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Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models
Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models

National Post

time24-07-2025

  • Business
  • National Post

Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models

Article content HARTFORD, Conn. — Insurity, a leading provider of cloud-based software for insurance carriers and intermediaries, including brokers and MGAs, announced new findings from its 2025 Digital Experience Index, a national survey measuring consumer sentiment around digital interactions with P&C insurers. Despite growing investment in digital transformation across the insurance industry, the survey found that many older policyholders remain skeptical of fully digital models and still prefer traditional forms of communication. Article content According to the survey, 59% of Baby Boomers and 39% of Gen X prefer speaking to a person instead of using a fully digital insurance process. Only 7% of Baby Boomers and 14% of Gen X see their ideal experience as completely self-service. Interestingly, 28% of Baby Boomers, the highest of any age group surveyed, report avoiding filing an insurance claim because of a frustrating or complicated digital process. Article content 'These are not minor usability complaints but are blockers to basic insurance functions,' said Sylvester Mathis, Chief Revenue and Insurance Officer at Insurity. 'When nearly a third of Boomers are skipping claims altogether, it's a sign that digital strategy cannot come at the expense of accessibility.' Article content While insurers race to modernize, data indicates that a purely digital approach might alienate a significant part of the market. For carriers and intermediaries serving a broad demographic, offering a hybrid model that combines digital convenience with responsive human support could be the clearest way to maintain trust and ensure policyholders receive the support they need when it matters most. Article content About Insurity Article content Insurity is a leading provider of cloud-based software for insurance carriers, brokers, and MGAs. Insurity is trusted by 22 of the top 25 P&C carriers and 7 of the top 10 MGAs in the US, and it has over 400 cloud-based deployments. Through its best-in-class digital platform, unrivaled industry experience, and the industry's most robust analytics offerings, Insurity is uniquely positioned to deliver exceptional value, empowering customers to focus on their core businesses, optimize their operations, and provide superior policyholder experiences. Insurity is a portfolio company of GI Partners and TA Associates. For more information, visit Article content Article content Article content Article content Article content

Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models
Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models

Business Wire

time24-07-2025

  • Business
  • Business Wire

Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models

HARTFORD, Conn.--(BUSINESS WIRE)-- Insurity, a leading provider of cloud-based software for insurance carriers and intermediaries, including brokers and MGAs, announced new findings from its 2025 Digital Experience Index, a national survey measuring consumer sentiment around digital interactions with P&C insurers. Despite growing investment in digital transformation across the insurance industry, the survey found that many older policyholders remain skeptical of fully digital models and still prefer traditional forms of communication. According to the survey, 59% of Baby Boomers and 39% of Gen X prefer speaking to a person instead of using a fully digital insurance process. Only 7% of Baby Boomers and 14% of Gen X see their ideal experience as completely self-service. Interestingly, 28% of Baby Boomers, the highest of any age group surveyed, report avoiding filing an insurance claim because of a frustrating or complicated digital process. 'These are not minor usability complaints but are blockers to basic insurance functions,' said Sylvester Mathis, Chief Revenue and Insurance Officer at Insurity. 'When nearly a third of Boomers are skipping claims altogether, it's a sign that digital strategy cannot come at the expense of accessibility.' While insurers race to modernize, data indicates that a purely digital approach might alienate a significant part of the market. For carriers and intermediaries serving a broad demographic, offering a hybrid model that combines digital convenience with responsive human support could be the clearest way to maintain trust and ensure policyholders receive the support they need when it matters most. To learn more about Insurity's 2025 Digital Experience Index and how policyholders feel about their digital experience with P&C insurers, please contact About Insurity Insurity is a leading provider of cloud-based software for insurance carriers, brokers, and MGAs. Insurity is trusted by 22 of the top 25 P&C carriers and 7 of the top 10 MGAs in the US, and it has over 400 cloud-based deployments. Through its best-in-class digital platform, unrivaled industry experience, and the industry's most robust analytics offerings, Insurity is uniquely positioned to deliver exceptional value, empowering customers to focus on their core businesses, optimize their operations, and provide superior policyholder experiences. Insurity is a portfolio company of GI Partners and TA Associates. For more information, visit

Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models
Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models

Yahoo

time24-07-2025

  • Business
  • Yahoo

Insurity Data Shows Digital Fatigue Among Baby Boomers, Highlighting Need for Hybrid Insurance Models

HARTFORD, Conn., July 24, 2025--(BUSINESS WIRE)--Insurity, a leading provider of cloud-based software for insurance carriers and intermediaries, including brokers and MGAs, announced new findings from its 2025 Digital Experience Index, a national survey measuring consumer sentiment around digital interactions with P&C insurers. Despite growing investment in digital transformation across the insurance industry, the survey found that many older policyholders remain skeptical of fully digital models and still prefer traditional forms of communication. According to the survey, 59% of Baby Boomers and 39% of Gen X prefer speaking to a person instead of using a fully digital insurance process. Only 7% of Baby Boomers and 14% of Gen X see their ideal experience as completely self-service. Interestingly, 28% of Baby Boomers, the highest of any age group surveyed, report avoiding filing an insurance claim because of a frustrating or complicated digital process. "These are not minor usability complaints but are blockers to basic insurance functions," said Sylvester Mathis, Chief Revenue and Insurance Officer at Insurity. "When nearly a third of Boomers are skipping claims altogether, it's a sign that digital strategy cannot come at the expense of accessibility." While insurers race to modernize, data indicates that a purely digital approach might alienate a significant part of the market. For carriers and intermediaries serving a broad demographic, offering a hybrid model that combines digital convenience with responsive human support could be the clearest way to maintain trust and ensure policyholders receive the support they need when it matters most. To learn more about Insurity's 2025 Digital Experience Index and how policyholders feel about their digital experience with P&C insurers, please contact About Insurity Insurity is a leading provider of cloud-based software for insurance carriers, brokers, and MGAs. Insurity is trusted by 22 of the top 25 P&C carriers and 7 of the top 10 MGAs in the US, and it has over 400 cloud-based deployments. Through its best-in-class digital platform, unrivaled industry experience, and the industry's most robust analytics offerings, Insurity is uniquely positioned to deliver exceptional value, empowering customers to focus on their core businesses, optimize their operations, and provide superior policyholder experiences. Insurity is a portfolio company of GI Partners and TA Associates. For more information, visit View source version on Contacts Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds
1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds

Yahoo

time23-07-2025

  • Business
  • Yahoo

1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds

HARTFORD, Conn., July 23, 2025--(BUSINESS WIRE)--Insurity, a leading provider of cloud-based software for insurance carriers, brokers, and MGAs, announced new findings from its 2025 Digital Experience Index, a national survey measuring consumer sentiment around digital interactions with P&C insurers. According to the data, 28% of Gen Z and 21% of Millennials report having switched insurers due to a frustrating online or mobile experience, making digital performance a key driver of brand loyalty for younger policyholders. This survey exposes a troubling disconnect: a significant portion of younger consumers are actively avoiding critical insurance functions, with 26% of Gen Z and 21% of Millennials shunning claims altogether because digital processes are too cumbersome. Far from just a usability issue, this is a threat to the very relationship insurers believe they're building. "Younger generations aren't just digital natives; they are the ultimate test of your technological credibility," said Sylvester Mathis, Chief Revenue and Insurance Officer at Insurity. "If your online portal or claims app isn't intuitive, fast, and responsive, you're risking not just user frustration but their trust and their loyalty. In a world where convenience is king, failing to meet these expectations isn't just poor service; it's a strategic vulnerability." Meanwhile, 61% of Millennials and nearly half of Gen Z prefer paperless interactions. However, trust in automation remains fragile, as more than half of Gen Z will only trust fully automated insurance under certain conditions. As these groups gain purchasing power, insurers that overlook the importance of intuitive, quick, and responsive digital platforms risk becoming irrelevant. The message is clear: in today's digital age, insurance providers must innovate or face failure. To learn more about Insurity's 2025 Digital Experience Index and how policyholders feel about their digital experience with P&C insurers, please contact About Insurity Insurity is a leading provider of cloud-based software for insurance carriers, brokers, and MGAs. Insurity is trusted by 22 of the top 25 P&C carriers and 7 of the top 10 MGAs in the US, and it has over 400 cloud-based deployments. Through its best-in-class digital platform, unrivaled industry experience, and the industry's most robust analytics offerings, Insurity is uniquely positioned to deliver exceptional value, empowering customers to focus on their core businesses, optimize their operations, and provide superior policyholder experiences. Insurity is a portfolio company of GI Partners and TA Associates. For more information, visit View source version on Contacts Sign in to access your portfolio

1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds
1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds

Business Wire

time23-07-2025

  • Business
  • Business Wire

1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds

HARTFORD, Conn.--(BUSINESS WIRE)-- Insurity, a leading provider of cloud-based software for insurance carriers, brokers, and MGAs, announced new findings from its 2025 Digital Experience Index, a national survey measuring consumer sentiment around digital interactions with P&C insurers. According to the data, 28% of Gen Z and 21% of Millennials report having switched insurers due to a frustrating online or mobile experience, making digital performance a key driver of brand loyalty for younger policyholders. This survey exposes a troubling disconnect: a significant portion of younger consumers are actively avoiding critical insurance functions, with 26% of Gen Z and 21% of Millennials shunning claims altogether because digital processes are too cumbersome. Far from just a usability issue, this is a threat to the very relationship insurers believe they're building. 'Younger generations aren't just digital natives; they are the ultimate test of your technological credibility,' said Sylvester Mathis, Chief Revenue and Insurance Officer at Insurity. 'If your online portal or claims app isn't intuitive, fast, and responsive, you're risking not just user frustration but their trust and their loyalty. In a world where convenience is king, failing to meet these expectations isn't just poor service; it's a strategic vulnerability.' Meanwhile, 61% of Millennials and nearly half of Gen Z prefer paperless interactions. However, trust in automation remains fragile, as more than half of Gen Z will only trust fully automated insurance under certain conditions. As these groups gain purchasing power, insurers that overlook the importance of intuitive, quick, and responsive digital platforms risk becoming irrelevant. The message is clear: in today's digital age, insurance providers must innovate or face failure. To learn more about Insurity's 2025 Digital Experience Index and how policyholders feel about their digital experience with P&C insurers, please contact About Insurity Insurity is a leading provider of cloud-based software for insurance carriers, brokers, and MGAs. Insurity is trusted by 22 of the top 25 P&C carriers and 7 of the top 10 MGAs in the US, and it has over 400 cloud-based deployments. Through its best-in-class digital platform, unrivaled industry experience, and the industry's most robust analytics offerings, Insurity is uniquely positioned to deliver exceptional value, empowering customers to focus on their core businesses, optimize their operations, and provide superior policyholder experiences. Insurity is a portfolio company of GI Partners and TA Associates. For more information, visit

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