Latest news with #SuryaJain
Fashion Value Chain
25-07-2025
- Business
- Fashion Value Chain
Aupulent Debuts India's First Astro Lab-Grown Diamond Line
Aupulent, a leader in sustainable fine jewellery, has launched Astro by Aupulent—India's first lab-grown diamond collection crafted specifically for astrological and spiritual purposes. This groundbreaking range blends Vedic astrology with modern innovation, offering spiritually aligned jewellery made using ethically created diamonds. Diamonds have traditionally played a vital role in Vedic astrology, especially for those influenced by Venus (Shukra). However, access to high-quality mined diamonds has remained limited, expensive, and environmentally taxing. Aupulent is redefining that tradition by using CVD-grown diamonds that are physically, chemically, and energetically identical to mined ones. 'We want to challenge the notion that only mined diamonds have spiritual power. Lab-grown diamonds carry the same energy, and they're the future of ethical luxury,' said Surya Jain, Founder & CEO of Aupulent. A fifth-generation jeweller and wellness advocate, Jain calls Astro a personal mission to bring gemstone spirituality into the future. Astrology's New-Age Appeal With astrology witnessing a cultural resurgence, especially among Gen Z and millennials, the collection taps into a generation that seeks meaning, balance, and intentional living. A NumroVani study in 2024 found that 51% of Indians aged 18–35 refer to astrology daily, with 88% reading horoscopes weekly. The Power of the Diamond in Vedic Astrology In Vedic tradition, diamonds are associated with Venus, ruling over love, creativity, beauty, and luxury. Individuals with Taurus or Libra ascendants, or a strong Venus in their chart, are particularly recommended to wear diamonds for emotional harmony, charm, relationship healing, and financial success. Designed for Energy & Everyday Wear Each ring in the Astro collection is engineered to ensure that the diamond touches the skin, in line with Vedic principles. Crafted for both aesthetics and energy transfer, the collection combines comfort, durability, and spiritual resonance. It is available in gold or platinum with exact planetary weights and certified purity. Backed by Science, Guided by Spirit Each diamond is grown using CVD technology, tested for energetic alignment, third-party lab certified, and available with optional astrology consultations to ensure personal relevance and impact. 'Jewellery is no longer just adornment—it's about meaning,' Jain added. 'With Astro, we are offering jewellery that empowers from within while reflecting personal style and spiritual purpose.' With this launch, Aupulent becomes the first Indian brand to formally integrate lab-grown diamonds into astrological jewellery, pioneering a path where sustainability, science, and spirituality coexist.
Fashion Value Chain
17-07-2025
- Business
- Fashion Value Chain
Aupulent Launches Astro: Lab Diamonds for Astrology
Sustainable fine jewellery brand Aupulent has launched Astro, a groundbreaking lab-grown diamond collection crafted specifically for astrological and spiritual purposes. With this, Aupulent becomes the first Indian fine jewellery brand to offer lab-grown diamonds for Vedic astrology use. Astro is a unisex range that aligns traditional astrological wisdom with modern innovation. For centuries, diamonds have held deep astrological importance, especially for those influenced by Venus (Shukra). However, traditionally mined diamonds come with high costs and environmental concerns. 'Lab-grown diamonds are chemically and energetically identical to mined ones. It's time to bring sustainability into spiritual spaces,' says Surya Jain, Founder & CEO of Aupulent. A fifth-generation jeweller and wellness advocate, Jain emphasizes that Astro merges generational gemstone wisdom with science-backed craftsmanship. The launch also reflects the rise of astrology among Indian millennials and Gen Z. A 2024 study by NumroVani found that over 50% of young Indians consult astrology daily. Crafted using advanced CVD (Chemical Vapour Deposition) technology, each diamond in the Astro line is: Tested for energetic purity Set in astrologically correct designs Available with optional astrology consultations Certified by third-party labs The collection uses gold or platinum and is designed for everyday comfort while ensuring skin contact with the diamond—vital in Vedic gemstone practice. According to Vedic astrology, diamonds benefit those with Taurus or Libra ascendants, or a well-placed Venus, enhancing charm, emotional stability, and creative energy. 'With Astro, jewellery becomes more than adornment—it becomes intentional,' Jain adds. Astro bridges science, sustainability, and spirituality, giving modern consumers a meaningful and mindful jewellery experience.
