident on the exhibition floor. The collections for spring/summer 2026 appear fresher and younger, even if brand building remains a long-term task. It takes three to four seasons for a label to be seriously perceived, she explained. This is why Supreme is focusing on continuity in the exhibitor structure and sees itself not only as a place for short-term orders, but also as a partner for strategic brand development. "We see ourselves as a gateway to the industry - and the gate is wide open." Schwester, the newly launched, higher-priced womenswear line of the fashion brand Blutsgeschwister, also wants to use this gateway. Marion Meyer-Arendt, chief retail officer of Blutsgeschwister, and Sarah Voß, who is responsible for sales in East Germany, presented Schwister for the first time at the trade fair. After a trade fair break, the team deliberately returned with this new line to acquire new customers and gather feedback directly on the exhibition floor, in addition to appointments in their own showrooms. However, the start at the trade fair proved challenging. The first few days were rather quiet, with predominantly press visits. Potential customers tended to concentrate on brands they already knew and firmly booked appointments. It was not until Sunday, the last day of the trade fair, that there was a lively interest, also from potential new customers. Against this background, Meyer-Arendt again emphasised that determination is required, especially in the current market phase - both from buyers, who should give new brands a chance, and from the trade, which must be prepared to invest in innovation. With clear price structures and fashionable, independent designs, Schwister specifically targets a customer group that values special patterns, high-quality materials, and evening wear. Voß particularly emphasised Blutsgeschwister's many years of experience and production quality, which offer a vote of confidence. At the same time, she stressed that the brand is deliberately breaking new ground in order to develop further and position itself more fashionably. The decision comes at a time when the desire for clearer differentiation is growing, and for good reason. Those who rely exclusively on the tried and tested risk losing their profile in the long term. However, the Düsseldorf Fashion Days - and examples like Schwister - show that while there is interest in new things, the actual courage to implement them and the corresponding budget are still lacking in many places. Despite these challenges, Supreme remains firmly committed to its clear positioning in the premium and luxury segment and to Düsseldorf as a location. With a long-term lease until at least 2030, the trade fair is clearly committed to the location. Despite the ongoing discussions about the future of stationary trade and the role of digital order formats, one thing is clear for Müller-Schade: "We need places like this where the industry comes together. Because this is where the decisions are made that will make the difference tomorrow." She speaks from the heart of many exhibitors, because even if visitor numbers are perhaps no longer comparable to the once usual crowds of buyers - also because buying teams, like budgets, are getting smaller and smaller - one would not want to miss a place like Supreme in Düsseldorf. Twodays launches in two locations However, Igedo has shown particular courage this season. The organiser, which recently held the Fashn Rooms and Neonyt trade fairs in Düsseldorf, ventured into a new trade fair chapter. Last season, Fashn Rooms already focused on a more compact area and moved from the Areal Böhler to the neighbouring 'Kaltstahlhalle'. Now, a further move to the historic Rheinterrasse has followed. The listed building with its high ceilings, large windows, and Rhine view was once part of the GeSoLei exhibition of 1926 and formerly served as a concert and dance hall. Now it served as one of the two locations for TwoDays and the associated showroom concept. As the name suggests, the new trade fair concept officially relies on a duration of only two days. However, it started with a 'soft launch' at the Rheinterrassen on Saturday. The parallel integrated showroom concept, located at on Kaiserswerther Straße, even began on Friday. The sustainable trade fair concept Neonyt is still integrated into the Rheinterrasse. However, not with its own area, but through a discreet marking of sustainable 'Neonyt' brands. According to the exhibitor list, these were eight out of a total of around 170 labels. The entrance to Twodays in Düsseldorf Credits: FashionUnited Gola presented itself directly at the entrance to the trade fair in the Rheinterrasse, which was designed as a circular tour. The label, which describes itself as the oldest sneaker brand in the world with over 120 years of history, focuses on presence, even if the trade fair appearance is more like a targeted test run. "This is an experiment. We want to see if we can reach new customers from the fashion house or boutique sector with our presence," explained representative Detlef Zimmermann. The brand is currently mainly anchored in classic shoe and specialist retailers. This made it all the more sensible to participate in the rethought platform of the organiser Igedo, which combines fashion, accessories, and shoes, as a litmus test. Despite a clearly defined goal, Zimmermann was not surprised or worried by the still very restrained visitor frequency on Saturday morning. As a company, one has a certain obligation to be present, also to support locations like this. While other formats such as the ANWR association trade fair in Mainhausen or the Unitex Fashion Festival in Ulm are currently much more effective, they have consciously decided to fly the flag in Düsseldorf. For Gola, however, the focus is less on the order business than on personal contact: "The conversations, not the orders. I want exchange, not just orders. We write those elsewhere." This is crucial for many retailers, especially in the current market situation. Investments are being made more cautiously, and product ranges are being consolidated more strongly. "Many retailers are uncertain, shy away from risks, and are afraid of investments," he described the mood in the market. In addition, retailers want stability, reliability, and profile above all - on both sides. Especially in a fluctuating market environment, it is important that brands show a clear stance. "If you go everywhere where there's light, you shouldn't be surprised if no one knows what the brand stands for anymore," he said, referring to overly broad sales strategies in the market. In such phases, however, trusting, uncomplicated cooperation is even more important. This is precisely where Gola wants to start: "With us, there are no minimum quantities or budget limits. It just has to make sense." At the same time, however, the company makes clear specifications when selecting its sales partners: "We have consciously separated ourselves from platforms like Amazon, Zalando, or About You. That has done the brand extremely well," he emphasised. Instead, Gola relies on stationary trade, its own web shop with deliberately higher prices, and a targeted location strategy: "We don't take on new customers if the location isn't right. Not even when big names come knocking." 8Beaufort also selects its retailers selectively. The sneaker brand, which sources its materials from recycled sailcloth and produces in Hamburg and Portugal, has been focusing on targeted sales for years. The Hanseatic company focuses in particular on partners in coastal regions such as Brittany, the Netherlands, Denmark, or Northern Germany, who reflect the ethos of the brand. Nevertheless, the sneaker brand found its way to Düsseldorf, albeit as a former part of the sustainable trade fair Neonyt, which is now integrated into TwoDays. However, Managing Director Sabine Moormann is quite critical of the fact that Neonyt is no longer perceptible as an independent stage, but has been integrated into a broader format - even though she grundsätzlich welcomes the attempt to bring sustainability more into the centre of the industry. She fears that Neonyt's profile could be diluted in the new structure. "I would have liked the theme to remain visible and not get lost in the rest of the hall." Conversations were held on a completely different level at the original trade fair format, because there it was not just about calculations, but about attitude. at Twodays Credits: FashionUnited Nevertheless, the company wanted to give the new constellation a fair chance. "Just criticising doesn't help. You have to try out formats before you judge them." However, visitor frequency remained manageable on the first day of the trade fair, which started with a soft launch on Saturday. "Many people didn't have the Saturday date on their radar," said Moormann on Sunday morning. "I myself only realised two days beforehand that I had to arrive on Saturday." The trade fair title TwoDays had caused more confusion than orientation and left most people under the misapprehension that the trade fair would take place on Sunday and Monday. The brand will also be represented at Who's Next in Paris in September, which, like Igedo, holds a licence for Neonyt. Nevertheless, the managing director seems to be doubting the usefulness of a trade fair appearance for her brand. One reason for this is that new customers are not currently the focus of the brand, which recently opened its second own store in the Überseequartier in Hamburg. "For us as a brand with strong direct sales and a clear selection of retailers, a regional trade fair appearance like this is not always the best platform," is the current situation. The company's own showroom in Hamburg also serves as a possible alternative to the classic order round at the trade fair for the brand, which completely dispenses with agency sales. The young start-up Azur L'Amour, on the other hand, specifically sought its way to the trade fair for the first time. The Hamburg-based label has not yet been on the market for a year, but already sees itself as a premium brand with attitude. "We stand for high quality and strong statements. Our logo is a kissing mouth, which stands for sensuality, but also for speaking out, for clear messages," explained co-founder Niels Stehn. For example, the founders wore a hoodie with the provocative inscription 'Stop making stupid people famous' to the US election to contribute to the discussion. Azur L'Amour at Twodays Credits: FashionUnited With a mix of its own web shop and owner-managed boutiques, Azur L'Amour has so far deliberately positioned itself away from large platforms or classic sales agencies. Accordingly, the appearance at TwoDays was important for the young company: "We simply wanted to get feedback, see how the collection is received, whether boutiques show interest, perhaps request lookbooks," said Stehn. However, the first day of the trade fair was also characterised by restraint here, and the positioning in the first exhibition hall, where shoes and fashion meet, initially caused some confusion. As a premium fashion brand, they would like to see clearer curation and better classification in the overall picture. Nevertheless, they emphasised the positive aspects of visiting the trade fair, as the exchange that took place was great, and the trade fair as a centrally located meeting place for the German market would certainly make sense. "Düsseldorf is actually great if you want to reach small boutiques all over Germany." Nevertheless, the label is already thinking about other options such as Copenhagen or Paris. Showroom concept at stands out While the quiet start on Sunday morning in particular caused mixed feelings at the Rheinterrasse, the exhibitors at the more centrally located were particularly impressed by the location of the new concept. For Desigual, the change of location to Kaiserswerther Straße is a clear improvement, as Tanja Wiesent, area manager for Central, Northern, and Eastern Europe, emphasised: "You can do everything in one go - Supreme, Kaiserswerther Showrooms, and then here to the trade fair." The clientele was also more international and spontaneous than expected. Despite initial healthy scepticism, they experienced a successful start with new contacts from countries such as the UK and Finland. Desigual at the Twodays trade fair Credits: FashionUnited Hinterhofagentur also rated the new location positively. The central location and the more relaxed procedure without the constraint of purely appointment-based arrangements were particularly appreciated: "Customers also just drop in here to have a look - that's positive, of course," said manager Dominik Meuer. However, the frequency on site is perceived but not overestimated - "better three good customers than ten who just pass through," said an agency representative. The walk-in customers are of high quality, but overall the trade fair business is far from previous visitor numbers. Both interviewees painted a realistic picture of the current situation in the trade. Wiesent described the industry as cautious, but slightly optimistic again: "People are becoming a little more courageous. But spontaneous purchases are still missing." Margin pressure, tight budgets, and a focus on established brands make it difficult to include new labels: "In the end, it fails because of the space," Wiesent continued. Meuer also described the industry as consolidation-oriented, with little room for experimentation: "Many only want to see and buy what they already had." Hinterhofagentur at Twodays in Credits: FashionUnited Brand integration and modernisation in Düsseldorf It is a picture that is not only evident at Twodays, but regularly at the Düsseldorf Fashion Days. Change, as necessary as it is, still scares many retailers at the moment. With the complete integration of Casual Identity (CI) under the Comma brand umbrella, the Group has therefore taken a courageous and at the same time consistent step: away from parallel lines, towards a consolidated brand world. The decision is a clear response to changed consumer behaviour, declining order numbers in classic specialist retailers, and part of a long-term strategy, as Mouna Straub, Division Head Comma & Comma CI, emphasised. Comma in the showroom in Hall 29 Credits: FashionUnited "We said: We'd rather bundle the strengths of both lines into one brand - and invest in the future," explained the product manager. This also means deliberately foregoing short-term sales in order to be able to grow in the long term with a strong, consistent brand. The step was not without risk, because the new orientation met with a mixed response, especially in the trade. "Of course, there were voices that said: You were there for precisely this niche that you are now dissolving," she reported. But Comma countered this. It is not about replacement, but about modernisation. The target group remains 35-plus, the brand identity is preserved - only in a more contemporary form. The response at the Düsseldorf Fashion Days was also predominantly positive. "The customers came in and said: 'It looks different - but good different'," was the interim conclusion. Nevertheless, a certain restraint remains noticeable. Pre-order volumes are declining - a consequence of the general market situation, but also an expression of growing caution on the part of retailers. "We deliver monthly and analyse precisely: 'What really sells when?'" The company relies on data-based product development. Because there is a growing gap between classic pre-order thinking and real sales data. Comma also sees this discrepancy as an educational mandate towards the trade. However, not all partners are prepared to go down this road immediately. While some welcome the new brand strategy, others remain hesitant. Especially in traditional houses, the elimination of the previous niche positioning is viewed critically: "I placed you there - I want you to continue to serve that," is the message from purchasing. For Comma, however, it is clear that this model is not sustainable. "We are taking our partners with us in the transition," was the clear message. Now, however, it is a matter of delivering performance in the trade and gradually taking partners along. "In three years, the trade will have to have followed suit, otherwise it won't work." Newcomers and 'old hands' in Hall 29 In Hall 29 of the Düsseldorf Fashion Days, it becomes clear not only at Comma, but also at other brands based here, that the market is on the move, but not everyone is moving at the same pace. While established brands are sharpening their strategies, new labels are presenting fresh impulses. One example of this fresh impetus is the Guido Maria Kretschmer brand. "We have just started, completed the first season in March, and are now structurally well positioned," reported Rebecca Drießen, Senior Key Account & Sales Manager. The brand was spun off from its former parent company About You, with P&C Düsseldorf as a strong first retail partner. Guido Maria Kretschmer in Hall 29 Credits: FashionUnited The current entry into Hall 29 was strategically chosen: "Many customers asked where we could be found. We wanted to be present and close to the action." The mix of brand awareness, attractive pricing, and an emotionally accessible collection was well received. Dresses for special occasions and the range in larger sizes were particularly in demand, which, according to Drießen, "were ordered directly, even though it was not originally planned as a trade fair focus." Digel is also represented in Hall 29 and presents itself as one of the suppliers that the trade relies on in uncertain times. Gerrit Schulz, Sales Director Wholesale, described the current situation with realistic clarity: "We are not talking about double-digit plus figures here, but we are at a stable level and can compare ourselves with the order volume of the pre-coronavirus period." The first orders for the coming season are currently already around 30 percent higher than in the same period last year. A signal that is positive, but also due to the changed market dynamics. "Many retailers are concentrating more on their regular suppliers again. We are benefiting from this," said Schulz. Digel in Hall 29 Credits: FashionUnited With a strong never-out-of-stock (NOS) range, over 140 modular systems, and new fashion impulses, such as oversize styles, jersey jackets, or hybrid solutions, Digel manages the balancing act between commercial modernity and functioning floor performance. Schulz emphasised: "Customers today not only want products, but also security. The willingness to accept higher price ranges is there - if the quality, fit, and availability are right." Digel is particularly successful in the occasionwear sector: Weddings, school celebrations, and business events continue to generate demand and enable sales where classic menswear has recently been under pressure. Nevertheless, the trade's reluctance remains a noticeable issue at Digel. The discussions are currently less about prices and more about range streamlining, margins, and logistics. "How can we achieve more rotation with fewer options?" is one of the most frequently asked questions, according to Schulz. The fact that many of these questions are also present at other brands is exemplified by the presence of the Group. The mood is grundsätzlich positive, said Marco Vocke, Head of Sales National for Pierre Cardin & Atelier, but the challenges of recent seasons continue to weigh on both industry and trade. At Pierre Cardin, the focus is also on margin pressure, pre-order risks, declining footfall - but also on solutions. Pierre Cardin in Hall 29 Credits: FashionUnited "The increased costs run 1:1 against the company margin if the gross margin does not change," said Vocke. To counteract this, the sales concept has been revised, the margin for the trade significantly improved, and at the same time the NOS offer strategically expanded. Especially for AirTouch, Lightweight, or Denim - areas in which Pierre Cardin is perceived as strong - the label, which belongs to the Group, focuses on replenishment instead of over-delivery. The clear collection architecture is also exciting. Around 30 to 35 percent NOS-capable items, 30 percent trend products with a fashionable appeal, ten percent as a fashionable spearhead. "This division creates a balance between fashion, courage, and security - and also helps the trade to plan more specifically." Another component is the Atelier line, introduced since autumn/winter 2025, which was launched at the request of the trade and specifically expands the range upwards - both in terms of price and materiality. Real goatskin or cashmere are intended to help increase the average purchase value. The response to the collection has been positive, even if this is not yet directly measurable in order figures. "Everyone who leaves here says: I have to rethink Pierre Cardin." The brand, which has focused strongly on trousers for decades, now wants to position itself more broadly. Nevertheless, the reality here too is that new approaches sometimes encounter structural hurdles. "Many buyers don't know where to put us if we suddenly do more than trousers." Pierre Cardin Atelier in Hall 29 Credits: FashionUnited This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Business Upturn
3 days ago
- Business
- Business Upturn
Supreme Industries signs Business Transfer Agreements to acquire Wavin's Indian piping business for Rs 310 crore
Supreme Industries has taken a major step toward expanding its footprint in the infrastructure segment by officially entering into Business Transfer Agreements (BTAs) with Wavin Industries Limited and its two wholly owned subsidiaries—Wavin India Pipes and Fittings Manufacturing Pvt Ltd and Wavin India Holding Pvt Ltd. The deal follows the initial Memorandum of Understanding (MoU) signed in March 2025 and involves the acquisition of Wavin's Indian piping business (building and infrastructure segment) for a total value of approximately ₹310 crore, which includes adjustments for net working capital. The transaction is structured as a slump sale, with the entire business being acquired on a going concern basis. The acquisition is expected to be completed by July 31, 2025, subject to the fulfillment of certain agreed conditions. This strategic move will bolster Supreme's presence in the Indian piping market and is aligned with its long-term growth plans in infrastructure and building solutions. With this acquisition, Supreme aims to strengthen its product portfolio and distribution network across India, tapping into Wavin's established presence and capabilities. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
News18
3 days ago
- Entertainment
- News18
Shubh Drops Romantic Anthem 'Together', Blending Punjabi Soul With Latin Guitars
Shubh's new single Together blends Latin guitars, Punjabi folk, and heartfelt lyrics into a love anthem celebrating real connection and emotional honesty. After conquering the charts with high-energy tracks like Supreme, Cheques, and We Rollin, Shubh—the Punjabi hip-hop sensation who's steadily redefining the sound of modern romance—has taken a heartfelt turn with his latest single, Together. Released on July 19, the track is now available across all major streaming platforms and promises to become a go-to love anthem for fans across the globe. Known for his ability to fluidly navigate genres, Shubh once again flexes his versatility on Together. While his earlier romantic numbers like No Love, You and Me, and Once Love have already carved a niche for mellow introspection in his discography, this new offering raises the bar with an elegant blend of emotive lyricism, warm Latin guitar riffs, and infectious Punjabi folk elements. 'This song is about the genuine connections we forge with one another," says Shubh. 'It's a celebration of love that's real and lasting. I hope it inspires listeners to appreciate all of their relationships and be grateful for the present moment." Poised to become a global playlist staple, Together isn't just a song—it's an ode to shared experiences, to riding out both the highs and lows with someone by your side. The dreamy, acoustic-infused production builds a lush soundscape that's as comforting as it is cinematic. The release follows a stellar year for Shubh. In January, he dropped Sicario, his 10-track sophomore project that debuted at No. 24 on the Billboard Canadian Albums chart and crossed 250 million streams. The album featured a dynamic mix of bangers like Buckle Up and Reckless alongside melodic standouts like Aura, Bars, and Fell For You—cementing his position as a formidable force in the global Punjabi music scene. In April, Shubh returned with Supreme, a power-packed anthem that debuted on the Billboard Canadian Hot 100, peaked at No. 1 on Apple Music India and Canada, and reached No. 3 on Spotify India. The track continues to clock over a million daily streams. And the momentum doesn't stop here—Shubh is gearing up for The Supreme Tour, kicking off next month across North America. With Together, Shubh offers a moment of sonic pause—a song that doesn't scream for attention but resonates deeply. It's a reminder that in a world chasing algorithms, authenticity still hits the hardest. First Published: July 19, 2025, 16:54 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hypebeast
4 days ago
- Entertainment
- Hypebeast
For the Youth, By the Youth: Myles Henrik Hall Unveils DIARY 1999
Summary Myles Henrik Hall, a 26-year-old multidisciplinary creative and long-time protégé ofMatthew M. Williams, is stepping into his own spotlight with the launch of his new personal project,DIARY 1999. This brand is built on a clear ethos: for the youth, by the youth — reflecting a deep connection to his community across music, clothing and photography, all grounded in Americana and the authentic style of his peers in Harlem. Looking at the way he and his peers dress on a daily basis, DIARY 1999 is casual, wearable and focuses on an array of outerwear, jerseys and Japanese denims for its debut collection. This endeavor isn't just a new label, it's an accumulation of his experiences from a young age, distilling decades of observation and immersion into a cohesive vision. Hall's journey in fashion and visual arts has been remarkable. At just 14, he began working under Matthew M. Williams, steadily becoming his right hand, absorbing invaluable lessons in creative direction. Later, at 18, Hall spent three years in London with legendary image-maker Nick Knight, honing his skills in fashion film, image-making, and creative direction. These experiences have allowed him to build a strong global community, spanning America, Japan, Paris, and London. Speaking exclusively toHypebeast, Hall recounted his lifelong knack for anticipating trends, an intuitive sense that has propelled his journey. He reminisced about being among the first to queue for iconic releases, citing the moment he stood in line for the revered Kate Moss Supreme shirt. Hall toldHypebeasthe was obsessed with being part of the culture and developed his inherent eye for trends by cultivating different perspectives from his youth. Hall's observation of street culture and subcultures has been a driving force, preparing him to launch a brand that resonates with his generation's pulse. In a joint conversation withHypebeast,Williams shared that following two decades in the industry, he wants to give back to young designers and is doing so step-by-step and by backing new fashion brands like this one from Hall. The inaugural DIARY 1999 collection is a testament to Hall's unique perspective. It features a strong lineup of jersey pieces, adorned with details and prints inspired by the visual lexicon of Americana and the clothing codes he grew up with. A key focus is innovative outerwear, particularly a zip-detailed pillow neck that offers a twist on the classic hooded jacket. The collection also includes hand-made jeans crafted from Japanese denim, reflecting his admiration and deep respect for the nation's artisanal quality. Beyond clothing, Hall's photography practice has fostered strong connections within the new generation of American musicians, including artists like Ken Carson, Destroy Lonely, and Playboi Carti, who are part of Carti's Opium collective. This interdisciplinary approach—weaving together music, fashion and visual art is what truly defines DIARY 1999. Not just a brand, it's a reflection of a vibrant, interconnected culture poised to shape the future of fashion.
Sharjah 24
5 days ago
- General
- Sharjah 24
Sharjah Ruler: Jebel Al Deem Projs. in Kalba to open in Mar. 2026
He also announced the construction of a new road that will traverse the peaks and slopes of the mountains and descend into Khorfakkan. His Highness described it as a marvel unlike anything seen before. Speaking during a phone call on the 'Direct Line' program aired on Sharjah Broadcasting Authority, His Highness reassured the people of Khorfakkan: 'I want to emphasise that our focus is not solely on Kalba. The development program in Kalba is progressing, and, Allah willing, we will inaugurate the Jebel Al Deem projects in March 2026, which will include the 'Above the Clouds' rest area, sports fields, and farms. The roadworks will be finished soon, Allah willing, to ensure convenient access to the site.' Ensuring the UAE's Food Security His Highness the Ruler of Sharjah said: 'We have focused on Kalba because 'Jebel Al Deem' located there, has a special feature — it is in a unique area where most parts of the mountain consist of high-quality soil suitable for farming, not rocks. Therefore, agriculture on this mountain is successful. Praise be to God, the young trees we planted will bear fruit in three years and provide us with large quantities, God willing. His Highness continued, 'We are working to ensure food security for the entire United Arab Emirates. Our concept of food security includes vegetables, fruits, livestock, and products such as wheat, all of which, thanks to God, are organic. The Jebel Al Deem project is part of our food security initiative and is dedicated to fruit production. However, when we look at the other elements that secure food products, we find that we now have vegetables, all organic and free from any interference, that will be completed soon, God willing. Also coming to market soon will be beef, veal, and goat meat, in addition to poultry meat, which is already available and will continue, God willing. All of these meats come from clean, properly raised breeds.' 140 New Food Products from Sharjah His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah continued, saying: 'We are also working on a project to produce food industries, with 140 new food products being manufactured from clean and healthy ingredients. We are establishing dedicated factories for these products, and if people observe the operations in the areas behind the cow barns, they will see a scene reminiscent of a 'beehive'.' Above 1,100 Meters in Khorfakkan: A Unique Perspective His Highness the Ruler of Sharjah continued: 'Since Jebel Al Deem alone cannot fulfill our goal of ensuring food security for the entire nation, we have explored other regions. When we inaugurated the Khorfakkan Road and reached the Al Ghazeer Tunnel, I told those with me, 'You will witness something no one has seen before,' because I am well-acquainted with every detail of this area. I have studied these projects thoroughly over the past five years. At that moment, I was referring to the peak of the mountain next to us, which rises 1,100 meters above sea level. Looking west from this summit, we can see Bur Dubai, Deira, Sharjah, Ajman, Umm Al Quwain, and the land beyond these cities all the way to the TV tower in Al Dhaid. As the sun sets over this mountaintop, a stunning view emerges: a sparkling carpet of lights spreads across all the mentioned cities. If we gaze to the other side, we can see the city of Khorfakkan with its gentle clouds, the Port of Khorfakkan, and the surrounding mountains.' On Mountain Peaks and Slopes… A New Road to Khorfakkan His Highness also stated, 'We will build a road that runs along the peaks and slopes of the mountains and descends into Khorfakkan. This road will be a marvel unlike anything seen before. In Khorfakkan, we will plant what we are currently planting in Jebel Deem in the city of Kalba. Driving along this road will be a true pleasure, as it will be surrounded by trees, crops, water channels, and beautiful houses. The road will ascend from the Al Ghazeer Tunnel to the highest mountain peak in Khorfakkan, at an elevation of 1,100 meters above sea level. By the grace of Allah, we consistently achieve success in every project we approach with dedication and hard work. And to the people of Khorfakkan, we say: we have never forgotten you.' Community Cohesion and Elevating Individuals His Highness the Ruler of Sharjah emphasised that development is not limited to various types of projects; rather, true development begins with the development of society itself. His Highness said: 'We are not only concerned with food and tourism projects, but we also care deeply about academic achievement and uplifting people in their knowledge, understanding, and behavior. In the past, the community was not closely connected. I used to ask some fathers which school their children attended or what grade they were in, and they would respond that they didn't know. But now, thanks to Allah, after three generations and entering the fourth, whom I know and follow closely, the community has become united. Fathers have become more involved in their children's lives. I noticed in the past that residents of the central region often moved around, as they were Bedouins searching for agriculture. I wanted them to unite around something, to settle down, and to grow attached to their homeland. I spoke to them, and as Antarah Ibn Shaddad once said in his famous poem: 'To me, the souls; to the birds, the meat; and to the beasts, the bones'—I told them, I too seek the souls. My happiness comes from people gathering and forming bonds, not from sporadic meetings, but from daily interactions. This is how societies are built. Today, thanks be to Allah, we witness a deeply united community that brings joy to the heart.' His Highness has further stated: 'We now have 26 male and female students from the College of Marine Science at Khorfakkan University beginning a scientific program at the University of Exeter—one of the leading British institutions specializing in environmental and marine sciences. This initiative aims to equip students with both theoretical and practical knowledge in marine sciences and to prepare a generation of researchers and scientists in the field of marine environment. Each student will earn dual degrees, one from Khorfakkan University and another from Exeter, while those enrolled exclusively at Exeter will receive a single degree from that university.' Water Security… Sharjah's Reserve Covers 6 Months Regarding the water security of the Emirate of Sharjah, His Highness said: 'We have reservoirs in which we collect water so that, Allah forbid, if the Gulf were to become polluted and desalination plants were to shut down, the Emirate of Sharjah would still have a water reserve sufficient for six months. We pray that such crises never occur and that Allah protects us.' New Residential Complex in Al Dahiat, Kalba Regarding the new residential area in Al Dahiat suburb of Kalba City, approved Thursday by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, His Highness announced that a residential complex will be built on the site, consisting of 190 residential land plots, a main park, and a mosque. The first phase will begin with the construction of 54 housing units. His Highness concluded: 'We shifted our focus to building residential complexes due to challenges with funds spent on homes that stalled at the column stage because of legal disputes. Some homeowners wanted to make additions and expected the government to cover these costs. Additionally, we encountered various conflicts between homeowners and contractors. As a result, we decided to construct ready-made housing complexes, enabling homeowners to make personal modifications after receiving their homes. We wish them a happy and comfortable life in their new residences, Allah willing.'
