01-08-2025
- Business
- Irish Independent
Wicklow salon Home of Hair expands in Greystones
Susan plans to rebrand both salons under the Home of Hair name 'uniting them through one powerful, purpose-led identity'.
Established in 2017, Susan Collins Home of Hair has been a staple in the Greystones community. It offers a range of services, including haircuts, colouring, styling, and treatments, all using environmentally friendly products.
In addition to prioritising sustainable practices within the salon, she actively participates in community initiatives and supports local charities. In 2022, she led a fundraising drive in Greystones, rallying other firms to bring in €12,200 for the Irish Red Cross Ukraine Appeal. 70 local businesses donated prizes to the monster raffle, which received an amazing response from the community.
Susan's salon became the first in the EU to achieve B Corp certification, a recognition reserved for businesses that meet the highest standards of social and environmental impact.
B-Corp certification is a prestigious recognition awarded to companies that meet the highest standards of social and environmental performance, transparency, and accountability. By obtaining this status, Susan joined a global community of businesses dedicated to using their platform to drive positive change.
At Home of Hair, people and planet come first. That means flexible work, ethical choices, low-waste salons, and a team culture that prioritises joy, mental wellbeing, and mutual respect.
Her team of colourists and stylists use Davines products — a sustainable, cruelty-free haircare brand — and the salon supports other local small businesses, including wellness brand LaLuna Goodness.
The salon invests in recycling salon waste. Items such as hair, used foil and colour tubes, excess colour and bleach, plastics and cups, are sent to experts for recycling and reuse. The towels from Easy Dry are Irish-owned, sustainable, biodegradable, disposable, and vegan, while the salon partners with small-scale coffee farmers and prioritises buying coffee from importers that protect farming communities and soil health.
'We're not just growing in size — we're deepening our impact,' said Susan. 'This rebrand is about bringing everything we stand for into every corner of the business — more space, more support for our team, and more opportunities to model what a better salon culture can look like.'
