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Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
MyDesignation Debuts Bangalore Flagship Store
MyDesignation, Kerala's leading homegrown fashion and lifestyle brand, has opened its first store outside the state with a flagship outlet on the bustling 100ft Road in Indiranagar, Bangalore. This marks the brand's fourth store overall and its bold entry into one of India's most premium and competitive retail markets. After building a strong following through stores in Trivandrum, Kochi, and Calicut, MyDesignation brings its signature creativity, innovation, and customer-first approach to Bangalore's style-savvy shoppers. The 1,500 sq. ft. store features a striking yellow façade — the only one on the entire street — and an unconventional retail design with no mannequins, dynamic seating arrangements, a flowing wave ceiling that extends from the exterior, and an open floor layout encouraging exploration. The flagship store houses the complete MyDesignation apparel range, allowing customers to experience the brand's full design spectrum in one location. Adding a local touch, the outlet offers exclusive Bangalore-themed carry bags designed specifically for this store. Bangalore has already been MyDesignation's top-performing city for online sales, and with several lakh customers living within a 10 km radius, the new store aims to deepen direct engagement with its digital audience. 'This launch is a defining moment for us,' said Swaroop Krishnan, Co-founder, MyDesignation. 'Bangalore's vibrant fashion scene aligns perfectly with our vision for premium, experience-led retail.' Vice President of Media, Vishal Venugopal, reflected on the journey from humble beginnings to this milestone, calling it proof of what's possible with consistency and determination. The brand has a proven record of profitability, reaching capital break-even within three months of opening at its existing locations, and intends to replicate that success in Bangalore. The store's grand launch was marked by a spirited Chendamelam performance and a live countdown that brought the crowd together, signaling the start of a new chapter in MyDesignation's growth. With bold design, high-quality apparel, and accessible pricing, the brand aims to set new benchmarks in Indian fashion retail.
India Today
23-07-2025
- Lifestyle
- India Today
Is emotional storytelling the future of style? All you need to know
Fashion has always been in motion — silhouettes have shifted, fabrics have evolved, and seasonal trends have danced in and out of relevance. But today, the industry is witnessing a quieter, more meaningful transformation. One where connection trumps collection, and emotion holds more value than what's trending this today's ever-evolving fashion landscape, trends are no longer the sole drivers of consumer choices. Instead, emotional storytelling is emerging as a powerful force that connects brands to individuals on a deeper, more personal level. Rather than simply showcasing what's "in" for the season, fashion is now being used as a medium for self-expression, identity, and values. Consumers, especially Gen Z and millennials, are seeking more than aesthetics—they want purpose, meaning, and connection behind what they shift reflects a broader cultural movement towards authenticity and personalisation. Clothes are no longer just garments; they are becoming statements of belief, mood, and memory. Whether it's a t-shirt that tells a story or a collection inspired by lived experiences, fashion rooted in emotion resonates more deeply and builds lasting loyalty. As this narrative-driven approach gains momentum, it's clear that the future of style isn't just about what you wear—but why you wear it. Indiatoday spoke with Swaroop Krishnan, CEO & Co-founder, MyDesignation to get more insights on the shift has been more than evident. Modern consumers are no longer just buying clothes — they're seeking stories, significance, and self-expression. They want to wear pieces that mirror their personality, reflect their mood, and echo their beliefs. In an age of hyper-personalisation, fashion is no longer about fitting in — it's about standing out, trends may bring excitement, but they're inherently fleeting. Emotional storytelling, on the other hand, carries timeless impact. A well-designed pastel tee might earn a compliment, but when that same piece is tied to a memory, a mindset, or a personal message, it becomes unforgettable. It transforms from apparel to a statement of is the philosophy shaping the future of fashion — not dictated by trend forecasts but anchored in real, raw, resonant collection begins with a story, not a style trend. Designs are emotionally driven — from bold prints that radiate confidence to comfort-first fits that inspire nostalgia. Each garment is made not just to wear, but to feel. This emotional depth is exactly what today's next-gen audience craves and connects dressing a generation that prizes fearless self-expression over fashion rules. They're not concerned with what's trending this month; they want to know why a garment exists, what it stands for, and how it aligns with who they is why emotional storytelling isn't just a creative approach — it's a strategic imperative. It fosters deeper customer loyalty, fuels genuine conversations, and turns everyday wearers into passionate ambassadors. In this space, clothes aren't just worn — they're lived fashion moves into a more thoughtful and expressive era, brands with soul will outlast those chasing virality. Because while trends fade, emotions a world overwhelmed by speed, noise, and clutter, the most powerful offering a brand can deliver is authenticity with intention — fashion that doesn't just follow the world, but reflects your here's to the storytellers. To those creating fashion with in the end, the most powerful thing anyone can wear isn't a trend — it's a story they believe in.- Ends
Fashion Network
29-04-2025
- Business
- Fashion Network
Mydesignation raises Rs 10.7 crore in funding round led by Multiply Ventures
Mydesignation, a direct-to-consumer (D2C) fashion and lifestyle brand has raised Rs 10.7 crore ($1.3 million) in a seed funding round led by Multiply Ventures. The funding round also saw participation by Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. The company will utilise the funds to strengthen its team, enhance technology, product innovation and offline expansion. Commenting on the funding, Swaroop Krishnan, co-founder of Mydesignation in a statement said, 'We've already achieved 100% year-on-year growth for four consecutive years while staying profitable. With this fundraise, our goal is to drive 200% growth, without compromising on our financial discipline or customer satisfaction.' Sanjay Ramakrishnan, founding partner at Multiply Ventures added, 'The team's journey of bootstrapping the brand over four years to its current standing is a story of grit, clarity on the opportunity, and very focused execution. As founders, Swaroop and Gopika have demonstrated remarkable financial discipline, a deep understanding of their consumers, and a brand-first mindset.' Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika Menon, Mydesignation claims to have strong customer base of over 5 lakh consumers.
Business Mayor
28-04-2025
- Business
- Business Mayor
Fashion startup MyDesignation raises $1.25 million in seed round
Representative Image New Delhi: MyDesignation, a fashion and lifestyle D2C startup, has raised $1.25 million (Rs 10.7 crore) in a seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures, it said in a media release on Tuesday. This capital infusion will help MyDesignation accelerate its hiring, technology enhancement, offline expansion, and entry into newer geographies, according to a company's statement. Swaroop Krishnan, Co-founder and CEO, MyDesignation stated, 'We've already achieved 100% YoY growth for four consecutive years while staying profitable. With this fundraise, our goal is to drive 200% growth, without compromising on our financial discipline or customer satisfaction.' 'We never depend on any third-party platforms or marketplaces for growth. This gives us control over the entire customer journey and has helped us deliver one of the best brand experiences in fashion,' said Gopika B Raj, Co-founder and CCO of the company. 'Our D2C model enables us to stay closer to customer sentiment and feedback, which fuels our product design and communication strategy,' she added. Founded in 2020, the company has a customer base of over 5 lakh consumers, recording a 35% monthly repeat rate, and plans to double this user base within the year. READ SOURCE
