Latest news with #SweeneyHasGreatJeans'
Indian Express
7 days ago
- Politics
- Indian Express
‘Her ad is fantastic': Trump on learning that Sydney Sweeney is a registered Republican
Soon after learning that actor Sydney Sweeney's a registered Republican, US President Donald Trump was quick to call her latest viral denim ad 'fantastic', a campaign currently doing the rounds on social media. 'If Sydney Sweeney is a registered Republican, I think her ad is fantastic!' Trump said to a reporter on Monday. His remarks came amid debate over Sweeney's political affiliation and her latest American Eagle campaign, which leans into a pun on 'genes' and 'jeans.' Public records show that Sweeney registered to vote as a Republican in Florida on June 14, 2024, shortly after purchasing a mansion in the Florida Keys, as per The Guardian. Her registration came about two weeks after Trump, also a registered Republican in Florida, was convicted in New York of falsifying business records. It also preceded his re-election to the presidency in November 2024. Sweeney has not commented publicly on her voter registration. Sweeney has drawn both praise and criticism for her ongoing American Eagle campaign, which plays on the pun 'Sydney Sweeney has great genes.' In one video, she says: 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.' While some have praised the campaign's creativity and Sweeney's performance, others have ridiculed it as a provocative fashion ad, especially at a time when Trump's administration is actively pushing to dismantle diversity, equity and inclusion (DEI) programs and tighten immigration enforcement. Despite the controversy, American Eagle has defended the campaign, saying in a statement Friday: ''Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story.' (With inputs from The Guardian)
New York Post
02-08-2025
- Entertainment
- New York Post
Ex NJ teacher roasted after claiming she was traumatized by Sydney Sweeney ad
She used Sydney's rump for a trauma dump. An ex New Jersey teacher-turned-lifestyle influencer is getting roasted online for turning Sydney Sweeney's American Eagle ad into a therapy session, with a post claiming she feels unattractive because of her skin color — and a repost of it, calling her a 'professional victim,' went viral. 'For me, I can't help but think about the 13-year-old brown girl who gets all of her denim at American Eagle, who already struggles to see her beauty and worth in a world that continues to value white, Eurocentric beauty standards,' said Payal Desai of Medford in an Instagram video on Tuesday. Her clip was reposted on X on Wednesday by media personality Colin Rugg — with the caption, 'The professional victims are relentless' — and it's already racked up 10.6 million views and masses of criticism. 'If your self worth crumbles at the sight of Sydney Sweeney in jeans, I've got news for you: The problem isn't whiteness. It's you,' one X user wrote. 'The American Eagle ad triggered your childhood trauma? Because Sydney Sweeney is blonde and beautiful?' someone else asked. 'Girl, that's not oppression, that's insecurity, and you need to handle that in therapy, not social media. I'm a mixed Latina, and I think she looks absolutely stunning.' 'This was probably just a grift by her to get everyone to tell her she is pretty,' Rugg, who has 1.8 million X followers, added. Desai called the 'Sydney Sweeney Has Great Jeans' ad campaign 'especially off-putting.' Desai, 39, whose parents are from India, grew up in Allentown, PA, according to NJ Advance Media. In her reactionary post, which garnered 284,000 views on her Instagram page, @payalforstyle and over 88,000 on her TikTok handle, she spoke about her difficulty finding herself pretty in her 'predominantly white community.' 'I really wasn't gonna weigh in on this, but here we go. It is so difficult to grow up as a person of color, specifically a woman, and view yourself as beautiful in any sense of the word growing up in this country,' she began in the video to her 441,000 followers. 'I remember growing up in a predominantly white community wishing myself out of this body, out of this culture. Take my name if it meant that I could wake up blonde-haired and blue-eyed, never having to explain who I am or worry about being accepted. That is why this American Eagle ad with Sydney Sweeney is especially off-putting.' This is not the first time Desai, a former eighth grade teacher who left her job to pursue full-time content creating, has gone viral. In 2023, Desai amassed millions of views for her series on TikTok dubbed 'No Dusty Sons,' where she teaches her two young boys lessons that will one day benefit their future partners. Desai has disabled comments on her now-infamous Instagram post.
Time of India
02-08-2025
- Entertainment
- Time of India
Sydney Sweeney's American Eagle ad controversy: How the actress built a $40 million empire from endorsements
Sydney Sweeney is no stranger to internet's attention, but this time the reason is totally different. The 'Euphoria' star's latest campaign with American Eagle—featuring her in head-to-toe denim and little else—is drawing attention for reasons beyond fashion. Launched as the face of the brand's Fall 2025 'Sydney Sweeney Has Great Jeans' campaign, the actress sparked a social media firestorm within hours. The advertising campaign, which launched this week, features the blonde-haired and blue-eyed actor dressed in denim and it bears the tagline: "Sydney Sweeney has great jeans." The company even saw a 10 per cent surge in sales after the advertisement's release. Explore courses from Top Institutes in Please select course: Select a Course Category But some social media users said it alludes to theories of racial superiority and even compared it with Nazi propaganda. Some critics of the ad have said it glorifies her white genetics as "good," promoting eugenic thinking that has historically been used for racial violence. ALSO READ: Sydney Sweeney's controversial ad campaign draws Trump's attention, he says 'advertising a very funny thing' Who is Sydney Sweeney and what is her net worth? A prominent American actress, Sydney Sweeney has found herself at the center of controversy over American Eagle 's 'Sydney Sweeney Has Great Jeans' campaign, widely criticized for its 'genes' pun and imagery evoking eugenics and racialized messaging. She rose to fame with roles on the teen drama television series Euphoria (2019– ) and the first season (2021) of the acclaimed anthology series The White Lotus, and in films such as director Quentin Tarantino's comedy-drama Once Upon a Time in Hollywood (2019). She is also known for her roles in the dystopian drama television series The Handmaid's Tale (2018) and the comedy-drama series Everything Sucks! (2018). Live Events She has carved her own path in the industry and also has a production company under her name, known as Fifty-Fifty Films, founded in 2020. As of 2025, Sydney Sweeney's estimated net worth stands at approximately around $40 million, according to Celebrity Net Worth. ALSO READ: What is a solar eclipse and when does it occur? NASA says it happens occasionally Sydney became one of the highest-paid actors in Hollywood when she earned $7.5 million to star in a 2024 thriller called "The Housemaid." Incredibly popular on social media, Sydney Sweeney has 20 million followers on Instagram alone. She has capitalized on her social media popularity by forging dozens of lucrative endorsement deals. To date, Sydney Sweeney's brand deals and endorsements include the clothing brands Miu Miu, Cotton On, Armani, Guess, the lingerie brand Parade, and the skincare brand Laneige. She has also worked with Ford on a custom partnership that saw her restore a vintage Bronco. Sydney has flipped multiple homes and invested in real estate in LA and Washington, according to TOI. Also in 2024, Sweeney launched a successful home and body brand including novelty products that surprisingly gained massive attention. ALSO READ: Stimulus payments August 2025: These US states will receive financial benefit. Do you qualify? Last year, Sweeney appeared in a commercial for Dr. Squatch promoting the company's body wash. "Let's face it, guys only want one thing," she said before mustering bottles of the body wash. Dubbed the "body wash genie," Sweeney says men are "tired of smelling thirsty" from synthetic body washes rather than natural products. The video went viral, racking up 20 million views to date. As a follow-up for the body wash commercial, in May, Sweeney teamed up with Dr. Squatch to launch soap infused with her used bathwater. Who is Sydney Sweeney dating? Last month, Sydney Sweeney took a Jet Ski joy ride in Idaho with a mystery man, prompting speculation she's dating someone new. Sydney—dressed in a navy one-piece swimsuit and life jacket—smiled as she drove the gray-and-yellow Sea-Doo on the water. The man was seated behind her with his arms wrapped around her torso, sporting a pair of yellow swim shorts, white tennis shoes and a red life jacket, reports E Online. This came four months after she and her ex-fiancé Jonathan Davino parted ways. Earlier this year, rumors went flying that the 27-year-old and her Anyone But You costar Glen Powell were together. In May, the Madame Web actress also chimed in on her relationship status when she spoke out on being single for the first time since she and Jonathan—who began dating in 2018 and got engaged in 2023—broke up.
Time of India
02-08-2025
- Entertainment
- Time of India
Sydney Sweeney's controversial ad campaign draws Trump's attention, he says 'advertising a very funny thing'
What Trump said on Sydney Sweeney ad controversy Live Events Sydney Sweeney's American Eagle controversy (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The ongoing controversy surrounding Sydney Sweeney 's American Eagle ad has garnered a lot of attention online. Sweeney, 27, and American Eagle faced backlash earlier this week after the blonde-haired, blue-eyed 'White Lotus' starlet appeared in a new denim ad for the popular clothing and accessories retailer. It sparked a debate over race and Western beauty President Donald Trump was asked about the Sydney Sweeney's American Eagle's ad by Newsmax anchor Rob Finnerty. Trump was asked about the highly contested advertisement in a bizarre question that ended with the president going on a rant about transgender actress Dylan Mulvaney and his own experience with advertising, reports The Irish Star."Your administration has been very open about the fact that American women are not having enough babies," the Newsmax anchor began his perplexing line of questioning. "There was an ad this week. Sydney Sweeney, an actress, was in an ad for Blue Jeans. The ad is doing very well. It's very popular. The jeans are sold out," he went on before asking, "Does America need to see more ads like that? And maybe fewer ads with people like Dylan Mulvaney on the cover?"Trump took the bait and went on a rant about the Bud Light campaign. He said, "The Dylan Mulvaney ad was perhaps the most unsuccessful ad in history. It knocked 35 million dollars off the value of a certain company. You know what I'm talking about. That was one of the great disasters of all time. I would say it was probably the most unsuccessful ad, worst ad ever."He continued, "You know, advertising is a very funny thing. I've done ads where I thought they were lousy and they turned out to be iconic, and then I've done some that I thought were beauties that were gonna be fantastic, and they weren't so good, so to each his own. But the Dylan Mulvaney ad was a total disaster." The Newsmax anchor paired the question with an onscreen banner that read, "Trump ends the era of woke."American Eagle is standing by its controversial ad campaign featuring Sydney Sweeney, which includes various commercials with the tagline: 'Sydney Sweeney Has Great Jeans.' The campaign has been criticized for promoting eugenics with its tagline, "Sydney Sweeney has good jeans," which many interpreted as a white supremacist dog whistle.''Sydney Sweeney Has Great Jeans' is and always was about the jeans,' the company said Friday in a statement obtained by The Post. 'Her jeans. Her story.' 'We'll continue to celebrate how everyone wears their AE jeans with confidence, their way,' the statement continued. 'Great jeans look good on everyone.''I have great jeans… now you can too,' the 'Euphoria' actress wrote on Instagram on July 23, alongside a video for the controversial campaign. But some social media users compared the marketing move to "Nazi propaganda".'I thought it was gonna be, like, kinda bad, but wow,' one critic wrote on TikTok. 'That's gonna be in history books!''I will be the friend that's too woke, but those Sydney Sweeney American Eagle ads are weird,' another added. 'Like, fascist weird. Like Nazi propaganda weird.' Singers Lizzo, 37, and Doja Cat, 29, also took to social media to ridicule Sweeney and American Eagle over the controversy.'My jeans are black…' the 'Truth Hurts' singer wrote alongside a digitally altered picture showing herself in the denim shirt and jeans that Sweeney wore for the American Eagle photo shoot. Doja Cat shared a TikTok video of herself repeating Sweeney's American Eagle campaign monologue with an exaggerated Eagle appeared to distance itself from the 'Nazi propaganda' backlash by sharing other ads from the campaign that did not feature Sweeney.'Denim on denim on denim… on denim,' the company wrote alongside the new ad on July 27. 'AE has great jeans.' Plus, American Eagle's stock rose more than 10% immediately after the new campaign kicked off on July 23.
Time of India
02-08-2025
- Entertainment
- Time of India
American Eagle backs Sydney Sweeney's wordplay ad campaign, says ‘it's about the jeans, nothing more'
American Eagle has backed Sydney Sweeney and responded to criticism over its latest campaign featuring the actress, after a promotional video sparked backlash for its use of wordplay involving 'jeans' and 'genes. The tagline, 'Sydney Sweeney has great jeans, " was a cheeky reference to the brand's denim line. However, some viewers interpreted it as a double entendre that veered into problematic territory, especially after a teaser video surfaced online. Explore courses from Top Institutes in Please select course: Select a Course Category Design Thinking Finance MCA Others Management Technology Cybersecurity Healthcare Operations Management Leadership Data Analytics Digital Marketing Project Management healthcare Artificial Intelligence Public Policy others Product Management Degree CXO MBA Data Science Data Science PGDM Skills you'll gain: Duration: 22 Weeks IIM Indore CERT-IIMI DTAI Async India Starts on undefined Get Details Skills you'll gain: Duration: 25 Weeks IIM Kozhikode CERT-IIMK PCP DTIM Async India Starts on undefined Get Details In the now-viral clip shared on social media, Sweeney says: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.' While not part of the official campaign, the video quickly drew criticism, with some accusing it of echoing language linked to eugenics and racially charged ideologies. A number of social media users and commentators claimed the phrasing and aesthetics of the teaser bore similarities to Nazi white supremacist propaganda. Others argued the controversy was exaggerated, calling the ad a harmless pun with no deeper intent. Live Events Amid the mounting debate, American Eagle issued a statement defending its creative direction: ''Sydney Sweeney Has Great Jeans' is and always was about the jeans,' the company clarified. 'Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way.' View this post on Instagram A post shared by American Eagle (@americaneagle) This is the brand's first public comment since the campaign launched last week. Prior to the release, American Eagle's Chief Marketing Officer described the messaging as intentionally 'provocative' and said it was designed to 'push buttons.' Whether the backlash was anticipated or not, marketing experts suggest the controversy could benefit the brand by keeping it in the spotlight. FAQs Why is Sydney Sweeney's American Eagle ad being criticized? The ad sparked backlash over its tagline 'Sydney Sweeney has great jeans,' which some interpreted as a controversial wordplay on 'genes,' drawing unintended associations with eugenics. What did American Eagle say about the 'great jeans' controversy? American Eagle clarified that the campaign was solely about denim and personal style, stating, 'It's about the jeans—her jeans, her story,' denying any deeper or offensive connotations. Has Sydney Sweeney responded to the jeans/genes ad backlash? As of now, Sydney Sweeney has not issued a public response regarding the controversy surrounding the American Eagle campaign.
