Latest news with #SydneySweeneyHasGreatJeans'
Yahoo
04-08-2025
- Entertainment
- Yahoo
Donald Trump: ‘If Sydney Sweeney Is a Registered Republican,' Then ‘I Think Her' American Eagle Jeans Ad Is ‘Fantastic'
Donald Trump appeared delighted when he found out that Sydney Sweeney is reportedly a registered Republican amid continued uproar over her American Eagle jeans commercials. Various news outlets, including The Guardian, recently reported the 'Euphoria' and 'White Lotus' Emmy nominee listed her party affiliation as Republican while registering to vote in Florida in June 2024, a few months before Trump's victory over Kamala Harris in the presidential election. 'She's a registered Republican? Oh, now I love her ad!' Trump told reporters July 3 boarding Air Force One in Allentown, Pennsylvania (via The Daily Beast). 'Is that right, is Sydney Sweeney…? You'd be surprised at how many people are Republicans. That's what I wouldn't have known. But I'm glad you told me that. If Sydney Sweeney is a registered Republican, I think her ad is fantastic!' More from Variety Trump Slams Charlamagne Tha God as 'Racist Sleazebag' For Fox News Interview Predicting a 'Political Coup' In the Republican Party Trump's Truth Social Parent Company Posts $20 Million Loss on $883,300 in Net Sales for Q2, Ends Quarter With $3.1 Billion in Assets American Eagle Defends Sydney Sweeney Ad Campaign Amid Controversy: 'Her Jeans. Her Story... Great Jeans Look Good on Everyone' The ad Trump is referring to is American Eagle's 'Sydney Sweeney Has Great Jeans' campaign, which has ignited outrage online over what some viewers see as American Eagle glorifying Sweeney's white heritage and thin physique. The crux of the ad campaign creates a pun around 'great genes,' which is the main driver of the controversy and even has some users on social media comparing the ads to 'Nazi propaganda.' ''Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story,' American Eagle said in a statement, standing by the ad campaign amid uproar. 'We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' The ads caused so much chatter online that Trump's White House weighed in on the backlash, with communications manager Steven Cheung calling the backlash a prime example of 'cancel culture run amok.' 'This warped, moronic and dense liberal thinking is a big reason why Americans voted the way they did in 2024,' Cheung added. 'They're tired of this bullshit.' Vice President JD Vance also mocked liberals for creating hysteria around the American Eagle campaign, saying on an episode of the 'Ruthless' podcast: 'My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi. That appears to be their actual strategy.' Vance continued, 'I mean, it actually reveals something pretty interesting about the Dems, though, which is that you have, like, a normal all-American beautiful girl doing like a normal jeans ad, right? They're trying to sell, you know, sell jeans to kids in America and they have managed to so unhinge themselves over this thing. And it's like, you guys, did you learn nothing from the November 2024 election? I actually thought that one of the lessons [Democrats] might take is we're going to be less crazy. And the lesson they have apparently taken is we're going to attack people as Nazis for thinking Sydney Sweeney is beautiful.' Even Stephen Colbert, who frequently speaks out against Trump and the White House, called the backlash against Sweeney and American Eagle an 'overreaction.' As for Sweeney herself, she has yet to comment publicly on the controversy her American Eagle campaign sparked. She's been filming Season 3 of the HBO series 'Euphoria' and recently walked the red carpet at the premiere for her new indie movie, 'Americana.' Best of Variety New Movies Out Now in Theaters: What to See This Week What's Coming to Disney+ in August 2025 What's Coming to Netflix in August 2025
Express Tribune
31-07-2025
- Business
- Express Tribune
White House responds to outrage over Sydney Sweeney's American Eagle ad
The White House has entered the debate sparked by American Eagle's 'Sydney Sweeney Has Great Jeans' campaign, which some critics say crosses into uncomfortable territory by playing on themes of "genes" and narrow beauty standards. President Trump's communications director Steven Cheung called the backlash 'moronic,' arguing that liberal critics wrongly labeled the campaign tone‑deaf and accusing cancel culture of fueling the controversy. Cancel culture run amok. This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They're tired of this bullshit. — Steven Cheung (@StevenCheung47) July 29, 2025 Meanwhile, US Senator Ted Cruz publicly defended Sydney Sweeney, mocking the critics in a post on X (formerly Twitter), saying, 'Now the crazy Left has come out against beautiful women. I'm sure that will poll well.' Cruz dismissed claims of eugenics undertones and reposted a New York Post article describing the backlash. American Eagle has not issued a public response. After the campaign launched, the company disabled comments on key posts and quietly substituted alternate visuals, including imagery featuring a woman of color to soften the message. The campaign itself, including its tagline and key scripts, remains unchanged. Despite the clamor, the limited-edition 'Sydney Jean' line sold out quickly, and American Eagle's stock rose by 7–10% in the days following the rollout. Proceeds are being donated to Crisis Text Line, a nonprofit focused on mental health and domestic violence support.
Time of India
24-07-2025
- Entertainment
- Time of India
Sydney Sweeney's cheeky new campaign sends American Eagle stock soaring; internet says 'she's taking down the woke era'
Sydney Sweeney is officially that girl. From breakout roles to viral red carpet moments, she's mastered the art of going viral without even trying. Now, she's proving she's not just an internet favourite but a serious brand mover. Her new American Eagle campaign dropped this week, and, like clockwork, the internet went wild. Between the nostalgic denim looks, that signature Sydney smile, and just the right amount of Y2K energy, the campaign exploded across TikTok, Instagram, and Reddit. And as it turns out, everything Sydney touches really does turn to gold, including American Eagle's stock price. American Eagle stock sees major rally after Sydney Sweeney campaign. After the campaign launch, American Eagle Outfitters (AEO) stock shot up over 6% during Wednesday's trading session, then soared more than 22% in after-hours trading. At one point, the stock was up as much as 25% in pre-market activity, erasing most of the brand's year-to-date losses. According to the spike wasn't just retail hype, but a mix of short interest, Reddit buzz, and genuine excitement around the Sydney Sweeney campaign fuelled the surge. With more drops reportedly on the way, fans and investors are now watching AE's next moves closely. The ad features the Anyone But You actress in a fitted tank top and classic blue jeans, crouched over a car as she pretends to fix it. She then strolls away with her back to the camera, the shot lingering on a close-up of her jeans, which is now seen as a not-so-subtle nod to early 2000s advertising tropes. Sydney Sweeney for American Eagle's Fall 2025 campaign Why Sydney Sweeney? Dubbed the 'Sydney Sweeney Has Great Jeans' campaign, it's American Eagle's biggest investment to date. Featuring limited-edition denim pieces, including a signature 'Sydney Jean', the campaign elevates AE's core brand message while leveraging Sweeney's classically cool persona. The push includes flashy OOH stunts like 3D billboards, Sphere displays in Las Vegas, and AI-powered virtual try-ons via Snapchat. Sweeney brings the exact mix of laid-back confidence and early-2000s energy that Gen Z is eating up. The campaign taps into low-rise jeans, oversized denim jackets, baby tees, and that effortless cool vibe. It's nostalgic without trying too hard and current without feeling forced. Reddit and TikTok give it the green light What really pushed this into viral territory was the chatter on Reddit and TikTok. On Reddit, users in both fashion and stock subreddits started pointing out how effective the campaign was. Some even noted a rise in mall foot traffic. Meanwhile, TikTok is filled with people recreating Sweeney's looks or calling the campaign 'the first time AE has looked cool in years.' The campaign dropped just in time for back-to-school shopping. That timing, combined with Sweeney's popularity and a growing appetite for Y2K-inspired fashion, gave American Eagle exactly what it needed to stand out in a competitive market. It's a smart move that's paying off both on the sales floor and in the stock market. Is the 'woke era' over? As the campaign continues to go viral, it's sparking more than just denim hauls and Sydney Sweeney fan edits. While many are calling her the new-gen bombshell, effortlessly bringing back that early-2000s charm, others are questioning what her image represents. Notably, the Euphoria star recently made headlines for teaming up with Dr. Squatch to sell soap that included her bath water. Sydney Sweeney is single handedly taking down the woke ideology!Full Power to you 🥳 Some social media users argue that by starring in a campaign so rooted in the male gaze, she's unintentionally pushing the progress of women in media and fashion a decade backwards. Several users pointed out that the aesthetic feels like a throwback to the era when women were used to sell products by simply posing beside them, often with a car in the background and little context, as they declare the 'woke era' is officially over.
