Latest news with #SweetCMandarins
Time of India
19 hours ago
- Entertainment
- Time of India
A taste of global freshness: Sweet C launches its summer 2025 campaign in India with Malaika Arora at the helm
The Indian wellness and lifestyle space witnessed a refreshing twist as Sweet C Mandarins unveiled its much-anticipated Summer 2025 campaign at an exclusive evening at a five star hotel in Gurugram. The global premium mandarin brand introduced its campaign, Blue is the New Orange , to the Indian market in the presence of actor, wellness advocate, and brand ambassador, Malaika Arora . The evening opened on a mellow note with a live saxophonist performing jazz renditions, creating a soothing and sophisticated setting that echoed the brand's essence: elegant, vibrant, and rooted in mindful living. Guests included leading voices from wellness, food, lifestyle, and retail, who gathered to experience Sweet C's philosophy first-hand. Malaika Arora officially unveiled the campaign by pulling down the cloth covering the signature campaign visual. In her opening remarks, she shared, 'Sweet C isn't just a fruit — it's a reminder. Of taste that's honest, of food that's made with care, and of how good something simple can truly feel.' A key highlight of the evening was a vibrant panel discussion moderated by the emcee, featuring experts from diverse lifestyle sectors: Malaika Arora, celebrity & wellness advocate Chef Ashish Bhasin, culinary expert Rashmi Rai, fitness coach Sakshi Lalwani, nutritionist Supriya Nagpal, influencer Deeptanshu Bansal, marketing consultant Centred on the theme of freshness, the panel explored what the term 'healthy lifestyle' means in today's context, across ingredients, routines, mindsets, and digital culture. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Secure Your Child's Future with Strong English Fluency Planet Spark Learn More Undo Chef Ashish Bhasin stressed the power of simple, unprocessed ingredients. 'Real freshness lets the food do the talking. Sweet C is one of those rare fruits that doesn't need enhancements. It's pure, just as it is.' Nutritionist Sakshi Lalwani shared, 'Freshness begins at the source. It's about food that hasn't travelled miles in plastic or sat too long on shelves. Sweet C captures that ideal beautifully.' Fitness coach Rashmi Rai emphasised balance over extremes. 'It's not about overdoing. Sometimes it's rest, hydration, and a healthy fruit like Sweet C that refreshes you better than any workout.' Influencer Supriya Nagpal added a digital perspective: 'Freshness isn't about being aesthetic. It's when you feel mentally clear and physically light — Sweet C fits that feeling perfectly.' From a marketing lens, Deeptanshu Bansal reflected, 'True freshness, in marketing or food, is what stands out without screaming. Sweet C's simplicity makes it memorable.' Interactive segments followed, where the panel and audience shared their personal wellness rituals and 'fresh' habits that boost energy, mood, and clarity. Malaika noted, 'Mornings with fruit, movement, and quiet are the juiciest parts of my day. Sweet C fits right in.' The tone of the evening shifted into a lighter gear with a stand-up performance by Appurv Gupta, who brought infectious energy to the room with his witty takes on modern diets, health trends, and digital fatigue. Live band Akshar then took over, delivering a soulful set that blended jazz, indie, and mellow pop, offering guests the perfect musical backdrop as they explored photo zones, enjoyed curated cocktails, and dinner. The brand's summer 2025 campaign in India is a significant move for the brand, reflecting its intent to engage deeply with health-conscious Indian consumers. While the product is already a favourite across global markets, this campaign marks its growing footprint in India's wellness-led storytelling space, where clean, conscious, and relatable food choices are finding new ground. Malaika Arora closed the evening with a sentiment that resonated throughout the event: 'It isn't about changing how we eat, but about reminding us how good eating well can feel. Freshness isn't complex — it's thoughtful. And that's what the brand delivers.' About Sweet C Sweet C is a globally acclaimed premium mandarin brand, celebrated for its naturally sweet flavour, seedless convenience, and easy-peel promise. Grown with care and held to the highest international standards, it brings together health, indulgence, and simplicity. Designed for modern, on-the-go lifestyles, it is the perfect balance of mindful eating and pure enjoyment. Already a favourite across international markets, it continues to shape how the world experiences fresh fruit — one juicy bite at a time.
Hindustan Times
3 days ago
- Business
- Hindustan Times
Sweet C unveils Summer 2025 campaign ‘Blue is the New Orange' at Gurugram event
Gurugram, 3rd July 2025 — Celebrating thoughtful indulgence and everyday wellness, Sweet C Mandarins launched its Summer 2025 campaign, 'Blue is the New Orange', at The Westin Gurugram, with brand ambassador Malaika Arora unveiling the campaign. Known for its seedless, easy-to-peel nature and naturally sweet flavor, Sweet C celebrated the essence of freshness, simplicity, and everyday wellness in a setting that brought together leading voices in food, fitness, and lifestyle. Sweet C unveils Summer 2025 campaign 'Blue is the New Orange' at Gurugram event Guests were welcomed by the smooth sounds of a live saxophonist playing jazz renditions, setting the mood for what unfolded as a relaxed, elegant celebration. Attendees included prominent chefs, nutritionists, wellness experts, digital creators, retail partners, and members of the FMCG industry. Pulling down the campaign drape in front of a captivated audience, Malaika shared a personal note on her connection with the brand's philosophy. 'For me, wellness isn't just about workouts or routines. It's about making better choices every day, what we eat, how we live, and how we care for ourselves. Sweet C fits right in. It's clean, naturally sweet, seedless, and honestly, a little moment of joy in my day,' she said. Following the reveal, the evening transitioned into a panel discussion designed to explore the broader idea of 'freshness', not just in food, but in mindset, lifestyle, and daily choices. Moderated by the emcee, the panel was led by Malaika Arora and featured: Chef Ashish Bhasin, Culinary Expert Rashmi Rai, Fitness Consultant Supriya Nagpal, Lifestyle Influencer Sakshi Lalwani, Certified Nutritionist Deeptanshu Bansal, Marketing Strategist The discussion touched on how freshness is interpreted across different professions. Chef Bhasin described it as the confidence to let ingredients speak for themselves. 'Freshness is about restraint. When the ingredient is this good, you don't need to do much,' he said. Rashmi Rai highlighted the importance of simplicity in fitness and nutrition. 'Eating clean doesn't have to be complicated. Fruits like Sweet C are easy wins, convenient, nourishing, and satisfying,' she said. Nutritionist Sakshi Lalwani urged the audience to reimagine fruit as essential, not optional. 'It's not about trends or extremes. Sometimes, it's simple and consistent choices that matter most.' Supriya Nagpal spoke about audience relatability in wellness content. 'People don't want perfection, they want realness. Sweet C gives you something snackable, healthy, and aspirational, but in a way that's actually doable,' she noted. Marketer Deeptanshu Bansal added a brand-building perspective. 'The future of wellness marketing is emotional connection. Sweet C resonates because it's unpretentious and focused on everyday joy, not performance.' The panel also included interactive moments, with audience members and panelists sharing their wellness mantras, underrated habits, and favorite guilty pleasures that are 'not so guilty.' Malaika closed the discussion by reinforcing the campaign's core message. 'Sweet C isn't just a fruit. It's a reminder that living better doesn't have to be hard. It just has to be mindful.' The evening took a lighter turn with a stand-up set by comedian Appurv Gupta, who brought humor to the room with his relatable take on modern lifestyles, food habits, and wellness quirks. Guests then enjoyed a performance by live band Akshar, whose setlist spanned jazz, indie, and soul influences, adding energy to the night as guests mingled, enjoyed curated menus, and took photos at the citrus-themed selfie booth. Dinner was served in an experience zone that echoed the visual language of the Blue is the New Orange campaign. This campaign launch signals Sweet C's commitment to deepening its connection with Indian audiences by celebrating not just the fruit, but the lifestyle it represents. While Sweet C has long been a global favorite, the decision to introduce its summer campaign in India reflects growing interest among Indian consumers in premium, thoughtfully produced wellness offerings. About Sweet C Sweet C is a globally loved mandarin brand known for its naturally sweet flavor, seedless interior, and easy-to-peel skin. With a focus on simplicity, nutrition, and convenience, Sweet C fits seamlessly into modern lifestyles, whether as a snack on the go, a post-workout refresher, or a mindful indulgence. The brand is rooted in the belief that better choices don't have to be boring, and that good food can feel joyful, fresh, and real. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
