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Straits Times
11-05-2025
- Entertainment
- Straits Times
Things to do with kids: Museum of Ice Cream reopens, Tom and Jerry collectibles
Watch Be@rbrick animated series, visit Museum of Ice Cream Singapore and collect Tom and Jerry-themed keychains from Sushi Express. PHOTOS: APPLE TV+, MUSEUM OF ICE CREAM SINGAPORE, SUSHI EXPRESS SINGAPORE – Make family time all the more special with these ideas and activities. Museum of Ice Cream Singapore reopens Beat the heat with your children at the newly renovated Museum of Ice Cream Singapore in Loewen Road. The attraction, which opened in 2021, has refreshed its installations, while keeping its iconic pink aesthetic. Go on the whimsical fruit swings, dance in the Infinity Mirror Party Zone and have fun finding your way out of the Banana Maze. Hit all five dessert stations for unlimited servings of ice cream from Singapore brand Denzy Gelato, Ben & Jerry's from the United States and more. There are up to 19 flavours and eight toppings. Museum of Ice Cream Singapore has refreshed its installations, while keeping its iconic pink aesthetic. PHOTOS: MUSEUM OF ICE CREAM SINGAPORE To celebrate the relaunch, you can join free workshops to make ice cream and personalise keychain tags at selected time slots on weekends until May 25. They are available on a first-come, first-served basis when you buy tickets online ( Admission starts at $35. Kids aged two years and below enter free, and those under 12 must be accompanied by an adult. Until May 30, Singapore residents get 10 per cent off on weekday tickets with the promotion code SGSPRINKLE10. Tom and Jerry-themed promotion at Sushi Express The plushie keychains from Sushi Express capture classic cartoon characters Tom and Jerry's playful antics with Japanese food. PHOTO: SUSHI EXPRESS Several food and beverage brands recently offered mini plushies as promotional merchandise, available with the purchase of their products ranging from burgers to pizza to chocolate malt drinks. Here are two more adorable additions: plushie keychains capturing classic cartoon characters Tom and Jerry's playful antics with Japanese food. One keychain shows Tom emerging from an ebi tempura, while the other features Jerry peeking out of a tamago sushi. Get these from conveyor belt sushi restaurant chain Sushi Express, which is presenting a Tom and Jerry-themed promotion in celebration of the duo's 85th anniversary. Until June 30, receive a stamp for every $10 you spend. Collect five stamps to buy a keychain for $12.90 or use 10 stamps to get one free. Other collectibles include melamine plates and desk decorations. And inspired by Jerry's love for cheese, your family can savour three new sushi: Smokin' Camembert Salmon ($3), Margherita Jumbo Shrimp ($3) and Carbonara Jumbo Scallop ($3.50). Go to for details. Be@rbrick animated series on Apple TV+ Be@rbrick is a music-driven animated comedy series based on the iconic collectible figures. PHOTO: APPLE TV+ While you know Bearbrick as highly sought-after collectible figurines, your children may now recognise them as characters from an animated series. Be@rbrick is a new music-driven animated comedy series based on Japanese company Medicom Toy's iconic collectible figures. Streaming on Apple TV+, the 13-episode show follows teenage singer-songwriter Jasmine Finch and her bandmates as they pursue their dreams and inspire others to do the same. But it is a real challenge when their roles and futures have been predetermined by their painted-on looks, and enforced by Ms Goldenshorts, the most powerful Be@rbrick in town. To shape their destinies, Jasmine and her friends realise they have to take action. Produced and animated by American film studio DreamWorks Animation and Japanese creative agency Dentsu Inc, the series features upbeat, original songs and aims to empower children to embrace their true selves through the universal language of music. Kids are also reminded how everyone in the world is unique, has the right to be different and should be accepted for his or her individuality. Get the ST Smart Parenting newsletter for expert advice. Visit the microsite for more
Straits Times
09-05-2025
- Entertainment
- Straits Times
Plushie power: More brands are dropping plush toys aimed at collectible-crazy Singaporeans
SINGAPORE - It is not exactly Labubu, but that has not stopped big brands in Singapore from pushing their own limited edition plushies out to those who cannot get enough of the latest plush toy trend. Since April 26, Singaporeans have been flocking to their nearest supermarkets to purchase Milo promotion packs that come with free mystery plushies, as part of the chocolate malt beverage maker's 75th anniversary celebrations. The drink-and-toy bundles are priced from $7.95. These locally designed exclusive collectibles, split into two series, have generated interest from Milo lovers both locally and overseas. The Breaktime Set plushies sold out quickly but are set to become available again due to popular demand, while the Breakfast Set plushies are progressively being restocked across the island Ms Alene Ee, Head of Nutrition and Milo at Nestle Singapore, tells The Straits Times: 'The hunting for Milo plushies in stores has surprisingly brought many Singaporeans together. There have been many stories and posts of families, friends and colleagues bonding over this. What has been interesting was how open Singaporeans have been towards helping one another in the stores to get the plushies of their choice. It was in part a beautiful showcase of our unity in diversity.' Milo's Breakfast Set and Breaktime Set Plushies. PHOTO: MILO SINGAPORE Local telco Singtel as well as restaurant chains Pizza Hut and Sushi Express have wasted no time in coming up with their own equivalents. Retailing at $6.90 with every Cheeseburger Melts meal combo ($15) or Cheeseburger Melts a la carte ($9.90) since May 5, Pizza Hut's Sir Melts-a-Lot plushie is a cute interpretation of the real deal – a pizza-like crust engulfing its contents, all enclosed within a compact box. Ms Jayss Rajoo, director of Marketing & Food Innovation at Pizza Hut Singapore, shared that the main objective of its campaign is to 'deepen customer engagement by creating an emotionally resonant product and experience'. The company also sought to tap into lifestyle trends around 'nostalgia, fandom culture and self-expression, particularly among Gen Zs and millennials, thus reinforcing Pizza Hut's position as a brand that goes beyond food to deliver joyful and memorable experiences'. While Sir Melts-a-Lot has been snapped up islandwide, 500 of them will be up for grabs again at Pizza Hut's Nex outlet on May 11, at 12 to 2pm and 6 to 8pm. Sushi Express is also getting into the game. To commemorate classic cartoon characters Tom and Jerry's 85th anniversary, it launched exclusive merchandise - including plushie keyrings ($12.90 with every five stamps, receive one stamp with every $10 spent) - on May 1. The promotion ends on June 30. Mr Justin Tan, brand and marketing manager of Sushi Express Singapore, notes seeing 'particular enthusiasm on social media, with customers sharing photos of their Tom and Jerry collectibles'. He adds that it has been 'rewarding to witness the multi-generational appeal of this collaboration'. Not to be left behind is Singtel, which on May 1 launched its Singapore-themed blind boxes that are complimentary for those who purchase any of its $30 or $50 5G+ Tourist eSIMs. Each blind box contains a plushie (worth $19.90 each) modelled after uniquely Singapore icons – Chilli Crab, Orchid, Durian, Curry Puff and Kaya Toast. Singtel's Blind Box Collection. PHOTO: SINGTEL They can be collected at the Travelex money changer counters at Changi Airport's Terminals 1 to 4 and Singtel shops islandwide. From May 21, the plushies will also be complimentary at all 7-Eleven stores with purchase of a $15 Singtel Prepaid SIM or with a minimum $20 top-up. Join ST's Telegram channel and get the latest breaking news delivered to you.
