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Hindustan Times
23-05-2025
- Business
- Hindustan Times
Asian Paints launches its 22nd design forecast for homes in India for 2025
Each year, the Asian Paints ColourNext Colour and Material Intelligence forecast offers insights into potential design trends for the upcoming year, having tracked cultural, aesthetic, and material trends for over two decades. A product of a collaborative endeavour between experts of different creative disciplines, this unique perspective identifies a Colour of the Year, Wallpaper of the Year, and four key trend narratives, encapsulating the emotional, technological, and cultural forces shaping design. Asian Paints' ColourNext 2025 forecast, according to Managing Director and CEO Amit Syngle, aims to provide insights into potential colour and material trends in India through research and analysis. Syngle states that this unique report reflects cultural, emotional, and aesthetic shifts, with the 'Colour of the Year,' Cardinal, and four design directions intended to serve as a source of inspiration for designers and creators. He also emphasised the company's commitment to contributing to industry dialogue and innovation in design. The Victorians saw minimalism as a sign of poverty, and so they leaned heavily towards ornate furniture, dark wood, and intricate wallpapers. But the mid-20th century modernists rejected that in favour of sleek, minimalist lines and open spaces. Fast forward to the 1960s, and we see Andy Warhol turn the idea of 'fine art' on its head with his pop art aesthetic, elevating commercial graphics and mass culture into museum-worthy art. Just 30 years later, the same bright neons, animal prints, and kitsch were considered over-the-top, only to make a massive comeback in the Y2K revival movement we see today. What we see on the surface is a reflection of deeper undercurrents. The 1920s Art Deco movement reflected a post-war desire for luxury and optimism, while the 1950s Mid-Century Modern aesthetic emerged from a world recovering from war, craving simplicity and function. As the world exerts its will to shape us, we in turn, shape our surroundings in ways that comfort and invite, interest and challenge us. Closer to home, we're seeing this play out in our own lives post-pandemic, with maximalism making a return as we move away from stark minimalism to warmer, bolder, more expressive spaces that affirm life and invite participation. Clean, muted palettes give way to bold colours, intricate patterns, and layered textures. For 2025, according to Asian Paints' ColourNext forecast, the central theme leans towards authenticity—embracing complexity, feeling deeply, and 'expressing unapologetically.' Asian Paints' ColourNext 2025 forecast has identified 'Cardinal,' a rich, dusky shade, as its Colour of the Year. Rich in emotion, Cardinal is a complex shade that urges us to embrace the spectrum of our feelings. With a balance of depth and vibrancy, this dusky, soulful shade honours human complexity. It is a reminder to feel everything without judgement and to find beauty in raw, unfiltered authenticity. . Whether used in home décor, fashion or product design, the shade adds a layer of richness and introspection making spaces and objects feel personal. Asian Paints' ColourNext 2025 forecast unveils 'Spring Tune' as the wallpaper of the year. inspired by the traditional Indian courtyard aesthetic, Spring Tune reimagines heritage through a contemporary lens. The thoughtfully designed wallpaper features delicate floral motifs and warm hues, combining elements of nostalgia and contemporary minimalism. Balancing quiet elegance with a sense of serenity, Spring Tune transforms spaces into tranquil escapes, offering a visual and emotional retreat in an ever-evolving world. Beyond 'Cardinal' and 'Spring Tune', Asian Paints' ColourNext 2025 forecast presents four design narratives, which reflect broader cultural trends. In an era of digital saturation and algorithmic sameness, Feel More represents the growing desire for visceral, immersive experiences. The design direction embraces tactility, rich textures and colours that aim to evoke genuine emotion. Complex layers, colourful details and expressive forms create spaces that invite connection – offering sensory refuge in a world that feels detached. Feel More is a celebration of design that prioritizes individual expression over perceived perfection. As sustainability takes center stage, the ColourNext forecast report highlights Salt as an emerging biomaterial with immense design potential. Biodegradable, carbon-neutral and anti-bacterial, Salt's unique properties are attracting interest for use across industries – be it interior design, architecture or product innovation. The design narrative takes cue from Salt's crystalline textures, soft milky hues and iridescent blues offering a vision where design and materiality meet with environmental responsibility. Indian design is undergoing a quiet but powerful transformation – moving from cliched depictions to a more confident, globally relevant aesthetic. The ColourNext forecast captures this shift through the design direction India Everywhere. As rich craftmanship meets modern innovation, a new design language emerges, that is both radical and rooted. High contrast palettes, unexpected juxtapositions and details that subtly echo Indian heritage define this evolving identity. Luxury is no longer quiet, it demands attention. The ColourNext forecast explores this shift in Bad taste? – a design story that embraces unapologetic flamboyance, self-expression and maximalism. With changing social structures and the rise of a new consumer class, traditional ideas of luxury are being challenged and redefined. What was once dismissed as excess is now the new language of luxury – with gold accents, animal prints and statement pieces that celebrate individuality. Design and art often explore new ideas and challenge conventional norms. They can reflect personal and cultural narratives, offering different perspectives on both individual and collective identity. Design choices, whether in architecture, interiors, or product development, are influenced by societal values, technological advancements, and evolving aesthetic preferences. The ColourNext 2025 forecast identifies self-expression as a defining force in design, signalling a shift toward more personalised and expressive spaces and products. As India's leading authority in colour and material forecasting, Asian Paints ColourNext recognises this shift as a response to changing cultural dynamics, where individuality takes precedence over convention. In the year ahead, design is set to move beyond restraint, embracing personal story telling and an unapologetic sense of identity. Ultimately, design becomes more than just an aesthetic choice - it serves as a reflection of human experience, capturing the complexities, emotions and nuances of our lives.


Hindustan Times
15-05-2025
- General
- Hindustan Times
Beyond Walls and Colours: Project Udaan Inclusive Worlds for Neurodiverse Children
At Arpan Charitable Trust's vibrant school courtyard, a mural of a soaring butterfly catches the light, its wings outstretched in brilliant colour. This is more than public art — it's part of Project Udaan by Asian Paints St+art Care, a pioneering initiative that reimagines how children with neurodivergent needs interact with the world. Marking a milestone in the decade-long partnership between Asian Paints and St+art India Foundation, Project Udaan turns learning spaces into inclusive, multi-sensory environments that celebrate neurodiversity with empathy, creativity, and community involvement. We sat down with Amit Syngle, Managing Director and CEO of Asian Paints, to explore the deeper philosophy behind the project, how design can heal, and why Udaan is more than an initiative—it's a story of shared transformation. Q:Project Udaan goes beyond design—it touches lives. What moved you personally or as a leader to support such an emotionally resonant initiative? ''Project Udaan champions the idea that every child deserves a space where they feel understood, inspired, and free to express themselves in their own way,' Syngle begins. Reflecting on Asian Paints St+art Care's prior work in inclusive design, he adds, 'Our journey with St+art Care, a joint endeavour by Asian Paints and the St+art India Foundation, began at a paediatric hospital in Noida. We used art and colour to transform a space often seen as stressful and intimidating for children into one that feels warm, welcoming, and full of joy. Our second initiative was at a school for the visually impaired in Rajasthan, we used experiential textures to bring art to life for the students. These projects showed us that design, when done with empathy, can become a bridge that leads to expression and comfort.' Q:Colours, textures, and materials can become tools of healing and expression. How did you approach these elements with greater sensitivity for children with different sensory needs? 'The world of colours and textures is incredibly powerful, especially when working with children with neurodiversity,' he says. 'We explored how responsive visual and tactile cues could guide interaction. Every element was chosen to create a rhythm the children could connect with.' He emphasizes that the project focused not just on beauty, but on sensory regulation. 'Our aim was harmony— spaces that energize without overwhelming. The interplay of soft pastels, rhythmic textures, and tactile surfaces was carefully curated to address both ends of the sensory spectrum. That's the kind of thoughtful layering that makes Udaan unique.' Q:St+art Care is grounded in accessibility and belonging. What's your long-term vision for this initiative, especially in expanding inclusive design into underserved communities? 'We've been working with St+art India Foundation for almost a decade, built on a shared dream to make 'Art & Spaces Accessible for All',' Syngle reflects. 'Together, we've transformed more than 500 walls across over 20 cities. With Asian Paints St+art Care, we are deepening that mission—bringing light and joy into unconventional spaces not typically touched by art.' Through this vertical, we're turning everyday spaces from schools, shelters and clinics, into interactive, intuitive, inclusive environments. These become touchpoints of comfort and belonging. Our goal is to make art not just accessible, but functional – a medium that provides a sense of expression and grounding.' Q:Asian Paints' message 'Har Ghar Kuch Kehta Hai' speaks of personal stories. How does Udaan expand that message into the learning space? 'Our brand philosophy has always been that every home tells a story—Har Ghar Kuch Kehta Hai. Udaan is an extension of that. It carries that idea forward into the learning space, by telling the story of children who express themselves in unique ways—through touch, rhythm, colour, and pattern,' said Syngle. 'Every space reflects the people who inhabit it,' he continues. 'With Udaan, it's about celebrating the diversity of how children learn and grow within the school. These environments become safe havens—spaces that mirror their individuality and inner worlds. Through this initiative, we're saying: 'This space sees you.'' Project Udaan is more than an artistic intervention—it's a redefinition of inclusion, grounded in materiality, emotion, and co-creation. With the collaborative efforts of Asian Paints, St+art India Foundation, and partners like Arpan Charitable Trust and Access For ALL, this initiative challenges traditional notions of design to create spaces where every child is not just accommodated but celebrated. In a world shaped by uniformity, Project Udaan invites us to build with difference in mind—one joyful detail at a time.


New Indian Express
11-05-2025
- Business
- New Indian Express
Asian Paints rules out price war to protect market share
As competition in the paints sector – especially in decorative paints space – gets intense, market leader Asian Paints is emphasising innovation, distribution expansion, and sustainability to stay ahead in the race. The strategy comes amid a challenging FY25 marked by demand slowdown and aggressive pricing from new entrants like Grasim Industries and JSW Paints. The company ruled out resorting to price war to protect its 54% market share in India's ₹70,000 crore paint industry. Outlining the strategy in an analysts call, Amit Syngle Managing director and CEO of Asian Paints, said Asian Paints is doubling down on product durability and customer trust. The company recently extended warranties—from 4 years on interior paints to 25 years for rooftop waterproofing—without raising costs. 'Warranties are a de facto quality marker. Our formulations are chemistry marvels,' Syngle said, highlighting R&D efforts to absorb warranty-related expenses through backward integration and raw material efficiencies. With 1.69 lakh retail touchpoints, Asia's largest paint manufacturer plans to deepen rural penetration while leveraging digital tools like salesforce for dealer management. 'Our network is unmatched. We are investing in AI-driven colour visualization (Chromacosm) and 1,000+ colour consultancies to appeal to Gen Z,' Syngle added. Despite inflationary pressures, Asian Paints reported an 18.6% standalone EBITDA margin in Q4 FY25, aided by deflation in raw materials like titanium dioxide. Syngle attributed this to backward integration projects, including a ₹3,000 crore emulsion plant and a ₹2,000 crore vinyl acetate monomer facility. 'These projects will bolster margins, allowing us to reinvest in brand-building,' he noted. Syngle acknowledged FY25 as one of the 'worst years' for the industry, with organized decorative paints seeing negative growth. However, he expressed cautious optimism for FY26, citing government infrastructure spending, rural demand revival (supported by monsoon forecasts), and premium housing growth. 'Mid-luxury housing and second homes are bright spots,' he said. On competition, Syngle ruled out price wars: 'We focus on sustainable value, not discounts.' He emphasized premiumization through initiatives like the 5,300-shade Chromacosm system and 25-year warranties. The company targets single-digit revenue growth in FY26 and maintains its 18–20% consolidated EBITDA margin guidance. Capex for FY26 is projected at ₹7,000–8,000 crore, focusing on capacity expansion and technology upgrades. In the fourth quarter of FY25, Asian Paints reported underwhelming results with revenue contracting by 4.3% lower, net profit fell by 45% year-on-year (YoY). During the fourth quarter, profit came at Rs 692.1 crore from Rs 1,256.7 crore in the corresponding period last year.


The Hindu
08-05-2025
- Business
- The Hindu
Asian Paints Q4 net profit falls 45% to ₹700.8 crore
Asian Paints on Thursday (May 8, 2025) reported a 45% decline in consolidated net profit to ₹700.83 crore for the March quarter due to muted demand and increased competitive intensity in the market. The company had logged a net profit of ₹1,275.30 crore in the January-March period last year, according to a regulatory filing by Asian Paints. Its revenue from operations slipped 4.25% to ₹8,358.91 crore in the March 2025 quarter. It was ₹8,730.76 crore in the year-ago period. During the quarter, "muted demand conditions and consumer sentiment coupled with downtrading, and increased competitive intensity impacted revenue", Asian Paints said in its earnings statement. Asian Paints' total expenses fell marginally year-on-year to ₹7,276.60 crore in the March quarter. Its total income, including revenue from other sources, declined 5.14% to ₹8,458.76 crore in the March 2025 quarter. Its Managing Director and CEO, Amit Syngle, said the weak demand conditions prevalent for the past few quarters continued to affect the paint industry even in the last quarter of the financial year. "The demand for decorative coatings was only marginally better than in the third quarter. The domestic decorative business registered a volume growth of 1.8%, but standalone revenues declined by 5%. The adverse mix and overall lower revenues impacted the quarter's operating margins on a year-on-year basis," he added. However, the industrial business fared relatively better, growing by 6.1%, aided by growth in the General Industrial and Automotive coatings segment. Asian Paints' overall revenues from the coatings business in India declined by 4.1% in the quarter. "Our home decor business faced multiple headwinds, resulting in a muted performance for the quarter," he said. In international markets, Asian Paints' sales decreased in Q4 FY25 by 1.5% to ₹799.7 crore from ₹812.3 crore on the back of currency devaluation in Ethiopia, Egypt and macro-economic challenges in Bangladesh. "While the overall macroeconomic environment remains uncertain, we are cautiously optimistic about a recovery in demand conditions and continue to work diligently on leveraging our brand strength and driving operational efficiencies to pursue growth," said Syngle. For the financial year ended March 31, 2025, Asian Paints' net profit dipped 33.25% to ₹3,709.71 crore. It was ₹5,557.69 crore a year ago. In FY25, its total consolidated income of Asian Paints fell 4.7% to ₹34,478.23 crore. Asian Paints, along with its subsidiaries, has operations in 14 countries with 26 paint manufacturing facilities. It serves in over 60 countries through Asian Paints, Apco Coatings, Asian Paints Berger, Asian Paints Causeway, SCIB Paints, Taubmans and Kadisco Asian Paints. The board of the company on Thursday also recommended the payment of a final dividend of ₹20.55 per equity share of the face value of Re 1 each for FY25. Shares of Asian Paints on Thursday settled at ₹2,302.50 on BSE, down 1.29% from the previous close.
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Business Standard
08-05-2025
- Business
- Business Standard
Asian Paints Q4 results: Profit drops 45% to ₹700.8 cr amid weak demand
Asian Paints on Thursday reported a 45 per cent decline in consolidated net profit to Rs 700.83 crore for the March quarter due to muted demand and increased competitive intensity in the market. The company had logged a net profit of Rs 1,275.30 crore in the January-March period last year, according to a regulatory filing by Asian Paints. Its revenue from operations slipped 4.25 per cent to Rs 8,358.91 crore in the March 2025 quarter. It was Rs 8,730.76 crore in the year-ago period. During the quarter, "muted demand conditions and consumer sentiment coupled with downtrading, and increased competitive intensity impacted revenue", Asian Paints said in its earnings statement. Asian Paints' total expenses fell marginally year-on-year to Rs 7,276.60 crore in the March quarter. Its total income, including revenue from other sources, declined 5.14 per cent to Rs 8,458.76 crore in the March 2025 quarter. Its Managing Director and CEO, Amit Syngle, said the weak demand conditions prevalent for the past few quarters continued to affect the paint industry even in the last quarter of the financial year. "The demand for decorative coatings was only marginally better than in the third quarter. The domestic decorative business registered a volume growth of 1.8 per cent, but standalone revenues declined by 5 per cent. The adverse mix and overall lower revenues impacted the quarter's operating margins on a year-on-year basis," he added. However, the industrial business fared relatively better, growing by 6.1 per cent, aided by growth in the General Industrial and Automotive coatings segment. Asian Paints' overall revenues from the coatings business in India declined by 4.1 per cent in the quarter. "Our home decor business faced multiple headwinds, resulting in a muted performance for the quarter," he said. In international markets, Asian Paints' sales decreased in Q4 FY25 by 1.5 per cent to Rs 799.7 crore from Rs 812.3 crore on the back of currency devaluation in Ethiopia, Egypt and macro-economic challenges in Bangladesh. "While the overall macroeconomic environment remains uncertain, we are cautiously optimistic about a recovery in demand conditions and continue to work diligently on leveraging our brand strength and driving operational efficiencies to pursue growth," said Syngle. For the financial year ended March 31, 2025, Asian Paints' net profit dipped 33.25 per cent to Rs 3,709.71 crore. It was Rs 5,557.69 crore a year ago. In FY25, its total consolidated income of Asian Paints fell 4.7 per cent to Rs 34,478.23 crore. Asian Paints, along with its subsidiaries, has operations in 14 countries with 26 paint manufacturing facilities. It serves in over 60 countries through Asian Paints, Apco Coatings, Asian Paints Berger, Asian Paints Causeway, SCIB Paints, Taubmans and Kadisco Asian Paints. The board of the company on Thursday also recommended the payment of a final dividend of Rs 20.55 per equity share of the face value of Re 1 each for FY25. Shares of Asian Paints on Thursday settled at Rs 2,302.50 on BSE, down 1.29 per cent from the previous close.