Latest news with #SydneySweeny
Sky News AU
14 hours ago
- Entertainment
- Sky News AU
Woke mob erupts following Sydney Sweeny's new ad campaign
Actor Sydney Sweeney has been slammed after appearing in a new ad campaign for American Eagle. The ad, which features the 27-year-old actor wearing the brand's jeans, finishes with the line "Sydney Sweeny has great jeans". The ad's play on words has ignited a woke mob across the internet, claiming the ad is Nazi propaganda.
Mint
02-07-2025
- Business
- Mint
Unilever buys Dr. Squatch, viral brand that sells Sydney Sweeny bathwater soap — but there are challenges
s Unilever has announced that it will acquire men's grooming brand Dr. Squatch for an undisclosed amount, with the transaction expected to close later this year. The British consumer company in June announced that it had signed an agreement to purchase Dr. Squatch from private equity firm Summit Partners. While there was no disclosure of the acquisition amount, Financial Times later reported that Unilever will pay $1.5 billion for the same. Founded in 2013, Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand went viral for collaborating with Sydney Sweeny to launch her 'bathwater' soap. 'Its viral social-first marketing strategies, partnerships with influencers and celebrities, and culturally-relevant collaborations with limited-edition packs have helped to drive sales and grow a loyal consumer following on social media platforms and beyond,' Unilever said in a statement. Unilever, which often acquires smaller but promising brands, has run this deal before. In 2016, the FMCG giant acquired Dollar Shave Club (DSC) in 2016 for similar reasons Dollar Shave Club (DSC) went viral in the 2010s due to its marketing strategy that challenged industry giants. It rebelled against large companies, like Gillete, to provide affordable $1 razors to men and went viral after launching an expletive-laden advertisement that was never seen before in the industry. Unilever seized the opportunity to acquire DSC when it came but eventually the brand's original purpose got sidelined due to the broader corporate conventions. Seven years after the acquisition, Unilever sold the company to private equities citing lack of expected returns. According to a report by Forbes, DSC's ex-CEO Larry Bodner said the corporate giant had 'neutered the vibe and fun of what the brand stood for. It just didn't fit in a vanilla corporate entity.' According to a report by Forbes citing Ranjay Gulati, who has researched on the soul startups, there are three crucial pillars that define a successful startup — a lofty business purpose, building close customer connections and providing autonomy and creativity to employees. The report essentially indicates that Unilever cannot let a conflict happen between the startup's essence and its priorities, taking lead from Google's acquisition of YouTube that let the video platform function independently. The second-most difficult challenge for Unilever, according to Forbes, can possibly be maintaining customer relations. While customer experience is key to make brands like Dr. Squatch successful, it may pose a challenge to Unilever, which is a large corporation and would naturally want to expand that brand. As per Forbes, Unilever will now have to ensure that Dr. Squatch stays true to its purpose and continues to possess the ability to create campaigns that generate organic social media buzz. When it acquired DSC, Unilever ventured beyond $1 razors and launched new and more expensive products, abandoning the company's budget-conscious customer base. The Forbes report mentioned that Unilever would do well if it keeps Dr Squatch's essence alive and does not push the brand into too much of a mass market where it loses its identity to connect with GenZ men. While DSC failed, Unilever is now armed with a roadmap to possibly make its acquisition of Dr. Squatch a success and let the brand flourish.
Yahoo
25-04-2025
- Entertainment
- Yahoo
Wicked Director And Deadpool Writers Join Split Fiction Movie
A live-action movie adaptation of Split Fiction, EA and Hazelight's recently released hit co-op game, is moving forward according to new report claiming that the director of Wicked is set to helm the film. It's also reported that Sydney Sweeney will star in the adaptation that is being written by the team behind Deadpool & Wolverine. On March 21, Variety first reported that there was a bidding war in Hollywood over the live-action movie rights to EA's Split Fiction. The game was a massive hit for EA, at one point reaching over 250,000 concurrent players on Steam and selling 2+ million copies in its first week. Split Fiction also received rave reviews from critics. Production company Story Kitchen is reportedly helping EA and Hazelight develop the film. And now we reportedly know who is directing, writing, and starring in the adaptation. On Thursday, Variety reported that Sydney Sweeny (Euphoria) is set to star in the Split Fiction movie. It's unknown which of the two main characters—Zoe or Mio—she will play. The outlet also reported that the upcoming adaptation will be directed by Jon M. Chu, who previously directed Crazy Rich Asians and Wicked. The outlet also claims that its sources say the movie's screenplay will be written by Rhett Reese and Paul Wernick, the same duo behind last year's mega-blockbuster Deadpool & Wolverine. Sweeney is reportedly going to be an executive producer on the movie, too. Story Kitchen has quickly become a big player in the video game adaptation business in Hollywood. The production company helped get the live-action Sonic movies off the ground, as well as the animated Tomb Raider series on Netflix. The company is also developing a Streets of Rage movie and a film based on It Takes Two, which was also developed by Hazelight and published by EA. However, that project (like so many other video game movies) seems to have stalled at Amazon, while Split Fiction is moving along extremely quickly. . For the latest news, Facebook, Twitter and Instagram.
